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Parse.ly Reviews & Product Details

Parse.ly is an analytics platform built for content and designed with the belief that the most successful companies are the ones with the best content. Winning in the digital content world, though, isn't easy. You need to create feedback loops and listen, though data, to what your audience is telling you. With 30 unique attention metrics, subscriber tracking, and audience segmentation, content creators, analysts, editors, marketers, and communications professionals can use Parse.ly to: - Grow their business and improve key metrics like reader engagement, conversions, and retention through data-driven insights. - Act on immediate real-time audience insights or analyze historical data to get a clear picture of the past and plan for the future. With a built-in personalization platform, product teams can use Parse.ly to create dynamic content experiences powered by data and personalized by users on their website and in their CMS or WCM. With our data pipeline platform, data scientists and engineers can use our enriched clickstream data to spend less time on data infrastructure and more time on data analysis and insights. Parse.ly works with 300+ enterprise companies using their trusted data infrastructure: - The #4 most widely installed premium web technology on high-traffic sites (according to BuiltWith). - Parse.ly is used by leading media and entertainment companies, DTC brands, Fortune 500 companies, B2B enterprise companies, and anyone who believes content can move their business forward.

Seller

Parse.ly

Languages Supported

English

Product Description

Parse.ly is a technology company that provides web analytics and content optimization software for online publishers.

Overview by

Alexander Dunner

Discussions

Parse.ly Community

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

12 months

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Parse.ly Media

See a snapshot of what your audience is paying attention to today so you can make fast decisions about what content to produce or distribute. Customize it to show only what your team cares about by filtering it to a particular author, section, or tag. You can pick what stats and listings are disp...

See what’s gathering steam so you can capitalize on attention to every post, campaign, or section.

Explore historical trends by post, author, section, topic, referrer, or campaign. Compare today’s performance to last week, month, or year.

Easily tie in your off-site promotion to engagement with your on-site content using UTM parameters.

Track all your content in one place, no matter where it lives. Compare how your content performances on various distributed channels including your website, AMP, Facebook Instant Articles, and Apple News.

In the report, quickly see which content converts the most readers, which content assists the most conversions, and which types of conversions content drives best. The report runs weekly, showing conversion data for the last week.

Parse.ly Reviews (149)

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Verified User in Media Production

Small-Business (50 or fewer emp.)

9/6/2022

"I find Pars.ely a very useful and straightforward working tool."

4/5

What do you like best about Parse.ly?

It is simply and intelligently designed. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

The button to access articles is difficult to find. Review collected by and hosted on G2.com.

Verified User in Publishing

Small-Business (50 or fewer emp.)

6/17/2021

"Parse.ly is awesome"

4.5/5

What do you like best about Parse.ly?

Without a doubt, the best feature of Parse.ly is the Overview dashboard. Lots of real-time data presented in a clean interface - the sliding animations are a nice touch as well! Everyone here who access the service has that screen on *all the time*. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

There's very little to dislike. The web interface is excellent though I would like a dark theme option. If a dark option's not possible, perhaps a little more contrast between dashboard sections and larger, darker fonts especially when displayed with a color background. Lastly, the Share link could be more evident than it is now. Different charting options would be an excellent enhancement as well. Review collected by and hosted on G2.com.

Recommendations to others considering Parse.ly:

In addition to analytics, Parse.ly also offers a content recommendation API that provides personalized content to users. It isn't cheap, and it does require a fair amount of integration work but you should consider looking into it. Review collected by and hosted on G2.com.

What problems is Parse.ly solving and how is that benefiting you?

Which types of content perform best and at what times, and which of our writers gain the most page views. We've been able to target relevant content to our visitors far more accurately while reducing the number of content categories and topics. As a result, we've achieved more significant returns on our content development spending. Review collected by and hosted on G2.com.

Verified User in Media Production

Small-Business (50 or fewer emp.)

11/15/2021

"Detailed and impressive"

5/5

What do you like best about Parse.ly?

I enjoy how much detail you can get in reviewing content, either by date or by author or section or even individual newspapers. I have tabs open for multiple newspapers, all day every day. I could not do my job as an editor without Parse.ly. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

Really have no basis from comparison for these types or tools, so hard to negatively judge it. Sometimes we get duplicate headlines show up, but that could be from a user end and not a Parse.ly issue. All in all, it's a great product. Review collected by and hosted on G2.com.

Kevin W.

Principal analyst

Mid-Market (51-1000 emp.)

2/25/2021

"One of the best and most intuitive analytics solutions for newsrooms"

5/5

What do you like best about Parse.ly?

The different views easily convey the information they are intended to track and also answer a broad range of questions. The display also makes the experience much more user friendly. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

None immediately come to mind, however more customizable solutions and data cuts for certain use cases could broaden the application of information I get from parse.ly Review collected by and hosted on G2.com.

Alexis P.

Digital and Social Media Producer

Enterprise (> 1000 emp.)

6/8/2021

"Parse.ly is my favorite analytics tool of all the ones I have used"

5/5

What do you like best about Parse.ly?

I've used many different analytic tools before, but Parse.ly is the only one I think I've ever truly understood how to use. I never thought I would be excited about an analytics website, but I had used Parse.ly at my previous organization, and I was so excited when my current one switched to it too. I like that I can customize my dashboard's layout, and it's super helpful that I can see how our articles are doing in real-time. I also find the reports you can create and set up emails for extremely useful. There are probably a lot more tools within Parse.ly that I haven't used yet, so I'm excited to explore and learn more within Parse.ly. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

I do wish that you could still see the little pictures associated with each item when you have more than two columns on your dashboard. Also, I'm not docking points for this because I don't know if it's even possible, but I wish you could retroactively see analytic data and that you could exclude specific posts from being counted. For example, reports often have our paywall page as the top/one of the top posts. Review collected by and hosted on G2.com.

Verified User in Broadcast Media

Small-Business (50 or fewer emp.)

1/4/2022

"A reliable count of views."

4.5/5

What do you like best about Parse.ly?

I like the overall breakdown of stats by author, article, and month. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

I'd like it to be more user-friendly. There appear to be many features and to find specific data. Review collected by and hosted on G2.com.

Verified User in Newspapers

Mid-Market (51-1000 emp.)

6/15/2021

"Parsely Review newsdurham"

4.5/5

What do you like best about Parse.ly?

The speed at which it updates. The quick information presented using any of the topics and traffic sources. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

Would like more tabs to activate in the overview window. Would be nice to drag and drop info you want to see immediately. If I could have multiple Posts columns, Referrers and Authors to watch it would be good. The 3 rows are good but more would be great. Think Tweetdeck Review collected by and hosted on G2.com.

Recommendations to others considering Parse.ly:

Explore the app and observe the content for a considerable period before making any changes. Analyze the data and then proceed with modifications. Understand the statistics thoroughly and then execute. This approach has been successful for us and it might be effective for you as well. Review collected by and hosted on G2.com.

What problems is Parse.ly solving and how is that benefiting you?

The system has determined which content is being read and can utilize data indicating when people are on the site to identify the best times to post content. It helps track which authors and topics are being read. We target when to share content based on data showing when certain topics receive the most hits. Review collected by and hosted on G2.com.

Verified User in Telecommunications

Small-Business (50 or fewer emp.)

2/12/2020

"Parsley Review"

5/5

What do you like best about Parse.ly?

Being able to see live website results is incredible - especially by day and the last 10 minutes. Extremely valuable to my role. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

I wish it was easier to see past days and the entire list of totals for that day and by article. Review collected by and hosted on G2.com.

Susan W.

Information Technology Specialist

Small-Business (50 or fewer emp.)

1/24/2021

"Analytics and advertising improvement, excellent marketing."

4/5

What do you like best about Parse.ly?

We found it to be a very simple software to learn to use, in addition to having the Marketing-Analytics software relationship, it provides us with the necessary bases to optimize our company with respect to the database, useful to understand the appropriate content that will capture the attention to potential clients, positive part is the union with the company is fast and offers varied tools to offer innovation and achieve a safe and relevant optimization for work. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

So far our work team has not presented problems, delays or complaints from clients during the performance of their duties while using Parse.ly, despite the fact that infrastructurally it has small errors, they do not affect development, however the system continues to improve and offer new tools. Review collected by and hosted on G2.com.

Recommendations to others considering Parse.ly:

They turn out to be very convenient in terms of help or technical support, they are always available. On the other hand, it allowed us to know what our customers want and the best way to satisfy them, unlike applications like Slate and Conde Nast that do not offer us such a wide variety or compliance in relation to segmentation. Review collected by and hosted on G2.com.

What problems is Parse.ly solving and how is that benefiting you?

With the help of Parse.ly we were able to identify the patterns of our clients as well as their tendencies with respect to the interactions they carry out, witnessing the increase in web traffic, facilitating the realization and analysis of reports and later represent good statistics about of the growth and expansion of our company. Review collected by and hosted on G2.com.

Steven T.

Regional Editor

Mid-Market (51-1000 emp.)

2/25/2021

"PARSELY REVIEW BOLTON NEWS"

4/5

What do you like best about Parse.ly?

Real time updates on performance of stories. Rewards for good performance. (i.e. you're having a fine day). The 'bigboard' - i.e. use in the office on a big screen. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

The 'posts' metric. It is difficult to understand and has little value - I'd rather know how many posts have gone on the site that day so far - i.e. number of stories online on a given day in real time and also historical date for the day before. Review collected by and hosted on G2.com.