Link copied to clipboard # Gravity Forms vs WPForms Comparison - What are their main differences? Share [ Export ](/compare/gravity-forms/wpforms/export.csv) Gravity FormsWPForms[+ Add Product](#) Reviews **Gravity Forms** [ 4.7/5(248) ](https://www.g2.com/products/gravity-forms/reviews#reviews) **WPForms** [ 4.7/5(971) ](https://www.g2.com/products/wpforms/reviews#reviews) Pricing **Gravity Forms** **$59** Per Year · Basic License **WPForms** No pricing available **Pricing Insights** from reviews Time to Implement **Gravity Forms** 1 month Based on 107 responses **WPForms** 1 month Based on 364 responses Return on Investment **Gravity Forms** 6 months6 months sooner Based on 78 responses **WPForms** 12 months Based on 315 responses Perceived Cost **Gravity Forms** $$$$$ **WPForms** $$$$$ Average Discount **Gravity Forms** 13% **WPForms** 22%9% more ![Gravity Forms](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_0a4a2dc72d9845572b4287b1777614bf/gravity-forms.jpg "Gravity Forms") ![WPForms](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_1320d35d4ff6acac8e0c65eace3ee786/wpforms.png "WPForms") G2 offers free advice on this comparison. [Chat with an expert](/software_advice_markets/22/ppl_qualification) Pros & Cons **Gravity Forms** [ Flexibility (3) ](https://www.g2.com/products/gravity-forms/reviews?filters%5Bsentiment_snippet%5D=2044368&qs=pros-and-cons#reviews)[ Ease of Use (2) ](https://www.g2.com/products/gravity-forms/reviews?filters%5Bsentiment_snippet%5D=1351472&qs=pros-and-cons#reviews)[ Expensive (2) ](https://www.g2.com/products/gravity-forms/reviews?filters%5Bsentiment_snippet%5D=1351496&qs=pros-and-cons#reviews)[ Complex Features (1) ](https://www.g2.com/products/gravity-forms/reviews?filters%5Bsentiment_snippet%5D=2474404&qs=pros-and-cons#reviews) **WPForms** [ Ease of Use (15) ](https://www.g2.com/products/wpforms/reviews?filters%5Bsentiment_snippet%5D=1168758&qs=pros-and-cons#reviews)[ Features (8) ](https://www.g2.com/products/wpforms/reviews?filters%5Bsentiment_snippet%5D=1169247&qs=pros-and-cons#reviews)[ Expensive (6) ](https://www.g2.com/products/wpforms/reviews?filters%5Bsentiment_snippet%5D=1169698&qs=pros-and-cons#reviews)[ Limited Customization (3) ](https://www.g2.com/products/wpforms/reviews?filters%5Bsentiment_snippet%5D=1169630&qs=pros-and-cons#reviews) Integrations **Gravity Forms** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg "Product Avatar Image") ActiveCampaign ](https://www.g2.com/products/activecampaign/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f2fbd26e86afed37ec5f26c5310428ae/ctm-ctm.jpg "Product Avatar Image") CTM (formerly... ](https://www.g2.com/products/ctm-ctm/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4efbebb39c27a7585bf2c9299a95895f/divi.png "Product Avatar Image") Divi ](https://www.g2.com/products/divi/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews)[ View all ](https://www.g2.com/products/gravity-forms/integrations) **WPForms** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_08f1544f94728d5c92905915cac584a6/google-drive-docs-for-confluence.png "Product Avatar Image") Google Drive & Docs for... ](https://www.g2.com/products/google-drive-docs-for-confluence/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8e123398655ea08944802dc11fbc74e6/intuit-mailchimp-email-marketing.png "Product Avatar Image") Intuit Mailchimp Email... ](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_dd08426f9b1cd59deeab3d8fae3cd327/microsoft-power-automate.PNG "Product Avatar Image") Microsoft Power Automate ](https://www.g2.com/products/microsoft-power-automate/reviews)[ View all ](https://www.g2.com/products/wpforms/integrations) Screenshots **Gravity Forms** ![Gravity Forms screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/133558/GravityForms-MEDIAGALLERY-1-3182020.png) **WPForms** No screenshot available Ratings Meets Requirements **Gravity Forms** 9.1 9.1182 **WPForms** 9.2 9.2640 Ease