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# Gravity Forms vs Typeform Comparison - What are their main differences?

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Gravity FormsTypeform[+ Add Product](#)

Pricing

**Gravity Forms**

**$59.00** Flat Rate Per Year · Basic License

**$259.00** Flat Rate Per Year · Elite License

**$159.00** Flat Rate Per Year · Pro License

**Typeform**
Free Trial

**$39.00** Flat Rate Per Month · Basic

**$79.00** Flat Rate Per Month · Plus

**$129.00** Flat Rate Per Month · Business

**$379.00** Flat Rate Per Month · Growth Pro

**$169.00** Flat Rate Per Month · Talent

**Custom Quote Available** Per Month · Enterprise

Show more

**Pricing Insights**
from reviews

Perceived Cost

**Gravity Forms**
$$$$$

**Typeform**
$$$$$

Average Discount

**Gravity Forms**
13%6% more

**Typeform**
7%

Uncover valuable pricing insights from real user feedback to improve your shopping experience.
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Time to Implement

**Gravity Forms** 6 months
Based on 100 responses

**Typeform** 6 months
Based on 100 responses

Return on Investment

**Gravity Forms** 6 months
Based on 100 responses

**Typeform** 6 months
Based on 100 responses

 ![Gravity Forms](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_0a4a2dc72d9845572b4287b1777614bf/gravity-forms.jpg "Gravity Forms")

 ![Typeform](https://images.g2crowd.com/uploads/product/hd_favicon/842b61c38f4967b97c955896deb22411/typeform.svg "Typeform")

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**Pros & Cons**
from reviews

**Gravity Forms**
[
Flexibility (3)
](https://www.g2.com/products/gravity-forms/reviews?filters%5Bsentiment_snippet%5D=2044368&qs=pros-and-cons#reviews)[
Ease of Use (2)
](https://www.g2.com/products/gravity-forms/reviews?filters%5Bsentiment_snippet%5D=1351472&qs=pros-and-cons#reviews)[
Expensive (2)
](https://www.g2.com/products/gravity-forms/reviews?filters%5Bsentiment_snippet%5D=1351496&qs=pros-and-cons#reviews)[
Complex Features (1)
](https://www.g2.com/products/gravity-forms/reviews?filters%5Bsentiment_snippet%5D=2474404&qs=pros-and-cons#reviews)

**Typeform**
[
Ease of Use (138)
](https://www.g2.com/products/typeform/reviews?filters%5Bsentiment_snippet%5D=1535983&qs=pros-and-cons#reviews)[
Intuitive (87)
](https://www.g2.com/products/typeform/reviews?filters%5Bsentiment_snippet%5D=1536660&qs=pros-and-cons#reviews)[
Expensive (47)
](https://www.g2.com/products/typeform/reviews?filters%5Bsentiment_snippet%5D=1536985&qs=pros-and-cons#reviews)[
Limited Customization (21)
](https://www.g2.com/products/typeform/reviews?filters%5Bsentiment_snippet%5D=1536019&qs=pros-and-cons#reviews)

Integrations

**Gravity Forms**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e6fbd3b1d8ff1d11f03880c5fd1d20d5/authorize-net.png "Product Avatar Image")

Authorize.net

](https://www.g2.com/products/authorize-net/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_75ab972d2f2d35ee8320e0db083c0a22/campaign-monitor%282%29.png "Product Avatar Image")

Campaign Monitor

](https://www.g2.com/products/campaign-monitor/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3c193a47932bf8620d0641dd80f13eec/emma.png "Product Avatar Image")

Emma

](https://www.g2.com/products/emma/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_991e7b27368257437809e4d32c25f701/freshbooks.jpg "Product Avatar Image")

FreshBooks

](https://www.g2.com/products/freshbooks/reviews)[
View all
](https://www.g2.com/products/gravity-forms/integrations)

**Typeform**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg "Product Avatar Image")

ActiveCampaign

](https://www.g2.com/products/activecampaign/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image")

Adobe Marketo Engage

](https://www.g2.com/products/adobe-marketo-engage/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_da24ab8969ae1c7989ab7867d0dd2142/aircall.png "Product Avatar Image")

Aircall

](https://www.g2.com/products/aircall/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d8d487b67574b56a5ad57a2f0f159a30/airtable.jpg "Product Avatar Image")

Airtable

](https://www.g2.com/products/airtable/reviews)[
View all
](https://www.g2.com/products/typeform/integrations)

Screenshots

**Gravity Forms**
 ![Gravity Forms screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/133558/GravityForms-MEDIAGALLERY-1-3182020.png)

**Typeform**
 ![Typeform screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/75836/Brandkit-1x1-Purple.png)

**Ratings**
from reviews

Meets Requirements

**Gravity Forms**

**9.1** /10

Based on 182 responses

**Typeform**

**8.9** /10

Based on 841 responses

Ease of Use

**Gravity Forms**

**9.0** /10

Based on 184 responses

**Typeform**

**9.3** /10

Based on 853 responses

Ease of Setup

**Gravity Forms**

**9.0** /10

Based on 135 responses

**Typeform**

**9.1** /10

Based on 570 responses

Ease of Admin

**Gravity Forms**

**8.9** /10

Based on 124 responses

**Typeform**

**9.0** /10

Based on 453 responses

Quality of Support

**Gravity Forms**

**8.8** /10

Based on 143 responses

**Typeform**

**8.4** /10

Based on 604 responses

Has the product been a good partner in doing business?

**Gravity Forms**

**9.4** /10

Based on 102 responses

**Typeform**

**8.8** /10

Based on 433 responses

Product Direction (% positive)

**Gravity Forms**

**8.0** /10

Based on 167 responses

**Typeform**

**8.6** /10

Based on 799 responses

**Features**
ratings from reviews

Online Form Builder

**8.6** /10

Based on 29 responses

**8.6** /10

Based on 260 responses

Lead Capture

Not enough data

**8.8** /10

Based on 139 responses

Survey

Not enough data

**8.6** /10

Based on 295 responses

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
83.3%

Mid-Market(51-1000 emp.)
15.3%

Enterprise(\> 1000 emp.)
1.4%

Small-Business(50 or fewer emp.)
83.3%

Mid-Market(51-1000 emp.)
15.3%

Enterprise(\> 1000 emp.)
1.4%

Small-Business(50 or fewer emp.)
65.7%

Mid-Market(51-1000 emp.)
28.1%

Enterprise(\> 1000 emp.)
6.2%

Small-Business(50 or fewer emp.)
65.7%

Mid-Market(51-1000 emp.)
28.1%

Enterprise(\> 1000 emp.)
6.2%

**Reviewers' Industry**

[![Gravity Forms](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_0a4a2dc72d9845572b4287b1777614bf/gravity-forms.jpg "Gravity Forms")](https://www.g2.com/products/gravity-forms/reviews)
Gravity Forms

Marketing and Advertising
26.6%

Information Technology and Services
7.0%

Non-Profit Organization Management
6.5%

Design
6.1%

Internet
5.6%

Other
48.1%

[![Typeform](https://images.g2crowd.com/uploads/product/hd_favicon/842b61c38f4967b97c955896deb22411/typeform.svg "Typeform")](https://www.g2.com/products/typeform/reviews)
Typeform

Marketing and Advertising
11.5%

Information Technology and Services
9.2%

Computer Software
8.6%

Health, Wellness and Fitness
4.0%

Non-Profit Organization Management
3.6%

Other
63.1%

Alternatives

**Gravity Forms Alternatives**

 ![WPForms](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_1320d35d4ff6acac8e0c65eace3ee786/wpforms.png "WPForms")

[
WPForms
](/products/wpforms/reviews)

