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At a Glance
Market Segments
Mid-Market (60.5% of reviews)
Mid-Market (54.4% of reviews)
Entry-Level Pricing
No pricing available
$
Ometria
Star Rating
(39)4.8 out of 5
Market Segments
Mid-Market (60.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about OmetriaSAP Emarsys
Star Rating
(542)4.3 out of 5
Market Segments
Mid-Market (54.4% of reviews)
Pros & Cons
Entry-Level Pricing
$
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Emarsys excels in its email marketing capabilities, particularly in sending outbound emails with a score of 8.8, while Ometria shines in email deliverability management with a score of 9.4, indicating a stronger focus on ensuring emails reach their intended recipients.
- Reviewers mention that Emarsys offers robust campaign automation features, scoring 9.2, which allows for seamless execution of marketing strategies, whereas Ometria's campaign insights received a slightly higher score of 8.9, suggesting it provides better analytics for evaluating campaign performance.
- G2 users highlight that Ometria's customer relationship management (CRM) integration is superior, scoring 9.4 compared to Emarsys's 8.3, which indicates that Ometria may provide a more cohesive experience for managing customer interactions.
- Users on G2 report that Emarsys's dynamic segmentation feature is highly effective, scoring 8.6, allowing for targeted marketing efforts, while Ometria's audience insights feature, with a score of 8.3, may not provide the same level of granularity in segmentation.
- Reviewers mention that Emarsys's loyalty engine is a standout feature with a score of 9.4, which helps businesses enhance customer retention, while Ometria's loyalty features, although strong, do not match this level of performance.
- Users say that Emarsys's customizable templated workflows score of 9.3 allows for greater flexibility in campaign design, whereas Ometria's template library received a lower score of 6.9, indicating potential limitations in customization options.
Pricing
Entry-Level Pricing
Ometria
No pricing availableSAP Emarsys
ESSENTIAL
$
Achieve your most essential objectives through marketing personalization and automation.
Free Trial
Ometria
No trial information availableSAP Emarsys
No trial information availableRatings
Meets Requirements
9.2
31
8.3
400
Ease of Use
9.1
30
8.2
405
Ease of Setup
8.3
19
7.1
212
Ease of Admin
9.2
8
8.2
171
Quality of Support
9.3
30
8.4
396
Has the product been a good partner in doing business?
9.8
9
8.5
172
Product Direction (% positive)
8.7
26
8.9
373
Features by Category
Email Marketing
8.6
18
8.7
261
|
Verified
9.3
18
8.7
246
|
Verified
8.8
18
8.5
257
|
Verified
8.5
18
8.3
231
|
Verified
Online Marketing
7.3
15
7.0
157
|
Verified
7.7
16
8.0
190
|
Verified
8.3
18
8.1
217
|
Verified
7.8
17
8.0
214
|
Verified
7.6
14
7.7
157
Lead Management
8.5
16
7.9
173
|
Verified
7.4
14
7.8
192
|
Verified
8.6
16
8.5
238
|
Verified
8.4
15
7.8
161
|
Verified
8.3
14
8.0
158
|
Verified
8.5
12
8.2
183
|
Verified
8.1
12
7.8
146
|
Verified
8.3
14
8.2
144
|
Verified
Campaign Management
7.3
11
8.2
181
|
Verified
6.5
10
7.8
122
6.7
9
7.6
113
|
Verified
7.0
9
7.0
84
Social
6.7
9
7.3
93
7.0
9
7.5
103
|
Verified
7.0
9
7.4
101
|
Verified
6.7
9
7.4
93
|
Verified
7.0
10
7.5
104
|
Verified
Reporting & Analytics
8.5
13
8.0
236
|
Verified
8.1
13
7.8
176
|
Verified
7.7
10
7.6
165
|
Verified
7.8
12
7.4
173
|
Verified
6.7
10
7.4
109
Platform
7.8
13
7.6
152
|
Verified
7.6
13
8.0
134
|
Verified
9.0
13
8.5
151
|
Verified
8.2
13
7.9
105
|
Verified
8.3
13
6.8
106
|
Verified
7.8
13
8.5
136
|
Verified
8.5
12
7.6
102
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.5
29
Not enough data
6.1
28
Not enough data
6.4
30
Not enough data
6.4
29
Not enough data
6.6
29
Not enough data
6.7
29
Integration
8.8
13
7.9
157
|
Verified
8.2
13
7.7
150
|
Verified
8.2
13
7.4
116
|
Verified
Metrics
Not enough data
7.8
35
Not enough data
8.1
38
Not enough data
8.0
30
Not enough data
8.0
34
Not enough data
8.1
33
Not enough data
8.3
35
Not enough data
7.8
33
Not enough data
8.3
36
Not enough data
8.0
33
Reporting
Not enough data
8.0
40
Not enough data
8.1
37
Not enough data
7.8
35
Not enough data
8.6
39
Not enough data
8.1
37
Not enough data
7.9
32
Not enough data
7.8
36
Other
Not enough data
8.2
35
Not enough data
8.0
32
Not enough data
8.0
29
Not enough data
8.4
36
Not enough data
8.2
31
Not enough data
8.4
31
Not enough data
7.7
34
Agentic AI - Digital Analytics
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
7.3
8
Not enough data
7.1
8
Administration
Not enough data
7.1
38
Not enough data
7.5
36
Not enough data
8.3
40
Not enough data
8.5
40
Administration
Not enough data
8.2
82
Not enough data
7.9
75
Not enough data
7.8
75
Not enough data
8.6
85
Not enough data
7.1
58
Not enough data
7.8
65
Integrations
Not enough data
7.8
48
Not enough data
7.8
58
Not enough data
8.0
58
Not enough data
7.7
58
Platform
Not enough data
8.1
55
Not enough data
7.9
54
Not enough data
8.3
49
Not enough data
7.8
64
Not enough data
8.2
59
Not enough data
8.4
73
Not enough data
8.0
55
Not enough data
8.4
70
Diagnosis
Not enough data
6.9
61
Not enough data
7.3
66
Not enough data
7.8
72
Not enough data
7.4
65
Tracking
Not enough data
7.3
70
Not enough data
7.1
61
Not enough data
8.2
86
Not enough data
8.0
80
Not enough data
7.3
59
Reporting
Not enough data
8.2
93
Not enough data
7.6
80
Not enough data
7.6
72
Not enough data
7.6
77
Agentic AI - Email Deliverability
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
7.2
18
Not enough data
6.3
18
Not enough data
7.2
18
Analytics
Not enough data
8.8
8
Not enough data
8.8
8
Not enough data
9.0
8
Not enough data
8.9
9
Not enough data
8.1
8
Not enough data
9.1
9
Content Management
Not enough data
9.2
10
Not enough data
8.5
9
Not enough data
Feature Not Available
Design & Development
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
8.2
10
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
6.5
9
Not enough data
6.5
8
Not enough data
7.5
10
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
7.7
11
Not enough data
8.0
10
Not enough data
8.2
11
Not enough data
7.6
11
Visitor Behavior
8.5
9
8.5
94
|
Verified
8.3
9
8.8
101
|
Verified
Feature Not Available
8.2
79
|
Verified
Templates
7.0
9
8.0
96
|
Verified
8.3
9
8.6
98
|
Verified
8.3
8
8.5
95
|
Verified
Personalization
9.1
9
8.6
104
|
Verified
7.7
8
8.4
93
|
Verified
Feature Not Available
8.5
96
|
Verified
6.9
6
8.4
69
|
Verified
7.9
8
8.7
86
|
Verified
8.7
9
8.6
100
|
Verified
8.9
9
8.5
96
|
Verified
9.2
6
8.7
92
|
Verified
Multichannel
6.9
6
8.3
86
|
Verified
10.0
8
8.9
117
|
Verified
8.8
7
8.4
89
|
Verified
Administration
8.7
9
8.7
105
|
Verified
8.3
9
8.5
111
|
Verified
8.5
8
8.5
102
|
Verified
8.0
9
8.2
90
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
5.2
8
Not enough data
5.4
8
Campaigns
Not enough data
7.7
24
Not enough data
8.3
26
Not enough data
7.9
24
Not enough data
8.3
27
Not enough data
8.0
24
Analytics
Not enough data
7.6
24
Not enough data
7.3
24
Optimization
Not enough data
7.6
24
Not enough data
8.2
25
Not enough data
7.0
22
Not enough data
7.4
23
Agentic AI - Push Notification
Not enough data
6.5
13
Not enough data
6.4
13
Not enough data
6.4
13
Segmentation
Not enough data
8.8
20
Not enough data
8.9
19
Targeting
Not enough data
8.7
18
Not enough data
8.3
17
Triggered Content
Not enough data
8.1
15
Not enough data
8.9
20
Not enough data
8.9
19
Personalized Content
Not enough data
8.3
19
Not enough data
9.0
15
Not enough data
8.6
17
Agentic AI - Personalization Engines
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
8.1
6
Text Messaging
Not enough data
8.3
23
Not enough data
7.4
18
Not enough data
8.5
24
Not enough data
7.7
17
Not enough data
8.0
20
Not enough data
7.1
18
Not enough data
8.3
23
Not enough data
7.9
19
SMS Platform
Not enough data
7.8
23
Not enough data
8.6
23
Not enough data
7.4
17
Not enough data
6.9
15
Not enough data
7.1
16
Not enough data
8.2
19
Agentic AI - SMS Marketing
Not enough data
5.4
9
Not enough data
5.4
9
Not enough data
6.1
9
Not enough data
5.6
9
Not enough data
5.2
9
Not enough data
5.6
9
Data Sourcing
7.8
12
Not enough data
8.2
13
Not enough data
8.1
12
Not enough data
8.5
13
Not enough data
Intelligence
8.2
12
Not enough data
6.8
13
Not enough data
7.4
13
Not enough data
Platform Basics
Not enough data
8.6
50
Not enough data
8.6
48
Platform Data
Not enough data
8.1
45
Not enough data
8.0
47
Not enough data
8.4
51
Not enough data
7.9
44
Platform Additional Functionality
Not enough data
7.8
44
Not enough data
8.1
42
Not enough data
7.9
40
Agentic AI - Customer Journey Analytics
Not enough data
8.0
10
Not enough data
8.3
10
Not enough data
8.0
10
Not enough data
8.3
9
Loyalty Experience
Not enough data
8.4
15
Not enough data
8.6
15
Not enough data
8.4
17
Not enough data
8.5
22
Not enough data
7.4
12
Not enough data
7.8
13
Loyalty Platform
Not enough data
8.7
15
Not enough data
8.7
18
Not enough data
8.3
15
Not enough data
8.5
16
Not enough data
8.8
18
Agentic AI - Loyalty Management
Not enough data
6.9
6
Not enough data
7.2
6
Not enough data
7.3
5
Not enough data
6.9
6
Analysis
Not enough data
8.0
43
Not enough data
8.3
68
|
Verified
Not enough data
7.7
38
Not enough data
8.1
54
Campaigns
Not enough data
7.9
42
|
Verified
Not enough data
8.4
46
|
Verified
Not enough data
8.4
39
|
Verified
Not enough data
7.8
32
Not enough data
9.1
64
Not enough data
8.8
62
Engagement
Not enough data
8.1
52
Platform
Not enough data
8.4
59
Not enough data
8.1
28
|
Verified
Not enough data
8.3
43
Agentic AI - Mobile Marketing
Not enough data
6.3
8
Not enough data
6.0
8
Not enough data
5.4
9
Not enough data
6.0
8
Not enough data
6.4
7
Not enough data
7.4
7
Marketing Operations
7.8
13
8.0
70
|
Verified
8.1
15
8.5
83
|
Verified
8.2
17
8.3
80
|
Verified
9.1
17
8.8
81
|
Verified
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Campaign Activity
8.8
16
8.3
94
|
Verified
8.3
17
8.4
101
|
Verified
8.2
13
8.1
74
|
Verified
7.4
15
8.0
75
|
Verified
7.8
13
8.4
72
|
Verified
7.3
14
8.1
73
Agentic AI - Marketing Analytics
Not enough data
7.2
16
Not enough data
7.5
16
Not enough data
7.3
16
Categories
Categories
Shared Categories
Ometria and SAP Emarsys are categorized as Marketing Analytics, Marketing Automation, and E-Commerce Personalization
Unique Categories
Ometria is categorized as Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Ometria
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SAP Emarsys
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
36.8%
Apparel & Fashion
23.7%
Marketing and Advertising
7.9%
Furniture
7.9%
Luxury Goods & Jewelry
5.3%
Other
18.4%
Retail
28.2%
Apparel & Fashion
10.4%
Consumer Goods
5.4%
Marketing and Advertising
4.8%
Sporting Goods
3.9%
Other
47.4%
Alternatives
Discussions
Ometria has no discussions with answers
Can I add other templates if I don't want to use html?
2 Comments
WY
Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a...Read more
Why don't they have support for training in Spanish?
1 Comment
Official Response from SAP Emarsys
Hello Mateo!
We appreciate your question. Although we indeed do not have the same availability of documentation in Spanish as for other languages, this is...Read more
how much turnvoer my company need before emarsys is worth.
1 Comment
PD
Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover.Read more
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