Optimizely Content Marketing Platform Features

Import and export large media files or folders into or from the database quickly and efficiently.

Navigating media collections is logical and elegant with visual file hierarchies and customizable thumbnail/filename display.

Able to search and filter assets by keywords and metadata.

Able to easily preview large image files and video storyboards.

Provides insights into the performance of digital content across its entire lifecycle.

Software supports a wide range of file types.

Automatically adds descriptive metadata like file size and upload date, can extract XMP, IPTC and EXIF metadata, has standard metadata fields like keywords, and allows the definition of custom fields and vocabulary.

Automatically or manually convert files into different sizes or file types within the DAM system.

Keep track of incrementally changing versions of the same asset.

Automatically archive, delete, or revoke access to assets that have reached the end of their life cycle.

Houses an organization's brand guidelines in a centralized location within the digital asset management platform

The software is optimized to load, preview, search and edit video media files.

The software is optimized to load, preview, search and edit audio media files.

The software is optimized to load, preview, search and edit image media files.

Create rules that automate processes, such as converting into certain file types or routing projects to certain users for review and approval.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Publish media or media collections to your website or share externally via temporary hyperlink.

Allow creatives to access, edit and upload assets in the DAM system directly from design or photo/audio/video editing software.

Integrate digital assets automatically into marketing workflows and marketing technologies like web content management and e-commerce software.

Define and manage roles and access rights for the entire system.

Maintain procedures for data access and governance.

Allow users to use the system online and on mobile devices.

Helps users understand audience demographics and evaluate visitor behavior

Adds intelligent social share buttons to your campaigns and content. Tracks who is sharing your content and driving conversions.

Accurately determine your websites most common entry and exit points, while displaying data elegantly.

Accurately measure total web traffic and display data logically.

Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.

Track user return rates and related metrics.

Track what proportion of users convert to customers via specific actions.

Gives users accurate reflection of how their search ratings compare with competitors.

Ability to drag and drop projects and tasks within a marketing calendar.

Ability to organize recurring projects and tasks into standardized workflows.

Provides marketing project templates, which can include editorial calendars, marketing project plans, creative requests, campaign management, event calendar, etc.

Provides tracking for marketing campaign costs and the ability to allocate expenses to budgets.

Ability to assign team members specific roles on specific projects.

Ability to send automated alerts and notifications when projects have been updated and/or compelted.

Ability to organize content and manage approvals during the content creation process.

Ability to assign content tasks to writers, designers, and editors.

Ability to schedule content distribution across multiple channels (i.e. social media, email, digital ads, etc.)

Ability to integrate with other tools, including project management tools, productivity tools, marketing technology, publishing tools, etc.

Ability to export all marketing activities to a PDF report to easily share results with relevant stakeholders.

Provide standard workflows that can be used accross the company.

Allow administrators to configure workflows and processes.

Deliver a single data repository for all project information.

Set priority levels on tasks so individuals can organize their work.

Define dependencies between tasks and the rules to manage them.

Plan and create work breakdown structure (WBS) based on the scope of the project.

Create customized project views for internal and external purposes (eg: for customers).

Allocate resources by matching capacity and demand, by project, team, or department.

Automatically calculate the critical path for projects and update it when projects change.

Deliver dashboards that display project data and KPIs in real time.

Monitor resource allocation to identify shortages and adjust accordingly.

Define customizable workspace for teams, departments, and external users.

Provide drag and drop options to configure workspaces.

Monitor work accross the company and analyze performance.

Support multiple channels for internal and external communications.

Allow users to share and collaborate on documents and files.

Help users meet, share workspaces, and collaborate on tasks.

Associate a budget with a project and allocate it accordingly by task or resource.

Track time and expenses associated with projects or tasks.

Monitor project proftability by team or department.

Integrate with CRM, marketing, or customer service software.

Provide integration with accounting software and ERP systems.

Connect to external data sources such as databases or BI software.

Ability to involve multiple users in public or private discussions

Allow external users to use chat and discussions

Manage news and announcements by company or department

Documents can be shared between users and teams

User can share notes with colleagues or external users

Help users find documents and other types of content

Keep track of document versions and related changes

Create personalized project views for collaboration

Allow users to follow tasks which are not assigned to them

Define and manage users access to documents and collaboration features

Manage private and shared calendars and associated events

Make project views available for the public.

Include features to create, assign, and manage tasks.

Deliver project plans that can be customized by users.

Provide visibility into collaborative processes accross the company

Provide integration with task management and project management software.

Align remote employees with their colleagues and external users

Define and track responsabilities for remote users

Allow users to connect to tools that they use remotely

Create editorial calendars that can be accessed by multiple users. Schedule content in advance to post at a later date.

Create content plans or calendars for multiple users and schedule content in advance.

Ability to track marketing campaign performance and return on investment (ROI).

Ability to compare marketing plans to historical activity.

Ability to publish content either from the source it was created or through a third party.

Create and publication of content for social media platforms.

Allows users to generate text based on a text prompt.

Allows users to generate text based on a text prompt.

Condenses long documents or text into a brief summary.

Provides the ability to generate images from a text prompt.

Allows users to generate text based on a text prompt.

Condenses long documents or text into a brief summary.

Allows users to generate text based on a text prompt.

Condenses long documents or text into a brief summary.

Works across multiple software systems or databases

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Engages in human-like conversation for task delegation

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives