Optimizely Content Marketing Platform Features

Based on 17 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. Import and export large media files or folders into or from the database quickly and efficiently.

Based on 17 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. Navigating media collections is logical and elegant with visual file hierarchies and customizable thumbnail/filename display.

Based on 18 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. Able to search and filter assets by keywords and metadata.

Based on 17 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. Able to easily preview large image files and video storyboards.

Based on 16 Optimizely Content Marketing Platform reviews. Provides insights into the performance of digital content across its entire lifecycle.

Based on 19 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. Software supports a wide range of file types.

Based on 14 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. Automatically adds descriptive metadata like file size and upload date, can extract XMP, IPTC and EXIF metadata, has standard metadata fields like keywords, and allows the definition of custom fields and vocabulary.

Based on 17 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. Automatically or manually convert files into different sizes or file types within the DAM system.

Based on 17 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. Keep track of incrementally changing versions of the same asset.

Based on 14 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. Automatically archive, delete, or revoke access to assets that have reached the end of their life cycle.

Houses an organization's brand guidelines in a centralized location within the digital asset management platform 18 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature.

Based on 15 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. The software is optimized to load, preview, search and edit video media files.

Based on 13 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. The software is optimized to load, preview, search and edit audio media files.

Based on 17 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. The software is optimized to load, preview, search and edit image media files.

Based on 19 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. Create rules that automate processes, such as converting into certain file types or routing projects to certain users for review and approval.

Based on 19 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Publish media or media collections to your website or share externally via temporary hyperlink. 16 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature.

Based on 16 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. Allow creatives to access, edit and upload assets in the DAM system directly from design or photo/audio/video editing software.

Based on 16 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. Integrate digital assets automatically into marketing workflows and marketing technologies like web content management and e-commerce software.

Define and manage roles and access rights for the entire system. 17 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature.

As reported in 15 Optimizely Content Marketing Platform reviews. Maintain procedures for data access and governance.

As reported in 17 Optimizely Content Marketing Platform reviews. Allow users to use the system online and on mobile devices.

As reported in 12 Optimizely Content Marketing Platform reviews. Helps users understand audience demographics and evaluate visitor behavior

Adds intelligent social share buttons to your campaigns and content. Tracks who is sharing your content and driving conversions. 11 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature.

Accurately determine your websites most common entry and exit points, while displaying data elegantly.

Based on 10 Optimizely Content Marketing Platform reviews. Accurately measure total web traffic and display data logically.

Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.

Track user return rates and related metrics.

Track what proportion of users convert to customers via specific actions.

Based on 11 Optimizely Content Marketing Platform reviews. Gives users accurate reflection of how their search ratings compare with competitors.

Based on 12 Optimizely Content Marketing Platform reviews. Ability to drag and drop projects and tasks within a marketing calendar.

Ability to organize recurring projects and tasks into standardized workflows. 12 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature.

As reported in 13 Optimizely Content Marketing Platform reviews. Provides marketing project templates, which can include editorial calendars, marketing project plans, creative requests, campaign management, event calendar, etc.

Provides tracking for marketing campaign costs and the ability to allocate expenses to budgets. 12 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature.

Ability to assign team members specific roles on specific projects. This feature was mentioned in 13 Optimizely Content Marketing Platform reviews.

Based on 13 Optimizely Content Marketing Platform reviews. Ability to send automated alerts and notifications when projects have been updated and/or compelted.

Ability to organize content and manage approvals during the content creation process. 13 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature.

Based on 13 Optimizely Content Marketing Platform reviews. Ability to assign content tasks to writers, designers, and editors.

Based on 13 Optimizely Content Marketing Platform reviews. Ability to schedule content distribution across multiple channels (i.e. social media, email, digital ads, etc.)

Ability to integrate with other tools, including project management tools, productivity tools, marketing technology, publishing tools, etc. This feature was mentioned in 11 Optimizely Content Marketing Platform reviews.

Based on 11 Optimizely Content Marketing Platform reviews. Ability to export all marketing activities to a PDF report to easily share results with relevant stakeholders.

As reported in 17 Optimizely Content Marketing Platform reviews. Provide standard workflows that can be used accross the company.

Based on 17 Optimizely Content Marketing Platform reviews. Allow administrators to configure workflows and processes.

Deliver a single data repository for all project information. 14 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature.

Set priority levels on tasks so individuals can organize their work. This feature was mentioned in 18 Optimizely Content Marketing Platform reviews.

As reported in 17 Optimizely Content Marketing Platform reviews. Define dependencies between tasks and the rules to manage them.

Plan and create work breakdown structure (WBS) based on the scope of the project. 17 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature.

Create customized project views for internal and external purposes (eg: for customers). 15 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature.

Based on 15 Optimizely Content Marketing Platform reviews. Allocate resources by matching capacity and demand, by project, team, or department.

