1. [Home](https://www.g2.com/) 2. ... 3. [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt) 4. [Gain Discussions](https://www.g2.com/products/gain/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_94dedc8274b48bbc62253aa02c998835/gain.png "Product Avatar Image") ![Reward for good Gain reviews](https://images.g2crowd.com/uploads/report_medal_translation/image/37303/medal.svg "Reward for good Gain reviews") ](/products/gain/reviews) [ Gain ](/products/gain/reviews) (84)4.7/5 Gain is the content approval platform for marketing teams and agencies. It replaces the disconnected stack of tools most teams are using to approve social posts, files, documents, or any content on the web – and keeps a complete record of every decision along the way. Most teams manage approvals across two or three separate tools: one for social posts, another for reviewing PDFs and files, and a third for web content. Gain replaces all of them. Every piece of content your team creates moves through customizable approval flows, builds a complete approval record, and gets published or delivered with full documentation of who approved what and when. Gain is built for agencies managing multiple clients and in-house marketing teams where content needs sign-off from brand, legal, or leadership before it goes live. If your team cannot afford to publish content that wasn't properly approved, Gain is built for you. Key capabilities: ● Dedicated workspaces for each client or brand, with separate content calendars and controlled team access. ● Customizable approval flows that route social posts, marketing files, text documents, and web URLs to the right stakeholders in the right order. ● One-click approvals and magic login links so clients and external reviewers can approve without creating an account. ● Automatic, time-stamped records (audit trail) of every review decision, action, and approval decision across every content type. ● Auto-publishing to 8 social platforms once content is approved. ● Flat-rate pricing with unlimited reviewers, starting at $99/month. Show More * * * ### 76.0 Nps Score Already have Gain? ### All Gain Discussions Search Most CommentedMost HelpfulPinned by G2Newest All DiscussionsDiscussions with CommentsPinned by G2Discussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Pinned by G2 Newest Filter by All Discussions Discussions with Comments Pinned by G2 Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • almost 3 years ago More Options - [ # What is GAIN used for? ](/discussions/what-is-gain-used-for) What is GAIN used for? 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