 ![Jotform](https://images.g2crowd.com/uploads/product/hd_favicon/db92fdbe82415a54d6c44d2085e85c83/jotform.svg "Jotform")

[
Jotform
](/products/jotform/reviews)

 ![Microsoft Forms](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_13aba37ae908d9cf29a2452925257ccc/microsoft-forms.jpeg "Microsoft Forms")

[
Microsoft Forms
](/products/microsoft-forms/reviews)

 ![Formstack Forms](https://images.g2crowd.com/uploads/product/hd_favicon/37fac33d0862314c2e8f993bc9bb97b9/formstack-forms.svg "Formstack Forms")

[
Formstack Forms
](/products/formstack-forms/reviews)

**Typeform Alternatives**

 ![Jotform](https://images.g2crowd.com/uploads/product/hd_favicon/db92fdbe82415a54d6c44d2085e85c83/jotform.svg "Jotform")

[
Jotform
](/products/jotform/reviews)

 ![FormAssembly](https://images.g2crowd.com/uploads/product/hd_favicon/ddbf66734a70dc037c22ea32af9403d5/formassembly.svg "FormAssembly")

[
FormAssembly
](/products/formassembly/reviews)

 ![Outgrow](https://images.g2crowd.com/uploads/product/hd_favicon/1487567243/outgrow.svg "Outgrow")

[
Outgrow
](/products/outgrow/reviews)

 ![involve.me](https://images.g2crowd.com/uploads/product/hd_favicon/7ad4cffb5a17b0d7bf96428aafa957d8/involve-me.svg "involve.me")

[
involve.me
](/products/involve-me/reviews)

## Gravity Forms vs Typeform FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Typeform vs Gravity Forms?

Typeform stands out for its visually engaging, conversational forms and slightly higher Ease of Use, while Gravity Forms is favored for its flexibility, advanced logic, and higher overall reviewer rating.

| [Typeform](https://www.g2.com/products/typeform/reviews) | [Gravity Forms](https://www.g2.com/products/gravity-forms/reviews) |
| --- | --- |
| 4.5/5 (1,017 reviews) | 4.7/5 (248 reviews) |
| Small-Business | Small-Business |
| 9.1 | 9.0 |
| 8.4 | 8.8 |
| Professional, visually engaging forms | Flexibility and advanced logic |

### How do the pricing models of Typeform and Gravity Forms compare?

Gravity Forms is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Typeform.

- **Typeform:** In recent reviews, many buyers cite the pricing model as a drawback, noting that advanced features and higher response limits require more expensive plans.
- **Gravity Forms:** Reviewers highlight strong value, especially for agencies and businesses managing multiple sites, with the Elite license covering unlimited sites at a flat annual rate.
- **Switching reasons:** Several reviewers mention switching to Gravity Forms for its better value and more flexible licensing compared to per-site SaaS form tools.

### What are the best alternatives to Typeform and Gravity Forms?

The top three alternatives to Typeform and Gravity Forms are Jotform, FormAssembly, and Outgrow.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Typeform](https://www.g2.com/products/typeform/reviews) | 4.5/5 (1,017 reviews) | Small-Business | Pricing can increase quickly as usage grows | Professional, visually engaging forms |
| [Gravity Forms](https://www.g2.com/products/gravity-forms/reviews) | 4.7/5 (248 reviews) | Small-Business | Strong value for agencies and multi-site use | Flexibility and advanced logic |
| [Jotform](https://www.g2.com/products/jotform/reviews) | 4.7/5 (5,421 reviews) | Small-Business | — | — |
| [FormAssembly](https://www.g2.com/products/formassembly/reviews) | 4.4/5 (425 reviews) | Small-Business | — | — |
| [Outgrow](https://www.g2.com/products/outgrow/reviews) | 4.7/5 (332 reviews) | Small-Business | — | — |

### Which Online Form Builder features should I prioritize when comparing Typeform and Gravity Forms?

Buyers comparing Typeform and Gravity Forms should prioritize Ease of Use, Integrations, Conditional Logic, Customization, and Features.

- **Ease of Use:** Typeform scores 9.3, Gravity Forms 9.0.
- **Integrations:** Typeform is frequently cited for integrations with Zapier (42 all-time mentions), Slack (30), and Calendly (10); Gravity Forms is cited for Zapier (21), Divi (5), and ActiveCampaign (3).
- **Conditional Logic:** Gravity Forms is praised for its advanced logic and flexibility (3 all-time mentions for flexibility).
- **Customization:** Gravity Forms receives multiple mentions for customizability and customization options (1 each), while Typeform is noted for visually engaging, branded forms.
- **Features:** Gravity Forms is cited for its features (1 all-time mention), and both products are frequently discussed for their feature sets in recent reviews.

### What are the pros and cons of Typeform vs Gravity Forms?

Typeform's headline strength is its professional, visually engaging forms, while Gravity Forms is recognized for its flexibility and advanced logic.

- **Typeform strengths:** Professional, visually engaging forms; intuitive interface; high Ease of Use score (9.3); strong integrations with tools like Zapier and Slack.
- **Typeform trade-offs:** Pricing model is frequently cited as a drawback; advanced features and higher response limits require more expensive plans; some reviewers note limited customization options without upgrading.
- **Gravity Forms strengths:** Flexibility (3 all-time mentions); advanced conditional logic; strong value for agencies and multi-site use; praised for customizability and integration options; high Meets Requirements score (9.1).
- **Gravity Forms trade-offs:** Some advanced features require add-ons or higher-tier licenses; interface can feel less modern; styling often requires custom CSS; integration issues and complexity noted in a minority of reviews.

### Is Typeform or Gravity Forms better for small businesses?

Typeform and Gravity Forms both serve small businesses, but Gravity Forms is more frequently praised for value and flexibility in small-business use cases.

- **Typeform:** Largest segment is Small-Business; reviewers highlight ease of setup and visually engaging forms, but note pricing as a concern for small teams.
- **Gravity Forms:** Largest segment is Small-Business; reviewers consistently cite strong value, flexibility, and suitability for agencies and small businesses managing multiple sites.

### Which Online Form Builder platform has better integrations?

Typeform is favored for integrations, with more reviewer-cited integration mentions and broader third-party tool coverage.

- **Typeform:** Zapier (42 all-time mentions), Slack (30), Calendly (10).
- **Gravity Forms:** Zapier (21 all-time mentions), Divi (5), ActiveCampaign (3).

### How do Typeform and Gravity Forms compare on customer support?

Gravity Forms holds a slight edge in Quality of Support, with a 0.4-point higher score than Typeform (8.8 vs 8.4).

- **Typeform:** Reviewers describe support as generally responsive, with scores ranging from 3.0 to 7.0, and several noting helpful onboarding and setup assistance.
- **Gravity Forms:** Reviewers consistently praise support responsiveness and documentation, with multiple mentions of strong technical support and developer-level assistance.

### Which is easier to implement, Typeform or Gravity Forms?

Typeform and Gravity Forms are rated nearly identically on Ease of Setup, with Typeform at 9.1 and Gravity Forms at 9.0, indicating parity.

- **Typeform:** Reviewers frequently describe the initial setup as very easy and intuitive, with many citing quick onboarding and minimal technical barriers.
- **Gravity Forms:** Reviewers highlight straightforward setup, especially for WordPress users, and note that even complex forms can be built quickly without heavy development support.

### Which product has better Features?

Gravity Forms is more frequently cited for its Features, with reviewers highlighting its flexibility, advanced logic, and integration options.

- **Typeform:** Meets Requirements score of 8.9; reviewers praise its professional, visually engaging forms and intuitive interface.
- **Gravity Forms:** Meets Requirements score of 9.1; reviewers cite features (1 all-time mention), flexibility (3), customizability (1), and integrations (1) as key strengths.