It's been two months since this profile received a new review

Parse.ly Reviews & Product Details

Parse.ly is an analytics platform built for content and designed with the belief that the most successful companies are the ones with the best content. Winning in the digital content world, though, isn't easy. You need to create feedback loops and listen, though data, to what your audience is telling you. With 30 unique attention metrics, subscriber tracking, and audience segmentation, content creators, analysts, editors, marketers, and communications professionals can use Parse.ly to: - Grow their business and improve key metrics like reader engagement, conversions, and retention through data-driven insights. - Act on immediate real-time audience insights or analyze historical data to get a clear picture of the past and plan for the future. With a built-in personalization platform, product teams can use Parse.ly to create dynamic content experiences powered by data and personalized by users on their website and in their CMS or WCM. With our data pipeline platform, data scientists and engineers can use our enriched clickstream data to spend less time on data infrastructure and more time on data analysis and insights. Parse.ly works with 300+ enterprise companies using their trusted data infrastructure: - The #4 most widely installed premium web technology on high-traffic sites (according to BuiltWith). - Parse.ly is used by leading media and entertainment companies, DTC brands, Fortune 500 companies, B2B enterprise companies, and anyone who believes content can move their business forward.

Seller

Parse.ly

Discussions

Parse.ly Community

Languages Supported

English

Overview by

Alexander Dunner

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

12 months

View More Pricing Information

Top-Rated Alternatives

View All Alternatives

Parse.ly Media

See a snapshot of what your audience is paying attention to today so you can make fast decisions about what content to produce or distribute. Customize it to show only what your team cares about by filtering it to a particular author, section, or tag. You can pick what stats and listings are disp...

See what’s gathering steam so you can capitalize on attention to every post, campaign, or section.

Explore historical trends by post, author, section, topic, referrer, or campaign. Compare today’s performance to last week, month, or year.

Easily tie in your off-site promotion to engagement with your on-site content using UTM parameters.

Track all your content in one place, no matter where it lives. Compare how your content performances on various distributed channels including your website, AMP, Facebook Instant Articles, and Apple News.

In the report, quickly see which content converts the most readers, which content assists the most conversions, and which types of conversions content drives best. The report runs weekly, showing conversion data for the last week.

G2 reviews are authentic and verified.

Here's how.

Verified User in Online Media

Small-Business (50 or fewer emp.)

9/1/2022

"Parsely. is a comprehensive way to keep track of website stats"

5/5

What do you like best about Parse.ly?

The dashboard is super easy to use and view. Data is displayed in an organized manner. There's also apps for iPhone and iPad. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

Many of the report features available on the site are not available in the iPhone and iPad app. Doesn't show accurate Apple News data. Review collected by and hosted on G2.com.

Jeanne S.

Senior Community Engagement Specialist

Mid-Market (51-1000 emp.)

1/12/2022

"Parse.ly Makes Targeting Evergreen Content Worth an Update a Breeze"

5/5

What do you like best about Parse.ly?

Parse.ly is incredibly user-friendly and allows you to get information in real-time — something that's often hard to do with Google Analytics. It also provides significantly more information right in one place, rather than having to jump around to 7 different dashboards to collect the data on one singular piece of content. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

There are some limitations to the home page that may be very specific to my use case. For example, as a global company, I'd love to be able to split data right on the front page of my dashes to see how audiences are interacting with content from different countries. This is, however, a bit of a niche case. Review collected by and hosted on G2.com.

Recommendations to others considering Parse.ly:

If you're looking to get a better sense of how your content performs across platforms and a better understanding in particular of your evergreen content, Parse.ly can be hugely helpful. Review collected by and hosted on G2.com.

What problems is Parse.ly solving and how is that benefiting you?

I came into my job to a pretty significant bank of content but no real idea of what needed how to prioritize updating that content. Parse.ly allows me to see in real time which pieces get hits from users so I can put those to the front of the update line to enhance the customer experience with our brand. Review collected by and hosted on G2.com.

Verified User in Online Media

Small-Business (50 or fewer emp.)

9/7/2022

"Decent analytics tool for newsrooms but low on actionable insights"

3/5

What do you like best about Parse.ly?

The easy interface is helpful and makes navigating fast and simple. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

The metrics/charts are not well explained while using the tool -- it's hard to understand what I'm measuring. I'd like to see more actionable insights and suggestions that I can quickly share with editors and reporters. Review collected by and hosted on G2.com.

Verified User in Online Media

Mid-Market (51-1000 emp.)

9/1/2022

"Being a Parse.ly super user helps you know your audience"

5/5

What do you like best about Parse.ly?

Parse.ly helps me know what stories are resonating with readers and also which ones are not. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

The app is not my favorite. I much prefer to use Parse.ly on my iPhone's browser. Review collected by and hosted on G2.com.

Sarah K.

Journalist

Mid-Market (51-1000 emp.)

9/1/2022

"Very easy to use and extremely user friendly. A great asset for any website"

5/5

What do you like best about Parse.ly?

The look of it and how user friendly it is. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

It is a bit confusing when you add more elements into it Review collected by and hosted on G2.com.

Verified User in Online Media

Mid-Market (51-1000 emp.)

9/6/2022

"This was a pretty decent way to keep tabs of analytics for a professional setting."

5/5

What do you like best about Parse.ly?

I enjoy categorizing how I can find numbers down to the specific day and vertical. It helped me when I reviewed and reported how well certain site areas were fairing. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

I did not like how the interface worked on mobile. I was unsure if there is an app component, but I did not enjoy having to use the browser version for Parse.ly. Review collected by and hosted on G2.com.

Takahiro H.

Analytics Manager

Mid-Market (51-1000 emp.)

9/1/2022

"Parse.ly review from Japan"

5/5

What do you like best about Parse.ly?

Realtime view is much easier to view and operate than the other tools, especially on mobile. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

Google Discover traffic is included in "Google search" traffic on our website, so it is not ideal for us to analyze the traffic source. Review collected by and hosted on G2.com.

Verified User in Online Media

Small-Business (50 or fewer emp.)

9/1/2022

"A stellar platform, brimming with insights"

5/5

What do you like best about Parse.ly?

At a glance visualization of where traffic is coming from, an ability to sectionalize quickly referral traffic by platform, and the capacity to see historical data at a glance. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

Frankly there's not much. If anything I would like the ability to create visualizations of the data beyond the bar graphs offered at the moment. That would be helpful! Review collected by and hosted on G2.com.

Daniel G.

Web editor

Mid-Market (51-1000 emp.)

9/2/2022

"It is easy to use"

3.5/5

What do you like best about Parse.ly?

Its simplicity in presenting the data, which adapts to a user-friendly interface. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

The depth of the information presented. Review collected by and hosted on G2.com.

Jonathan T.

Lead Producer, Florida Distribution and Optimization Team

Enterprise (> 1000 emp.)

1/29/2022

"An extremely valuable tool."

4.5/5

What do you like best about Parse.ly?

How quickly you can pull together information from Parse.ly. You quickly see how well your posts are doing, and why they're doing well. I like how you can tell where referral traffic is coming from in a concise way. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

Occasionally, Parse.ly isn't specific as to how traffic gets to the posts -- sometimes, a post which has been highlighted in Google news or Google Discover may end up in the wrong spot or discussed in an unclear way. Review collected by and hosted on G2.com.