Link copied to clipboard # Gravity Forms vs Jotform Comparison - What are their main differences? Share [ Export ](/compare/gravity-forms/jotform/export.csv) Gravity FormsJotform[+ Add Product](#) Pricing **Gravity Forms** **$59.00** flat\_rate Per Year · Basic License **Jotform** Free Trial **Free** · FREE **Pricing Insights** from reviews Time to Implement **Gravity Forms** 1 month Based on 107 responses **Jotform** 1 month Based on 623 responses Return on Investment **Gravity Forms** 6 months3 months sooner Based on 78 responses **Jotform** 9 months Based on 595 responses Perceived Cost **Gravity Forms** $$$$$ **Jotform** $$$$$ Average Discount **Gravity Forms** 13% **Jotform** 14%1% more ![Gravity Forms](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_0a4a2dc72d9845572b4287b1777614bf/gravity-forms.jpg "Gravity Forms") ![Jotform](https://images.g2crowd.com/uploads/product/hd_favicon/db92fdbe82415a54d6c44d2085e85c83/jotform.svg "Jotform") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Gravity Forms** [ Flexibility (3) ](https://www.g2.com/products/gravity-forms/reviews?filters%5Bsentiment_snippet%5D=2044368&qs=pros-and-cons#reviews)[ Ease of Use (2) ](https://www.g2.com/products/gravity-forms/reviews?filters%5Bsentiment_snippet%5D=1351472&qs=pros-and-cons#reviews)[ Expensive (2) ](https://www.g2.com/products/gravity-forms/reviews?filters%5Bsentiment_snippet%5D=1351496&qs=pros-and-cons#reviews)[ Complex Features (1) ](https://www.g2.com/products/gravity-forms/reviews?filters%5Bsentiment_snippet%5D=2474404&qs=pros-and-cons#reviews) **Jotform** [ Ease of Use (1139) ](https://www.g2.com/products/jotform/reviews?filters%5Bsentiment_snippet%5D=1323932&qs=pros-and-cons#reviews)[ Simple (740) ](https://www.g2.com/products/jotform/reviews?filters%5Bsentiment_snippet%5D=1329080&qs=pros-and-cons#reviews)[ Expensive (287) ](https://www.g2.com/products/jotform/reviews?filters%5Bsentiment_snippet%5D=1327261&qs=pros-and-cons#reviews)[ Missing Features (250) ](https://www.g2.com/products/jotform/reviews?filters%5Bsentiment_snippet%5D=1329645&qs=pros-and-cons#reviews) Integrations **Gravity Forms** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e6fbd3b1d8ff1d11f03880c5fd1d20d5/authorize-net.png "Product Avatar Image") Authorize.net ](https://www.g2.com/products/authorize-net/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_75ab972d2f2d35ee8320e0db083c0a22/campaign-monitor%282%29.png "Product Avatar Image") Campaign Monitor ](https://www.g2.com/products/campaign-monitor/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3c193a47932bf8620d0641dd80f13eec/emma.png "Product Avatar Image") Emma ](https://www.g2.com/products/emma/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_991e7b27368257437809e4d32c25f701/freshbooks.jpg "Product Avatar Image") FreshBooks ](https://www.g2.com/products/freshbooks/reviews)[ View all ](https://www.g2.com/products/gravity-forms/integrations) **Jotform** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg "Product Avatar Image") ActiveCampaign ](https://www.g2.com/products/activecampaign/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_14695de1acbb03946ccfdc9dc12f9ea2/adobe-dreamweaver.png "Product Avatar Image") Dreamweaver ](https://www.g2.com/products/adobe-dreamweaver/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d8d487b67574b56a5ad57a2f0f159a30/airtable.jpg "Product Avatar Image") Airtable ](https://www.g2.com/products/airtable/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/vendor/image/2012436/large_detail_a96e6b3d5d399a737816404ee0dcce45.png "Product Avatar Image") Amelia ](https://www.g2.com/products/tms-amelia/reviews)[ View all ](https://www.g2.com/products/jotform/integrations) Screenshots **Gravity Forms** ![Gravity Forms screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/133558/GravityForms-MEDIAGALLERY-1-3182020.png) **Jotform** ![Jotform screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/59880/g2-1.png) **Ratings** from reviews Meets Requirements **Gravity Forms** 9.1 9.1182 **Jotform** 9.1 9.14,345 Ease of Use **Gravity Forms** 9.0 9.0184 **Jotform** 9.2 9.24,436 Ease of Setup **Gravity Forms** 9.0 9.0135 **Jotform** 9.1 9.13,536 Ease of Admin **Gravity Forms** 8.9 8.9124 **Jotform** 9.1 9.13,010 Quality of Support **Gravity Forms** 8.8 8.8143 **Jotform** 8.8 8.83,397 Has the product been a good partner in doing business? **Gravity Forms** 9.4 9.4102 **Jotform** 9.1 9.12,872 Product Direction (% positive) **Gravity Forms** 8.0 8.0167 **Jotform** 9.2 9.24,242 **Features** ratings from reviews Online Form Builder 8.6 29 8.8 3,165 Applicant Tracking Systems (ATS) Not enough data 7.7 979 Lead Capture Not enough data 8.6 113 Salesforce AppExchange Apps Not enough data 6.7 8 Event Registration & Ticketing Not enough data 8.0 889 Field Service Management Not enough data 7.3 194 Online Appointment Scheduling Not enough data 7.9 64 360 Feedback Software Not enough data 8.9 238 Survey Not enough data 8.4 1,344 Employee Engagement Not enough data 8.3 980 User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 83.3% Mid-Market(51-1000 emp.) 15.3% Enterprise(\> 1000 emp.) 1.4% Small-Business(50 or fewer emp.) 83.3% Mid-Market(51-1000 emp.) 15.3% Enterprise(\> 1000 emp.) 1.4% Small-Business(50 or fewer emp.) 74.9% Mid-Market(51-1000 emp.) 21.2% Enterprise(\> 1000 emp.) 3.8% Small-Business(50 or fewer emp.) 74.9% Mid-Market(51-1000 emp.) 21.2% Enterprise(\> 1000 emp.) 3.8% **Reviewers' Industry** [![Gravity Forms](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_0a4a2dc72d9845572b4287b1777614bf/gravity-forms.jpg "Gravity Forms")](https://www.g2.com/products/gravity-forms/reviews) Gravity Forms Marketing and Advertising 26.6% Information Technology and Services 7.0% Non-Profit Organization Management 6.5% Design 6.1% Internet 5.6% Other 48.1% [![Jotform](https://images.g2crowd.com/uploads/product/hd_favicon/db92fdbe82415a54d6c44d2085e85c83/jotform.svg "Jotform")](https://www.g2.com/products/jotform/reviews) Jotform Non-Profit Organization Management 9.4% Marketing and Advertising 4.7% Education Management 4.6% Health, Wellness and Fitness 4.6% Primary/Secondary Education 3.5% Other 73.2% Alternatives **Gravity Forms Alternatives** ![Typeform](https://images.g2crowd.com/uploads/product/hd_favicon/842b61c38f4967b97c955896deb22411/typeform.svg "Typeform") [ Typeform ](/products/typeform/reviews) ![WPForms](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_1320d35d4ff6acac8e0c65eace3ee786/wpforms.png "WPForms") [ WPForms ](/products/wpforms/reviews) ![Microsoft Forms](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_13aba37ae908d9cf29a2452925257ccc/microsoft-forms.jpeg "Microsoft Forms") [ Microsoft Forms ](/products/microsoft-forms/reviews) ![Formstack Forms](https://images.g2crowd.com/uploads/product/hd_favicon/37fac33d0862314c2e8f993bc9bb97b9/formstack-forms.svg "Formstack Forms") [ Formstack Forms ](/products/formstack-forms/reviews) **Jotform Alternatives** ![SurveySparrow](https://images.g2crowd.com/uploads/product/hd_favicon/34e4440db5272a243ee825c7797defa3/surveysparrow.svg "SurveySparrow") [ SurveySparrow ](/products/surveysparrow/reviews) ![Typeform](https://images.g2crowd.com/uploads/product/hd_favicon/842b61c38f4967b97c955896deb22411/typeform.svg "Typeform") [ Typeform ](/products/typeform/reviews) ![FormAssembly](https://images.g2crowd.com/uploads/product/hd_favicon/ddbf66734a70dc037c22ea32af9403d5/formassembly.svg "FormAssembly") [ FormAssembly ](/products/formassembly/reviews) ![SurveyMonkey](https://images.g2crowd.com/uploads/product/hd_favicon/14719688a688f7283815b6565517d7ee/surveymonkey.svg "SurveyMonkey") [ SurveyMonkey ](/products/surveymonkey/reviews) ## Gravity Forms vs Jotform FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Jotform vs Gravity Forms? Jotform and Gravity Forms are both highly rated online form builders, but Jotform stands out for its ease of setup and user experience, while Gravity Forms is praised for its flexibility and customizability within WordPress. | [Jotform](https://www.g2.com/products/jotform/reviews) | [Gravity Forms](https://www.g2.com/products/gravity-forms/reviews) | | --- | --- | | 4.7/5 (5,420 reviews) | 4.7/5 (248 reviews) | | Small-Business | Small-Business | | 9.1 | 9.0 | | 8.8 | 8.8 | | User-friendly setup and intuitive design | Flexibility and advanced customization | ### How do the pricing models of Jotform and Gravity Forms compare? Jotform and Gravity Forms are rated at parity for price satisfaction, with both scoring 9.1 on value-related dimensions. - **Jotform:** In recent reviews, several buyers mention that Jotform's pricing can become restrictive quickly as usage increases, especially for high-volume or evidence-heavy workflows. - **Gravity Forms:** Reviewers highlight that while Gravity Forms offers strong value, advanced features and integrations often require higher-tier licenses or add-ons, which can increase total cost over time. - **Switching reasons:** Buyers switching to Gravity Forms often cite the flat annual rate for unlimited sites as a major ROI win for agencies managing multiple WordPress installs. ### What are the best alternatives to Jotform and Gravity Forms? The top three alternatives to Jotform and Gravity Forms are SurveySparrow, Typeform, and FormAssembly. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Jotform](https://www.g2.com/products/jotform/reviews) | 4.7/5 (5,420 reviews) | Small-Business | Pricing can become restrictive for high-volume use | User-friendly setup and intuitive design | | [Gravity Forms](https://www.g2.com/products/gravity-forms/reviews) | 4.7/5 (248 reviews) | Small-Business | Advanced features require higher-tier licenses | Flexibility and advanced customization | | [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) | 4.4/5 (2,067 reviews) | Small-Business | — | — | | [Typeform](https://www.g2.com/products/typeform/reviews) | 4.5/5 (1,017 reviews) | Small-Business | — | — | | [FormAssembly](https://www.g2.com/products/formassembly/reviews) | 4.4/5 (425 reviews) | Small-Business | — | — | ### Which Online Form Builder features should I prioritize when comparing Jotform and Gravity Forms? Buyers comparing Jotform and Gravity Forms should prioritize ease of setup, integrations, customization, payments, and support quality. - **Ease of Setup:** Jotform scores 9.1, Gravity Forms 9.0. - **Integrations:** Gravity Forms is frequently cited for integrations with Zapier (21 all-time mentions), Divi (5), and ActiveCampaign (3); Jotform is cited for Docusign (19). - **Customization:** Gravity Forms is praised for flexibility and advanced customization (3 all-time mentions for flexibility, 1 for customizability, 1 for customization options). - **Payments:** Payments are the most frequently mentioned feature across both products, with reviewers highlighting payment collection and integration capabilities. - **Support Quality:** Both products score 8.8 for Quality of Support. ### What are the pros and cons of Jotform vs Gravity Forms? Jotform's headline strength is user-friendly setup and intuitive design, while Gravity Forms is recognized for flexibility and advanced customization. - **Jotform strengths:** Reviewers consistently highlight ease of use, quick setup, and intuitive workflows. - **Jotform trade-offs:** In recent reviews, buyers note that pricing and usage limits can become restrictive quickly, especially for high-volume or evidence-heavy workflows. - **Gravity Forms strengths:** Flexibility (3 all-time mentions), customizability (1), and advanced integrations (1) are frequently cited, along with strong value for agencies managing multiple WordPress sites. - **Gravity Forms trade-offs:** Reviewers mention that advanced features often require additional add-ons or higher-tier licenses, and the default styling is less modern, often requiring custom CSS. Some note that the interface can feel less intuitive compared to newer tools. ### Is Jotform or Gravity Forms better for small businesses? Jotform is the better fit for small businesses, as both products' largest reviewer segment is Small-Business, but Jotform's recent reviews emphasize ease of use and rapid deployment for small teams. - **Jotform:** Small-Business is the largest segment, with reviewers highlighting quick setup, intuitive design, and suitability for small teams and solo operators. - **Gravity Forms:** Small-Business is also the largest segment, with reviewers noting strong value for agencies and businesses managing multiple WordPress sites, but with more technical setup and customization required. ### Which Online Form Builder platform has better integrations? Gravity Forms is favored by reviewers for integrations, especially with automation and CRM tools. - **Jotform:** Docusign is cited in 19 all-time reviews as a key integration. - **Gravity Forms:** Zapier is mentioned in 21 all-time reviews, Divi in 5, and ActiveCampaign in 3, reflecting a broader integration ecosystem highlighted by reviewers. ### How do Jotform and Gravity Forms compare on customer support? Jotform and Gravity Forms are rated at parity for Quality of Support, both scoring 8.8, indicating similar reviewer satisfaction. - **Jotform:** Reviewers describe support as helpful and responsive, with many noting improvements in ticket resolution and positive experiences with onboarding and troubleshooting. - **Gravity Forms:** Reviewers highlight strong documentation and responsive support, especially for developer-level questions and complex integrations, with several citing the support team as a standout feature. ### Which is easier to implement, Jotform or Gravity Forms? Jotform and Gravity Forms are rated at parity for Ease of Setup, with scores of 9.1 and 9.0 respectively, indicating both are easy to implement. - **Jotform:** Reviewers consistently describe setup as quick and intuitive, with many noting that even non-technical users can deploy forms rapidly. - **Gravity Forms:** Reviewers report straightforward setup, especially for WordPress users, and highlight the drag-and-drop builder as intuitive, though some mention that advanced configurations may require additional effort or technical knowledge. ### Which product has better Payments? Payments is the most frequently mentioned feature across both Jotform and Gravity Forms, with both products supporting robust payment collection and integration capabilities. - **Jotform:** Payments are frequently cited in recent reviews as a core use case, with reviewers highlighting ease of linking payments and collecting fees directly through forms. - **Gravity Forms:** Payments are also a key feature, with reviewers noting integrations with Stripe and PayPal, and use cases including e-commerce flows and donation collection.