Automatically calculate the critical path for projects and update it when projects change. This feature was mentioned in 12 Optimizely Content Marketing Platform reviews.

Based on 14 Optimizely Content Marketing Platform reviews. Deliver dashboards that display project data and KPIs in real time.

As reported in 14 Optimizely Content Marketing Platform reviews. Monitor resource allocation to identify shortages and adjust accordingly.

Define customizable workspace for teams, departments, and external users. This feature was mentioned in 15 Optimizely Content Marketing Platform reviews.

Based on 13 Optimizely Content Marketing Platform reviews. Provide drag and drop options to configure workspaces.

As reported in 13 Optimizely Content Marketing Platform reviews. Monitor work accross the company and analyze performance.

Based on 15 Optimizely Content Marketing Platform reviews. Support multiple channels for internal and external communications.

Allow users to share and collaborate on documents and files. 17 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature.

Help users meet, share workspaces, and collaborate on tasks. This feature was mentioned in 17 Optimizely Content Marketing Platform reviews.

As reported in 14 Optimizely Content Marketing Platform reviews. Associate a budget with a project and allocate it accordingly by task or resource.

As reported in 13 Optimizely Content Marketing Platform reviews. Track time and expenses associated with projects or tasks.

Monitor project proftability by team or department. 12 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature.

As reported in 11 Optimizely Content Marketing Platform reviews. Integrate with CRM, marketing, or customer service software.

Provide integration with accounting software and ERP systems. This feature was mentioned in 11 Optimizely Content Marketing Platform reviews.

As reported in 12 Optimizely Content Marketing Platform reviews. Connect to external data sources such as databases or BI software.

As reported in 22 Optimizely Content Marketing Platform reviews. Ability to involve multiple users in public or private discussions

Allow external users to use chat and discussions This feature was mentioned in 18 Optimizely Content Marketing Platform reviews.

Based on 16 Optimizely Content Marketing Platform reviews. Manage news and announcements by company or department

As reported in 23 Optimizely Content Marketing Platform reviews. Documents can be shared between users and teams

User can share notes with colleagues or external users 19 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature.

Help users find documents and other types of content 21 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature.

As reported in 21 Optimizely Content Marketing Platform reviews. Keep track of document versions and related changes

As reported in 19 Optimizely Content Marketing Platform reviews. Create personalized project views for collaboration

Based on 16 Optimizely Content Marketing Platform reviews. Allow users to follow tasks which are not assigned to them

Based on 18 Optimizely Content Marketing Platform reviews. Define and manage users access to documents and collaboration features

Manage private and shared calendars and associated events This feature was mentioned in 18 Optimizely Content Marketing Platform reviews.

Based on 16 Optimizely Content Marketing Platform reviews. Make project views available for the public.

As reported in 22 Optimizely Content Marketing Platform reviews. Include features to create, assign, and manage tasks.

Deliver project plans that can be customized by users. This feature was mentioned in 21 Optimizely Content Marketing Platform reviews.

Based on 20 Optimizely Content Marketing Platform reviews. Provide visibility into collaborative processes accross the company

Provide integration with task management and project management software. This feature was mentioned in 17 Optimizely Content Marketing Platform reviews.

Based on 20 Optimizely Content Marketing Platform reviews. Align remote employees with their colleagues and external users

Based on 19 Optimizely Content Marketing Platform reviews. Define and track responsabilities for remote users

Based on 17 Optimizely Content Marketing Platform reviews. Allow users to connect to tools that they use remotely

Create editorial calendars that can be accessed by multiple users. Schedule content in advance to post at a later date. This feature was mentioned in 34 Optimizely Content Marketing Platform reviews.

Based on 17 Optimizely Content Marketing Platform reviews. Create content plans or calendars for multiple users and schedule content in advance.

Ability to track marketing campaign performance and return on investment (ROI). 13 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature.

As reported in 13 Optimizely Content Marketing Platform reviews. Ability to compare marketing plans to historical activity.

Ability to publish content either from the source it was created or through a third party. 17 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature.

Create and publication of content for social media platforms. 17 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature.

Allows users to generate text based on a text prompt. This feature was mentioned in 16 Optimizely Content Marketing Platform reviews.

Allows users to generate text based on a text prompt. 16 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature.

Condenses long documents or text into a brief summary. This feature was mentioned in 16 Optimizely Content Marketing Platform reviews.

Provides the ability to generate images from a text prompt. This feature was mentioned in 16 Optimizely Content Marketing Platform reviews.

Allows users to generate text based on a text prompt.

Condenses long documents or text into a brief summary.

Allows users to generate text based on a text prompt.

Condenses long documents or text into a brief summary.

Works across multiple software systems or databases

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Engages in human-like conversation for task delegation

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives