StoreMore is an old customer for LeadSqaured and actually have seen this evolving. From day one the product is very stable and remains the same as and when they added more feature. The support is top-notch. Most importantly its UX is simple and features are very easy to understand. You can easily customize the default options to your needs. From technical aspect the documentation and help articles are really helpful. Today I think all important 3rd party plugins are in-build, like cloud telephony connector, because of which the team does all the daily task and jobs right from their leadsquared account and not required to login to any other portal. There APIs allows further integrations with your product seamlessly.
In initial days(almost 3 years back) there where some key plugins missing from the product, like facebook ads integration, without which we had to make extra effort. We struggled a lot that time. But now many 3rd party plugins added and no issues so far.
Also if you submit a custom requirement as per your business model (we being at there basic plan), they will warmly accept it as a suggestion and help you find an alternate way in the existing system for time being. And they might include what you need in future releases but not immediately. If you need it asap, you have no option but to wait or custom build using there APIs. I guess even for enterprise customers, it might take them time to roll out custom requirements as there product is huge now.
There is a good scope of improvement in reports.
Before deciding that this product doesn't meet your requirement, do have a call with there team. Most of the times its there and a new user might just not be good with customization. There team is really helpful and might suggest you better ways of doing things with proper reasons.
We run marketing ad campaigns on various social media platforms life FB and google. Also landing pages hosted on the CRM. Leads from various platforms accumulates on CRM realtime and agents start following up with the prospects. For us, many a time, converting prospect to customer takes time. This is where LS allows us to easily follow up with them regularly manually or automatically with emails and SMSs. After they become customer, constant contact with them time to time and knowing there history becomes of importance. Also segregating customers based on various conditions(custom audience) help us send emails and SMS more precisely.
Our agent make and receive phone calls right from LS as it is connected to our cloud telephony provider. Lead history details including call recordings are of great help.
Benefits: When your agents does all there activities from one portal, including figuring out every possible lead history, the agents efficiency and satisfaction becomes very high. And that ultimately leads to satisfied leads and customers.