mParticle by Rokt Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

mParticle by Rokt Integrations

(5)
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mParticle by Rokt Media

mParticle by Rokt Demo - Data Enrichment: Predictive Audiences
Create AI-powered user predictions within mParticle’s regular audience workflow to automatically find the best-fit users and anticipate the needs and desires of a target audience.
mParticle by Rokt Demo - Data Connections: Activity Overview
Provides insight into the health of your data collection, identity analytics and more.
mParticle by Rokt Demo - Data Unification: Audience Builder
The most powerful and flexible audience engine available in a CDP today, incorporating real-time & long-term lookback audiences, nested audiences, calculated attributes & A/B testing.
mParticle by Rokt Demo - Data Connections: Integration Directory
mParticle has hundreds of pre-built integrations that make deploying new tools, and distributing data to platforms and services, as simple as a few mouse clicks.
mParticle by Rokt Demo - Data Governance: Filtering
Applying custom data distribution plans to each tool in your stack just got a whole lot easier. Our Data Filters allow anyone to turn event, attribute and consent distribution on or off with the flick of a switch.
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mParticle by Rokt Reviews (175)

Reviews

mParticle by Rokt Reviews (175)

4.4
175 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise the product for its ease of use and powerful visualization capabilities, which simplify the analysis of customer journeys and funnel performance. Many appreciate how it allows for quick insights without needing extensive technical knowledge, making it accessible for non-technical users. However, a common limitation noted is the steep learning curve for new users, which can hinder initial setup and understanding.

Pros & Cons

Generated from real user reviews
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Conor C.
CC
Senior Director, Data Strategy
Enterprise (> 1000 emp.)
"Very strong core functionality and flexibility to accomplish business-specific goals"
What do you like best about mParticle by Rokt?

tagging implementation and capabilities are great. the product is always improving and adapting to industry needs. the felxbility of data flows make the product very funcitonal for all aspects of operations. Review collected by and hosted on G2.com.

What do you dislike about mParticle by Rokt?

data distribution process can be improved. limitations around cookies can harm positive impat of the tool. Review collected by and hosted on G2.com.

Guilherme F.
GF
Data Engineer
Mid-Market (51-1000 emp.)
"Amazing Experience"
What do you like best about mParticle by Rokt?

All the connections possibilities and facilities to integrate new platforms into our architecture. Review collected by and hosted on G2.com.

What do you dislike about mParticle by Rokt?

The only downside I had was with the rules for the unified profile,

It would be excellent to have a more personalized way of setting rules for that and not only to indicate which attributes to use. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Enterprise (> 1000 emp.)
"functional for creating lists for marketing purposes"
What do you like best about mParticle by Rokt?

great customer service team and once it is up and running, it works. Review collected by and hosted on G2.com.

What do you dislike about mParticle by Rokt?

Feels like there is so much set up for engineering and PMs just for marketing to be able to use it Review collected by and hosted on G2.com.

LS
Enterprise (> 1000 emp.)
"Great partner and ever-evolving platform"
What do you like best about mParticle by Rokt?

The mParticle team has been an incredible asset for us, always available to quickly address questions or issues we have. Additionally, they have really leaned into being a thought partner for us, where we push eachtoher to be better. They highlight any opporunities they see for us to either implement something in a better way or to use net new solutions they start offering. Vice versa, whenever there is a solution or product not available in mParticle that we want, they are transparent and work with their internal team to proritize and build a path forward for us. However, the ease of integrations and large library of connectors make that few and far between Review collected by and hosted on G2.com.

What do you dislike about mParticle by Rokt?

The biggets hiccup we have is brand awareness / technical experience with mParticle. It is an awesome tool for us, but for most of our assocaites this is the first time they are working with it. While the learning curve is small, there is a bit more handholding neede to get up and running Review collected by and hosted on G2.com.

Verified User in Banking
AB
Enterprise (> 1000 emp.)
"mParticle is the secret weapon to our financial institutions success"
What do you like best about mParticle by Rokt?

mParticle creates a holistic customer view, enables seamless audiences creation in our CRM, and can implement highly granular criteria for each audience based on site activity, product interaction, and demographics. Review collected by and hosted on G2.com.

What do you dislike about mParticle by Rokt?

The UI could have more customization. Would also be nice to see more information about the existing integrations with the system instead of just a high level label. Review collected by and hosted on G2.com.

KV
Mid-Market (51-1000 emp.)
"mParticle implementation"
What do you like best about mParticle by Rokt?

I highly recommend this team for their exceptional professionalism and guidance throughout our project. They exhibited transparency in costing, were consistently available for queries, and provided invaluable direction for our success. Their innovative approach to database sync significantly reduced project timelines, showcasing their commitment to product innovation. Their emphasis on collaboration ensures customer success and maximizes the value of investments made. Review collected by and hosted on G2.com.

What do you dislike about mParticle by Rokt?

Access to mParticle technical expertise in Melbourne. Review collected by and hosted on G2.com.

Sam T.
ST
Enterprise (> 1000 emp.)
"Picking a composable CDP gives you flexibility"
What do you like best about mParticle by Rokt?

Configurable for both custom ingesting data, custom outputing data and has large set of out of the box integrations Review collected by and hosted on G2.com.

What do you dislike about mParticle by Rokt?

Like to see better out of the box analytics and drill down capability. Review collected by and hosted on G2.com.

MH
Enterprise (> 1000 emp.)
"Unified data and delivery makes an easy sell when it comes to making change"
What do you like best about mParticle by Rokt?

mParticle is allowing us to drive massive changes in our business, whilst also helping us unify our tech stack. By having mParticle deployed across multiple brands, we immediately have a unified schema which we can draw understanding from. This is feeding into all understanding of customer flow, as we are now able to compare user events from various brands and have parity.

Additionally, we've been able to use mParticle as the standard method of delivering data to endpoints across the business. Championing this means we have to unify our data schema, and ensure that all data is delivered in a uniform way to platforms. Not only does this help deliver projects on time, it means we are able to quickly identify base requirements, and approach how we deliver them in a uniform fashion

Finally, mParticle's approach to open API services means we are able to create custom connections with ease. Whilst the directory is pretty huge, there are still gaps, but we're able to easily send custom data using services like Google Pubsub or Amazon SQS Review collected by and hosted on G2.com.

What do you dislike about mParticle by Rokt?

Some of the holes in the integration directory are pretty big. In particular, not having a native connection to Salesforce Service cloud. Additionally, there is no real way to explore what is being sent to your connected platforms in platform, meaning that anything that goes wrong with your connections can end up being a support request Review collected by and hosted on G2.com.

Verified User in Hospitality
AH
Enterprise (> 1000 emp.)
"Exactly what a CDP should do and more"
What do you like best about mParticle by Rokt?

Mparticle is very simple to use and connect to other platforms. Their innovationts towards new features that enhance their product is really icing on the cake.

Have not been able to compare to other competitors but I know they have alot of innovating new features that some other sole CDPs don't have Review collected by and hosted on G2.com.

What do you dislike about mParticle by Rokt?

Unable to show event data in profiles for current day (unable to accomodate for international timezones).

Needs more complex logic handling to bolster audience segmentation.

Needs more ability to export/define segments better, e.g exporting data catalog, putting descriptions for audiences Review collected by and hosted on G2.com.

Verified User in Entertainment
UE
Enterprise (> 1000 emp.)
"Seamless data integration, actionable insights, and improved user experiences"
What do you like best about mParticle by Rokt?

mParticle's robust data integration and management capabilities make it stand out. Its ability to collect, unify, and activate data across various platforms enables seamless customer insights and personalized experiences, driving unparalleled value for businesse Review collected by and hosted on G2.com.

What do you dislike about mParticle by Rokt?

I dislike mParticle's inconsistent connection setups, unreliable UI for events for customers, and lack of ability to link data with other non-customer related data. Review collected by and hosted on G2.com.

Pricing Insights

Averages based on real user reviews.

Time to Implement

3 months

Return on Investment

15 months

Average Discount

11%

Perceived Cost

$$$$$

How much does mParticle by Rokt cost?

Data powered by BetterCloud.

Estimated Price

$$k - $$k

Per Year

Based on data from 4 purchases.

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mParticle by Rokt Features
Performance and Reliability
User, Role, and Access Management
User-Level Analytics
Segmentation
Funnels
Expandability
Multiple Devices
Dynamic Segmentation
Journey Optimization
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mParticle by Rokt