Ometria Features

As reported in 13 Ometria reviews. Ability to input, modify and extract data from the application in bulk through a structured file.

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. 13 reviewers of Ometria have provided feedback on this feature.

To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product. 13 reviewers of Ometria have provided feedback on this feature.

As reported in 13 Ometria reviews. System provides sufficient customization to meet business requirements

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. This feature was mentioned in 13 Ometria reviews.

As reported in 13 Ometria reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Enables users to view and transact business with the same content in multiple languages and currencies. 13 reviewers of Ometria have provided feedback on this feature.

Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment. This feature was mentioned in 13 Ometria reviews.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. 13 reviewers of Ometria have provided feedback on this feature.

As reported in 12 Ometria reviews. Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application.

Create and design emails with an editor; manage templates; personalize dynamically This feature was mentioned in 18 Ometria reviews.

As reported in 18 Ometria reviews. Create targeted lists, schedule and manage bulk email sending.

Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. This feature was mentioned in 18 Ometria reviews.

Set up automated nurturing emails based on events, online activities, and lead scores This feature was mentioned in 18 Ometria reviews.

As reported in 15 Ometria reviews. Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information.

Based on 16 Ometria reviews. Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects.

Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion. 18 reviewers of Ometria have provided feedback on this feature.

Support mobile-optimized emails, online forms, and landing pages. This feature was mentioned in 17 Ometria reviews.

Based on 14 Ometria reviews. Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords.

A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history. 16 reviewers of Ometria have provided feedback on this feature.

Data quality consists of deduplication, cleansing, and appending your marketing database. This feature was mentioned in 14 Ometria reviews.

Based on 16 Ometria reviews. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.

Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization. This feature was mentioned in 15 Ometria reviews.

Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps. 14 reviewers of Ometria have provided feedback on this feature.

Based on 12 Ometria reviews. Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.

Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device. This feature was mentioned in 12 Ometria reviews.

As reported in 14 Ometria reviews. Sync lead, contact, account, and opportunity information with your CRM system.

As reported in 11 Ometria reviews. Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI.

As reported in 10 Ometria reviews. Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar.

Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR.

Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices.

Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores.

Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions.

Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets.

Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails.

As reported in 10 Ometria reviews. Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time

Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives. This feature was mentioned in 13 Ometria reviews.

Based on 13 Ometria reviews. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity.

Based on 10 Ometria reviews. Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward.

Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline. This feature was mentioned in 12 Ometria reviews.

Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors. This feature was mentioned in 10 Ometria reviews.

As reported in 13 Ometria reviews. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs

Gathers data about the effectiveness, impact, and reach of marketing campaigns 15 reviewers of Ometria have provided feedback on this feature.

Collects and reports on data relating to customer journeys, preferences, and history 17 reviewers of Ometria have provided feedback on this feature.

Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results This feature was mentioned in 17 Ometria reviews.

As reported in 16 Ometria reviews. Analyzes historical and current marketing campaigns to inform future strategy

As reported in 17 Ometria reviews. Creates reports and dashboards to analyze results of campaigns

Identifies which marketing campaigns resolved in open or closed opportunities 13 reviewers of Ometria have provided feedback on this feature.

Collects marketing campaign performance data across multiple channels This feature was mentioned in 15 Ometria reviews.

Based on 13 Ometria reviews. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback

Based on 14 Ometria reviews. Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization

Monitor the behavior of website and online store visitors

Ability to target website visitors based on behavioral patterns

Provide a library of templates for various purposes such as website engagement or e-commerce

Allows users to customize templates and use them on multiple channels easily

Track the performance of different versions of templates and suggest optimizations

Recommend products based on order history and online behavior

Provide custom content to website visitors based on their online behavior

Optimize search based on the role of the user or inventory availability

Machine learning or artificial intelligence that powers the personalization features of the platform.

Tools to automatically recommend products to a customer based on their viewing or purchasing history.

The ability to test various configurations and recommendations to determine which are most successful with customers.

Tools to create personalized messaging based on customer data collected from purchases or viewing history.

Integrate personalized content and recommendations on websites

Define customized email templates which are sent automatically

Include personalization features that are mobile-friendly and responsive

Based on 12 Ometria reviews. Uses external data sources to improve customer profiles.

As reported in 13 Ometria reviews. Can be updated to accept new sources and types of data.

Can act as a content marketing platform. 12 reviewers of Ometria have provided feedback on this feature.

As reported in 13 Ometria reviews. Can engage with customers across any device with a consistent message.

Based on 12 Ometria reviews. Provides analysis of marketing program ROI and efficiency.

Based on 13 Ometria reviews. Predicts outcomes based on statistical models; can give insight to "what-if" scenarios.

Based on 13 Ometria reviews. Uses artificial intelligence to provide suggestions based on desired outcomes.

The ability to create and customize marketing campaigns based on user data.

Easily digestible visual representations of data collected by the platform.

Data collected from customers to be analyzed by analytics tools or other e-commerce software.

The ability to integrate with a variety of e-commerce software platforms in order to share data and other functionality.

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Anticipates needs and offers suggestions without prompting

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives