Gravity Forms Reviews & Product Details

Millions of WordPress sites rely on Gravity Forms to collect their most critical information. With our easy-to-use, visual form builder, you can create and launch all kinds of forms on your WordPress website. You can build anything such as advanced contact forms, newsletters, user registration forms, surveys, quizzes, checkout forms, and more in a matter of minutes. Plus, Gravity Forms integrates with your favorite 3rd party services like HubSpot, Mailchimp, Zapier, PayPal, Stripe, and many more. Gravity Forms is the most trusted WordPress form builder with world-class customer support when you need it. Intuitive enough for a beginner to use, with advanced features that let a developer’s imagination run wild. With Gravity Forms, the possibilities are endless.

Seller

Rocketgenius

Discussions

Gravity Forms Community

Solution Type

Best-of-Breed

Overview by

Mark Quaranta

Pricing

Pricing provided by Gravity Forms.

Basic License

$59

Per Year

Pro License

$159

Per Year

View More Pricing Information

Top-Rated Alternatives

View All Alternatives

User Insights

Average based on 248 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

Typical contract price

$0k - $0k

Per Year

Gravity Forms Integrations

(7)

Integration information sourced from real user reviews.

G2 reviews are authentic and verified.

Here's how.

Brent J.

Director Of Website Development

Small-Business (50 or fewer emp.)

8/25/2020

"GravityForms - Easy & Consistent"

5/5

What do you like best about Gravity Forms?

GravityForms is simple to use, easy to customize, and is my absolute go to for Wordpress forms. Review collected by and hosted on G2.com.

What do you dislike about Gravity Forms?

Honestly, not a lot. The Captcha seems to be hit or miss but I don't imagine that is GF's fault Review collected by and hosted on G2.com.

Sam G.

Staff Accountant

Small-Business (50 or fewer emp.)

5/14/2020

"Fantastic, full-featured WordPress form plugin!"

5/5

What do you like best about Gravity Forms?

For me, the best part of using Gravity Forms is the ability to integrate with popular services like Mailchimp, Stripe, Google Sheets, and more. It allows our business to collect payments, product inquiries, and other types of requests from our customers while customizing what kind of information we need. Review collected by and hosted on G2.com.

What do you dislike about Gravity Forms?

There are two real downsides to using Gravity Forms: (1) it is not *free* like many other form builders for WordPress, and (2) it is not always "friendly" with every theme out there. Review collected by and hosted on G2.com.

Recommendations to others considering Gravity Forms:

For others considering Gravity Forms, I'd recommend looking at the software you need to integrate with, the budget for your site, and the kinds of information you need to collect. I'd also recommend making sure Gravity Forms will work with whatever theme you're using, or even look for a theme that will work before purchasing. Review collected by and hosted on G2.com.

What problems is Gravity Forms solving and how is that benefiting you?

Gravity Forms has allowed us to collect information in a customizable way on our website. We take bill payments using the Stripe integration, email list sign-ups using the Mailchimp integration, and then we use the built-in functionality to collect product inquiries, rental requests, and general contact forms. With the customizable nature of this plugin, we've eliminated a lot of the "back and forth" with our customers by collecting as much information "up front" as we can. Review collected by and hosted on G2.com.

Andrew H.

Small-Business (50 or fewer emp.)

4/20/2020

"Simply the Best Form Builder Available"

5/5

What do you like best about Gravity Forms?

Not only does it handle simple forms with ease, but it can handle more complex forms such as value calculators that use math, or insurance claim forms that require extensive amounts of user information. It does all of this while you don't have to code a thing. Review collected by and hosted on G2.com.

What do you dislike about Gravity Forms?

Submit buttons only come in image or input varieties. Having the option to use a tag would allow for more sophisticated button styles via CSS. Review collected by and hosted on G2.com.

Recommendations to others considering Gravity Forms:

It's the best, so don't bother looking anywhere else. Review collected by and hosted on G2.com.

What problems is Gravity Forms solving and how is that benefiting you?

We've gained efficiencies ten-fold by using this plugin over custom coding complex forms. The plugin works relentlessly. If there's an issue reported with a form on a website using this plugin, it's never the fault of the plugin. Review collected by and hosted on G2.com.

Twan v.

Small-Business (50 or fewer emp.)

4/28/2020

"Using Gravity forms since 2012"

4/5

What do you like best about Gravity Forms?

Gravity Forms is accessible for everyone, it can be used by 'simple' users but also extended and built upon by advanced developers. It can be easily explained to users and can create complex solutions and conditional logic really quick and easy. Review collected by and hosted on G2.com.

What do you dislike about Gravity Forms?

The back-end interface needs an overhaul, it has been the same since 2012. I think there are many area's the UI & UX can be improved upon. Gravity Forms does not support creating (basic) forms in combination with a page builder (eg.wpbeaverbuilder.com), it would be awesome if Gravity Forms had a (non gutenberg) frontend experience. There is no lifetime license or something like that. Review collected by and hosted on G2.com.

Recommendations to others considering Gravity Forms:

If you want a form plugin that just works start with the standard license. Check out the many tutorials that are available online. If you need more or extra functionality choose the elite license. Review collected by and hosted on G2.com.

What problems is Gravity Forms solving and how is that benefiting you?

I've created several solutions with Gravity Forms in combination with Gravity View and Gravity Perks. I used these three to - create all my customers 'simple' contact forms - create a Tender platform - create quote builders - a quiz with mails you a PDF of your results - membership sites Review collected by and hosted on G2.com.

Brian G.

President, Digital Marketing

Small-Business (50 or fewer emp.)

4/28/2020

"Very powerful plugin, affordable hassle free pricing."

5/5

What do you like best about Gravity Forms?

Gravity forms is easy to use, and is frequently updated. The plugin does a terrific job of adding forms to a website, and is easy to style specifically to your website. Features like spam honeypots and captcha help to ensure you're getting real contact data. There are many different specialized input fields such as email, and phone which format the answers and normalize the data. Gravity Forms also has awesome conditional logic, which allows you to create progressive forms that change over time. Review collected by and hosted on G2.com.

What do you dislike about Gravity Forms?

API still leaves a little to be desired. The upcoming Version 2 of the Gravity Forms API looks like it will resolve many of the issues with the V1 API. Integration with Zapier is good enough that it will solve most integration problems, but there are can still be small problems with incompatible data that can be annoying. Review collected by and hosted on G2.com.

What problems is Gravity Forms solving and how is that benefiting you?

We use Gravity Forms on all of our websites for form integrations. We also use it to lock and unlock assets from behind a membership wall with the use of the API and integrations to both Sharpspring and Hubspot.

Before Gravity Forms, adding forms to a website could be a messy process, and usually ended up with spam problems. With Gravity Forms, adding forms to a website couldn't be easier! Review collected by and hosted on G2.com.

Sean T.

Director of Sales

Small-Business (50 or fewer emp.)

4/27/2020

"Best WP forms platform I've used"

5/5

What do you like best about Gravity Forms?

It's well-documented, has a ton of integrations covering most apps you'd want it to interface with and because it's open source, it's extensible. I hired an Upwork dev to create a custom add-on to Gravity Forms to be able to capture UTM params on new leads. Review collected by and hosted on G2.com.

What do you dislike about Gravity Forms?

There's no real drawbacks I can speak of. I would've said "ability to do in-place updates" but they seemed to solve that somewhere in the last year. I don't have any complaints with Gravity Forms. It's good for what it does. Or if there's something better I have yet to discover it. Review collected by and hosted on G2.com.

What problems is Gravity Forms solving and how is that benefiting you?

I used it for my employer in various capacities but the most interesting was as a way to do structured note-taking on our sales calls and have it pipe that info via Zapier into our ActiveCampaign CRM and tag our contacts according to various standard dimensions we used to segment prospects. I use it personally on my Nomad Prep course as the cornerstone interactive checklist for my students to track outstanding todo's in their prep checklist. And we use it for various charities under our Charity Makeover effort for different forms of data capture and donation forms. It's a very useful tool to have in your kit. Review collected by and hosted on G2.com.

Darin S.

Mate

Small-Business (50 or fewer emp.)

4/23/2020

"Amazing Versatility"

5/5

What do you like best about Gravity Forms?

I'm a Freelance contractor and I have used Gravity Forms on client sites for over 6 years now. Everything from simple contact forms to complex personality tests with custom scoring. Whatever it can't perform natively can be accomplished with third party tools which can easily be integrated with the extensive library of hooks, filters and API. Quite simply the most comprehensive form solution for WordPress. Review collected by and hosted on G2.com.

What do you dislike about Gravity Forms?