of Use **Gravity Forms** 9.0 9.0184 **WPForms** 9.5 9.5653 Ease of Setup **Gravity Forms** 9.0 9.0135 **WPForms** 9.6 9.6558 Ease of Admin **Gravity Forms** 8.9 8.9124 **WPForms** 9.5 9.5540 Quality of Support **Gravity Forms** 8.8 8.8143 **WPForms** 9.3 9.3548 Has the product been a good partner in doing business? **Gravity Forms** 9.4 9.4102 **WPForms** 9.5 9.5510 Product Direction (% positive) **Gravity Forms** 8.0 8.0167 **WPForms** 8.9 8.9599 Features Online Form Builder[Hide 44 FeaturesShow 44 Features](javascript:void(0);) 8.6 29 8.9 228 Customization Custom Fields 9.4(won by 0.3) 25 9.1 206 Conditional Logic 9.3(won by 0.2) 25 9.1 193 Multi-page Forms 8.7 23 9.2(won by 0.5) 175 (There is a greater than 0.5 difference between this product's rating and its competitors) Design 8.6(won by 0.1) 24 8.5 207 Forms Creation & Design Not enough data Not enough data Additional Functionality Embedded Forms 9.2 25 9.3(won by 0.1) 196 Offline Capability 5.0 9 8.0(won by 3.0) 140 (There is a greater than 0.5 difference between this product's rating and its competitors) Notifications 9.3(won by 0.3) 23 9.0 203 Payments 8.7 17 8.8(won by 0.1) 136 Mobile Forms 9.4(won by 0.3) 22 9.1 181 Customizable Forms Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Additional Functionality Search/Filter Not enough data Not enough data AI Copilot Not enough data Not enough data Commenting/Notes Not enough data Not enough data Content Publishing Options Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Content Library Not enough data Not enough data Document Classification Not enough data Not enough data Drag & Drop Not enough data Not enough data Customizable Branding Not enough data Not enough data SSL Security Not enough data Not enough data API Not enough data Not enough data Document Management Not enough data Not enough data Document Storage Not enough data Not enough data Collaboration Tools Not enough data Not enough data Data Capture and Transfer Not enough data Not enough data Autofill Not enough data Not enough data Multi-Channel Distribution Not enough data Not enough data Convert to PDF Not enough data Not enough data Customizable Templates Not enough data Not enough data Media Library Not enough data Not enough data Generative AI Not enough data Not enough data Full Text Search Not enough data Not enough data Surveys & Feedback Not enough data Not enough data Data Import/Export Not enough data Not enough data Forms Management Not enough data Not enough data Electronic Signature Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Workflow Management Not enough data Not enough data Template Management Not enough data Not enough data Mobile Access Not enough data Not enough data User Insights Reviewers' Company Size [![Gravity Forms](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_0a4a2dc72d9845572b4287b1777614bf/gravity-forms.jpg "Gravity Forms")](https://www.g2.com/products/gravity-forms/reviews) Gravity Forms Small-Business(50 or fewer emp.) 83.3% Mid-Market(51-1000 emp.) 15.3% Enterprise(\> 1000 emp.) 1.4% [![WPForms](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_1320d35d4ff6acac8e0c65eace3ee786/wpforms.png "WPForms")](https://www.g2.com/products/wpforms/reviews) WPForms Small-Business(50 or fewer emp.) 89.7% Mid-Market(51-1000 emp.) 9.3% Enterprise(\> 1000 emp.) 1.0% Small-Business (50 or fewer emp.) 83.3% 89.7% Mid-Market (51-1000 emp.) 15.3% 9.3% Enterprise (\> 1000 emp.) 1.4% 1.0% Reviewers' Industry [![Gravity Forms](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_0a4a2dc72d9845572b4287b1777614bf/gravity-forms.jpg "Gravity Forms")](https://www.g2.com/products/gravity-forms/reviews) Gravity Forms Marketing and Advertising 26.6% Information Technology and Services 7.0% Non-Profit Organization Management 6.5% Design 6.1% Internet 5.6% Other 48.1% [![WPForms](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_1320d35d4ff6acac8e0c65eace3ee786/wpforms.png "WPForms")](https://www.g2.com/products/wpforms/reviews) WPForms Marketing and Advertising 14.3% Non-Profit Organization Management 6.4% Information Technology and Services 5.4% Design 4.7% Health, Wellness and Fitness 3.9% Other 65.3% FAQs ## Gravity Forms vs WPForms FAQs Generated using AI Last updated: August 15, 2026 ### What is the difference between Gravity Forms vs WPForms? WPForms stands out for its higher Ease of Setup and Quality of Support scores, while Gravity Forms is recognized for its flexibility. | | [Gravity Forms](https://www.g2.com/products/gravity-forms/reviews) | [WPForms](https://www.g2.com/products/wpforms/reviews) | | --- | --- | --- | | G2 Rating (reviews) | 4.7/5 (248 reviews) | 4.7/5 (971 reviews) | | Largest Segment | Small-Business | Small-Business | | Ease of Setup score | 9.0 | 9.6 | | Quality of Support score | 8.8 | 9.3 | | Top Reviewer-Cited Strength | Flexibility | Ease of Use | ### How do the pricing models of Gravity Forms and WPForms compare? WPForms is rated higher for value, with a stronger Price/Cost satisfaction score than Gravity Forms. - **Gravity Forms:** Reviewers note that while the platform is robust, it is considered expensive for a WordPress plugin, and advanced features often require higher-tier licenses. - **WPForms:** In recent reviews, many buyers highlight the affordability and value, especially for small businesses, though some mention that advanced features are locked behind higher-tier plans. - **Switching reasons:** Reviewers mention switching to WPForms for its ease of use and better value proposition, particularly when advanced features are needed without significant additional cost. ### What are the best alternatives to Gravity Forms and WPForms? Jotform, Typeform, and WPForms are the top alternatives to Gravity Forms. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Gravity Forms](https://www.g2.com/products/gravity-forms/reviews) | 4.7/5 (248 reviews) | Small-Business | Considered expensive for advanced features | Flexibility | | [WPForms](https://www.g2.com/products/wpforms/reviews) | 4.7/5 (971 reviews) | Small-Business | Affordable, but advanced features require higher-tier plans | Ease of Use | | [Jotform](https://www.g2.com/products/jotform/reviews) | 4.7/5 (5,423 reviews) | Small-Business | — | — | | [Typeform](https://www.g2.com/products/typeform/reviews) | 4.5/5 (1,017 reviews) | Small-Business | — | — | ### Which Online Form Builder features should I prioritize when comparing Gravity Forms and WPForms? Buyers should prioritize Ease of Use, Integrations, Customizability, Conditional Logic, and Pricing when comparing Gravity Forms and WPForms. - **Ease of Use:** Gravity Forms 9.0, WPForms 9.5; WPForms is cited for ease of use in 15 all-time mentions. - **Integrations:** Gravity Forms integrates with Zapier (21 all-time mentions), Divi, and ActiveCampaign; WPForms is frequently praised for easy integrations in recent reviews. - **Customizability:** Gravity Forms is cited for flexibility and customizability in multiple reviews; WPForms receives 5 all-time mentions for customization. - **Conditional Logic:** Both products are praised for conditional logic, with recent reviews highlighting this as a key feature for advanced forms. - **Pricing:** Gravity Forms is noted as expensive in 2 all-time mentions; WPForms is described as affordable but with advanced features behind higher tiers. ### What are the pros and cons of Gravity Forms vs WPForms? Gravity Forms is recognized for its flexibility, while WPForms is praised for its ease of use. - **Gravity Forms strengths:** Flexibility (3 all-time mentions), customizability, robust integrations, and advanced conditional logic. - **Gravity Forms trade-offs:** Considered expensive (2 all-time mentions), advanced features often require add-ons or higher-tier licenses, and styling options are limited without custom CSS. - **WPForms strengths:** Ease of use (15 all-time