Best Consent Management Platforms
Consent management platforms (CMP) are used by companies to legally document and manage a user’s consent choices prior to collecting, sharing, or selling user data from online sources such as websites and apps that use cookies, embedded videos, and other tracking technologies.
CMP tools provide end users with detailed information on how their online behavior may be tracked, the purposes for which that information is collected, and the specific vendors and entities requesting to use the information. CMPs then provide users the explicit choice to grant, refuse, or revoke consent to having their online behavior collected, used, or sold by all or specific parties listed. CMP providers have a legal basis to store user consent data, which then allows them to pass consent information to third parties like advertising, publishing, and other partners prior to lawful data processing.
A company’s legal and marketing teams use CMP software to ensure their companies comply with global privacy regulations such as the European Union’s GDPR. CMP software often integrates with marketing software such as customer relationship management (CRM) software, marketing automation software, customer data platform (CDP) software, and other analytical tools.
To qualify for inclusion in the Consent Management Platform (CMP) category, a product must:
Featured Consent Management Platforms At A Glance
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AdOpt’s Cookie Banner is a type of Consent Management Platform (CMP) solution designed to help businesses comply with various privacy regulations by managing user consents for cookies and tracking tec
AdOpt is a platform that aids in managing cookies and LGPD on websites, simplifying compliance with regulations like GDPR and LGPD. Reviewers appreciate the platform's intuitive interface, ease of use, and straightforward implementation process, highlighting its ability to centralize consent collection and documentation, and its compatibility with various platforms like WordPress and Google Tag Manager. Reviewers experienced issues with the platform's customization options, particularly regarding layout and detailed reporting, and found advanced configurations unclear, they also expressed dissatisfaction with the payment options being limited to U,s. dollars.
CookieScript is a fully-featured Consent Management Platform. All the tools you need to make your website comply with the latest privacy regulations, like GDPR, CCPA, LGPD, CNIL. All in one place. Ava
CookieScript is a consent management platform that provides solutions for managing user consents and ensuring GDPR compliance across multiple websites. Reviewers frequently mention the ease of implementation, user-friendly interface, automatic updates, and the platform's ability to handle basic cookie consent requirements reliably. Users mentioned limitations when dealing with embedded third-party content, the need for manual adjustments, and the lack of detailed analytics in lower-priced plans.
99 Twitter followers
Axeptio | GDPR Cookie Banner - An Immersive and Premium Consent Experience Axeptio is a powerful Consent Management Platform (CMP) that keeps your website compliant with global privacy laws, from
Axeptio is a tool used for ensuring GDPR compliance on websites, offering features such as a cookie banner and consent mode. Reviewers frequently mention the ease of use, excellent customer support, seamless integration with platforms like WordPress and GTM, and the ability to create multiple cookie banners tailored for different websites. Reviewers noted that the search feature could be optimized, more languages could be added, and the user interface could be made more intuitive, and some also mentioned difficulties with managing large volumes of websites and setting up A/B testing.
551 Twitter followers
Salesforce Platform is the leading low-code development platform that empowers your team to build and extend your Customer 360 with AI, automation, and data. With the Salesforce Platform, you can exec
Salesforce is a cloud-based platform designed for managing customer data, automating workflows, and creating custom user interfaces. Users frequently mention the platform's high level of customization, its ability to integrate with other tools, and its robust reporting and dashboard capabilities as key benefits. Users reported issues with the platform's complexity, particularly for new users, its high cost, especially for smaller teams, and occasional performance issues.
580,855 Twitter followers
Usercentrics is a global leader in Consent Management Platforms (CMPs), empowering organizations to achieve privacy compliance while maintaining marketing performance and building lasting customer tru
Usercentrics is a consent management system that provides granular control over user consent, ensuring compliance with GDPR, ePrivacy, and other privacy regulations and managing consents, detailed analytics on opt-in rates, and seamless integration with websites. Reviewers frequently mention the ease of setup, the ability to manage multiple websites, the adaptability to different legal requirements, the user-friendly interface, and the helpful customer support. Reviewers mentioned issues with the initial setup and configuration, particularly for large websites or multi-domain implementations, limitations in A/B testing and bot detection, and a pricing model that charges for sessions from all regions, even those not subject to consent.
641 Twitter followers
Ketch is redefining responsible data use for the AI era. The Ketch Platform helps brands collect, control, and activate clean, permissioned, AI-ready and privacy-safe data across every device, sys
Ketch is a platform for managing consent policies on websites and integrating with Google Tag Manager, ensuring compliance across multiple regions. Reviewers appreciate the intuitive and user-friendly interface of Ketch, its seamless integration with analytics platforms, and the exceptional customer support that provides guidance throughout the setup process. Reviewers mentioned that the platform can be overwhelming at first due to the amount of customizations and options, and some found the organization of different sections in the user interface hard to navigate.
6,871 Twitter followers
CookieYes is a market-leading consent management platform (CMP), trusted by over 1.4 million websites worldwide. We help businesses comply with data privacy regulations such as the GDPR, CCPA, LGPD, P
CookieYes is a plugin for Wordpress sites that helps manage cookies and ensure compliance with privacy laws. Users frequently mention the ease of use, robust capabilities, and exceptional customer support, including quick response times and helpful solutions to technical issues. Users mentioned some inconveniences such as the requirement to provide credit card information before accessing the demo version, the lack of a tool to understand the functionality of each cookie, and the automatic renewal system which could be more transparent.
174 Twitter followers
A centralized solution for managing customer and workforce identity and access including capabilities such as single-sign-on, multifactor authentication, adaptive AI-based access, passwordless access,
IBM Verify CIAM is a customer identity and access management solution that manages customer accounts, handles identity verification, and ensures secure logins across various platforms. Reviewers like the strong security features of IBM Verify CIAM, including single sign-on and multi-factor authentication, which reduce login problems and protect user data. Users experienced complexity during the initial setup and configuration, and suggested improvements such as a more visual dashboard and step-by-step tutorial features.
708,744 Twitter followers
TrustArc is redefining privacy for the AI era. With 28+ years of global privacy expertise and assurance services, we deliver the only platform that blends regulatory intelligence, automation, and AI t
TrustArc is a software that manages mapping, data inventory, risks, and compliance issues, and offers a platform for managing privacy compliance across multiple frameworks like GDPR, CCPA, and ISO 27701. Reviewers frequently mention the intuitive platform, clear guidance, practical tools, automated assessments, centralized evidence repository, workflow automation for audit readiness, and the responsive and proactive customer support team as positive aspects of TrustArc. Reviewers noted that getting familiar with the platform can take time, some areas aren't as intuitive as they could be, occasional performance lags, limited customization options in reports, and the implementation process can feel a bit technical at first.
12,766 Twitter followers
Captain Compliance is the #1 data privacy software solution that empowers businesses to achieve comprehensive website compliance and data protection adherence. Our all-in-one platform simplifies compl
Captain Compliance is a platform that manages privacy requirements, data asset inventory, international data flows, policy management, and third-party processor relationships. Reviewers like how Captain Compliance maps databases, generates Standard Contractual Clauses automatically, handles infrastructure systems, and manages third-party processor relationships effectively. Reviewers noted that the platform depth may exceed simple needs during initial exploration, legal terminology may feel unfamiliar initially without regulatory background, and it takes a while to set up properly but worth the investment.
Didomi helps organizations implement great Privacy User Experiences that respect choices and give people control over their data. Our Global Privacy UX Solutions are designed to solve today's data
431 Twitter followers
Clym is an all-in-one digital compliance solution designed to help businesses simplify global privacy, accessibility, transparency, and accountability requirements through automation, localization, an
Clym is a tool that helps websites become accessible and compliant with various legal requirements by adding an accessibility widget. Users frequently mention the ease of use, the simplicity of the installation process, and the peace of mind it brings knowing their website is accessible and compliant. Reviewers mentioned that the Clym icon is located at the bottom of the page, which some users would prefer to move to one of the top corners for better visibility and easier access.
118 Twitter followers
iubenda group is an international privacy and compliance provider offering solutions that help organizations generate legal documents, manage user consent, and meet requirements across data protection
iubenda and Consent Manager are tools for displaying cookie consent banners and collecting legally compliant consent, aiding in GDPR and privacy law compliance. Users like the flexibility, customizability, and seamless integration of these tools, appreciating the efficient cookie scanning, easy-to-use interface, regular updates for ongoing compliance, and responsive customer support. Users mentioned issues with iubenda recognizing only cookies deployed by big brands, the complexity of Consent Manager's admin interface, outdated documentation, and difficulties with customer service and invoicing.
3,121 Twitter followers
InMobi CMP (formerly Quantcast Choice) is a free leading Consent Management Platform, designed for app and web publishers to foster user trust whilst elevating ad revenue. The InMobi CMP adheres to
27,528 Twitter followers
Securiti is the pioneer of the DataAI Command Center, a centralized platform that enables the safe use of data and GenAI. It provides unified data intelligence, controls and orchestration across hybri
Securiti is a tool for data professionals that automates and centralizes critical privacy and data governance tasks. Users frequently mention the product's user-friendly interface, robust automation for essential privacy tasks, and excellent customer support. Users mentioned some functional limitations, a noticeable learning curve, and delays with implementing some identified tool enhancements that can affect the overall user experience.
51,585 Twitter followers
Learn More About Consent Management Platforms
What is Consent Management Platform (CMP) Software?
Companies use consent management platform (CMP) to legally capture a website or application user’s consent prior to tracking, collecting, sharing, selling, and processing the user’s data. CMP software notifies users on the ways their online activities may be tracked, the purposes for which those activities are tracked, the legal bases used to track them, and which specific entities and vendors seek to track them. Notifying the user and collecting their consent choices are facilitated by a pop-up banner on a website or within an application. Users are given the explicit choice to grant, refuse, or revoke consent to having their online activities collected, used, or sold by one, some, or all of these parties. The CMP tool, which has a legal basis to store consent data, will then pass the user’s explicit and granular consent choices on data collection to third parties like advertisers and publishers prior to those entities processing the user’s data.
CMP software was initially developed to assist companies in complying with the European Union’s General Data Protection Regulation (GDPR) and can be used to capture consent under other data privacy laws or data protection regulations, as well. In order to process a user’s data under the GDPR, a minimum of one of the six lawful bases for processing data as cited under Article 6 of the GDPR must be met. The six bases include consent, contract, legal obligation, vital interest, public task, and legitimate interest. CMPs assist companies with processing under the lawful basis of consent. Some CMPs also enable users to exercise their right to object to legitimate interest bases, as well.
CMP software can also be used to comply with the California Consumer Privacy Act (CCPA) by powering a website’s “do not sell” button; the CCPA does not require a consent pop-up like GDPR, however.
What Does CMP Stand For?
In the data privacy and digital advertising industries, CMP stands for consent management platform. This acronym is sometimes used for consent management providers, as well.
What are the Common Features of Consent Management Platform (CMP) Software?
The following are some core features within CMP software:
Multi-language support: CMP software should offer multiple languages. In order to gain a user’s informed and explicit consent to process personal data, the user should be communicated with in their preferred language.
Customizable design: Many CMP providers offer customizable CSS design themes to ensure that the pop-up banner’s colors and fonts reflect the company’s branding. Having consistent branding in the pop-up improves end-user consent opt-in rates to allow tracking, which is why this feature is important.
Administration interface: CMPs should offer easy to understand, intuitive administrative interfaces, often with reporting features.
Mobile software development kit (SDK): For companies seeking to collect user consent within applications, having a mobile SDK is important.
Cross-domain and cross-device consent management: This enables companies to utilize user consent across domains and devices.
What are the Benefits of Consent Management Platform (CMP) Software?
Meet legal requirements: The main benefit of using a CMP is to meet legal requirements of data privacy and data protection regulations by lawfully processing user data.
Improve user opt-in rates: Using a CMP with a well-designed pop-up banner can improve user’s consent to processing opt-in rates. This is important for companies wishing to sell advertisements.
Who Uses Consent Management Platform (CMP) Software?
Since capturing user consent to use personal data is vital to companies doing business, especially within the European Union, many types of professionals may use CMP software. Most commonly, these professionals are from information technology (IT), data privacy and protection, or marketing backgrounds.
IT administrators: Given that CMP must integrate with a company’s websites and applications, many IT administrators deploy CMP software on behalf of their companies.
Data privacy and data protection professionals: Data privacy and data protection professionals may be responsible for their company’s use of CMP software, as this relates to their ongoing compliance with global data privacy regulations.
Marketing professionals: Marketers may utilize CMP software, in particular those working in adtech, martech, digital marketing, or e-commerce areas who need to work with consented data.
Software Related to Consent Management Platform (CMP) Software
Solutions that are related to CMP software include:
Cookie and website tracker scanning software: Cookie and tracker scanning software scans websites to identify and list what cookies, beacons, tags, tracking pixels, local objects, and other website tracking technologies, such as plug-ins or integrated content like videos, are present on company websites.
