Firmable Reviews & Product Details

When I first started working with Firmable, Oscar gave me a really informative demo and made the sign-up process incredibly easy. Since joining, I’ve found the platform straightforward to use, and I like how granular you can get with the prospect groups you want to target. The integration with Hubspot has also made things much easier.

Whenever I’ve had a question, I’ve used the chatbot, which is genuinely helpful. What stands out even more, though, is that a real person, Elliot, has followed up straight away each time to make sure I’m happy and to check whether I need any extra support. For me, the data, usability and customer service is unmatched in Australia and I would recommend to anyone. Review collected by and hosted on G2.com.

nothing to note, very happy with everything Review collected by and hosted on G2.com.

The accuracy of the local data is standout, but what really makes the platform work for us is the efficiency of the workflows. I recently had a session with Elliot McDonald, who showed me how to move away from a slow, manual enrichment process to a bulk "Data Exchange" workflow. We were able to process about 240 companies at once rather than going through them one by one. It’s a massive time-saver for our team. Review collected by and hosted on G2.com.

The initial HubSpot enrichment setup can be a bit tricky. The UI for field mapping is quite long because it lists duplicate fields for different territories, and it wasn’t immediately clear that I needed to delete unmapped fields rather than just selecting "Don't Sync" to move forward. However, the support team is already aware and passing this feedback to their product team to make it more intuitive. Review collected by and hosted on G2.com.

I like the interface of Firmable; it's really user-friendly and fast. It works really well for what I need. I also like the lists function, building out the list and then pumping those over into a Google Sheet is quite beneficial for us. Review collected by and hosted on G2.com.

I think the business that we're in, is not probably the biggest target for Firmable. So there's often context that we try and get that. They're not readily available. We primarily work with sporting clubs, professional, semiprofessional, and amateur, but then also high schools, universities, and other programs, some gyms as well. So, yeah, often the information that we're trying to find is not readily available for a lot of the contacts that we need. The other thing is, like, the search functionality is not great for us. Again, just due to the nature of the business. It would be good if the integration with Salesforce could link straight into the organization so we didn’t have to then push it to Salesforce and then add it to an organization. It'll be good if that happened in one kind of workflow. Maybe the AI could determine the organization from the organization's name. Review collected by and hosted on G2.com.

I use Firmable for running B2B appointment setting campaigns, and it helps us identify prospects that fit our clients' ICP. I appreciate its strong focus on Australian data, accounting for local nuances, specific data points, and providing accurate mobile number information. The local support, especially from Elliot, has been great, offering quick responses and bespoke support when needed. The team has been agile and worked closely with me, even building custom searches on my behalf for more complex data briefs, which I can then self-segment. I also like that they are continuously improving the platform, regularly updating the interface, and adding new features. They seek customer feedback and seem committed to implementing suggestions, which is really valuable. Review collected by and hosted on G2.com.

I have asked for a couple of features such as being able to search by bulk postcodes etc, this would be a valuable addition. Review collected by and hosted on G2.com.

What’s not to love about Firmable? As a local Aussie product, its customer support is responsive, and the data available on the platform is far superior to what we’ve found on ZoomInfo and Lusha for our region. The tool is user-friendly, and because creating lists is so fast, our team now turns to Firmable much more often. In fact, we trust the data so much - especially the do not call function - that we’ve stopped using the other tools altogether. Firmable has enabled us to generate over $2 million in pipeline from outbound activities in just a few short months. There is also a great roadmap of features planned which is exciting! Review collected by and hosted on G2.com.

It may be a bit expensive for smaller teams, but this isn't a major concern since it essentially pays for itself. Review collected by and hosted on G2.com.

I like Firmable because it provides accurate data that's not available in our internal systems, making it very effective for segmenting and prospecting my territory, which leads to better connection rates with clients. The ease of use is great; the interface is really easy to navigate and user-friendly. I also appreciate the great support; the team goes above and beyond to ensure I have all the tools and am set up for success. Their support chat is easy to use and connects me to a real, helpful person who ensures I'm successful with the platform. Review collected by and hosted on G2.com.

Nothing Review collected by and hosted on G2.com.

Our experience with Firmable has been exceptionally positive. The platform provides an intuitive and efficient solution for business discovery and engagement, helping us connect with the right organisations and opportunities. The data quality and insights are consistently reliable, and the user interface is both modern and easy to navigate.

The Firmable team demonstrates a high level of professionalism and responsiveness, always willing to assist and ensure we’re getting the most value from the service. It’s clear they’re committed to innovation and customer success. I would confidently recommend Firmable to any business seeking to enhance their networking, lead generation, and market visibility. Review collected by and hosted on G2.com.

While Firmable is a useful platform in concept, we’ve found that some of the data can be inaccurate or outdated, requiring frequent manual updates to maintain reliability. This reduces efficiency and limits the platform’s overall value for consistent business use. Review collected by and hosted on G2.com.

I like/frequently use the "quick lookup" feature

I appreciate that the data system is filtered for Australian-only data, and I also find the short summary of the company useful when prospecting

It's also easy to identify which users are on the DNC register and the "request email/number" function is very handy if the data isn't readily available Review collected by and hosted on G2.com.

I find that a lot of the data is dated or incorrect.

I also find it challenging to search for exactly what I'm looking for. For example, when searching by ABN, you can't find company data unless the spaces in the ABN are removed.

I've also tried searching for companies with no success, however, when searching for an employee's name, I can then navigate from that page to the linked company.

It's usually only the trading name that can be used for a search function as well - unless I'm doing something wrong. Review collected by and hosted on G2.com.

A) It is about 150% more accurate than the software I had previously subscribed to

B) The service (when I had really expected none, which is what I was used to) has been SPECTACULAR to say the least. I have had calls to resolve issues, I have repsonses when I asked for additional data, and the courteous, friendly and helpful nature of ALL the people so far has been a breath of fresh air. Review collected by and hosted on G2.com.

As with all these types of services,, the data is constantly changing, and there are some errors Review collected by and hosted on G2.com.

Quick setup and implementation to accessing a large employer base to connect with contacts as key decision makers and saves alot of administration burden fact finding contact details. Easily integrates with CRM's data set. Valuable data centre and ability to extract bulk contact list to support e-DM campaigns. It's a daily tool as one source of truth for contacts, Firmable has been very responsive on turnaround time on customer support Review collected by and hosted on G2.com.

Some contacts in the data, not updated which can at times create uncomfortable contact engagement. Some contacts that appear in the company profile on LinkedIn, are not captured in Firmable data. Review collected by and hosted on G2.com.