mentions), intuitive drag-and-drop builder, strong template library, and easy integrations (4 all-time mentions). - **WPForms trade-offs:** Advanced features are locked behind higher-tier plans (6 all-time mentions for expense), limited customization in lower tiers, and some reviewers note design limitations. ### Is Gravity Forms or WPForms better for small businesses? WPForms is the better fit for small businesses, supported by its higher Ease of Use and Setup scores and strong small-business reviewer sentiment. - **Gravity Forms:** Small-Business segment; reviewers appreciate its flexibility but note the cost and complexity for advanced features. - **WPForms:** Small-Business segment; reviewers consistently highlight ease of use, affordability, and suitability for non-technical users. ### Which Online Form Builder platform has better integrations? Gravity Forms is favored for integrations, with more reviewer-cited integration mentions and a broader ecosystem. - **Gravity Forms:** Integrates with Zapier (21 all-time mentions), Divi, and ActiveCampaign, with reviewers highlighting the value of its add-on ecosystem. - **WPForms:** Reviewers mention integrations with Zapier, Google Sheets, and HubSpot, with recent reviews praising the ease of connecting to marketing and automation tools. ### How do Gravity Forms and WPForms compare on customer support? WPForms scores higher on Quality of Support, with a 0.5-point lead over Gravity Forms, indicating a material difference. - **Gravity Forms:** Reviewers describe support as generally responsive and knowledgeable, especially for developer-level questions, but some note slow or template-based responses for complex issues. - **WPForms:** Reviewers consistently praise customer support for being responsive, helpful, and committed to solving problems, with several citing fast resolution times and positive experiences. ### Which is easier to implement, Gravity Forms or WPForms? WPForms leads Gravity Forms on Ease of Setup by 0.6 points, a material difference, and also scores higher on Ease of Admin. - **Gravity Forms:** Reviewers describe setup as straightforward for experienced users, but note a learning curve for advanced features and occasional complexity with add-ons. - **WPForms:** Reviewers consistently highlight the drag-and-drop builder, intuitive interface, and quick setup, with many stating that even non-technical users can implement forms easily. Alternatives **Gravity Forms Alternatives** ![Jotform](https://images.g2crowd.com/uploads/product/hd_favicon/db92fdbe82415a54d6c44d2085e85c83/jotform.svg "Jotform") [ Jotform ](/products/jotform/reviews) ![Typeform](https://images.g2crowd.com/uploads/product/hd_favicon/842b61c38f4967b97c955896deb22411/typeform.svg "Typeform") [ Typeform ](/products/typeform/reviews) ![Microsoft Forms](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_13aba37ae908d9cf29a2452925257ccc/microsoft-forms.jpeg "Microsoft Forms") [ Microsoft Forms ](/products/microsoft-forms/reviews) ![Formstack Forms](https://images.g2crowd.com/uploads/product/hd_favicon/37fac33d0862314c2e8f993bc9bb97b9/formstack-forms.svg "Formstack Forms") [ Formstack Forms ](/products/formstack-forms/reviews) **WPForms Alternatives** ![Jotform](https://images.g2crowd.com/uploads/product/hd_favicon/db92fdbe82415a54d6c44d2085e85c83/jotform.svg "Jotform") [ Jotform ](/products/jotform/reviews) ![Typeform](https://images.g2crowd.com/uploads/product/hd_favicon/842b61c38f4967b97c955896deb22411/typeform.svg "Typeform") [ Typeform ](/products/typeform/reviews) ![Microsoft Forms](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_13aba37ae908d9cf29a2452925257ccc/microsoft-forms.jpeg "Microsoft Forms") [ Microsoft Forms ](/products/microsoft-forms/reviews) ![Formstack Forms](https://images.g2crowd.com/uploads/product/hd_favicon/37fac33d0862314c2e8f993bc9bb97b9/formstack-forms.svg "Formstack Forms") [ Formstack Forms ](/products/formstack-forms/reviews)