Labra Reviews & Product Details

As a startup, we didn’t have time to figure out all the AWS processes — Labra made it simple. It lets our GTM team focus on selling, without the paperwork and red tape.

We chose Labra for its ease of setup and ability to support us as we scale through co-sell, partner programs, channel partners, and more. We’re serious about our AWS partnership, and Labra is a trusted partner we can rely on for the long term. Review collected by and hosted on G2.com.

Navigating the maze of AWS startup programs has been challenging. Labra’s team understands the landscape well and guides us through it. It would be great to see more of that guidance built directly into the product in future updates. Review collected by and hosted on G2.com.

Since we set up Labra six months ago, our team has more than doubled the volume of opportunities and leads shared with AWS. We’ve achieved that with less manual effort, which has delivered clear ROI for us. The automation built into their Salesforce app is a game-changer. Features like propensity scores help our reps focus on the right accounts based on co-sell potential. What really stands out is that Labra’s team understands Cloud GTM, not just the tech behind it. They’ve helped us unlock real value from our AWS co-sell strategy, and I’m confident they can do the same for others too. Review collected by and hosted on G2.com.

The initial CRM integration and field mapping require someone familiar with co-sell workflows. But once it’s set up, the system basically runs on autopilot. Review collected by and hosted on G2.com.

Labra’s team has been great to work with since the beginning. Onboarding is straightforward; they were able to customize as per our needs, and their product was one of the few in the market that met our strict compliance needs.

There are plenty of automations available within Labra, making the co-sell, marketplace, and reseller management smooth. Our team has been able to prioritize new accounts, increase productivity, thanks to the time they got back after we implemented Labra’s.

Their customer success and product teams are always by our side and understand our goals, letting us focus more on our AWS GTM strategy. Review collected by and hosted on G2.com.

Sometimes syncing opportunities can fail, but not because of Labra's error; it is caused mostly by the Cloud providers' system, but the Labra team is quick to respond when we have any issue or help working with the Cloud providers' team to resolve them, even though it was not their fault. Review collected by and hosted on G2.com.

The ease with which your platform is managed. The communication and attention of the team. Review collected by and hosted on G2.com.

Repetitive limitations and sometimes a rush to deliver the integration. Review collected by and hosted on G2.com.

The team has been very supportive, during the implementation as well as after go-live. We have had fast responses to questions or to troubleshoot issues. Our account management team is always open to feedback and asking for input on how they can better improve the service. Very good responsiveness from both a partnership and the features we were looking for. Review collected by and hosted on G2.com.

Nothing comes to mind. The integration in Hubspot is very easy, and we are working together on a simpler view for our reps. Review collected by and hosted on G2.com.

Their products work even better than advertised, and the team is excellent at helping us with resolutions. Thanks to Labra, we’ve been able to integrate Marketplace, Co-sell, and Reseller operations, all into our CRM!

Sharing opportunities and offers in the thousands has been made super easy and streamlined with Labra’s CRM integration and automated workflows. We’ve seen our deal velocity increase, been able to minimize manual effort, and close bigger deals.

Labra’s CRM app is intuitive to use for our team. The onboarding experience was easy, and the process of updating opportunities is smooth. Review collected by and hosted on G2.com.

There’s nothing that I dislike about Labra. Review collected by and hosted on G2.com.

Labra keeps us automatically aligned with AWS team and field sellers. They understand AWS GTM motions inside and out, and both their team and product are easy to work with. It's simple to stay compliant with the latest AWS policies, Marketplace rules, and co-sell requirements. Labra offers plenty of built-in automation and a central dashboard that brings everything together across co-sell, CPPO and Marketplace. If you're in a mature stage of your Cloud GTM journey and looking to consolidate and scale efficiently, we highly recommend Labra. Review collected by and hosted on G2.com.

Labra works like a charm, even at scale. Feels like we still haven't pushed it to its limits. Review collected by and hosted on G2.com.

As time is precious, anything that can help to automate our day-to-day worklife is very precious. Labra has helped us a lot to integrate with AWS Marketplace. With Labra, we do not have to duplicate our work and it automates the process! Last but not the least, it is quite easy to use! Review collected by and hosted on G2.com.

Not that I am directly impacted, but what I have heard from the support team is that sometimes integrations can take time. But overall we are very happy using Labra! Review collected by and hosted on G2.com.

Labra's product was very easy to use and it shortened our listing approval on the AWS Marketplace. The support from the Customer Success team was amazing. Review collected by and hosted on G2.com.

The platform will say locked by another user if someone on your team is making edits. A bit annoying but not a deal breaker. I'm not sure if co-editing is on the roadmap but would be a nice to have. Review collected by and hosted on G2.com.

Labra.io made the process of listing Sprinto on AWS Marketplace incredibly smooth and efficient. What could have taken weeks was completed in just a few days, thanks to their expert team. Their step-by-step guidance and clear instructions saved us countless hours of effort. The platform itself is intuitive and user-friendly, making it easy for us to navigate and manage the entire process with ease. Labra’s support was exceptional, and their attention to detail ensured that everything was done accurately and quickly. Review collected by and hosted on G2.com.

So far, there’s nothing to dislike. Support has been great! Review collected by and hosted on G2.com.