--- title: Optimizely Content Marketing Platform Reviews meta_title: 'Optimizely Content Marketing Platform Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 81 reviews by the users' company size, role or industry to find out how Optimizely Content Marketing Platform works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 81 scale: '5' date_modified: '2026-08-09' parent_category: name: Project, Portfolio & Program Management url: https://www.g2.com/categories/project-portfolio-program-management --- # Optimizely Content Marketing Platform Reviews **Vendor:** Optimizely **Category:** [Work Management Software](https://www.g2.com/categories/work-management) **Average Rating:** 4.3/5.0 **Total Reviews:** 81 ## About Optimizely Content Marketing Platform Optimizely Content Marketing Platform (CMP) is an AI-powered workspace purpose-built for marketers. A leader in digital experience platforms, Optimizely CMP empowers organizations to leverage agentic AI to streamline content planning, creation, optimization, and delivery. The results? Effective collaboration, faster time to market and higher quality content and campaigns. ## Optimizely Content Marketing Platform Pros & Cons **What users like:** - Users highlight the **ease of use** of Optimizely, making it simple to learn and teach others. (14 reviews) - Users appreciate the **effective team collaboration features** of Optimizely, facilitating seamless workflow management and task tracking. (13 reviews) - Users value the **workflow efficiency** of Optimizely, seamlessly managing campaigns and facilitating team collaboration across continents. (12 reviews) - Users value the **powerful task management features** of Optimizely, enhancing collaboration and simplifying content planning. (11 reviews) - Users appreciate the **time-saving capabilities** of Optimizely, enabling efficient content planning and streamlined workflows. (11 reviews) - Efficiency (9 reviews) - Users value the **organization capabilities** of Optimizely, enabling effective management of projects and tasks in one place. (9 reviews) - Project Management (9 reviews) - Customization (8 reviews) - Intuitive (8 reviews) **What users dislike:** - Users often face a **challenging learning curve** with Optimizely CMP, taking time to master its robust features. (10 reviews) - Users find the platform **not intuitive** , making it challenging to navigate through requests and manage content effectively. (8 reviews) - Users report a **steep learning curve** with Optimizely CMP, especially for first-time users navigating the interface. (6 reviews) - Users face **adjustment issues** with Optimizely, finding the onboarding confusing and the approval process cumbersome. (5 reviews) - Users face a **limited customization** option in Optimizely CMP, complicating the setup for unique workflows initially. (5 reviews) - Difficult Setup (4 reviews) - Users face **missing features** in Optimizely, such as a cumbersome approval process hindering timely content modifications. (4 reviews) - Poor Navigation (4 reviews) - Complexity (3 reviews) - Inadequate Reporting (3 reviews) ## Optimizely Content Marketing Platform Reviews ### 1. Great tool to manage your multi-segments & channels marketing campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Brigitte S. | Digital Marketing Director, Enterprise (> 1000 emp.) **Reviewed Date:** April 02, 2025 **What do you like best about Optimizely Content Marketing Platform?** What is really great about the platform is that you can manage the whole workflow of a campaign, from teh brief to the results analyzis. It gathers in a single place all you need to know about a campaign, what are the deadlines, who is in charge of what, where we stand,if there is any issue. You can create a brief template to help the business provide you clear expectations, timeline, budget, existing assets, etc. to avoid any bad onboarding. **What do you dislike about Optimizely Content Marketing Platform?** For non digital mindset people, it can be a bit hard to dig in Optimizely and understand what they have to do (where to submit a brief, where to review an asset, etc.). Also if sevarel assets are to be approved on the same day, the approver receives one email per asset which can be a lot. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** When overseeing several campaigns with different stakeholders, the platform provides you a clear overview and avoid disconnection with the business. It also ease the project gouvernance which can be a showstopper. With Optimizely, as the gouvernance is clearly defined and set-up in the platform. ### 2. Has helped streamline our marketing efforts, workflow and project management **Rating:** 4.5/5.0 stars **Reviewed by:** Tara Y. | SVP, Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** March 31, 2025 **What do you like best about Optimizely Content Marketing Platform?** We've been using the Optimizely Content Marketing Platform for over 2 years, and it’s been a game changer for how we manage content, projects and workflows across our team. The ability to plan, collaborate, and execute campaigns all in one place has seriously improved our efficiency and visibility. The calendar and workflow features keep our projects on track, and the content briefs and approval process help ensure quality and consistency. It's also great for aligning internal and external teams—everyone knows what’s happening and when. The interface is intuitive, and the platform is flexible enough to fit our needs as they evolve. **What do you dislike about Optimizely Content Marketing Platform?** A few features could use deeper customization, but overall, the value it brings in streamlining content operations far outweighs any minor hiccups. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** 1. Siloed Teams & Lack of Visibility Before, it was hard to keep track of who was doing what and when. Optimizely brings all our content planning, creation, and publishing into one centralized place. Now, we have full visibility across teams, timelines, and deliverables, which means fewer surprises and better alignment. 2. Clunky Workflows Our content process used to feel like a game of email ping-pong. With Optimizely, workflows are clearly defined and automated. Content moves smoothly from brief to draft to approval, and we're spending way less time chasing down updates. 3. Missed Deadlines & Last-Minute Fire Drills The platform’s calendar and campaign planning tools give us a birds-eye view of everything in motion. We can plan smarter, anticipate bandwidth issues, and reduce the last-minute scrambles. ### 3. Optimizely CMP is a powerful tool for managing content & consent and ensuring compliance. **Rating:** 5.0/5.0 stars **Reviewed by:** Martina K. | Product Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** April 02, 2025 **What do you like best about Optimizely Content Marketing Platform?** I recently had the opportunity to explore and utilize the Optimizely Consent Management Platform (CMP) for my organization's compliance needs. Overall, I found the platform to be robust and feature-rich, facilitating the management of consent preferences efficiently. We use Optimizely CMP for blogs submission and other content and it makes the job much easier! It is very easy to track all the changes and process flow in the app. **What do you dislike about Optimizely Content Marketing Platform?** As with any software, there were aspects of Optimizely CMP that presented a slight learning curve, particularly for first-time users like myself. While I found the platform to be highly capable, the initial interaction with the UI was somewhat challenging. Certain fields and settings required a degree of familiarity to locate, which slowed down the customization process. However, this difficulty diminished considerably after the first couple of interactions and subsequent familiarization with the interface. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** Track the process and approval flows ### 4. A well-structured platform for managing content workflows **Rating:** 4.5/5.0 stars **Reviewed by:** Monica B. | Content marketing manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2025 **What do you like best about Optimizely Content Marketing Platform?** I am a big fan of Optimizely Content Marketing Platform is the ease in which content workflow was managed. Thanks to this, it is easier to assign tasks, track progress and make sure all of this moves as smoothly from idea to publication. With the editorial calendar in place, our team does not miss deadlines and stay on schedule. Plus, we use it along with our CRM to ensure everything from the content we send to our CRM is matched to our overall strategy. **What do you dislike about Optimizely Content Marketing Platform?** One of the drawbacks to Optimizely Content Marketing Platform is not optimal content modification in active campaigns due to approval process. Although it is beneficial to have certain set structures and routines to implement practice change it is not always effective when there is need to make sudden changes. It has occasionally been an inconvenience when it comes to launching or modifying time sensitive content. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** With the help of the Optimizely Content Marketing Platform, the work of the team is simplified regarding content creation and its marketing objectives. Previously, content planning was disintegrated, and a number of tools had to be used to monitor the development process. All is now done in a central place, thus increases organization and nobody is left confused by the deadlines that have passed. This has justified our way of finding efficiency in the stream in that marketing campaigns are implemented in an efficient manner. ### 5. We are very satisfied with the Optimizely CMP, and the Team´s collaborative approach and expertise **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 31, 2025 **What do you like best about Optimizely Content Marketing Platform?** - Very comprehensive and powerful tool - Massive development of the platform over the years, reflecting voice of the customers - We appreciate the direct contact with Optimizely and opportunity to shape the product with our feedback - we are listened to (good example are Task Templates) - Ability to seamlessly connect with the whole Optimizely One marketing OS is very also very appealing, even though we use only CMP and don´t plan to change other platforms - Once you get through the training, it´s easy to use and very powerful, providing also great insights for the company - One of the main game changers for our adoption have been the Workflows, powering up the collaboration on the common communications activities (social posts, webpages...) - our campaign managers use CMP on daily basis **What do you dislike about Optimizely Content Marketing Platform?** - Given it´s complexity, it take quite some time and effort to onboard new colleagues and seeing a reasonable adoption of the tool - I find it quite expensive if a company needs a lot of licenses, even though we have a discounted price (given the history and amount of users). Majority of our users need the Creator role to be able to collaborate efficiently. Would perhaps distinguish how much the users use the platform (e.g. power users, regular users, light users) - Clicking through the campaigns, tasks and views comes with a loading time which is a bit annoying (in particular to load a view in Plan module with the Hierarchy ON every time you change filters) - so one needs to rather open links in a new tab than clicking back and forth and waiting until it loads. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** - Overview of all communications activities (Plan module calendar view) - Streamlining the collaboration on comms activities (Workflows management) - Fostering adherence to the processes (e.g. dedicated Brief templates, Workflows, preloaded working docs in Task Templates) ### 6. Very useful. **Rating:** 4.5/5.0 stars **Reviewed by:** James N. | Senior Creative Manager, Enterprise (> 1000 emp.) **Reviewed Date:** March 25, 2025 **What do you like best about Optimizely Content Marketing Platform?** Really helpful tool for keeping on top of all facets of projects and tasks and their content in one place. **What do you dislike about Optimizely Content Marketing Platform?** Some limited integrations with other tools used in project workflows. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** It solves version control and amendment history, approval process, briefing and project responsibilities. This is enables a more streamlined and lower stress process. ### 7. Optimizely Content Marketing Platform User Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Ana Carolina R. | Performance & Content Marketing - IBM Global Financing, Enterprise (> 1000 emp.) **Reviewed Date:** March 26, 2025 **What do you like best about Optimizely Content Marketing Platform?** I like that you can create workflows and assign it to an individual/team for them to take action in a desired date. **What do you dislike about Optimizely Content Marketing Platform?** As a regular Optimizely user you get tons of email notifications even if it's a simple date change. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** Manages tasks and requests from stakeholders. ### 8. Easy to use for collaborators on website content **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** March 26, 2025 **What do you like best about Optimizely Content Marketing Platform?** It's easy to use and has valuable bells and whistles that are helpful to cross-functional team members to collaborate. **What do you dislike about Optimizely Content Marketing Platform?** I think the UI could be improved. It does require a little training. I am a very light user, not frequently needing to access the tool. My use cases are very simple and straightforward, but I can't always find what I am looking for. So, I would say there are improvements to "intuitive" design. That said, once you know where to go, it's easy to use. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** Having images, copy, etc all in one place for collaboration is very helpful. Also, the communication ability where you don't need to login to see or reply to comments/messages, you can use outlook. ### 9. Great platform to streamline **Rating:** 4.5/5.0 stars **Reviewed by:** Erin S. | project Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 18, 2025 **What do you like best about Optimizely Content Marketing Platform?** Great experience using Optimizely, we operate very lean so it has been incredibbly helpful to streamline our processes. Very user-friendly, easy implementation. **What do you dislike about Optimizely Content Marketing Platform?** We have not explored all of the features yet, so far enjoying the ones we have **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** Streanlining operations, we recently went through some major staffing cuts so this software has helped keep our small team running effiencetly ### 10. Made for Marketing and Content Teams! **Rating:** 5.0/5.0 stars **Reviewed by:** Amy L. | Manager of Marketing Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2025 **What do you like best about Optimizely Content Marketing Platform?** I love the simplicity of the activities view and creating templates for my reoccurring workflows. It is a huge time saver compared to Jira, which we were using previously. **What do you dislike about Optimizely Content Marketing Platform?** I’d like to see improved reporting within the CMP to gain insights into work completion times and provide managers with visibility into employee performance. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** Supports our hybrid work culture, provides a single tool where multiple departments that support our Marketing efforts are working, improves our efficiency with clear assignments and all steps accounted for. ### 11. Facilitates the editing of visual assets **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 04, 2025 **What do you like best about Optimizely Content Marketing Platform?** Adding feedback and comments on assets for designers. Makes versioning and sharing feedback so easy! **What do you dislike about Optimizely Content Marketing Platform?** An immense number of notification emails. While users have the ability to turn off certain email notifications, this may also lead to missed work -- perhaps there's a middle ground. A tiny comment about layout as well: the help/chat bubble in the bottom right consistently interferes with the "comment" button when adding comments in "proofing and versioning". **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** Project management and versioning for creative assets. Process flow for approvers. ### 12. Improving content management and analytics is now super simple **Rating:** 4.5/5.0 stars **Reviewed by:** Tomi P. | Senior Marketing Analyst , Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** September 21, 2024 **What do you like best about Optimizely Content Marketing Platform?** The most significant advantage of Optimizely Content Marketing Platform is that it solves the problems connected with content distribution in one location. This integration has in fact cut across most of the our processes regarding creation and distribution of contents. New in the platform is the analytical capabilities and integration factors that have improved our efficiency in viewing the performance and making right decisions regarding the marketing outcomes and involvement. **What do you dislike about Optimizely Content Marketing Platform?** One of the weaknesses of Optimizely Content Marketing Platform is that it occasionally takes time when handling a big volume of content or accomplishing complex analysis. Such lags might cut down productivity at certain periods of organizational activities. Furthermore, the reporting is slightly rigid because it has few flexible settings for the appearance of the report. Such factors sometimes impacted our evaluation and optimisation of content in terms of performance. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** The use of Optimizely Content Marketing Platform aids in avoiding the challenge of coordinating content across different channels as it acts as a hub of managing that. This centralization has affected our work in a positive manner and has changed the way we generate and disseminate information. It has had a positive impact to marketing and overall engagement since it has enhanced the analytical and integration capabilities to allow for better tracking of performance and more sound decisions. ### 13. User friendly and nice UI **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2025 **What do you like best about Optimizely Content Marketing Platform?** I like that we can create brief and tasks flows specific to the right departments. It's easy to use and the UI is great. **What do you dislike about Optimizely Content Marketing Platform?** It's a learning curve as I'm used to another platform. After using it a few times, it was quite fast to adapt. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** It helps for other departments to track progress easier. ### 14. A management platform designed by marketers for marketers **Rating:** 5.0/5.0 stars **Reviewed by:** David T. | Direct of Creative Services, Enterprise (> 1000 emp.) **Reviewed Date:** July 30, 2024 **What do you like best about Optimizely Content Marketing Platform?** This platform has everything you need to manage campaigns, tasks and individual steps with your marketing team. The asset library with the option to share assets publicly works well as a DAM. Plus there's the royalty free image library and research tools. It's my go to platform to keep me and my team organized. **What do you dislike about Optimizely Content Marketing Platform?** Recent updates to the library have handled the only minor issue I had with the platform. I really have no complaints - it just works the way marketers think. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** A project is never just a few steps to complete - there are tons of little steps that all need to be done. The workflow templates make setting those steps up easy and help me account for the actual time it takes to produce campaigns and assets. ### 15. Enables transparency in collaboration **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** March 27, 2025 **What do you like best about Optimizely Content Marketing Platform?** The ability to check status of work requests and logging all related communication in one place really adds value. **What do you dislike about Optimizely Content Marketing Platform?** I am yet to discover something I dislike. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** Ensures that work requests are submitted to the right people. I can track progress, ask for updates and effectively communicate with colleagues. ### 16. Really like the ease of use of Optimizely CMP **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** March 27, 2025 **What do you like best about Optimizely Content Marketing Platform?** The ability to easily search and access approved photos so that I can use them as needed in my job. **What do you dislike about Optimizely Content Marketing Platform?** As of right now there is nothing I dislike about the platform. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** It is helping to create a library of approved images that anyone in the company can access and use, and have peace of mind that they are approved for use. ### 17. Great for Site Testing **Rating:** 4.5/5.0 stars **Reviewed by:** angela T. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2024 **What do you like best about Optimizely Content Marketing Platform?** Optly is great tool when you know you need to switch out an asset in the middle of the day because you can bulid it in optly and turn it on and off whenever you want from optly to the site. That way you dont have to mess with the code in your CMS. **What do you dislike about Optimizely Content Marketing Platform?** Optly does sometimes slowdown the site because we are plugging in the tool into our platform and it takes time to load. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** We use it to A/B our site. Optly is helping us test how our site perform by A/B testing how customer interact when coming to the website. ### 18. You won't need anything other than Optimizely to craft top-notch content for any channel. **Rating:** 4.5/5.0 stars **Reviewed by:** Tavishi A. | Assistant Content Manager, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** February 14, 2024 **What do you like best about Optimizely Content Marketing Platform?** The best thing about Optimizely is the user-friendliness of the interface. It is so easy to learn and understand, I don't have to look for any video tutorials also ( which is usually the case with most digital tools). I use Optimizely for daily content production and it assists me with end-to-end content management, from when I start ideating/writing to publishing the same on various channels. Best part? The support team is always available to help you solve any and all related issues. The process of implementation was also very fast and smooth and Optimizely is very easy to integrate with other related marketing tools like Hubspot etc. All in all it is truly a leader in the CMS space with brilliant navigation within the tool and a plethora of new-age, relevant features. **What do you dislike about Optimizely Content Marketing Platform?** There's no downside to using Optimizely, if at all I am looking forward to more frequent enhancements and updates in the tool. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** Problems solved by Optimizely: Content Production: Production of Content has become very easy and fast. This has made us produce more content daily. Content Design: The layouts and templates provided by Optimizely are neat and there is a range of elements to customize these templates. It has helped us with better content readability and presentation. Hubspot Integration: We have been using HubSpot to manage all our email campaigns. The ease of integration from Optimizely has helped us manage everything from one place, making our experience a pleasant one. ### 19. Awesome tool to Optimize Content **Rating:** 5.0/5.0 stars **Reviewed by:** Irshad Ahmad W. | Master Trainer, Education Management, Mid-Market (51-1000 emp.) **Reviewed Date:** January 14, 2024 **What do you like best about Optimizely Content Marketing Platform?** It provides user-friendly experience consolidating all content collaboration in a single accessible location. Effective Campaign planning is an important factor for my work and it enables me to plan according to my needs. Implementation is very user friendly. With the 24X7 customer support it makes my work more eaisly as i frequently use the platform.Its features include Visual campaigning calanders, marketing work requests and many more which makes the platform worth to use. This tool is easy to integrate with any other platform and i use it many times during the week. **What do you dislike about Optimizely Content Marketing Platform?** There is nothing to dislike about the platform as a user may need to learn use all the features that may take sometime but with the customer support on finger tips any thing can be learned within no time . **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** As a single platform to collaborate it is easy for me to push the content on all the organizations social platforms, CMS and others. It saves my time and enables me to keep track of the content performance and enables me to have insights about each bit of data.It also enables me to monitor all my marketing resources within a centralized repository facilitating the convenient reuse of assets approved by brand. ### 20. Outstanding platform for content marketing management **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2024 **What do you like best about Optimizely Content Marketing Platform?** The structure of Optimizely's Content Marketing platform allows for easy processing of marketing materials and involves all stakeholders in any project in an effortless manner. **What do you dislike about Optimizely Content Marketing Platform?** Primarily the manner in which the platform can become congested and easily present you with too much information - which is possibly more of a big company/user base issue. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** The ability to keep all projects and tasks in one place with all involved stakeholders aware of updates in real time. It significantly cuts down on time required to email stakeholders with such updates. ### 21. Great platform **Rating:** 4.5/5.0 stars **Reviewed by:** Debbie A. | content strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 13, 2024 **What do you like best about Optimizely Content Marketing Platform?** As someone who manages multiple client campaigns and programs, this platform is so helpful. Especially the auto notifications for due dates. **What do you dislike about Optimizely Content Marketing Platform?** There is a slight learning curve to start. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** project mangagement ### 22. Best marketing platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.) **Reviewed Date:** August 27, 2024 **What do you like best about Optimizely Content Marketing Platform?** The best marketing platform to use, it helps to bridge the products and the customers **What do you dislike about Optimizely Content Marketing Platform?** The optimizely content marketing platform can improve the feedback options and improve the communication **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** The optimizely content marketing platform is solving the issue inside the marketing platform, I benefited from the usage of the products and how use it made in the marketing department ### 23. Hyper-localised content, adapted to our needs and with very attractive visual elements. **Rating:** 4.5/5.0 stars **Reviewed by:** CARMEN B. | Enterprise (> 1000 emp.) **Reviewed Date:** November 10, 2023 **What do you like best about Optimizely Content Marketing Platform?** How the team around a business unit: account executive, global copywriter, local copywriter, graphic designer, etc. is involved in each content piece. The coordination and the bidirectional communication with them is the best. Also the global library and all the tool around the creation of content. **What do you dislike about Optimizely Content Marketing Platform?** Sometimes the execution time of content and elements. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** Connect all business units of our global brand to have the same brand image and the same visual elements shared. Also to carry out a global content strategy and local campaigns with similar messages and visuals. Share the global assets through library and every business unit has access to it Have a statistical dashboard of how the content we create is atracting and engaging our potential customers and customers (deeper understanding) ### 24. A Deep Dive into Optimizely Content Marketing Platform's Impact on Work Management **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2024 **What do you like best about Optimizely Content Marketing Platform?** Optimizely Content Marketing Platform stands out in the market for its comprehensive suite of tools that streamline content creation, testing, and optimization. Its user-friendly interface, coupled with advanced features, positions it as a robust solution for businesses aiming to enhance their content management strategies. The platform's seamless integration capabilities further contribute to its appeal, providing a cohesive environment for effective work management in the ever-evolving landscape of content marketing. **What do you dislike about Optimizely Content Marketing Platform?** As per my use which ranges from once in a week or maybe month specific user feedback on Optimizely Content Marketing Platform was not available. To get the latest and most accurate information on potential drawbacks or user concerns, I recommend checking recent reviews, forums, or contacting Optimizely's support for up-to-date insights. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** Optimizely Content Marketing Platform addresses key industry challenges by providing a comprehensive solution for efficient content creation, optimization, and management. The platform's robust features contribute to streamlined workflows, enhanced collaboration among marketing teams, and data-driven decision-making. Businesses utilizing Optimizely often benefit from improved digital experiences, increased agility in responding to market trends, and a more effective approach to content strategy. Overall, the platform plays a pivotal role in helping organizations navigate the evolving landscape of content marketing with a focus on optimization and measurable results. ### 25. A thorough product through and through **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2024 **What do you like best about Optimizely Content Marketing Platform?** I love how this supports my entire campaign lifecycle from planning to analysis. **What do you dislike about Optimizely Content Marketing Platform?** It's a little too expensive for a solopreneur like me. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** It helps with the entire lifecycle around my content management process, without the need to switch between different systems or apps. ### 26. Maximizing Collaboration and Efficiency: A Comprehensive Review of the Content Marketing Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Rayees R. | Master Trainer, Mid-Market (51-1000 emp.) **Reviewed Date:** January 16, 2024 **What do you like best about Optimizely Content Marketing Platform?** This platform is extremely user-friendly, and the implementation process is straightforward.A comprehensive solution for content management and the integration of social media platforms is indispensable.Customer support consistently meets expectations and proves highly beneficial in addressing customer requests.It is an essential tool for daily use. **What do you dislike about Optimizely Content Marketing Platform?** There's nothing to criticize as all aspects meet expectations. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** It aids us in developing, curating, overseeing, and consolidating our content strategy across diverse platforms, streamlining the organization of various resources within a unified platform.The presence of useful content on website provides incentives for people to visit, gain insights, and potentially become customers. It delivers the same ### 27. Comprehensive yet easy to use solution for content marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.) **Reviewed Date:** January 22, 2024 **What do you like best about Optimizely Content Marketing Platform?** It seamlessly integrates with our content management systems and databases which helps us to navigate the marketing goals easily and in lesser number of clicks. Optimizely optimizes and recommends the best content strategies for the optimal use of the content piece across the web which has resulted in multiple new client acquisitions and brand awareness is at an all time high. **What do you dislike about Optimizely Content Marketing Platform?** The integration with the system takes time and is expensive. Since our systems were not build as per the requirements of the platform. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** Creating and curation of content, storage and management is now much easier and faster for the marketing team such that it has almost doubled the team's efficiency in the last few weeks ### 28. Effective and efficient content Marketing platform **Rating:** 5.0/5.0 stars **Reviewed by:** Nilima B. | Senior SEO executive manager , Small-Business (50 or fewer emp.) **Reviewed Date:** January 10, 2024 **What do you like best about Optimizely Content Marketing Platform?** The best thing about the platform is - it saves time and cost of the marketing team and provide high quality content and campaigns. Their online presence provides a platform for marketing and other teams to work at a single pace. **What do you dislike about Optimizely Content Marketing Platform?** Nothing is there to dislike about the platform. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** It is actually saving cost and time of the teams to circulate and get the work done on regular and timely basis. ### 29. Unified Content Marketing System **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 02, 2024 **What do you like best about Optimizely Content Marketing Platform?** Optimizely's Orchestrate makes editing content and meeting deadlines easier by providing a calendar and CMS publishing features. Orchestrate also lets you customize content creation and helps keep the process efficient. I highly recommend it for optimizing content creation workflows. Plus, the excellent customer support adds an extra layer of satisfaction. **What do you dislike about Optimizely Content Marketing Platform?** There are not much of cons, but it can be improved by using commonly used features like AI copilot for better usability **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** Creating, personalising content and analysing content impact and performance ### 30. Be Smart, Be fast with less efforts **Rating:** 4.5/5.0 stars **Reviewed by:** Uzair B. | Senior Technical Assistant, Mid-Market (51-1000 emp.) **Reviewed Date:** January 16, 2024 **What do you like best about Optimizely Content Marketing Platform?** The most important thing is that content is distributed within less time. Additionally, we can get robust and highly accurate content. **What do you dislike about Optimizely Content Marketing Platform?** Not known to many. I think many few people know about this **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** Marketing and especially providing information to interested parties. ### 31. A gift for any content marketing team - Structured & user-friendly **Rating:** 4.5/5.0 stars **Reviewed by:** Prasanth G. | Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 16, 2023 **What do you like best about Optimizely Content Marketing Platform?** 1. NewsCred feature is a great tool to organise & manage the content strategy. 2. Great Customer Support, approachable anytime. 3. Overall, the platform is intuitive & syncs the latest articles & other content in place. **What do you dislike about Optimizely Content Marketing Platform?** 1. Filtering the articles & content is often a pain. 2. Notifications & tagging other teammates can be improved. 3. Auto-correction feature should be there which can help optimize the content. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** We are a global product, and our users are very tech-savvy. To cater & engage them, we use Optimizely to push out the content regularly in an attracting way. This tool really helps our content marketer better with the articles/blogs launch **Official Response from Emma Davis:** > Hi Prasanth, Thanks for leaving us a review on Optimizely CMP! We love to hear that your content marketing team is getting the most out of our product. Your feedback on how we can improve our product is also very important to us. Please feel free to share with your Customer Success Manager for the most immediate response, or you can leave us a message at reviews@optimizely.com and we'll connect you with the right people. ### 32. Content creator for research. **Rating:** 4.5/5.0 stars **Reviewed by:** Henna P. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 15, 2023 **What do you like best about Optimizely Content Marketing Platform?** I like this platform because of its versatility. My whole team can use this as a collaborative tool to make comprehensive content for our research. Its intuitive interface helps me to do my work in very less time. **What do you dislike about Optimizely Content Marketing Platform?** The product it extremely good but it is expensive for us. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** This application helped me to create one of the best contents for our reseach projects. It helped me to collect data-rich information from my audience. **Official Response from Emma Davis:** > Hi Henna, We appreciate your review! It's great to hear that Optimizely CMP is enabling efficient collaboration within your org and saving you time! If you ever have any feedback on how we could improve your experience, we would greatly appreciate if you could share with your Customer Success Manager. They will be able to get your feedback to the right people. ### 33. User-friendly content marketing project management **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 03, 2023 **What do you like best about Optimizely Content Marketing Platform?** I appreciate the workflows that allow for customization and substeps or concurrent steps. It's easy for me to quickly identify what I need to act on. I love that you can add a brief as a visual reference next to the workflow. **What do you dislike about Optimizely Content Marketing Platform?** Sometimes it's challenging to find where a comment thread begins and ends, and it's not intuitive where to reply. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** Documentation of tasks and decisions made around a project, and the contributors involved. Analyzing time to market for each project and average across all, and was able to see where the bottlenecks were. **Official Response from Emma Davis:** > Hi There, Thanks for taking the time to leave us a review, we greatly appreciate your feedback. While we like to hear all the ways you're loving our product, we also want to improve user experience. Please feel free to share any insights with your Customer Success Manager or leave us a message at reviews@optimizely.com. ### 34. Fantastic, collaborate experience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** July 07, 2022 **What do you like best about Optimizely Content Marketing Platform?** The capabilities help my team work together better **What do you dislike about Optimizely Content Marketing Platform?** The platform can be a bit nit-picky, but I go to the vendor to gain insight **Recommendations to others considering Optimizely Content Marketing Platform:** If you are looking for a team collaboration solution, this is a great option. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** The platform has become our single source of truth, building once for many. **Official Response from Emma Davis:** > Hi There, Thanks for taking the time to leave us a review, we highly value your feedback! It's great to hear that Welcome has been successfully improving your team's collaboration. You're already taking the right steps by coming directly to the Welcome team when you're experiencing issues, and we encourage you to keep doing so. You can also reach us at reviews@optimizely.com with any questions or concerns. ### 35. The tool which you need to collaborate with the customer and internal team **Rating:** 4.5/5.0 stars **Reviewed by:** Vinod P. | Project Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** January 06, 2022 **What do you like best about Optimizely Content Marketing Platform?** My business partners can now update, edit and put new requests whenever they want. While my team can see the requests and act upon them, there are no lengthy email chains for now. **What do you dislike about Optimizely Content Marketing Platform?** There is no issue now after the latest update; earlier, the finding project was a difficult task. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** I was looking for a tool where the customer and my development team could work together. This one is the best tool that helps me without waiting for the reply from the customer. ### 36. Complete content management and publishing platform **Rating:** 5.0/5.0 stars **Reviewed by:** Jim R. | Content Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2021 **What do you like best about Optimizely Content Marketing Platform?** I like that everything needed is all in one place: review/edit licensed articles, original articles, publishing, pitch requests, stock photos and more. **What do you dislike about Optimizely Content Marketing Platform?** I liked the prior interface better but I'm sure Ill get used to the new upgrade. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** I can now create, review and publish a variety of content all from one dashboard. This saves us time and money, and increases our publishing bandwidth. ### 37. Top Marks Year After Year **Rating:** 5.0/5.0 stars **Reviewed by:** Erica S. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 22, 2020 **What do you like best about Optimizely Content Marketing Platform?** I love that the platform is always coming out with new features and reaches out to their customers to either test or inform them on the latest tech. I also like working with the NewsCred team and have had really great business relationships over the years. I feel valued as a client. **What do you dislike about Optimizely Content Marketing Platform?** I missed having the annual conference where they talking about the platform and brought guest speakers, I would like to see something like that again. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** We have solved quite a few problems, but most notable is the calendar feature where I can see what is being worked on and how much content is being produced at any given time. We didn't have that seamless operation before Newscred came into our lives. I also love how easy it is to collaborate with team members. ### 38. Collaboration Tool That's Provides Easy to Use Project and Content Management **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 04, 2020 **What do you like best about Optimizely Content Marketing Platform?** Stakeholders are able to easily fill out pre-designed briefs at the beginning of a project, attach any requirements or content, and our demand gen team can ask questions, ask for additional documentation and can then accept a project and kick it off. As projects morph, so too can this project brief. Really helps with keeping projects organized and inclusive. **What do you dislike about Optimizely Content Marketing Platform?** Before their latest update, it was hard for me to find projects. That is less of an issue now that there is a new "home" for our team. **Recommendations to others considering Optimizely Content Marketing Platform:** Based on how I use NewsCred, I highly recommend that you take the time to create briefs that can be filled out that ask the questions that help you assess a project for scope, asset needs, and audiences. Also, make sure that you train your users - at all levels, and encourage teams to buy in and use the tool. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** We needed a way for stakeholders to brief the team on projects and then have sign-off by the functional teams. By having these stakeholders post briefs, we can figure out scope, ask questions, look at bandwidth required and then approve and kick-off. Plus now it tracks projects in one place. ### 39. Robust, User-Friendly CMP **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** September 22, 2020 **What do you like best about Optimizely Content Marketing Platform?** NewsCred is incredibly agile! You can customize the platform to meet the needs of your organization, and easily personalize settings by team and user. Their wide array of APIs also helps you easily integrate with other teams and distribute content through a variety of channels with just the click of a button. From ideation to editing and publishing, NewsCred is designed to help with every step of the content marketing process. **What do you dislike about Optimizely Content Marketing Platform?** The only downside to using NewsCred is getting other team members on board with the change. Unlike many other vendors I've worked with, though, NewsCred really invests the time to make this change as painless as possible. Their account management and customer service teams are excellent! They anticipated every issue we might encounter in getting stakeholders acclimated with the new process, and they were ready to provide solutions and training to increase user adoption. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** The biggest problem we've solved with NewsCred is the lack of visibility into the content that's being created across the business. Now that we have a single source of truth for our content marketing and campaigns, we're able to better leverage our content to drive results for the business. ### 40. A promising game changer **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Small-Business (50 or fewer emp.) **Reviewed Date:** September 24, 2020 **What do you like best about Optimizely Content Marketing Platform?** Overall, the team at NewsCred brought their A-game. Implementation was made as easy as possible from the NewsCred team. They listened and worked hand in hand with our developers when minor issues arose and fixed them creatively. Platform is intuitive, user-friendly and easy to use. Getting our big organizatin of users to migrate was made less daunting because of our team at NewsCred. The editorial and strategic arm want to learn our business. The content strategists and editorial arm have refreshingly new ideas that shake up our thinking. They have consistently surprised me with ideas we never came close to previously. **What do you dislike about Optimizely Content Marketing Platform?** It's too soon into the partnership to tell. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** We are trying to grow our channel exponentially, from good to superb. After much acceleration, it's takes an expert partner to raise the stakes. So far, we have seen high engagement with our channel and content. But more growth potential to come. ### 41. Great Marketing Management Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 02, 2020 **What do you like best about Optimizely Content Marketing Platform?** This is an easy to use collaboration tool with features for planning, project execution, and task tracking **What do you dislike about Optimizely Content Marketing Platform?** Some of the concepts take time to understand, such as Campaing-Task-Workflow. The tool allows a lot of flexibility and we had services customize it for us, so we are using the tool and figuring it out **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** We are more efficient at collaboration and managing projects ### 42. Newscred helped us to set up our content strategy and platform from scratch. **Rating:** 4.5/5.0 stars **Reviewed by:** Ramakrishna M. | Enterprise (> 1000 emp.) **Reviewed Date:** September 23, 2020 **What do you like best about Optimizely Content Marketing Platform?** Content Strategy Framework and a robust platform **What do you dislike about Optimizely Content Marketing Platform?** Nothing in particular. More proactive in guiding us in early stages **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** Content Platform as the main lead generation engine at ToFu ### 43. Excellent partner in content **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 22, 2020 **What do you like best about Optimizely Content Marketing Platform?** Our team is and was always willing to help us through any problems, ideas, understanding our audience, competitors, data and so much more. They always delievered. **What do you dislike about Optimizely Content Marketing Platform?** Design team came up short on certain project particularly with timing. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** Awareness, thought leadership, content creation, creative. ### 44. A Necessity for Successful Enterprise Content Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Erin S. | Manager, Direct Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2018 **What do you like best about Optimizely Content Marketing Platform?** Without NewsCred we would have never been able to pull off a cohesive, thoughtful, or useful content marketing strategy for our organization. They roll up their sleeves and get to work quickly by immersing themselves in your business/industry and act as members of our team with first-hand subject matter knowledge that quite often is very hard to come by. Their ability to generate relevant and timely content in a variety of verticals and market sectors is second to none. Moreover, they possess the technical prowess to build whitelabeled blog sites in a very short amount of time and integrated seamlessly with our web team to get the site up and live quickly and efficiently, even when faced with corporate layers and red tape. They iterate quickly, loop in the right people at the right times, and keep you up-to-date with clear, consistent, and continued communication and frequent status meetings. They work well with other partners and vendors and continually operate with our organizations best intentions in mind. Could not recommend them more for any and all content marketing needs. **What do you dislike about Optimizely Content Marketing Platform?** Not really a complaint, but we are based on different coasts and it can sometimes be challenging to find meeting times that work with all parties involved in our content marketing efforts, which includes and additional three vendors at any given time. Somehow we make it happen and NewsCred is always at the ready even if meetings occur later in their day/evening. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** For years, our business has been trying to leverage good content as a way to generate and nurture leads through our sales and marketing funnels. We struggled to get there on our own and had NewsCred step in and in a little over three months, NewsCred built and populated our new enterprise blog and continues to generate content for our demand generation and lead nurturing efforts. ### 45. Newscred is the Backbone of Our Content Marketing Program **Rating:** 5.0/5.0 stars **Reviewed by:** Mai L. | Content Marketing Specialist, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** February 01, 2018 **What do you like best about Optimizely Content Marketing Platform?** I love Newscred's dashboard with the blog content performance widgets! Newscred's platform is easy to use for our content workflow and enables us to track the data analytics associated with the content we produce. Including metrics for best performing content, social shares, trending topics, engagement, conversions, etc. This information helps us plan for future content while keeping a pulse on how readers react to the content we produce. **What do you dislike about Optimizely Content Marketing Platform?** (Not really a complaint.) Sometimes Newscred iterates so quickly, I don't understand the utility of the widgets or some of my preferred features are moved around. But the customer service is so great, if I have questions on the platform, the team is very responsive. **Recommendations to others considering Optimizely Content Marketing Platform:** If you're considering a content marketing platform that will give you actionable data analytics with a very responsive customer service and account team to back it up, Newscred is the platform you need. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** Newscred provides us a way to track every aspect of our content marketing and how it performs while also seamlessly integrating with WordPress. It also provides us a way to promote our blog posts on social media at the same time we push publish. Because of Newscred, we are now able to see how well our content has performed over time and how small SEO changes can make a difference in web traffic and content engagement. ### 46. Does pretty much everything, and does it right. **Rating:** 5.0/5.0 stars **Reviewed by:** Tommy S. | Manager, Content & Creative, Hospitality, Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2018 **What do you like best about Optimizely Content Marketing Platform?** Intuitiveness of the UI, extensibility of the base product, and promptness and willingness of support and dev teams to help with features that were not quite what we needed. **What do you dislike about Optimizely Content Marketing Platform?** Workflow edits do not retro-apply to previously-created Tasks -- a minor setback, and one that makes sense, but would be helpful if it did retro-apply. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** We use NewsCred to collaborate on our outgoing blog and social content between multiple contributors (writers, editors, SEO optimization, and so on), and it's always easy for new users to hit the ground running, no matter their general skillset. It's integral to our blog publishing and social media original content. ### 47. Can't Live Without It **Rating:** 5.0/5.0 stars **Reviewed by:** Yariv R. | Content and Creative, Senior Manager, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** February 12, 2018 **What do you like best about Optimizely Content Marketing Platform?** The platform is very intuitive and thoughtful. We use it to publish our blog and promote our content on social. We use syndicated content as well as original content via Newscred writers. What I appreciate most is how closely our reps work with us to make sure we're getting maximum benefit out of the platform and editorial services. Most recently, they've been working with us to tie our content to demand gen metrics so we can show our contribution to leads/bookings. They've also been especially proactive in finding the right contributing writers. Not every freelancer they've suggested has been the right fit, but they've always listened carefully to what we're looking for and we've ended up finding some great contributors. **What do you dislike about Optimizely Content Marketing Platform?** Have never had a major glitch with NC. Every once in a while something doesn't work quite right. Support jumps on it immediately and there's always a very quick resolution. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** We started with Newscred three years ago and were quickly able to move from publishing once a week to almost daily. That would not have happened without the workflows, syndicated content, and ease of social promotion that Newscred provides. It didn't take long before we saw the number of our visitors multiply by four fold. While syndicated content (with our own original editorial introductions, to help frame the content) did well, when we decided to concentrate more heavily on original content, we saw even more engagement and sharing. Newscred found writers to work on original content and some of them have even turned into great brand ambassadors. Ultimately we're now seeing the blog drive people to other parts of our site, including demo requests, which really helps prove ROI. Another benefit of adding more content to our blog thanks to Newscred is that we were able to double the frequency of our newsletter and are seeing more people engaging on a repeat basis with our content as a result. ### 48. Two-time NewsCred client **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2018 **What do you like best about Optimizely Content Marketing Platform?** From two different working relationships with NewsCred, I've been impressed with the personalized customer service at both stops along the way. **What do you dislike about Optimizely Content Marketing Platform?** Nothing really, but if I had to say something, it would be the cost of original content, I guess. There have been times I've considered using the NewsCred newsroom, but find that the cost of producing content in-house and/or with my own freelance network to be far more efficient. **Recommendations to others considering Optimizely Content Marketing Platform:** If you want to bring your content marketing, production and publishing plans in house, NewsCred is the way to go. For original and licensed thought leadership content, there's no better option out there. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** NewsCred is actively helping us launch an entirely new content marketing campaign, including a new content hub and activation plan in higher ed. This will no doubt be even more successful than our first partnership together, in CPG. ### 49. User-friendly and easy to pick up platform. **Rating:** 5.0/5.0 stars **Reviewed by:** Jenny C. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 02, 2018 **What do you like best about Optimizely Content Marketing Platform?** Easy to publish and great Marketplace features. **What do you dislike about Optimizely Content Marketing Platform?** Editing published content is cumbersome. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** We've been able to position ourselves as experts, increase engagement and build a hub for our content while going through a very time consuming website revamp. ### 50. Content Manager **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** February 14, 2017 **What do you like best about Optimizely Content Marketing Platform?** It is very easy to see what content I have plannned for the week. Very easy to filter through content as welll. I also like that you are now able to track the changes made to the content. **What do you dislike about Optimizely Content Marketing Platform?** In the analytics filter does not allow you to filter via workflows. **What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?** Easy ability to collaborate and coordinate content with multiple stake holders in one places. Helps maintain an ongoing workflow. ## Optimizely Content Marketing Platform Discussions - [Who owns NewsCred?](https://www.g2.com/discussions/who-owns-newscred) - [What does NewsCred cost?](https://www.g2.com/discussions/welcome-an-optimizely-company-what-does-newscred-cost) - [What does NewsCred cost?](https://www.g2.com/discussions/what-does-newscred-cost) - [What happened to NewsCred?](https://www.g2.com/discussions/what-happened-to-newscred) - [How do using welcome ? Because very nice](https://www.g2.com/discussions/51871-how-do-using-welcome-because-very-nice) - 1 upvote - [View Optimizely Content Marketing Platform pricing details and edition comparison](https://www.g2.com/products/optimizely-content-marketing-platform/reviews?filters%5Bnps_score%5D%5B%5D=5§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+14%3A50%3A37+-0500&secure%5Bsession_id%5D=dd5a0df2-843c-4d1b-9da4-f2bb0c306305&secure%5Btoken%5D=28eb6cce059ae35ac1fd494dc8a3e89b4fbffe60e75495f1a898c9e0dfede38a&format=llm_user) ## Optimizely Content Marketing Platform Features **Interface and Performance** - Import/Export - Organizational Interface - Search - File Preview - Analytics - Reporting/Analytics **Content Creation** - Content Creation Tools - Content Curation - Buyer Personas - Content Management - Campaign Management - SEO Management - Workflow Management - Template Management **Platform Basics** - Drag & Drop Scheduling - Project and Task Lists Organization - Project Templates - Budgeting and Cost Estimation - Team Member Roles - Automated Alerts and Notficiations - To-Do List **Automation** - Workflows - Customization - Data repository **Communication** - Discussions - External - Announcements **Planning** - Scheduling Integration **Agentic AI - Marketing Resource Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Third-Party Integrations - Activity Planning - Strategic Planning - Campaign Planning **Agentic AI - Content Distribution** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - API - Metadata Management - Real-Time Reporting - Commenting/Notes - Approval Process Control - Approval Workflow - Generative AI - Brand Management - Budgeting/Forecasting - File Management - Marketing Calendar - Role-Based Permissions - Status Tracking - Access Controls/Permissions - Campaign Management - Customizable Templates - Calendar Management - Template Management - Resource Management - Customizable Reports - Version Control - Content Management - Tagging - Document Storage - Task Scheduling - Workflow Management - Social Promotion - AI Copilot - Campaign Analytics - Dashboard Creation - Task Management - Project Templates - ROI Tracking - Single Sign On - Activity Dashboard - Search/Filter - Reporting & Statistics - Digital Asset Management - Multi-Channel Marketing - Document Management - Configurable Workflow - Expense Management - Alerts/Notifications - Collaboration Tools - Drag & Drop - Customizable Branding - Project Management - Asset Lifecycle Management **Asset Management** - File Types - Metadata - File Transformation - Versioning - Expiration - Brand Guidelines **Optimization** - SEO - Dashboards & Reporting - Audience Targeting - ROI Reporting **Tools** - Audience Insights - Social Sharing **Content Planning** - Content Organization - Task Assignment - Multi-Channel Marketing - Task Scheduling **Administration** - Permissions - Procedures - Remote Work **Content & Documents** - File Sharing - Notes - Search - Versioning **Publishing** - Execute Content Publication **Media Types** - Video - Audio - Images **Logistics** - Customizable Templated Workflows - Internal Communication - Version Control - Editing and Approval Tools - Distribution Features - Social Media Integration - User, Role, and Access Management - Approval Process Control **Metrics** - Entry and Exit Pages - Sessions - Engagement - Return - Conversions - Search Rank **Project management** - Task Prioritization - Dependencies - Planning - Views - Scheduling - Critical Path - Dashboards **Controls** - Custom Views - Followers - User Management - Calendars - Public Sharing **Social Media** - Social Media Integration **Administration** - Workflow Management - User, Role, and Access Management - Brand Portal - Integration with Creative Software - Integration with Marketing Software - CMS Integration - Document Management - Content Management - User Management - Metadata Management - Video Management - File Management - Configurable Workflow **Workload** - Resource Allocation - Workspace - Configuration - Insights **Project Management** - Task Management - Planning - Visibility - Integration **Planning** - Collaborative Editorial Calendars / Scheduling Content **Marketing Campaign Performance** - Performance and ROI Tracking - Activity Tracking - Project Tracking - Progress Tracking - Goal Setting/Tracking - Status Tracking - Project Time Tracking - Task Progress Tracking **Generative AI** - AI Text Generation - AI Text Generation - AI Text Summarization - AI Text-to-Image **Agentic AI - Content Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - Alerts/Notifications - Publish Scheduling - Email Marketing - Content Library - Conversion Tracking - Generative AI - AI Copilot - Social Promotion - Data Visualization - Editorial Calendar - Drag & Drop - Campaign Analytics - Campaign Planning - Multi-Channel Campaigns - Engagement Tracking - Customizable Templates - Reporting & Statistics - Customizable Branding - Categorization/Grouping - Data Import/Export - Filtering - Activity Tracking - Social Media Monitoring **Communication & Collaboration** - Communication Channels - Document Management - Collaboration **Remote Collaboration** - Alignment - Accountability - Connectivity **Agentic AI - Digital Asset Management** - Cross-system Integration **Agentic AI - Content Creation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Marketing Calendar** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Proactive Assistance - Task Planning - Project Planning - Media Planning - Campaign Planning **Additional Functionality** - Generative AI - File Conversion - Mobile App - API - Collaboration Tools - Search/Filter - Asset Sharing - Automatic Transcription - AI Copilot - Asset Library - Video Support - File Transfer - Asset Categorization - Image Recognition - Drag & Drop - Customizable Templates - Customizable Branding - Tagging - Watermarking - Commenting/Notes - Natural Language Processing - Document Storage - Access Controls/Permissions - Version Control - Image Library **Cost Management** - Project Budgeting - Time & Expense - Profitability **Generative AI** - AI Text Generation - AI Text Summarization **Integration** - Front Office - Back Office - External data **Agentic AI - Project Collaboration** - Multi-step Planning - Cross-system Integration **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Work Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction **Other Features** - Integrations - Reporting **Additional Functionality** - File Management - Activity Dashboard - Real-Time Updates - Deadline Management - Project Workflow - Prioritization - Configurable Workflow - AI Copilot - Reporting & Statistics - Email Management - Reminders - Workflow Management - Drag & Drop - Roadmapping - Project Management - Customizable Reports - Campaign Management - Predictive Analytics - Marketing Calendar - Planning Tools - Spend Management - Role-Based Permissions - Calendar Management - API - Generative AI - Commenting/Notes - Presentation Tools - Collaboration Tools - Gantt/Timeline View - Projections - Budgeting/Forecasting - Task Management - Assignment Management - Access Controls/Permissions - Tagging ## Top Optimizely Content Marketing Platform Alternatives - [Asana](https://www.g2.com/products/asana/reviews) - 4.4/5.0 (13,300 reviews) - [monday AI Work Platform](https://www.g2.com/products/monday-com/reviews) - 4.7/5.0 (16,674 reviews) - [Wrike](https://www.g2.com/products/wrike/reviews) - 4.2/5.0 (4,458 reviews)