Optimizely Content Marketing Platform Features
Interface and Performance (5)
Import/Export
Based on 17 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. Import and export large media files or folders into or from the database quickly and efficiently.
Organizational Interface
Based on 17 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. Navigating media collections is logical and elegant with visual file hierarchies and customizable thumbnail/filename display.
Search
Based on 18 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. Able to search and filter assets by keywords and metadata.
File Preview
Based on 17 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. Able to easily preview large image files and video storyboards.
Analytics
Based on 16 Optimizely Content Marketing Platform reviews. Provides insights into the performance of digital content across its entire lifecycle.
Asset Management (6)
File Types
Based on 19 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. Software supports a wide range of file types.
Metadata
Based on 14 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. Automatically adds descriptive metadata like file size and upload date, can extract XMP, IPTC and EXIF metadata, has standard metadata fields like keywords, and allows the definition of custom fields and vocabulary.
File Transformation
Based on 17 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. Automatically or manually convert files into different sizes or file types within the DAM system.
Versioning
Based on 17 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. Keep track of incrementally changing versions of the same asset.
Expiration
Based on 14 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. Automatically archive, delete, or revoke access to assets that have reached the end of their life cycle.
Brand Guidelines
Houses an organization's brand guidelines in a centralized location within the digital asset management platform 18 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature.
Media Types (3)
Video
Based on 15 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. The software is optimized to load, preview, search and edit video media files.
Audio
Based on 13 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. The software is optimized to load, preview, search and edit audio media files.
Images
Based on 17 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. The software is optimized to load, preview, search and edit image media files.
Administration (8)
Workflow Management
Based on 19 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. Create rules that automate processes, such as converting into certain file types or routing projects to certain users for review and approval.
User, Role, and Access Management
Based on 19 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Brand Portal
Publish media or media collections to your website or share externally via temporary hyperlink. 16 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature.
Integration with Creative Software
Based on 16 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. Allow creatives to access, edit and upload assets in the DAM system directly from design or photo/audio/video editing software.
Integration with Marketing Software
Based on 16 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. Integrate digital assets automatically into marketing workflows and marketing technologies like web content management and e-commerce software.
Permissions
Define and manage roles and access rights for the entire system. 17 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature.
Procedures
As reported in 15 Optimizely Content Marketing Platform reviews. Maintain procedures for data access and governance.
Remote Work
As reported in 17 Optimizely Content Marketing Platform reviews. Allow users to use the system online and on mobile devices.
Tools (2)
Audience Insights
As reported in 12 Optimizely Content Marketing Platform reviews. Helps users understand audience demographics and evaluate visitor behavior
Social Sharing
Adds intelligent social share buttons to your campaigns and content. Tracks who is sharing your content and driving conversions. 11 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature.
Metrics (6)
Entry and Exit Pages
Accurately determine your websites most common entry and exit points, while displaying data elegantly.
Sessions
Based on 10 Optimizely Content Marketing Platform reviews. Accurately measure total web traffic and display data logically.
Engagement
Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.
Return
Track user return rates and related metrics.
Conversions
Track what proportion of users convert to customers via specific actions.
Search Rank
Based on 11 Optimizely Content Marketing Platform reviews. Gives users accurate reflection of how their search ratings compare with competitors.
Platform Basics (6)
Drag & Drop Scheduling
Based on 12 Optimizely Content Marketing Platform reviews. Ability to drag and drop projects and tasks within a marketing calendar.
Project and Task Lists Organization
Ability to organize recurring projects and tasks into standardized workflows. 12 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature.
Project Templates
As reported in 13 Optimizely Content Marketing Platform reviews. Provides marketing project templates, which can include editorial calendars, marketing project plans, creative requests, campaign management, event calendar, etc.
Budgeting and Cost Estimation
Provides tracking for marketing campaign costs and the ability to allocate expenses to budgets. 12 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature.
Team Member Roles
Ability to assign team members specific roles on specific projects. This feature was mentioned in 13 Optimizely Content Marketing Platform reviews.
Automated Alerts and Notficiations
Based on 13 Optimizely Content Marketing Platform reviews. Ability to send automated alerts and notifications when projects have been updated and/or compelted.
Content Planning (3)
Content Organization
Ability to organize content and manage approvals during the content creation process. 13 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature.
Task Assignment
Based on 13 Optimizely Content Marketing Platform reviews. Ability to assign content tasks to writers, designers, and editors.
Content Scheduling
Based on 13 Optimizely Content Marketing Platform reviews. Ability to schedule content distribution across multiple channels (i.e. social media, email, digital ads, etc.)
Other Features (2)
Integrations
Ability to integrate with other tools, including project management tools, productivity tools, marketing technology, publishing tools, etc. This feature was mentioned in 11 Optimizely Content Marketing Platform reviews.
Reporting
Based on 11 Optimizely Content Marketing Platform reviews. Ability to export all marketing activities to a PDF report to easily share results with relevant stakeholders.
Automation (3)
Workflows
As reported in 17 Optimizely Content Marketing Platform reviews. Provide standard workflows that can be used accross the company.
Customization
Based on 17 Optimizely Content Marketing Platform reviews. Allow administrators to configure workflows and processes.
Data repository
Deliver a single data repository for all project information. 14 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature.
Project management (7)
Task Prioritization
Set priority levels on tasks so individuals can organize their work. This feature was mentioned in 18 Optimizely Content Marketing Platform reviews.
Dependencies
As reported in 17 Optimizely Content Marketing Platform reviews. Define dependencies between tasks and the rules to manage them.
Planning
Plan and create work breakdown structure (WBS) based on the scope of the project. 17 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature.
Views
Create customized project views for internal and external purposes (eg: for customers). 15 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature.
Scheduling
Based on 15 Optimizely Content Marketing Platform reviews. Allocate resources by matching capacity and demand, by project, team, or department.
Critical Path
Automatically calculate the critical path for projects and update it when projects change. This feature was mentioned in 12 Optimizely Content Marketing Platform reviews.
Dashboards
Based on 14 Optimizely Content Marketing Platform reviews. Deliver dashboards that display project data and KPIs in real time.
Workload (4)
Resource Allocation
As reported in 14 Optimizely Content Marketing Platform reviews. Monitor resource allocation to identify shortages and adjust accordingly.
Workspace
Define customizable workspace for teams, departments, and external users. This feature was mentioned in 15 Optimizely Content Marketing Platform reviews.
Configuration
Based on 13 Optimizely Content Marketing Platform reviews. Provide drag and drop options to configure workspaces.
Insights
As reported in 13 Optimizely Content Marketing Platform reviews. Monitor work accross the company and analyze performance.
Communication & Collaboration (3)
Communication Channels
Based on 15 Optimizely Content Marketing Platform reviews. Support multiple channels for internal and external communications.
Document Management
Allow users to share and collaborate on documents and files. 17 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature.
Collaboration
Help users meet, share workspaces, and collaborate on tasks. This feature was mentioned in 17 Optimizely Content Marketing Platform reviews.
Cost Management (3)
Project Budgeting
As reported in 14 Optimizely Content Marketing Platform reviews. Associate a budget with a project and allocate it accordingly by task or resource.
Time & Expense
As reported in 13 Optimizely Content Marketing Platform reviews. Track time and expenses associated with projects or tasks.
Profitability
Monitor project proftability by team or department. 12 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature.
Integration (3)
Front Office
As reported in 11 Optimizely Content Marketing Platform reviews. Integrate with CRM, marketing, or customer service software.
Back Office
Provide integration with accounting software and ERP systems. This feature was mentioned in 11 Optimizely Content Marketing Platform reviews.
External data
As reported in 12 Optimizely Content Marketing Platform reviews. Connect to external data sources such as databases or BI software.
Communication (3)
Discussions
As reported in 22 Optimizely Content Marketing Platform reviews. Ability to involve multiple users in public or private discussions
External
Allow external users to use chat and discussions This feature was mentioned in 18 Optimizely Content Marketing Platform reviews.
Announcements
Based on 16 Optimizely Content Marketing Platform reviews. Manage news and announcements by company or department
Content & Documents (4)
File Sharing
As reported in 23 Optimizely Content Marketing Platform reviews. Documents can be shared between users and teams
Notes
User can share notes with colleagues or external users 19 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature.
Search
Help users find documents and other types of content 21 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature.
Versioning
As reported in 21 Optimizely Content Marketing Platform reviews. Keep track of document versions and related changes
Controls (5)
Custom Views
As reported in 19 Optimizely Content Marketing Platform reviews. Create personalized project views for collaboration
Followers
Based on 16 Optimizely Content Marketing Platform reviews. Allow users to follow tasks which are not assigned to them
User Management
Based on 18 Optimizely Content Marketing Platform reviews. Define and manage users access to documents and collaboration features
Calendars
Manage private and shared calendars and associated events This feature was mentioned in 18 Optimizely Content Marketing Platform reviews.
Public Sharing
Based on 16 Optimizely Content Marketing Platform reviews. Make project views available for the public.
Project Management (4)
Task Management
As reported in 22 Optimizely Content Marketing Platform reviews. Include features to create, assign, and manage tasks.
Planning
Deliver project plans that can be customized by users. This feature was mentioned in 21 Optimizely Content Marketing Platform reviews.
Visibility
Based on 20 Optimizely Content Marketing Platform reviews. Provide visibility into collaborative processes accross the company
Integration
Provide integration with task management and project management software. This feature was mentioned in 17 Optimizely Content Marketing Platform reviews.
Remote Collaboration (3)
Alignment
Based on 20 Optimizely Content Marketing Platform reviews. Align remote employees with their colleagues and external users
Accountability
Based on 19 Optimizely Content Marketing Platform reviews. Define and track responsabilities for remote users
Connectivity
Based on 17 Optimizely Content Marketing Platform reviews. Allow users to connect to tools that they use remotely
Planning (2)
Collaborative Editorial Calendars / Scheduling Content
Create editorial calendars that can be accessed by multiple users. Schedule content in advance to post at a later date. This feature was mentioned in 34 Optimizely Content Marketing Platform reviews.
Scheduling Integration
Based on 17 Optimizely Content Marketing Platform reviews. Create content plans or calendars for multiple users and schedule content in advance.
Marketing Campaign Performance (2)
Performance and ROI Tracking
Ability to track marketing campaign performance and return on investment (ROI). 13 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature.
Activity Tracking
As reported in 13 Optimizely Content Marketing Platform reviews. Ability to compare marketing plans to historical activity.
Publishing (1)
Execute Content Publication
Ability to publish content either from the source it was created or through a third party. 17 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature.
Social Media (1)
Social Media Integration
Create and publication of content for social media platforms. 17 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature.
Generative AI (8)
AI Text Generation
Allows users to generate text based on a text prompt. This feature was mentioned in 16 Optimizely Content Marketing Platform reviews.
AI Text Generation
Allows users to generate text based on a text prompt. 16 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature.
AI Text Summarization
Condenses long documents or text into a brief summary. This feature was mentioned in 16 Optimizely Content Marketing Platform reviews.
AI Text-to-Image
Provides the ability to generate images from a text prompt. This feature was mentioned in 16 Optimizely Content Marketing Platform reviews.
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
Agentic AI - Digital Asset Management (1)
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Work Management (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Natural Language Interaction
Engages in human-like conversation for task delegation
Agentic AI - Project Collaboration (2)
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Content Analytics (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Content Creation (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Marketing Calendar (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Marketing Resource Management (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Content Distribution (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Technology Glossary Features
View definitions of the features and discover new technology terms.
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Document management refers to systematically organizing, storing, and tracking electronic documents. Learn more about its workflow, types, and benefits.




