[ Gain Reviews ](https://www.g2.com/products/gain/reviews) [ Gain Reviews ](https://www.g2.com/products/gain/reviews) # Gain Features ##### ## Social Management (9) Social Analytics Reports on the performance of social media posts and campaigns. Social Publishing Allows the creation, management, and scheduling of content to be shared across social media channels. Multi-Account Management Manage and post content across multiple social media accounts and platforms simultaneously Campaign Planning Allows for categorizing or grouping individual posts to streamline social media marketing campaigns. Hashtag Capabilites Monitor hashtags, their trends, and analytics across all social media platforms Multi-Campaign Manage multiple campaigns in one system Customer Engagement Initiate interactions with customers by proactively starting conversations or providing informational content Automated Publishing Establish rules for automatic propagation of social media posts across one or more channels Real-Time Analytics Analyze and gain insights into data in real-time Show More ##### ## Platform Basics (7) Drag & Drop Scheduling Ability to drag and drop projects and tasks within a marketing calendar. Project and Task Lists Organization Ability to organize recurring projects and tasks into standardized workflows. Project Templates Provides marketing project templates, which can include editorial calendars, marketing project plans, creative requests, campaign management, event calendar, etc. Budgeting and Cost Estimation Provides tracking for marketing campaign costs and the ability to allocate expenses to budgets. Team Member Roles Ability to assign team members specific roles on specific projects. Automated Alerts and Notficiations Ability to send automated alerts and notifications when projects have been updated and/or compelted. To-Do List A digital list of items that need to be completed Show More ##### ## Content Planning (4) Content Organization Ability to organize content and manage approvals during the content creation process. Task Assignment Ability to assign content tasks to writers, designers, and editors. Multi-Channel Marketing Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Task Scheduling Track and manage the scheduling of tasks Show More ##### ## Other Features (2) Integrations Ability to integrate with other tools, including project management tools, productivity tools, marketing technology, publishing tools, etc. Reporting Ability to export all marketing activities to a PDF report to easily share results with relevant stakeholders. Show More ##### ## Content & Collaboration (7) Content Calendar Enables users to visualize all scheduled social campaigns and content in a timeline or calendar. Content Library Allows users to upload and publish brand content from a shared library. Shared Inbox Collects all customer messages and inquiries from multiple social channels and delivers them to a unified inbox. Approval Workflows Automates the content approval process to ensure social posts are approved by managers or clients before publishing. Users and Permissions Allows administrators to assign permissions for different users or teams to access certain platform features. Content Creation Provides features for creating or editing social media assets. Image Library Store and manage images Show More ##### ## Planning (1) Collaborative Editorial Calendars / Scheduling Content Create editorial calendars that can be accessed by multiple users. Schedule content in advance to post at a later date. Show More ##### ## Marketing Campaign Performance (8) Performance and ROI Tracking Ability to track marketing campaign performance and return on investment (ROI). Activity Tracking Ability to compare marketing plans to historical activity. Project Tracking Monitor the progress of projects from start to finish Progress Tracking Reporting on how each user, task or process has advanced since its initiation Goal Setting/Tracking Establish measurable goals and objectives and track their progress over a specific period of time Status Tracking Track the status over time for a request, process, asset, or transaction Project Time Tracking Measure time to completion or hours worked for projects Task Progress Tracking Track the status and progress of tasks Show More ##### ## Annotation Tools - Markup Software (4) Text Annotations Allows users to leave annotations on text. Video Annotations Allows users to leave annotations on videos. Text Editing Provides options to edit text, such as inserting, deleting, or modifying text directly within the document. Image Annotations Allows users to leave annotations on images. Show More ##### ## Collaboration - Markup Software (4) Real-Time Editing Allows multiple users to view and edit a project simultaneously. Permissions Allows users to adjust the level of access other users have to certain projects. Commenting Enables uses to leave comments and bring attention to specific parts of the project. Tagging Allows uses to tag other individuals in order to notify the tagged person and draw their attention to specific content or tasks. Show More ##### ## Security - Markup Software (2) Password Protection Provides the option to require users to enter a password before they can access certain projects. Version Control Provides the ability to track changes, revert to previous versions of a project, and manage edits. Show More ##### ## Proofing Features - Online Proofing (4) Smart Compare Help users easily identify differences between different versions of an image. Image Recognition and Tagging Automatically recognizes and tags elements like objects, people, text, and colors. Gridlines and Rulers Provides a visual guide to help users accurately align and measure elements within their designs. Tagging Attach digital tags to documents and assets for identification, search, or monitoring purposes Show More ##### ## Platform - Online Proofing (15) Dashboard Offers a centralized dashbaord that shows project statuses, feedback, and deadlines to streamline workflow management. Integrations with Creative Tools Connects with creative tools such as content creation and graphic design software. Integrations with Project Management Tools Connects with project management tools to organize tasks, timelines, and resources. Version Management Tracks and organizes multiple versions of a design to help wtih easy comparison and retrieval of past versions. Brand Compliance Ensures that creative content complies with brand guidelines and standards. Template Management Create, save, and re-purpose templates for emails, forms, etc. Document Management Store, manage, and track all electronic documents in a centralized location Collaboration Tools Provides a channel for team members to share media files, communicate, and work together Third-Party Integrations Set up connections to third-party platforms to improve business processes Task Management Create, manage and track all task activities and progression File Management Create, save, and store files Multiple Projects Ability to handle several projects simultaneously Deadline Management Specify or track the date/time a project, task, etc., is due for completion Calendar Management Track and manage schedules and meetings via an integrated calendar Workflow Management Create, design and manage workflows for repetitive tasks Show More ##### ## Workflow and Collaboration - Online Proofing (2) Workflow Templates Allows users to set up and save custom workflows for repetitive review processes. Notifications Sends notifications to users about updates, comments, and approval statuses. Show More ##### ## Agentic AI - Social Media Management (9) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Social Media Integration Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Third-Party Integrations Set up connections to third-party platforms to improve business processes Show More ##### ## Agentic AI - Marketing Calendar (8) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Task Planning Project Planning Organize and schedule projects Media Planning Identify advertising and promotional sources to be used in marketing efforts Campaign Planning Plan and strategize marketing campaigns Show More ##### ## Agentic AI - Content Distribution (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Additional Functionality (109) Customizable Reports Alter the layout and content of reports Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Customizable Branding Add customized logos and colors to align with company branding Social Advertising Create and manage advertising campaigns on social media networks Filtering Find & retrieve relevant data or documents Approval Process Control Manage the process of evaluating documents or requests submitted for approval Keyword Tracking Track and monitor a specific set of keywords Tagging Attach digital tags to documents and assets for identification, search, or monitoring purposes Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Calendar Management Track and manage schedules and meetings via an integrated calendar Workflow Management Create, design and manage workflows for repetitive tasks Post Scheduling Schedules specific times for content to appear on social media platforms, blogs, websites etc. Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Trend Analysis Review data from past periods to reveal recurring tendencies and predict future performance API Application programming interface that allows for integration with other systems/databases Data Visualization Graphical representation of data Sentiment Analysis Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Social Promotion Market event via social media tools @mentions An @mention is a way to tag or notify a specific person about a message/post Social Media Monitoring Track activity on sites such as Facebook, Twitter, Instagram, etc. Generative AI Use AI to generate content in the form of text, images, videos, etc. Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Collaboration Tools Provides a channel for team members to share media files, communicate, and work together Brand Tracking Monitor social media posts or web that mention a particular brand Drag & Drop Assemble applications and processes by dragging over and arranging pre-built components Commenting/Notes Leave comments and notes on documents for others to view Content Management Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Template Management Create, save, and re-purpose templates for emails, forms, etc. Audit Trail A record of all activities within the system, including user access, changes made, etc. Role-Based Permissions Set & manage permission levels based on user roles and restrict access to only authorized individuals Project Time Tracking Measure time to completion or hours worked for projects Customizable Branding Add customized logos and colors to align with company branding Real-Time Updates Receive system updates as soon as any changes are made File Sharing Public or private sharing of digital files such as documents, audio/video, images, and more Customizable Fields Customize data fields to support various needs and use cases @mentions An @mention is a way to tag or notify a specific person about a message/post To-Do List A digital list of items that need to be completed AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Single Sign On Allow users to access multiple services after entering their login credentials once Project Planning Organize and schedule projects Activity Tracking Track and document all activities across devices, networks, and other systems Data Import/Export Import and export data to and from software applications Corporate/Business Software specialized for corporate use Reminders Timed notification for any upcoming task, deadline, appointment, or activity Commenting/Notes Leave comments and notes on documents for others to view Document Review Review and analyze existing information across documents Version Control Track revisions and updates made to files and navigate between different versions Gantt/Timeline View Visual representation of project's schedule, sequence and duration of tasks, benchmarks and dependencies Task Scheduling Track and manage the scheduling of tasks Side-by-Side Comparison Compare two documents or content pieces side by side Drag & Drop Assemble applications and processes by dragging over and arranging pre-built components Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Document Storage Store and organize documents in a centralized system Search/Filter Search and filter data across systems to locate required information by entering keywords or certain criteria Task Planning Approval Process Control Manage the process of evaluating documents or requests submitted for approval Project Tracking Monitor the progress of projects from start to finish For Creative Agencies For creative teams and agencies Annotations Highlight content and/or make notations about parts of content Due Date Tracking Ability to identify, sort on and alert participating parties about the approaching date by which action has to be taken API Application programming interface that allows for integration with other systems/databases Generative AI Use AI to generate content in the form of text, images, videos, etc. Status Tracking Track the status over time for a request, process, asset, or transaction Access Controls/Permissions Define levels of authorization for access to specific files or systems Progress Tracking Reporting on how each user, task or process has advanced since its initiation File Management Create, save, and store files Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Real-Time Updates Receive system updates as soon as any changes are made Deadline Management Specify or track the date/time a project, task, etc., is due for completion Project Workflow Create, manage, or update project workflows. Prioritization Arrange tasks based on the level of priority or urgency Configurable Workflow Configure existing workflows to meet your organization's needs AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Email Management Manage, store and organize emails within the system or via third-party apps Reminders Timed notification for any upcoming task, deadline, appointment, or activity Workflow Management Create, design and manage workflows for repetitive tasks Drag & Drop Assemble applications and processes by dragging over and arranging pre-built components Roadmapping Identifying desired outcomes and important milestones and creating a plan on how to achieve them Project Management Plan and coordinate all the resources, costs and time needed to execute assignments Customizable Reports Alter the layout and content of reports Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Predictive Analytics Predict future data based on historical data sets Marketing Calendar See past and upcoming campaigns and communications in a calendar view Planning Tools Spend Management Track the amount of money spent on a certain product or with a certain supplier Role-Based Permissions Set & manage permission levels based on user roles and restrict access to only authorized individuals Calendar Management Track and manage schedules and meetings via an integrated calendar API Application programming interface that allows for integration with other systems/databases Generative AI Use AI to generate content in the form of text, images, videos, etc. Commenting/Notes Leave comments and notes on documents for others to view Presentation Tools Share and present designs Collaboration Tools Provides a channel for team members to share media files, communicate, and work together Gantt/Timeline View Visual representation of project's schedule, sequence and duration of tasks, benchmarks and dependencies Projections Estimate or forecast of a future scenario based on the study of present trends Budgeting/Forecasting Create budgets based on historical data and future projections Task Management Create, manage and track all task activities and progression Assignment Management Assign issues and tasks based on availability or required skills Access Controls/Permissions Define levels of authorization for access to specific files or systems Tagging Attach digital tags to documents and assets for identification, search, or monitoring purposes Search/Filter Search and filter data across systems to locate required information by entering keywords or certain criteria AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Commenting/Notes Leave comments and notes on documents for others to view Content Publishing Options Facilitates online authoring and publishing of the content Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Content Library Centralized repository to store content and assets Document Classification Assign categories, labels, tags, or attributes to documents for organization, search and storage Drag & Drop Assemble applications and processes by dragging over and arranging pre-built components Show More ## Top-Rated Alternatives [ ![Hootsuite](https://images.g2crowd.com/uploads/product/hd_favicon/d457048f2d5f9f5f322792032d073de6/hootsuite.svg "Hootsuite") Hootsuite 4.3/5(7,413) ](https://www.g2.com/products/hootsuite/reviews) [ ![Birdeye](https://images.g2crowd.com/uploads/product/hd_favicon/514fe0a03abf96030f2ff069dc84ec93/birdeye.svg "Birdeye") Birdeye 4.7/5(4,205) ](https://www.g2.com/products/birdeye/reviews) [ ![Planable](https://images.g2crowd.com/uploads/product/hd_favicon/7840d7734ef3029324bc4958993e636a/planable.svg "Planable") Planable 4.6/5(1,085) ](https://www.g2.com/products/planable/reviews) [ View All Alternatives ](https://www.g2.com/products/gain/competitors/alternatives) ## Technology Glossary Features View full feature definition View definitions of the features and discover new technology terms. [View Glossary](/glossary) [Content Libraries](/glossary/content-libraries-definition) Content libraries are a huge digital asset in a company’s content creation process. Learn more about content libraries and how they benefit marketing strategies. [Social Engagement](/glossary/social-engagement) Social engagement is the level of interaction people or brands have with online communities, helping build relationships, trust, and audience loyalty. ##### Categories on G2 [Social Media Management](https://www.g2.com/categories/social-media-mgmt)[Marketing Calendar](https://www.g2.com/categories/marketing-calendar)[Markup Software](https://www.g2.com/categories/markup-software) [Social Media Management](https://www.g2.com/categories/social-media-mgmt)[Marketing Calendar](https://www.g2.com/categories/marketing-calendar)[Markup Software](https://www.g2.com/categories/markup-software)[Online Proofing](https://www.g2.com/categories/online-proofing)[Content Distribution](https://www.g2.com/categories/content-distribution) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Which co-browsing platforms maintain the most stable performance on slow internet connections, for small support teams without reliable bandwidth?](https://www.g2.com/discussions/which-co-browsing-platforms-maintain-the-most-stable-performance-on-slow-internet-connections-for-small-support-teams-without-reliable-bandwidth)[Which application shielding solutions provide the best customer support and rapid response for teams protecting high-transaction financial apps?](https://www.g2.com/discussions/which-application-shielding-solutions-provide-the-best-customer-support-and-rapid-response-for-teams-protecting-high-transaction-financial-apps)[Which mobile crash reporting tools integrate with project tracking platforms for automated issue creation?](https://www.g2.com/discussions/which-mobile-crash-reporting-tools-integrate-with-project-tracking-platforms-for-automated-issue-creation) [What event registration platforms give event managers the best tools for tracking check-ins, managing last-minute changes and pulling attendance reports on the day?](https://www.g2.com/discussions/what-event-registration-platforms-give-event-managers-the-best-tools-for-tracking-check-ins-managing-last-minute-changes-and-pulling-attendance-reports-on-the-day)[What statistical analysis platform protects data privacy and meets security requirements for a company running analysis on sensitive customer or patient data?](https://www.g2.com/discussions/what-statistical-analysis-platform-protects-data-privacy-and-meets-security-requirements-for-a-company-running-analysis-on-sensitive-customer-or-patient-data)[Pros and Cons Details](https://www.g2.com/products/gain/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)