Optimizely Content Marketing Platform Features

Based on 17 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. Import and export large media files or folders into or from the database quickly and efficiently.

Based on 17 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. Navigating media collections is logical and elegant with visual file hierarchies and customizable thumbnail/filename display.

Based on 18 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. Able to search and filter assets by keywords and metadata.

Based on 17 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. Able to easily preview large image files and video storyboards.

Based on 16 Optimizely Content Marketing Platform reviews. Provides insights into the performance of digital content across its entire lifecycle.

Based on 19 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. Software supports a wide range of file types.

Based on 14 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. Automatically adds descriptive metadata like file size and upload date, can extract XMP, IPTC and EXIF metadata, has standard metadata fields like keywords, and allows the definition of custom fields and vocabulary.

Based on 17 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. Automatically or manually convert files into different sizes or file types within the DAM system.

Based on 17 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. Keep track of incrementally changing versions of the same asset.

Based on 14 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. Automatically archive, delete, or revoke access to assets that have reached the end of their life cycle.

Based on 18 Optimizely Content Marketing Platform reviews. Houses an organization's brand guidelines in a centralized location within the digital asset management platform

Based on 15 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. The software is optimized to load, preview, search and edit video media files.

Based on 13 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. The software is optimized to load, preview, search and edit audio media files.

Based on 17 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. The software is optimized to load, preview, search and edit image media files.

Based on 19 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. Create rules that automate processes, such as converting into certain file types or routing projects to certain users for review and approval.

Based on 19 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Publish media or media collections to your website or share externally via temporary hyperlink. 16 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature.

Based on 16 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. Allow creatives to access, edit and upload assets in the DAM system directly from design or photo/audio/video editing software.

Based on 16 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. Integrate digital assets automatically into marketing workflows and marketing technologies like web content management and e-commerce software.

As reported in 17 Optimizely Content Marketing Platform reviews. Define and manage roles and access rights for the entire system.

Maintain procedures for data access and governance. 15 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature.

As reported in 17 Optimizely Content Marketing Platform reviews. Allow users to use the system online and on mobile devices.

Based on 12 Optimizely Content Marketing Platform reviews. Helps users understand audience demographics and evaluate visitor behavior

As reported in 11 Optimizely Content Marketing Platform reviews. Adds intelligent social share buttons to your campaigns and content. Tracks who is sharing your content and driving conversions.

Accurately determine your websites most common entry and exit points, while displaying data elegantly.

Accurately measure total web traffic and display data logically. 10 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature.

Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.

Track user return rates and related metrics.

Track what proportion of users convert to customers via specific actions.

As reported in 11 Optimizely Content Marketing Platform reviews. Gives users accurate reflection of how their search ratings compare with competitors.

Based on 12 Optimizely Content Marketing Platform reviews. Ability to drag and drop projects and tasks within a marketing calendar.

Ability to organize recurring projects and tasks into standardized workflows. 12 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature.

As reported in 13 Optimizely Content Marketing Platform reviews. Provides marketing project templates, which can include editorial calendars, marketing project plans, creative requests, campaign management, event calendar, etc.

As reported in 12 Optimizely Content Marketing Platform reviews. Provides tracking for marketing campaign costs and the ability to allocate expenses to budgets.

Ability to assign team members specific roles on specific projects. 13 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature.

Based on 13 Optimizely Content Marketing Platform reviews. Ability to send automated alerts and notifications when projects have been updated and/or compelted.

As reported in 13 Optimizely Content Marketing Platform reviews. Ability to organize content and manage approvals during the content creation process.

Ability to assign content tasks to writers, designers, and editors. This feature was mentioned in 13 Optimizely Content Marketing Platform reviews.

Based on 13 Optimizely Content Marketing Platform reviews. Ability to schedule content distribution across multiple channels (i.e. social media, email, digital ads, etc.)

Based on 11 Optimizely Content Marketing Platform reviews. Ability to integrate with other tools, including project management tools, productivity tools, marketing technology, publishing tools, etc.

Ability to export all marketing activities to a PDF report to easily share results with relevant stakeholders. This feature was mentioned in 11 Optimizely Content Marketing Platform reviews.

Based on 17 Optimizely Content Marketing Platform reviews. Provide standard workflows that can be used accross the company.

Based on 17 Optimizely Content Marketing Platform reviews. Allow administrators to configure workflows and processes.

Based on 14 Optimizely Content Marketing Platform reviews. Deliver a single data repository for all project information.

Set priority levels on tasks so individuals can organize their work. 18 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature.

Based on 17 Optimizely Content Marketing Platform reviews. Define dependencies between tasks and the rules to manage them.

Plan and create work breakdown structure (WBS) based on the scope of the project. This feature was mentioned in 17 Optimizely Content Marketing Platform reviews.

As reported in 15 Optimizely Content Marketing Platform reviews. Create customized project views for internal and external purposes (eg: for customers).