Some complex math is not native within Gravity Forms such as exponents, log, sine and cosine. These are common in some financial calculations. Abandonment of the 'Legacy' Forums. I have gleaned more useful information from those forums than any documentation provided. Review collected by and hosted on G2.com.

Recommendations to others considering Gravity Forms:

It's the only form solution you'll ever need. Review collected by and hosted on G2.com.

What problems is Gravity Forms solving and how is that benefiting you?

Mostly integration with third party resources. Sending form submission data to Google Sheets, various CRM's, data retrieval and update of form data. Improved data integrity and reducing time expended re-entering or adapting data for submission to third party resources. Review collected by and hosted on G2.com.

3 Magic B.

Small-Business (50 or fewer emp.)

4/22/2020

Business partner of the seller or seller's competitor, not included in G2 scores.

"Valuable asset"

5/5

What do you like best about Gravity Forms?

It's flexible with copious integrations and extensions. You can create any form you set your mind to, make it do just about anything. I've mapped forms to PDF, used it to create app-like user experiences for clients who want to automate onboarding for clients. They also use it to prequalify and weed out leads, in an educational way for users. Review collected by and hosted on G2.com.

What do you dislike about Gravity Forms?

Delayed support response due to location Review collected by and hosted on G2.com.

Recommendations to others considering Gravity Forms:

Treat it like a product. Start with a simple form and leverage it for creative user engagement and marketing assets: Time-saving client onboarding questionnaires. Explore the website and Elite extensions and explore how you can build out meaningful content with the form. You'll find you can ideas to automate more services over time and save your clients time (and money). Add payment, membership, files, signatures, polls, quizes to name a few. Review collected by and hosted on G2.com.

What problems is Gravity Forms solving and how is that benefiting you?

I can add value to client websites by creating custom intake forms, and with the help of plugins I can even successfully map Gravity Form fields to PDF and have them emailed. Review collected by and hosted on G2.com.

David B.

Managing Partner

Small-Business (50 or fewer emp.)

4/21/2020

Business partner of the seller or seller's competitor, not included in G2 scores.

"Been Using Gravity Forms for over 7 years"

5/5

What do you like best about Gravity Forms?

I absolutely love gravity forms. It's so much better than CF7 because it allows you to easily integrate with other plugins, customize your forms and best of all it's much friendly when it comes to google analytics tracking.

Conditional Logic - I've used this a lot to configure when to show or hide fields. And I love the ability to be able to route notifications based on certain logic. This is usually helpful when trying to alert like the sales team based on certain drop-down choices vs customer support, etc. Review collected by and hosted on G2.com.

What do you dislike about Gravity Forms?

I have zero complaints. Honestly, I've never really had much issues with GF.

Like all plugins it's important to keep them up-to-date because if not they do become vulnerable and can lay victim to spam and hacking. Review collected by and hosted on G2.com.

Recommendations to others considering Gravity Forms:

This is by far the best form builder to use on wordpress. I would stop using everything else and replace it with gravityforms. Review collected by and hosted on G2.com.

What problems is Gravity Forms solving and how is that benefiting you?

I usually recommend this plugin for all our clients on wordpress. This is usually the first thing we install and swap out if they are using something else. But if they are using GF then we customize it for better tracking, spam prevention etc. Review collected by and hosted on G2.com.

Justin B.

Small-Business (50 or fewer emp.)

4/22/2020

Business partner of the seller or seller's competitor, not included in G2 scores.

"The Most Versatile & Powerful Web Form Solution Available"

5/5

What do you like best about Gravity Forms?

The features, flexibility and clean integration with Zapier, allowing you to integrate your Gravity Forms data with other cloud based apps. Review collected by and hosted on G2.com.

What do you dislike about Gravity Forms?

The only downside is that you need to be on the Wordpress platform to use Gravity Forms. It's not a huge issue though. The Gravity Forms plugin is so good that I will go out of my way to install Wordpress just so I can use it, even though it may be easier to use a standalone, hosted form solution. Review collected by and hosted on G2.com.

Recommendations to others considering Gravity Forms:

I recommend fully exploring all the features, as well as the "premium enhancements" that are available from third party vendors. The flexibility of Gravity Forms enables you to accomplish just about anything you are looking to do. Review collected by and hosted on G2.com.

What problems is Gravity Forms solving and how is that benefiting you?

I use Gravity Forms as the primary "intake" for a variety of use cases. It works very well for lead generation, sign up forms, order forms, online contracts, digital signature capture and much more. Review collected by and hosted on G2.com.