Labra powers Cloud GTM without limits, combining automation, data intelligence, and secure integrations so SaaS and ISV teams can list faster, co-sell smarter, and scale bigger across AWS, Azure, and Google Cloud.
Labra’s unified Cloud go-to-market solution helps SaaS, ISVs, consulting partners, and resellers manage and scale their business across leading hyperscaler ecosystems. It enables organizations to manage marketplace listings, co-sell operations, and partner engagements through a single integrated platform built to work seamlessly across AWS, Microsoft Azure, and Google Cloud. By automating critical workflows and synchronizing data between cloud hyperscaler partner portals and CRM systems, such as Salesforce and HubSpot. Labra eliminates the operational complexity that often slows down cloud transactions and partnership growth.
Labra for Co-sell introduces an integrated sales pipeline management experience that connects cloud providers directly to your in-house CRMs. Through seamless synchronization, it allows sales teams to register and track co-sell opportunities without leaving their familiar CRM environment. The system automatically populates opportunity data, minimizes manual input, provides templates for varied sales flows, and enhances visibility into the shared sales pipeline. By offering actionable insights and real-time data synchronization with hyperscaler partner portals, Labra for Co-sell ensures that partner collaboration remains consistent and efficient across regions, solutions offered, and cloud ecosystems.
Labra for Marketplace simplifies listings, transactions, and renewals across cloud marketplaces, letting your team publish offers, manage resale authorizations, and handle contracts without heavy technical lift. With built-in lifecycle visibility, CRM sync, and metering automation, Labra eliminates marketplace friction and helps you reach customers where they buy. The integration between CRM platforms and marketplace portals ensures consistent data sharing and reduces redundant steps. Through customizable offer management, event notifications, reporting, and full lifecycle visibility, organizations can align marketplace operations with customer purchasing preferences and internal sales objectives.
Complementing these capabilities, Labra AI brings data-driven insights into the cloud GTM workflow. It identifies buyer intent signals from hyperscalers, highlights competitive trends, and consolidates performance analytics for marketplace listings and co-sell activities. This intelligence layer helps teams focus on the most promising opportunities and measure their cloud revenue outcomes more effectively.
With over 1,000 third-party integrations and an intuitive DIY workflow builder, Labra fits effortlessly into existing sales workflows. Pre-built dashboards provide a clear, glanceable view of Cloud GTM performance, while detailed reports and real-time alerts help teams stay informed and uncover deeper operational insights.
Our team brings decades of hands-on experience in cloud marketplaces and hyperscaler partnerships, guiding you through every stage of your journey — from build to growth to scale — while driving collaboration and operational efficiency as you expand your revenue channel.
Labra unifies Marketplace automation, Co-sell integration, and Revenue intelligence in one platform, transforming how teams sell through hyperscalers. From build to scale, we help organizations execute faster, collaborate smarter, and unlock new cloud revenue streams.
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Labra (Integrated Cloud Commerce Platform for accelerated cloud GTM and Co-sell)
