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Gravity Forms

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4.7 out of 5 stars

How would you rate your experience with Gravity Forms?

Gravity Forms Reviews & Product Details

Pricing

Pricing provided by Gravity Forms.

Basic License

$59
Per Year

Pro License

$159
Per Year

Gravity Forms Integrations

(6)
Integration information sourced from real user reviews.

Gravity Forms Media

Gravity Forms Demo - Build with the Drag-and-Drop Editor
Select your fields, configure your options, and easily embed forms on your WordPress site using the drag and drop editor. No coding required.
Gravity Forms Demo - Customize with Conditional Logic
With core features like Conditional Logic, Calculations, File Uploads and more, plus our ecosystem of community add-ons, possibilities really are endless.
Gravity Forms Demo - Connect to your Favorite Apps and Services
Seamlessly connect your forms with Square, MailChimp, HubSpot, Zapier, and so much more. Accept payment, build your email list, trigger automations.
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Gravity Forms Reviews (240)

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Reviews

Gravity Forms Reviews (240)

View 1 Video Reviews
4.7
240 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise the flexibility and ease of use of Gravity Forms, highlighting its ability to create both simple and complex forms without extensive coding knowledge. Many appreciate the extensive integration options with other services, which enhance its functionality for various business needs. However, some users note that advanced features often require additional add-ons, which can complicate the setup process.

Pros & Cons

Generated from real user reviews
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Todd H.
TH
Solutions Architect
"Ok for personal sites or single-admin sites, not great for large organizations."
What do you like best about Gravity Forms?

Easy to use, easy to install, popular. Branching logic. Review collected by and hosted on G2.com.

What do you dislike about Gravity Forms?

Support is abysmal. Very inflexible on licensing - cannot use a PO and won't work with resellers - can ONLY use credit card. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Small-Business (50 or fewer emp.)
"One of the best Wordpress form plugins."
What do you like best about Gravity Forms?

Gravity Forms is simple and easy to use for any clients. They can quickly create or modify forms and send themselves a form notification when complete. Gravity Forms also comes with a nice assortments of add-ons for services like Mailchimp, PayPal and Hubspot to name a few. And when you need it, they have good developer API support. Review collected by and hosted on G2.com.

What do you dislike about Gravity Forms?

I do wish that Gravity Forms would incorporate more of the more complete conditional logic and value linking you see in plugins like Formidable forms. Review collected by and hosted on G2.com.

Austen B.
AB
Senior Manager, Demand Generation
Small-Business (50 or fewer emp.)
"Solid form-builder with advanced features"
What do you like best about Gravity Forms?

It's extremely simple to set up a form on Gravity Forms. One important feature that I looked for when selecting our tool was the ability to simply pull URL parameters into hidden fields, which this tool supports. I really like the conditional logic and the integrations capabilities (we use MailChimp, Webhooks, and Zapier). Review collected by and hosted on G2.com.

What do you dislike about Gravity Forms?

The one thing I wish GF supported was more advanced conditional logic - the ability to combine AND and OR statements in one condition would really simplify our lead routing process. We found a workaround, which was to trigger hidden fields based on certain form responses, but it was a complicated solution that this could simplify and would make the tool more powerful. Review collected by and hosted on G2.com.

David A.
DA
Media Planning Manager
Mid-Market (51-1000 emp.)
"Good integration to make forms on wordpress but limited design"
What do you like best about Gravity Forms?

Pretty easy to use on WordPress. If you want to integrate with other apps you need to upgrade the version. Review collected by and hosted on G2.com.

What do you dislike about Gravity Forms?

Limited design, colors, templates, etc. You need to know some code if you want to modify or change that. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business (50 or fewer emp.)
"My go-to form builder"
What do you like best about Gravity Forms?

It has lots of integrations. Especially the CRM plugin I use and the Woocommerce product integration. Good stuff! Review collected by and hosted on G2.com.

What do you dislike about Gravity Forms?

I'd like to see more addons available for the Elite license that I have. For example, Gravity forms should have woocommerce integration available. Review collected by and hosted on G2.com.

Derek R.
DR
Website Developer
Small-Business (50 or fewer emp.)
"Quite Possibly The Best Form Solution For WordPress"
What do you like best about Gravity Forms?

I am constantly amazed the versatility of Gravity Forms. Sure, you can use it to create simple contact forms, but it can do so, so, SO much more than that. Want to create polls or surveys? Sure, that's child's play. Want to collect email addresses and dump them into your favorite email marketing Saas? Tons of software connections are baked-in to Gravity Forms (depending on your license level). Want your forms to stand out as something more than just a boring form? Yeah, go ahead and style the heck out of them using CSS. I've used Gravity Forms in place of e-commerce solutions (like WooCommerce) for simpler product/payment transactions.

But wait, there's more. You can register users to your site (or register users for aspects of your site, like LearnDash courses); you can take payments on forms through PayPal, Stripe, Square, Authorize.net (and a few others); you can easily create COVID screening questionnaires (that's proven useful!); you can automatically dump your collected data into a variety of CRMs (Zoho, Agile, Capsule, probably others I have no experience with). And if all else fails, just connect Gravity Forms with Zapier where you can probably do whatever you want or need. Review collected by and hosted on G2.com.

What do you dislike about Gravity Forms?

On the rare occasions I need support from their team, I wish there was a faster solution than email. Other than that, I haven't had any issues. Even the one time I had a project that was above my capabilities, Gravity Forms directed me to Codeable where I was able to find a developer to assist in the project. Review collected by and hosted on G2.com.

Chetan S.
CS
Delivery Module Lead
Mid-Market (51-1000 emp.)
"Gravity forms will attract you with its gravity"
What do you like best about Gravity Forms?

I like the new drag and drop feature along with full accessibility. It is powerful, extensible, and easier to use than other WordPress products available. One can get the information needed from a specific set of customer bases. The interface is relatively easy to use and looks fresh. Review collected by and hosted on G2.com.

What do you dislike about Gravity Forms?

Nothing as specific. As a lot more options available on the product, so a kind of demo or tutorial is required for new users to understand the product and its complexities. Review collected by and hosted on G2.com.

Verified User in Writing and Editing
AW
Small-Business (50 or fewer emp.)
"Easy to Use and Effective"
What do you like best about Gravity Forms?

I love how easily Gravity Forms integrates with my ESP, Mailerlite. I also like how simply I can gather information from potential clients and customers and have them added to my email list without any further action from me. Review collected by and hosted on G2.com.

What do you dislike about Gravity Forms?

I don't really have any complaints. Gravity Forms does just what it promises to do. Review collected by and hosted on G2.com.

Verified User in Restaurants
AR
Mid-Market (51-1000 emp.)
"Good features but overpriced compared to other competitors."
What do you like best about Gravity Forms?

The feature set is rich and there is a lot of customizability. Review collected by and hosted on G2.com.

What do you dislike about Gravity Forms?

The UI can be confusing for less advanced users, and there can be bugs as it plugs right in to WordPress. Review collected by and hosted on G2.com.

Michael K.
MK
Marketing and Communications Manager
Marketing and Advertising
Small-Business (50 or fewer emp.)
"Gravity Forms Allows Users to Upload Files"
What do you like best about Gravity Forms?

Gravity Forms is a Plug-in used to create advanced forms for a WordPress-powered website.

Background

My client needed a custom-crafted business sign website where visitors submitted forms to receive a personalized quote for a business sign. One of the most critical features required for the form was to allow users to upload requested documents such as logos, sign examples, or rough sketches.

The website was designed in WordPress using the Thrive Themes Shapeshift Theme and landing pages using Thrive Architect. The site integrates with AciveCampaign. Both ActiveCampaign and Thrive Themes have form options but do not allow for file uploads. I chose Gravity Forms for its ability to allow users to upload files.

To request a quote for a sign, a user would fill out a form. The form had standard fields for email, name, phone number, and a description of the sign they needed.

The File Upload field is available under the Advanced Fields section within the form editor. When creating the form, you can set the extension types and file size. This field will limit what type of files a user may upload. You may also set permissions on how many files a user may upload.

You can set up Gravity forms to email you when a form is submitted. I set up the sales team and design team to receive the email and view any file uploads. To view file uploads, you click on the file, and the image opens in a browser tab.

Gravity Forms works well with the marketing automation platform, ActiveCampaign. To do this, you need to use Gravity Forms ActiveCampaign Add-On. The Add-on allows you to "quickly integrate any Gravity Form with ActiveCampaign's all-in-one email marketing service."

You will first need to create a "feed" before using the ActiveCampaign Add-On with Gravity Forms. According to Gravity Forms, "A feed is like a notification that communicates information to an add-on or an external service that the add-on integrates with, each time a visitor successfully submits your form."

To properly use Gravity Forms with ActiveCampaign, you need to map a Gravity Form form with a similar ActiveCampaign form. ActiveCampaign automatically adds subscribers to your contact list when a form is submitted. Review collected by and hosted on G2.com.

What do you dislike about Gravity Forms?

The pro license is $159 a year. This seems a bit pricey. In comparison, Ninja Forms is $199 for 20 sites, and WP Forms Plus is $199 for unlimited sites. Neither Ninja forms nor WPForms currently allow file uploads.

To properly use Gravity Forms with ActiveCampaign, you need to map together forms. This is done in Gravity Forms settings. It takes a while to map fields with ActiveCampaign. But that is just part of the process. Review collected by and hosted on G2.com.

Pricing Options

Pricing provided by Gravity Forms.

Basic License

$59
Per Year

Pro License

$159
Per Year

Elite License

$259
Per Year
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Gravity Forms Features
Custom Fields
Conditional Logic
Multi-page Forms
Embedded Forms
Notifications
Payments