As reported in 15 Optimizely Content Marketing Platform reviews. Allocate resources by matching capacity and demand, by project, team, or department.

Based on 12 Optimizely Content Marketing Platform reviews. Automatically calculate the critical path for projects and update it when projects change.

Based on 14 Optimizely Content Marketing Platform reviews. Deliver dashboards that display project data and KPIs in real time.

Monitor resource allocation to identify shortages and adjust accordingly. This feature was mentioned in 14 Optimizely Content Marketing Platform reviews.

As reported in 15 Optimizely Content Marketing Platform reviews. Define customizable workspace for teams, departments, and external users.

Provide drag and drop options to configure workspaces. This feature was mentioned in 13 Optimizely Content Marketing Platform reviews.

Based on 13 Optimizely Content Marketing Platform reviews. Monitor work accross the company and analyze performance.

Support multiple channels for internal and external communications. 15 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature.

Allow users to share and collaborate on documents and files. This feature was mentioned in 17 Optimizely Content Marketing Platform reviews.

Help users meet, share workspaces, and collaborate on tasks. 17 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature.

Associate a budget with a project and allocate it accordingly by task or resource. 14 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature.

Based on 13 Optimizely Content Marketing Platform reviews. Track time and expenses associated with projects or tasks.

As reported in 12 Optimizely Content Marketing Platform reviews. Monitor project proftability by team or department.

Integrate with CRM, marketing, or customer service software. 11 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature.

As reported in 11 Optimizely Content Marketing Platform reviews. Provide integration with accounting software and ERP systems.

As reported in 12 Optimizely Content Marketing Platform reviews. Connect to external data sources such as databases or BI software.

As reported in 22 Optimizely Content Marketing Platform reviews. Ability to involve multiple users in public or private discussions

Allow external users to use chat and discussions This feature was mentioned in 18 Optimizely Content Marketing Platform reviews.

Manage news and announcements by company or department This feature was mentioned in 16 Optimizely Content Marketing Platform reviews.

Based on 23 Optimizely Content Marketing Platform reviews. Documents can be shared between users and teams

User can share notes with colleagues or external users 19 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature.

Help users find documents and other types of content This feature was mentioned in 21 Optimizely Content Marketing Platform reviews.

As reported in 21 Optimizely Content Marketing Platform reviews. Keep track of document versions and related changes

Based on 19 Optimizely Content Marketing Platform reviews. Create personalized project views for collaboration

As reported in 16 Optimizely Content Marketing Platform reviews. Allow users to follow tasks which are not assigned to them

As reported in 18 Optimizely Content Marketing Platform reviews. Define and manage users access to documents and collaboration features

Manage private and shared calendars and associated events 18 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature.

Make project views available for the public. This feature was mentioned in 16 Optimizely Content Marketing Platform reviews.

Include features to create, assign, and manage tasks. 22 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature.

Deliver project plans that can be customized by users. 21 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature.

Provide visibility into collaborative processes accross the company This feature was mentioned in 20 Optimizely Content Marketing Platform reviews.

As reported in 17 Optimizely Content Marketing Platform reviews. Provide integration with task management and project management software.

As reported in 20 Optimizely Content Marketing Platform reviews. Align remote employees with their colleagues and external users

Define and track responsabilities for remote users This feature was mentioned in 19 Optimizely Content Marketing Platform reviews.

Based on 17 Optimizely Content Marketing Platform reviews. Allow users to connect to tools that they use remotely

Create editorial calendars that can be accessed by multiple users. Schedule content in advance to post at a later date. This feature was mentioned in 34 Optimizely Content Marketing Platform reviews.

As reported in 17 Optimizely Content Marketing Platform reviews. Create content plans or calendars for multiple users and schedule content in advance.

Based on 13 Optimizely Content Marketing Platform reviews. Ability to track marketing campaign performance and return on investment (ROI).

Ability to compare marketing plans to historical activity. 13 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature.

Ability to publish content either from the source it was created or through a third party. This feature was mentioned in 17 Optimizely Content Marketing Platform reviews.

Based on 17 Optimizely Content Marketing Platform reviews. Create and publication of content for social media platforms.

Allows users to generate text based on a text prompt. This feature was mentioned in 16 Optimizely Content Marketing Platform reviews.

Based on 16 Optimizely Content Marketing Platform reviews. Allows users to generate text based on a text prompt.

As reported in 16 Optimizely Content Marketing Platform reviews. Condenses long documents or text into a brief summary.

Provides the ability to generate images from a text prompt. This feature was mentioned in 16 Optimizely Content Marketing Platform reviews.

Allows users to generate text based on a text prompt.

Condenses long documents or text into a brief summary.

Allows users to generate text based on a text prompt.

Condenses long documents or text into a brief summary.

Works across multiple software systems or databases

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Engages in human-like conversation for task delegation

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives