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# Contently vs Optimizely Content Marketing Platform Comparison - What are their main differences?

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ContentlyOptimizely Content...[+ Add Product](#)

Reviews

**Contently** [

4.6/5(96)

](https://www.g2.com/products/contently/reviews#reviews)

**Optimizely Content Marketing Platform** [

4.3/5(87)

](https://www.g2.com/products/optimizely-content-marketing-platform/reviews#reviews)

Pricing

**Contently**
No pricing available

**Optimizely Content Marketing Platform**
Free Trial

**Custom Pricing** · All Pricing is Custom

**Pricing Insights**
from reviews

Time to Implement

**Contently**
1 monthFaster

Based on 6 responses

**Optimizely Content Marketing Platform**
5 months

Based on 8 responses

Return on Investment

**Contently**
11 months4 months sooner

Based on 5 responses

**Optimizely Content Marketing Platform**
15 months

Based on 5 responses

Perceived Cost

**Contently**
$$$$$

**Optimizely Content Marketing Platform**
$$$$$

Average Discount

**Contently**
8%

**Optimizely Content Marketing Platform**
Not enough reviews yet

 ![Contently](https://images.g2crowd.com/uploads/product/hd_favicon/1497287611/contently.svg "Contently")

 ![Optimizely Content Marketing Platform](https://images.g2crowd.com/uploads/product/hd_favicon/b8e6e558f0501913b7a2ffbb97ac258e/optimizely-content-marketing-platform.svg "Optimizely Content Marketing Platform")

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Pros & Cons

**Contently**
Not enough data

**Optimizely Content Marketing Platform**
[
Ease of Use (13)
](https://www.g2.com/products/optimizely-content-marketing-platform/reviews?filters%5Bsentiment_snippet%5D=1651837&qs=pros-and-cons#reviews)[
Team Collaboration (13)
](https://www.g2.com/products/optimizely-content-marketing-platform/reviews?filters%5Bsentiment_snippet%5D=1651891&qs=pros-and-cons#reviews)[
Learning Curve (10)
](https://www.g2.com/products/optimizely-content-marketing-platform/reviews?filters%5Bsentiment_snippet%5D=1653509&qs=pros-and-cons#reviews)[
Not Intuitive (7)
](https://www.g2.com/products/optimizely-content-marketing-platform/reviews?filters%5Bsentiment_snippet%5D=1652009&qs=pros-and-cons#reviews)

Integrations

**Contently**
Not enough data

**Optimizely Content Marketing Platform**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_1c993a6e283a9bd6408ff2c4457aa165/agentforce-360-platform-formerly-salesforce-platform.png "Product Avatar Image")

Salesforce Platform

](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)[
View all
](https://www.g2.com/products/optimizely-content-marketing-platform/integrations)

Screenshots

**Contently**
 ![Contently screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/65144/expirable-direct-uploads_2Fa52410d5-e0e9-40fd-bc4b-652c13a3a9ac_2FAnalytics_01_G2.png)

**Optimizely Content Marketing Platform**
 ![Optimizely Content Marketing Platform screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1448092/AI-Campaign-and-brief-creation.png)

Ratings

Meets Requirements

**Contently**

9.1

9.175

**Optimizely Content Marketing Platform**

8.8

8.863

Ease of Use

**Contently**

9.1

9.174

**Optimizely Content Marketing Platform**

8.5

8.564

Ease of Setup

**Contently**

9.0

9.033

**Optimizely Content Marketing Platform**

8.0

8.041

Ease of Admin

**Contently**

9.0

9.034

**Optimizely Content Marketing Platform**

8.9

8.929

Quality of Support

**Contently**

9.2

9.271

**Optimizely Content Marketing Platform**

8.9

8.953

Has the product been a good partner in doing business?

**Contently**

9.4

9.433

**Optimizely Content Marketing Platform**

9.1

9.129

Product Direction (% positive)

**Contently**

8.4

8.467

**Optimizely Content Marketing Platform**

9.6

9.663

Features

Content Creation[Hide 16 FeaturesShow 16 Features](javascript:void(0);)

7.9

47

7.7

36

Planning

Scheduling Integration

7.2

6

8.3(won by 1.1)

17

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Publishing

Execute Content Publication

9.0(won by 1.1)

5

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.9

17

Social Media

Social Media Integration

7.5

6

7.6(won by 0.1)

17

Planning

Collaborative Editorial Calendars / Scheduling Content

8.5

38

8.6(won by 0.1)

34

Generative AI

AI Text Generation

9.0(won by 1.5)

5

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.5

16

AI Text Generation

9.0(won by 1.5)

5

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.5

16

AI Text Summarization

8.0(won by 0.6)

5

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.4

16

AI Text-to-Image

6.7

5

7.1(won by 0.4)

16

AI Text-to-Video

6.0(won by default)

5

Feature Not Available

Agentic AI - Content Creation

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Content Analytics[Hide 14 FeaturesShow 14 Features](javascript:void(0);)

8.0

17

7.5

13

Tools

Audience Insights

8.0(won by 0.4)

15

7.6

12

Social Sharing

8.6(won by 1.2)

11

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.4

11

Contact Collection

8.3(won by default)

9

Feature Not Available

Metrics

Entry and Exit Pages

7.9(tied score)

15

7.9(tied score)

8

Sessions

7.8

15

8.2(won by 0.4)

10

Engagement

8.8(won by 0.8)

16

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.0

9

Return

7.8(won by 0.4)

13

7.4

9

Conversions

6.9

8

7.2(won by 0.3)

9

Search Rank

7.6(won by 1.2)

11

 (There is a greater than 0.5 difference between this product's rating and its competitors)

6.4

11

Agentic AI - Content Analytics

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Digital Asset Management[Hide 56 FeaturesShow 56 Features](javascript:void(0);)

Not enough data

8.1

21

Interface and Performance

Import/Export

Not enough data

7.8(won by default)

17

|

Verified

Organizational Interface

Not enough data

8.1(won by default)

17

|

Verified

Search

Not enough data

7.7(won by default)

18

|

Verified

File Preview

Not enough data

7.9(won by default)

17

|

Verified

Analytics

Not enough data

7.4(won by default)

16

Reporting/Analytics

Not enough data

Not enough data

Asset Management

File Types

Not enough data

8.6(won by default)

19

|

Verified

Metadata

Not enough data

8.2(won by default)

14

|

Verified

File Transformation

Not enough data

7.7(won by default)

17

|

Verified

Versioning

Not enough data

8.5(won by default)

17

|

Verified

Expiration

Not enough data

8.5(won by default)

14

|

Verified

Brand Guidelines

Not enough data

8.2(won by default)

18

Watermark

Not enough data

Feature Not Available

Digital Rights Management

Not enough data

Feature Not Available

Media Types

Video

Not enough data

7.8(won by default)

15

|

Verified

Audio

Not enough data

7.9(won by default)

13

|

Verified

Images

Not enough data

8.5(won by default)

17

|

Verified

Administration

Workflow Management

Not enough data

8.8(won by default)

19

|

Verified

User, Role, and Access Management

Not enough data

8.4(won by default)

19

|

Verified

Brand Portal

Not enough data

8.1(won by default)

16

Integration with Creative Software

Not enough data

7.4(won by default)

16

|

Verified

Integration with Marketing Software

Not enough data

8.0(won by default)

16

|

Verified

CMS Integration

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

User Management

Not enough data

Not enough data

Metadata Management

Not enough data

Not enough data

Video Management

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Configurable Workflow

Not enough data

Not enough data

Agentic AI - Digital Asset Management

Cross-system Integration

Not enough data

Not enough data

Additional Functionality

Generative AI

Not enough data

Not enough data

File Conversion

Not enough data

Not enough data

Mobile App

Not enough data

Not enough data

API

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Asset Sharing

Not enough data

Not enough data

Automatic Transcription

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Asset Library

Not enough data

Not enough data

Video Support

Not enough data

Not enough data

File Transfer

Not enough data

Not enough data

Asset Categorization

Not enough data

Not enough data

Image Recognition

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Watermarking

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Natural Language Processing

Not enough data

Not enough data

Document Storage

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

Image Library

Not enough data

Not enough data

Marketing Calendar[Hide 64 FeaturesShow 64 Features](javascript:void(0);)

Not enough data

8.2

16

Platform Basics

Drag & Drop Scheduling

Not enough data

8.1(won by default)

12

Project and Task Lists Organization

Not enough data

8.3(won by default)

12

Project Templates

Not enough data

8.3(won by default)

13

Budgeting and Cost Estimation

Not enough data

8.1(won by default)

12

Team Member Roles

Not enough data

8.3(won by default)

13

Automated Alerts and Notficiations

Not enough data

8.3(won by default)

13

To-Do List

Not enough data

Not enough data

Content Planning

Content Organization

Not enough data

8.6(won by default)

13

Task Assignment

Not enough data

9.0(won by default)

13

Multi-Channel Marketing

Not enough data

8.5(won by default)

13

Task Scheduling

Not enough data

Not enough data

Marketing Campaign Performance

Performance and ROI Tracking

Not enough data

7.7(won by default)

13

Activity Tracking

Not enough data

8.1(won by default)

13

Project Tracking

Not enough data

Not enough data

Progress Tracking

Not enough data

Not enough data

Goal Setting/Tracking

Not enough data

Not enough data

Status Tracking

Not enough data

Not enough data

Project Time Tracking

Not enough data

Not enough data

Task Progress Tracking

Not enough data

Not enough data

Agentic AI - Marketing Calendar

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Task Planning

Not enough data

Not enough data

Project Planning

Not enough data

Not enough data

Media Planning

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Other Features

Integrations

Not enough data

7.3(won by default)

11

Reporting

Not enough data

8.0(won by default)

11

Additional Functionality

File Management

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Real-Time Updates

Not enough data

Not enough data

Deadline Management

Not enough data

Not enough data

Project Workflow

Not enough data

Not enough data

Prioritization

Not enough data

Not enough data

Configurable Workflow

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Roadmapping

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Marketing Calendar

Not enough data

Not enough data

Planning Tools

Not enough data

Not enough data

Spend Management

Not enough data

Not enough data

Role-Based Permissions

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

API

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Presentation Tools

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Gantt/Timeline View

Not enough data

Not enough data

Projections

Not enough data

Not enough data

Budgeting/Forecasting

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Assignment Management

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Work Management[Hide 32 FeaturesShow 32 Features](javascript:void(0);)

Not enough data

7.9

23

Automation

Workflows

Not enough data

8.3(won by default)

19

Customization

Not enough data

8.3(won by default)

19

Data repository

Not enough data

8.1(won by default)

14

Administration

Permissions

Not enough data

8.2(won by default)

17

Procedures

Not enough data

8.3(won by default)

15

Remote Work

Not enough data

8.6(won by default)

17

Project management

Task Prioritization

Not enough data

8.5(won by default)

18

Dependencies

Not enough data

7.9(won by default)

17

Planning

Not enough data

8.1(won by default)

17

Views

Not enough data

8.2(won by default)

15

Scheduling

Not enough data

7.9(won by default)

15

Critical Path

Not enough data

7.9(won by default)

12

Dashboards

Not enough data

7.3(won by default)

14

Workload

Resource Allocation

Not enough data

7.7(won by default)

14

Workspace

Not enough data

8.0(won by default)

15

Configuration

Not enough data

7.8(won by default)

13

Insights

Not enough data

7.7(won by default)

13

Communication & Collaboration

Communication Channels

Not enough data

8.8(won by default)

16

Document Management

Not enough data

8.5(won by default)

17

Collaboration

Not enough data

8.4(won by default)

18

Cost Management

Project Budgeting

Not enough data

6.8(won by default)

14

Time & Expense

Not enough data

6.8(won by default)

13

Profitability

Not enough data

7.4(won by default)

12

Integration

Front Office

Not enough data

7.2(won by default)

12

Back Office

Not enough data

7.4(won by default)

12

External data

Not enough data

6.7(won by default)

13

Generative AI

AI Text Generation

Not enough data

Not enough data

AI Text Summarization

Not enough data

Not enough data

Agentic AI - Work Management

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Project Collaboration[Hide 26 FeaturesShow 26 Features](javascript:void(0);)

Not enough data

8.3

23

Communication

Discussions

Not enough data

8.3(won by default)

22

External

Not enough data

7.6(won by default)

18

Announcements

Not enough data

7.3(won by default)

16

Chat

Not enough data

Feature Not Available

Feedback

Not enough data

Feature Not Available

Content & Documents

File Sharing

Not enough data

8.6(won by default)

23

Notes

Not enough data

8.9(won by default)

19

Search

Not enough data

7.4(won by default)

21

Versioning

Not enough data

7.9(won by default)

21

Controls

Custom Views

Not enough data

8.6(won by default)

19

Followers

Not enough data

8.6(won by default)

16

User Management

Not enough data

8.6(won by default)

18

Calendars

Not enough data

7.7(won by default)

18

Public Sharing

Not enough data

8.1(won by default)

16

Project Management

Task Management

Not enough data

9.0(won by default)

22

Planning

Not enough data

8.7(won by default)

21

Visibility

Not enough data

8.7(won by default)

20

Integration

Not enough data

7.3(won by default)

17

Remote Collaboration

Alignment

Not enough data

8.8(won by default)

20

Accountability

Not enough data

8.9(won by default)

19

Connectivity

Not enough data

8.8(won by default)

17

Offline Mode

Not enough data

Feature Not Available

Generative AI

AI Text Generation

Not enough data

Not enough data

AI Text Summarization

Not enough data

Not enough data

Agentic AI - Project Collaboration

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Content Distribution[Hide 7 FeaturesShow 7 Features](javascript:void(0);)

Not enough data

8.6

36

Agentic AI - Content Distribution

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Planning

Collaborative Editorial Calendars / Scheduling Content

8.5

38

8.6(won by 0.1)

34

Freelance Platforms[Hide 12 FeaturesShow 12 Features](javascript:void(0);)

8.2

17

Not enough data

Hiring

RFP Creator

6.9(won by default)

7

Not enough data

Messaging

7.6(won by default)

12

Not enough data

Freelance Screening

8.9(won by default)

12

Not enough data

Freelance Profiles

8.8(won by default)

11

Not enough data

Project Management

Calendar

8.7(won by default)

14

Not enough data

Guidelines and Policies

8.5(won by default)

16

Not enough data

Workflow Builder

8.6(won by default)

14

Not enough data

Digital Asset Management

8.5(won by default)

13

Not enough data

Payment

Payment Automation

8.7(won by default)

14

Not enough data

Secure Payments

8.3(won by default)

13

Not enough data

Multi-Currency Payments

7.4(won by default)

9

Not enough data

Multiple Payment Methods

7.4(won by default)

9

Not enough data

Show 2 feature categories with incomplete data

Content Marketing[Hide 44 FeaturesShow 44 Features](javascript:void(0);)

Not enough data

Not enough data

Content Creation

Content Creation Tools

Not enough data

Not enough data

Content Curation

Not enough data

Not enough data

Buyer Personas

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Optimization

SEO

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Dashboards & Reporting

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

ROI Reporting

Not enough data

Not enough data

Logistics

Customizable Templated Workflows

Not enough data

Not enough data

Internal Communication

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

Editing and Approval Tools

Not enough data

Not enough data

Distribution Features

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

User, Role, and Access Management

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Additional Functionality

Alerts/Notifications

Not enough data

Not enough data

Publish Scheduling

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Editorial Calendar

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Multi-Channel Campaigns

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Categorization/Grouping

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Filtering

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Marketing Resource Management[Hide 55 FeaturesShow 55 Features](javascript:void(0);)

Not enough data

Not enough data

Agentic AI - Marketing Resource Management

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Activity Planning

Not enough data

Not enough data

Strategic Planning

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Additional Functionality

API

Not enough data

Not enough data

Metadata Management

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Approval Workflow

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Brand Management

Not enough data

Not enough data

Budgeting/Forecasting

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Marketing Calendar

Not enough data

Not enough data

Role-Based Permissions

Not enough data

Not enough data

Status Tracking

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Resource Management

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Document Storage

Not enough data

Not enough data

Task Scheduling

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Dashboard Creation

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Project Templates

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Digital Asset Management

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

Configurable Workflow

Not enough data

Not enough data

Expense Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Asset Lifecycle Management

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Contently](https://images.g2crowd.com/uploads/product/hd_favicon/1497287611/contently.svg "Contently")](https://www.g2.com/products/contently/reviews)

Contently

Small-Business(50 or fewer emp.)

26.3%

Mid-Market(51-1000 emp.)

27.4%

Enterprise(\> 1000 emp.)

46.3%

[![Optimizely Content Marketing Platform](https://images.g2crowd.com/uploads/product/hd_favicon/b8e6e558f0501913b7a2ffbb97ac258e/optimizely-content-marketing-platform.svg "Optimizely Content Marketing Platform")](https://www.g2.com/products/optimizely-content-marketing-platform/reviews)

Optimizely Content Marketing Platform

Small-Business(50 or fewer emp.)

20.5%

Mid-Market(51-1000 emp.)

30.1%

Enterprise(\> 1000 emp.)

49.4%

Small-Business

(50 or fewer emp.)

26.3%

20.5%

Mid-Market

(51-1000 emp.)

27.4%

30.1%

Enterprise

(\> 1000 emp.)

46.3%

49.4%

Reviewers' Industry

[![Contently](https://images.g2crowd.com/uploads/product/hd_favicon/1497287611/contently.svg "Contently")](https://www.g2.com/products/contently/reviews)
Contently

Information Technology and Services

13.7%

Marketing and Advertising

12.6%

Computer Software

8.4%

Hospital & Health Care

7.4%

Financial Services

7.4%

Other

50.5%

[![Optimizely Content Marketing Platform](https://images.g2crowd.com/uploads/product/hd_favicon/b8e6e558f0501913b7a2ffbb97ac258e/optimizely-content-marketing-platform.svg "Optimizely Content Marketing Platform")](https://www.g2.com/products/optimizely-content-marketing-platform/reviews)
Optimizely Content Marketing Platform

Marketing and Advertising

13.6%

Information Technology and Services

13.6%

Financial Services

12.3%

Education Management

4.9%

Telecommunications

4.9%

Other

50.6%

FAQs

## Contently vs Optimizely Content... FAQs

Generated using AI

Last updated: August 15, 2026

### What is the difference between Optimizely Content... vs Contently?

Contently stands out for higher reviewer satisfaction across all key dimensions compared to Optimizely Content....

| [Optimizely Content...](https://www.g2.com/products/optimizely-content-marketing-platform/reviews) | [Contently](https://www.g2.com/products/contently/reviews) |
| --- | --- |
| 4.3/5 (81 reviews) | 4.6/5 (96 reviews) |
| Enterprise | Enterprise |
| 8.0 | 9.0 |
| 8.9 | 9.2 |
| Team Collaboration (13 all-time mentions) | User-Friendly (recent reviews) |

### How do the pricing models of Optimizely Content... and Contently compare?

Contently is rated higher for value, with a stronger Price/Cost satisfaction score than Optimizely Content....

- **Optimizely Content...:** In recent reviews, several reviewers mention that the platform is expensive, especially for organizations needing many licenses, and note that pricing can be a barrier for smaller teams.
- **Contently:** Reviewers acknowledge that Contently is higher in cost, but many describe it as worth the investment due to the quality of content and services provided.
- **Switching reasons:** Reviewers switching to Contently cite the value of its freelance network and content quality as key factors.

### What are the best alternatives to Optimizely Content... and Contently?

The top 3 alternatives to Optimizely Content... and Contently are Skyword, Asana, and monday AI Work Platform.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Optimizely Content...](https://www.g2.com/products/optimizely-content-marketing-platform/reviews) | 4.3/5 (81) | Enterprise | Pricing can be a barrier for smaller teams | Team Collaboration (13 all-time mentions) |
| [Contently](https://www.g2.com/products/contently/reviews) | 4.6/5 (96) | Enterprise | Higher cost but considered worth it for quality | User-Friendly (recent reviews) |
| [Skyword](https://www.g2.com/products/skyword360/reviews) | 4.3/5 (197) | Mid-Market | — | Content Marketing Services (recent reviews) |
| [Asana](https://www.g2.com/products/asana/reviews) | 4.4/5 (13,869) | Small-Business | — | Task Management (recent reviews) |
| [monday AI Work Platform](https://www.g2.com/products/monday-com/reviews) | 4.7/5 (17,148) | Small-Business | — | Customizable Workflows (recent reviews) |

### Which Work Management features should I prioritize when comparing Optimizely Content... and Contently?

Buyers should prioritize Workflow Management, Ease of Use, Collaboration, Customization, and Integration capabilities when comparing Optimizely Content... and Contently.

- **Workflow Management:** Optimizely Content... (Workflow Efficiency: 12 all-time mentions); Contently (Automated workflows and editorial calendar highlighted in recent reviews)
- **Ease of Use:** Optimizely Content... (Ease of Use: 8.5); Contently (Ease of Use: 9.1)
- **Collaboration:** Optimizely Content... (Team Collaboration: 13 all-time mentions); Contently (Collaboration and freelance network highlighted in recent reviews)
- **Customization:** Optimizely Content... (Customization: 8 all-time mentions); Contently (Highly customizable workflows noted in recent reviews)
- **Integration:** Optimizely Content... (Integration with other Optimizely tools mentioned in recent reviews); Contently (Integration with other platforms requested in recent reviews)

### What are the pros and cons of Optimizely Content... vs Contently?

Optimizely Content...'s headline strength is team collaboration, while Contently's is user-friendliness and content quality.

- **Optimizely Content... strengths:** Team Collaboration (13 all-time mentions), Workflow Efficiency (12), Task Management (11), Organization (9), Customization (8), Intuitive interface (8), Easy Setup (7), Flexibility (7), Project Management (9), Content Management (7).
- **Optimizely Content... trade-offs:** Learning Curve (10 all-time mentions), Not Intuitive (8), Learning Difficulty (6), Pricing can be a barrier for smaller teams, Some features require customization, Notification overload, Occasional platform lags.
- **Contently strengths:** User-Friendly (Ease of Use: 9.1), High-quality content creation, Strong freelance network, Automated workflows, Editorial calendar, Customizable workflows, Excellent customer support, Content analytics, Collaboration with writers and editors.
- **Contently trade-offs:** Higher cost, Occasional disconnect in briefs with writers, Analytics and navigation can be confusing, Initial setup can be cumbersome, Some limitations in integration and reporting features.

### Is Optimizely Content... or Contently better for small businesses?

Asana and monday AI Work Platform are better suited for small businesses, while both Optimizely Content... and Contently primarily serve the Enterprise segment.

- **Optimizely Content...:** Largest reviewer segment is Enterprise; reviewers note the platform is powerful but can be expensive and complex for smaller teams.
- **Contently:** Largest reviewer segment is Enterprise; reviewers highlight high cost but value the quality and support, with some small teams benefiting from the freelance network.

### Which Work Management platform has better integrations?

Optimizely Content... and Contently are at parity for integrations, with both products receiving reviewer requests for improved integration capabilities.

- **Optimizely Content...:** Recent reviews mention integration with other Optimizely tools and HubSpot; reviewers appreciate integration but request deeper options.
- **Contently:** Recent reviews request more seamless integration with other platforms and improved CMS export functionality.

### How do Optimizely Content... and Contently compare on customer support?

Contently scores higher on Quality of Support, with a 0.3-point lead over Optimizely Content....

- **Optimizely Content...:** Quality of Support score: 8.9; reviewers describe support as responsive and helpful, though some mention occasional delays and troubleshooting issues.
- **Contently:** Quality of Support score: 9.2; reviewers consistently praise customer support, account management, and the helpfulness of the support team.

### Which is easier to implement, Optimizely Content... or Contently?

Contently is easier to implement, with a 1.0-point higher Ease of Setup score than Optimizely Content....

- **Optimizely Content...:** Ease of Setup score: 8.0; reviewers note a learning curve and onboarding challenges, but also mention that setup becomes easier with training and support.
- **Contently:** Ease of Setup score: 9.0; reviewers describe the platform as user-friendly and quick to implement, with onboarding and setup processes that are straightforward for most teams.

### Which product has better Workflows?

Both Optimizely Content... and Contently are highly rated for Workflows, with each platform offering robust workflow management features.

- **Optimizely Content...:** Workflow Efficiency (12 all-time mentions), Customizable workflow templates, and strong collaboration features highlighted in reviews.
- **Contently:** Automated workflows and editorial calendar frequently cited in recent reviews, with customizable workflows and reminders supporting high-volume content teams.

Alternatives

**Contently Alternatives**

 ![Skyword360](https://images.g2crowd.com/uploads/product/hd_favicon/626b73fc91f72d70ea0fb01bb4de137b/skyword360.svg "Skyword360")

[
Skyword
](/products/skyword360/reviews)

 ![Ceros](https://images.g2crowd.com/uploads/product/hd_favicon/8c7dbb4ef93d2cb8697196ac2bd9afce/ceros.svg "Ceros")

[
Ceros
](/products/ceros/reviews)

 ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush")

[
Semrush
](/products/semrush/reviews)

 ![Upwork](https://images.g2crowd.com/uploads/product/hd_favicon/2d8486656210fb0dce1d7654623bdd1b/upwork.svg "Upwork")

[
Upwork
](/products/upwork/reviews)

**Optimizely Content Marketing Platform Alternatives**

 ![Asana](https://images.g2crowd.com/uploads/product/hd_favicon/1487565345/asana.svg "Asana")

[
Asana
](/products/asana/reviews)

 ![monday AI Work Platform](https://images.g2crowd.com/uploads/product/hd_favicon/0ecee4762e51bfed79001cde447b63a5/monday-com.svg "monday AI Work Platform")

[
monday AI Work Platform
](/products/monday-com/reviews)

 ![Wrike](https://images.g2crowd.com/uploads/product/hd_favicon/e7b3c8ae7b46d6fdecc3c383064c2ca8/wrike.svg "Wrike")

[
Wrike
](/products/wrike/reviews)

 ![Workfront](https://images.g2crowd.com/uploads/product/hd_favicon/5c05c7bf3a334198330c1c9b019bb28c/workfront.svg "Workfront")

[
Workfront
](/products/workfront/reviews)