Compare Bloomreach and Ometria 
At a Glance
Market Segments
Mid-Market (49.8% of reviews)
Mid-Market (61.5% of reviews)
Entry-Level Pricing
Contact Us 1 License Per Year
No pricing available
Bloomreach
Star Rating
(734)4.6 out of 5
Market Segments
Mid-Market (49.8% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 1 License Per Year
Free Trial is available
Browse all 3 pricing plansOmetria
Star Rating
(41)4.7 out of 5
Market Segments
Mid-Market (61.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about OmetriaSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Bloomreach excels in its personalization capabilities, allowing users to tailor content and product recommendations based on real user behavior. This feature is highlighted as a significant advantage, making it easier for businesses to connect with their customers effectively.
- Users say that Ometria shines in its customer segmentation capabilities, enabling businesses to slice and dice customer data based on purchasing behavior. This functionality is praised for helping teams quickly uncover insights and take action, enhancing their marketing strategies.
- According to verified reviews, Bloomreach has a higher overall satisfaction score, reflecting its robust features and user-friendly interface. Reviewers appreciate the platform's ability to connect data with actionable insights, making it more than just a data repository.
- Reviewers mention that while Ometria has a strong support team that is always willing to help, Bloomreach also receives high marks for its quality of support, indicating that both platforms prioritize customer assistance, though Bloomreach has a broader range of recent user feedback.
- Users highlight that Bloomreach's implementation process is generally smooth, with many finding the onboarding experience intuitive. In contrast, some Ometria users have noted challenges in setup, suggesting that Bloomreach may offer a more seamless entry for new users.
- G2 reviewers indicate that while Ometria has a slightly higher star rating, the volume of reviews for Bloomreach suggests a more established user base, providing a more reliable perspective on its performance and capabilities in the long run.
Pricing
Entry-Level Pricing
Bloomreach
Autonomous Marketing
Contact Us
1 License Per Year
AI-driven marketing automation with 251% ROI over a 3-year period
- Email marketing
- SMS and mobile marketing
- Ad optimization
Ometria
No pricing availableFree Trial
Bloomreach
Free Trial is available
Ometria
No trial information availableRatings
Meets Requirements
8.9
609
9.1
32
Ease of Use
8.3
620
9.1
31
Ease of Setup
7.8
325
8.3
19
Ease of Admin
8.4
276
9.2
8
Quality of Support
9.2
606
9.3
31
Has the product been a good partner in doing business?
9.1
277
9.8
9
Product Direction (% positive)
9.1
584
8.7
27
Features by Category
Email Marketing
9.1
365
|
Verified
8.6
18
9.2
344
|
Verified
9.1
19
8.9
336
|
Verified
8.8
18
8.8
317
|
Verified
8.5
18
Online Marketing
7.7
252
|
Verified
7.3
15
8.6
315
|
Verified
7.7
16
8.9
341
|
Verified
8.3
18
8.4
315
|
Verified
7.8
17
7.9
208
7.6
14
Lead Management
8.8
272
|
Verified
8.5
16
8.5
291
|
Verified
7.4
14
9.2
334
|
Verified
8.6
16
8.2
224
|
Verified
8.4
15
8.3
237
|
Verified
8.3
14
8.8
298
|
Verified
8.5
12
8.2
246
|
Verified
8.1
12
8.5
245
|
Verified
8.3
14
Campaign Management
8.3
249
|
Verified
7.4
12
7.7
177
6.5
10
7.6
185
|
Verified
6.7
9
7.1
166
7.0
9
Social
7.2
150
6.7
9
7.4
154
7.0
9
7.4
169
|
Verified
7.0
9
7.2
154
|
Verified
6.7
9
7.6
185
|
Verified
7.0
10
Reporting & Analytics
8.6
336
|
Verified
8.5
13
8.4
286
|
Verified
8.1
13
8.2
254
|
Verified
7.7
10
8.2
262
|
Verified
7.8
12
7.1
157
6.7
10
Platform
8.6
250
|
Verified
7.8
13
8.6
229
|
Verified
7.6
13
8.7
258
|
Verified
9.0
13
8.4
200
|
Verified
8.2
13
8.4
218
|
Verified
8.3
13
8.8
247
|
Verified
7.8
13
8.0
186
|
Verified
8.5
12
Agentic AI - Marketing Automation
7.3
20
Not enough data
7.2
20
Not enough data
7.0
19
Not enough data
7.1
18
Not enough data
7.1
18
Not enough data
7.3
20
Not enough data
Integration
8.5
257
|
Verified
8.8
13
8.4
249
|
Verified
8.2
13
7.8
212
|
Verified
8.2
13
Content
8.2
51
Not enough data
8.3
52
Not enough data
8.0
52
Not enough data
8.0
46
Not enough data
7.8
48
Not enough data
8.7
54
Not enough data
8.6
53
Not enough data
8.3
51
Not enough data
8.4
47
Not enough data
Design
7.8
47
Not enough data
7.9
52
Not enough data
8.0
47
Not enough data
8.6
52
Not enough data
Platform
7.9
46
Not enough data
7.4
42
Not enough data
8.0
43
Not enough data
8.7
50
Not enough data
8.5
45
Not enough data
8.0
41
Not enough data
8.2
53
Not enough data
8.4
53
Not enough data
Agentic AI - Web Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
7.7
5
Not enough data
Channels
8.0
5
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.3
76
Not enough data
8.7
80
Not enough data
8.4
77
Not enough data
8.4
81
Not enough data
8.7
80
Not enough data
8.8
77
Not enough data
Content Management
8.2
72
Not enough data
8.0
74
Not enough data
7.5
52
Not enough data
Design & Development
6.5
19
Not enough data
7.4
56
Not enough data
8.1
65
Not enough data
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
8.2
83
8.5
9
8.9
82
8.3
9
7.4
68
Feature Not Available
Templates
7.5
78
7.0
9
8.3
90
8.3
9
8.2
84
8.3
8
Personalization
8.4
85
9.1
9
8.2
82
7.7
8
8.6
80
Feature Not Available
7.4
67
6.9
6
8.2
80
7.9
8
8.4
80
8.7
9
8.8
91
8.9
9
8.6
81
9.2
6
Multichannel
8.3
83
6.9
6
9.1
91
10.0
8
8.5
85
8.8
7
Administration
9.1
91
8.7
9
8.4
98
8.3
9
8.8
88
8.5
8
8.3
85
8.0
9
Agentic AI - E-Commerce Personalization
8.3
5
Not enough data
8.3
5
Not enough data
Campaigns
9.0
76
Not enough data
9.2
79
Not enough data
9.0
75
Not enough data
9.2
85
Not enough data
9.2
80
Not enough data
Analytics
8.7
85
Not enough data
8.5
80
Not enough data
Optimization
9.2
83
Not enough data
8.9
81
Not enough data
8.6
67
Not enough data
8.6
72
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.2
55
Not enough data
9.4
54
Not enough data
Targeting
9.2
50
Not enough data
8.9
50
Not enough data
Triggered Content
8.3
36
Not enough data
9.6
55
Not enough data
9.3
48
Not enough data
Personalized Content
8.8
48
Not enough data
8.8
36
Not enough data
8.9
47
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.8
51
Not enough data
7.4
41
Not enough data
8.4
45
Not enough data
8.0
41
Not enough data
8.4
48
Not enough data
7.6
39
Not enough data
8.9
52
Not enough data
7.6
43
Not enough data
SMS Platform
8.3
56
Not enough data
9.0
53
Not enough data
7.7
42
Not enough data
7.1
35
Not enough data
7.7
39
Not enough data
8.5
51
Not enough data
Agentic AI - SMS Marketing
7.1
8
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
6.9
8
Not enough data
6.5
8
Not enough data
Data Sourcing
8.6
215
|
Verified
7.8
12
8.7
207
|
Verified
8.2
13
Feature Not Available
8.1
12
8.5
206
|
Verified
8.5
13
Intelligence
8.5
218
|
Verified
8.2
12
7.8
177
|
Verified
6.8
13
8.0
180
|
Verified
7.4
13
Merchandising
8.5
23
Not enough data
8.5
24
Not enough data
8.8
23
Not enough data
8.8
20
Not enough data
8.8
21
Not enough data
Analytics
8.9
24
Not enough data
8.9
22
Not enough data
Administration
8.7
24
Not enough data
9.1
28
Not enough data
Functionality
9.8
10
Not enough data
9.4
11
Not enough data
9.7
10
Not enough data
Management
9.5
10
Not enough data
9.4
9
Not enough data
9.5
11
Not enough data
Support
9.7
11
Not enough data
9.7
11
Not enough data
9.7
10
Not enough data
SEO Auditing & Monitoring
9.0
7
Not enough data
9.4
16
Not enough data
9.2
14
Not enough data
9.2
14
Not enough data
Agentic AI - SEO Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Content & Rankings
9.3
5
Not enough data
9.4
6
Not enough data
9.1
13
Not enough data
Feature Not Available
Not enough data
9.5
16
Not enough data
SEO Reporting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.7
5
Not enough data
Feature Not Available
Not enough data
Generative AI
8.6
6
Not enough data
7.2
6
Not enough data
Publishing
8.3
20
Not enough data
8.5
20
Not enough data
7.1
16
Not enough data
Development
8.1
19
Not enough data
8.3
23
Not enough data
8.2
19
Not enough data
7.9
18
Not enough data
Analytics
8.7
20
Not enough data
8.2
21
Not enough data
Agentic AI - Headless CMS
Not enough data
Not enough data
Compatibility
Not enough data
Not enough data
9.2
16
Not enough data
9.4
12
Not enough data
Agentic AI - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Queries
9.0
14
Not enough data
9.2
14
Not enough data
9.1
13
Not enough data
9.1
13
Not enough data
9.2
13
Not enough data
AI powered search - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
9.0
15
Not enough data
8.9
15
Not enough data
9.3
12
Not enough data
Compatibility - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Queries - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Setup
8.8
31
Not enough data
8.8
32
Not enough data
9.0
31
Not enough data
8.9
30
Not enough data
Product Discovery
8.6
29
Not enough data
9.0
32
Not enough data
8.9
30
Not enough data
8.8
35
Not enough data
9.0
34
Not enough data
Integration
9.1
32
Not enough data
8.5
28
Not enough data
9.1
30
Not enough data
Development
7.6
43
Not enough data
7.5
40
Not enough data
Management
8.2
48
Not enough data
8.5
47
Not enough data
Integration Options
6.7
43
Not enough data
6.5
41
Not enough data
8.5
48
Not enough data
7.0
37
Not enough data
Computing
7.6
92
Not enough data
7.0
97
Not enough data
7.0
105
Not enough data
Experimental Design
8.3
99
Not enough data
8.2
93
Not enough data
7.6
95
Not enough data
Analytics
8.3
116
Not enough data
7.5
98
Not enough data
Agentic AI - A/B Testing
7.4
11
Not enough data
7.1
11
Not enough data
7.1
11
Not enough data
7.4
11
Not enough data
Conversational AI - Conversational Commerce Platforms
6.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform integration - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.8
10
Not enough data
6.8
10
Not enough data
7.2
10
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.6
39
Not enough data
8.4
48
Not enough data
7.5
34
Not enough data
8.4
41
Not enough data
Campaigns
7.6
37
Not enough data
8.7
42
Not enough data
8.1
39
Not enough data
7.8
32
Not enough data
9.4
42
Not enough data
9.0
42
Not enough data
Engagement
8.4
39
Not enough data
Platform
8.3
35
Not enough data
8.2
35
Not enough data
8.1
34
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.8
13
Not enough data
8.1
15
Not enough data
8.2
17
Not enough data
9.1
17
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.8
16
Not enough data
8.3
17
Not enough data
8.2
13
Not enough data
7.4
15
Not enough data
7.8
13
Not enough data
7.3
14
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Bloomreach and Ometria are categorized as E-Commerce Personalization, Customer Data Platform (CDP), and Marketing Automation
Unique Categories
Bloomreach is categorized as Conversational Commerce Platforms, E-Commerce Search, Headless CMS, E-Merchandising, A/B Testing, SMS Marketing, Mobile Marketing, Push Notification, Web Content Management, Enterprise Search Software, Digital Experience Platforms (DXP), E-Commerce Data Integration, Cross-Channel Advertising, SEO Tools, WebOps Platforms, SAP Store, Conversational Marketing, Personalization, Personalization Engines, and RCS Business Messaging
Ometria is categorized as Marketing Analytics
Reviews
Reviewers' Company Size
Bloomreach
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Ometria
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
20.1%
Marketing and Advertising
8.6%
Apparel & Fashion
8.6%
Financial Services
5.5%
Leisure, Travel & Tourism
4.5%
Other
52.7%
Retail
35.9%
Apparel & Fashion
25.6%
Marketing and Advertising
7.7%
Furniture
7.7%
Luxury Goods & Jewelry
5.1%
Other
17.9%
Alternatives
Discussions
Are there any automated campaigns you have seen work well in Exponea that we could implement in our business?
3 Comments
Official Response from Bloomreach
We have a lot of success stories from use cases that were built in the past which were later converted into more than 50 Plug & Play use cases. In your case,...Read more
I am really curious which different compaies are using exponea in their day to day work
3 Comments
LI
Hi, there are a lot of big companies, very satisfied with Exponea contribution in time reduced spending to extract reports, complete dashboard with data and...Read more
Can I use this tool for advanced SQL queries ?
2 Comments
Official Response from Bloomreach
Hi Maciek, Exponea can connect with Postgres to import events once or regularly via a query. The query supports SQL functions, e.g. join.If your advanced...Read more
Ometria has no discussions with answers
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