Privacy policy generator software: Privacy policy generator software helps companies generate and maintain privacy policies. Some CMP tools offer privacy policy management within their solutions.
Data privacy management software: Data privacy management software provides comprehensive solutions for companies to manage their privacy program, including replying to consumer requests or data subject requests (DSR/DSAR), mapping sensitive data, and more.
Customer data platform (CDP) software: CDPs are used to consolidate and integrate customer data into one single database. These tools offer marketing teams relevant insights needed to run campaigns. Though not universal, some CDP solutions offer consent management functions, as well.
Data management platform (DMP) software: DMP software analyzes company customer, audience, and marketing data by pulling in and storing data from multiple sources such as first-party websites and software, third-party data providers, and offline sources.
Publisher ad management software: Publisher ad management software is used by publishers to manage and sell ad inventory on their websites. This helps publishers monetize their content. There are multiple types of publisher adtech ad management software available on the market, including app monetization software, publisher ad server software, search monetization software, and supply side platform (SSP) software.
Advertiser campaign management software: Advertiser campaign management software is used by advertisers to buy, manage, and track ads online. Advertiser campaign management software can access various digital advertising channels including display, mobile, search, social, and video.
Challenges with Consent Management Platform (CMP) Software
Software solutions can come with their own set of challenges. Some things to consider include:
Legal review: It is important that companies seek the advice of their own legal teams to ensure the verbiage written within CMP pop-up banners meets their company’s unique requirements and obligations.
Geo specificity: Many companies want to customize their user experience to meet the regulatory requirements necessary for a specific location. For example, in the European Union, a consent banner is required, while in California, it is not.
Which Companies Should Buy Consent Management Platform (CMP) Software?
Any company that must comply with data privacy regulations that require obtaining user consent prior to processing their data, such as the European Union’s GDPR, should buy a CMP solution to ensure they are legally capturing and honoring user consents.
How to Buy Consent Management Platform (CMP) Software
Requirements Gathering (RFI/RFP) for Consent Management Platform (CMP) Software
It is important to identify a company’s unique requirements prior to selecting a consent management solution. For example, it is vital that buyers select a provider that supports the languages of their customer base. Businesses also need to decide where the user consent data will be stored, whether that be by the CMP provider or by the company itself. It may be important to the company that the CMP provider is approved and registered with the industry group that has set some standards for CMPs, the Interactive Advertising Bureau (IAB) Europe’s Transparency and Consent Framework (TCF), as well.
Compare Consent Management Platform (CMP) Software Products
Create a long list
The long list of requirements should include languages supported and the robustness of banner customization to promote user opt-in rates. Buyers must also consider whether the administration is simple and easy, if the CMP provider has prebuilt lists of common vendors and third parties, if they have template privacy policies and other documents that buyers can use, and whether the provider offers a mobile software development kit if they plan to use this with mobile applications.
By visiting G2.com’s category for Consent Management Platform (CMP) software, buyers may sift through the CMP solutions and add products to their “My List” within G2.com.
Create a short list
Once buyers have created a short list within “My List” at G2.com, they can further sort their options by checking the product’s ratings on the G2 GridⓇ and reading user reviews to get an understanding of how their peers experience the software.
Conduct demos
After narrowing down the selection, buyers must contact the vendors to schedule demonstrations of the solution. Businesses can contact many vendors directly on G2.com to request demos by selecting the “Get a Quote” button. At each demo, buyers must be sure to ask the same questions and use case scenarios to best evaluate each product. Questions to consider including are: Does this support the languages we require? Can we customize the pop-up banners to match our branding? Does the vendor store the consent data or does the company? Is this product registered with the IAB TCF?
Selection of Consent Management Platform (CMP) Software
Choose a selection team
The software selection team should include the person responsible for setting up and maintaining the CMP software and likely someone from the company’s legal or compliance team to ensure it meets the company’s legal obligations.
Negotiation
Considering that these are relatively lightweight solutions, vendors may not be keen to negotiate on price and may stick to their standard pricing. Buyers may be able to negotiate for implementation assistance, however.
Final decision
Once the person responsible for setting up and maintaining the CMP software approves of the specific product and the company’s legal team approves the purchase, businesses should feel confident moving forward with a CMP tool. After implementing and using the tool, it helps to leave a review on G2.com, sharing their experience to assist other future CMP buyers in their decision-making process.
