--- title: Firmable Reviews meta_title: 'Firmable Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 124 reviews by the users' company size, role or industry to find out how Firmable works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 124 scale: '5' date_modified: '2026-06-22' parent_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Firmable Reviews **Vendor:** Firmable **Category:** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) **Average Rating:** 4.7/5.0 **Total Reviews:** 124 ## About Firmable Firmable is an AI sales intelligence platform that serves up the best prospect data, buying signals, and agent-driven actions to win more B2B deals. It's your favorite teammate. We don’t just give salespeople data. We give them direction. With access to detailed profiles on 3 million+ companies and 25 million+ professionals, including mobile numbers and verified email addresses, teams can unlock powerful lead intelligence to reach the right people faster. Why teams choose Firmable for their Go-to-Market: 👉 Contact data for 25m+ decision-makers across Asia Pacific (US coming soon) – including email, phone and job insights 👉 25m+ company profiles with industry, size, location, tech stack and more 👉 Smart filters for building precise prospect lists by title, seniority, department or company attributes 👉 Accurate, localized data that stays up to date – so your campaigns don’t bounce 👉 Backed by local support and built for APAC go-to-market teams Turn data into growth with real-time sales and lead intelligence Sales teams reduce admin and improve connect rates with clean, actionable lead data Marketing teams improve campaign targeting and email deliverability with verified contact info Recruiters identify top talent and connect directly via mobile or email Business leaders gain visibility into markets, competitors and growth opportunities Whether you’re scaling outbound prospecting, running account-based marketing or building a talent pipeline, Firmable gives you the sales and lead intelligence you need to move faster and grow smarter. ## Firmable Pros & Cons **What users like:** - Users value the **data accuracy** of Firmable, enabling efficient and effective prospecting with high-quality insights. (25 reviews) - Users value the **accurate data** provided by Firmable, enabling efficient and targeted prospecting efforts. (19 reviews) - Users rave about the **incredible customer support** from Firmable, responding quickly and addressing bespoke requests effectively. (18 reviews) - Users appreciate the **excellent customer support** from Firmable, often receiving timely assistance and valuable feedback integration. (17 reviews) - Users find Firmable to be **exceptionally easy to use** , enhancing team productivity with a seamless integration and onboarding. (16 reviews) - Helpful (14 reviews) - Accuracy (13 reviews) - Lead Generation (9 reviews) - Prospect Identification (8 reviews) - Intuitive (7 reviews) **What users dislike:** - Users report **inaccurate data** on Firmable, leading to inefficiencies and difficulties in finding relevant information. (6 reviews) - Users experience issues with **outdated data** , making contact engagement awkward and searches often unproductive. (5 reviews) - Users often face **outdated information** in Firmable, leading to difficulties in contact engagement and data accuracy. (5 reviews) - Users note that the **poor design** of Firmable leads to a less intuitive experience and challenges in functionality. (5 reviews) - Users experience occasional **data inaccuracies** with Firmable, which is understandable given the vast information handled. (4 reviews) - Insufficient Contact Information (4 reviews) - Users find the **learning curve challenging** initially, though improvements are being made to enhance navigation and functionality. (4 reviews) - Data Inaccuracy (3 reviews) - Filtering Difficulty (3 reviews) - Inaccuracy (3 reviews) ## Firmable Reviews ### 1. good tool for prospecting **Rating:** 5.0/5.0 stars **Reviewed by:** Deva D. | Business Development representative, Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2025 **What do you like best about Firmable?** I've continued to use Firmable regularly for prospecting, and what I appreciate most is how easy it is to find relevant companies without spending too much time filtering through unnecessary data. The interface is straightforward, the company information is generally accurate, and it's especially useful when I need quick insights for lead generation. It has become one of my go-to tools for building prospect lists efficiently. **What do you dislike about Firmable?** The platform works well for basic prospecting, but I would love to see more detailed company insights and broader coverage for mid-market businesses. Adding richer information such as technology stack, recent company updates, or additional contact details would make the tool even more valuable and reduce the need to use multiple platforms for research. **What problems is Firmable solving and how is that benefiting you?** Firmable helps me quickly identify and qualify the right companies in my target market without spending hours researching across multiple sources. It saves me time, keeps my prospecting focused, and helps me build cleaner account lists which means I can spend more time actually engaging prospects and building pipeline. **Official Response from Ramya Kandregula:** > Hi Deva, Thank you for your thoughtful feedback! We’re glad to hear Firmable is helping with quick lookups, and we completely understand the need for deeper insights — especially when researching mid-market companies. We’d love to show you how to access more detailed data, including tech stack, recent news, and decision-maker information. These features are designed to help you maximise efficiency and get the most from your Firmable subscription. Feel free to reach out to us at support@firmable.com. Our team is here to help you make the most of the platform. ### 2. Sharp and simple - Firmable: where Australian prospecting gets serious. **Rating:** 5.0/5.0 stars **Reviewed by:** Sam T. | Director and Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2026 **What do you like best about Firmable?** Australian data quality is where Firmable really separates itself. We evaluated several platforms before landing here, and for domestic prospecting the difference in contact accuracy isn’t subtle. This data feels built for the Australian market, not adapted for it. Search and filtering get you to the right contacts inside the right organisations quickly. There’s no need to start broad and cut down; you can go straight to the target. The UI is clean and stays out of your way. You open it and get to work. The HubSpot integration is seamless. Contacts move into our CRM without friction - no manual entry, no clean-up, and no lost momentum. Performance is consistent: fast and reliable at volume. You notice quickly when a tool isn’t. Pricing is another area where Firmable makes the decision easy. It’s exceptional value for the Australian market. You’re not paying a global enterprise price for a tool that treats ANZ as an afterthought. Support and onboarding are genuinely outstanding. They’re responsive, engaged, and invested in your outcomes - actual people, not a ticket queue. The AI layer moves Firmable from a contact database to a prospecting engine. Intent signals, company context, and a better sense of when it’s the right time to reach out mean less manual effort and better decisions. The 14-day free trial removes every excuse not to test it. Full access, a real workflow, and no commitment. If you want to move fast and get the info you need before locking in a decision, other platforms won’t give you that. Firmable does. **What do you dislike about Firmable?** Genuinely, there’s nothing significant to flag at this stage. Any minor gaps I’ve come across have been outweighed by the overall experience. Even more so, the team has been exceptional at ironing things out and explaining anything where I’ve had questions or small pain points. More often than not, it’s been user error on my side rather than anything platform-related. **What problems is Firmable solving and how is that benefiting you?** Prospecting in the Australian market without reliable local data is a real time tax. You end up spending hours verifying contacts that should already be accurate, chasing leads that have moved on, and building lists that start eroding before you even get to use them. Firmable removes that burden entirely. For us, the core challenge was scaling outreach without sacrificing quality. We needed to run targeted campaigns across government agencies, local councils, and private-sector organisations at the same time, with contact data accurate enough that we could trust it on first use. Firmable delivers on that. The benefit compounds quickly. When the data quality is high and the workflow from search to CRM is genuinely frictionless, the balance of your team’s time shifts dramatically toward actual selling instead of list maintenance. That shift is where the ROI really lives. It’s also changed how we think about segmentation. With the intelligence layer, we’re not just finding contacts—we’re finding the right contacts at the right moment. Outreach becomes more relevant, response rates reflect that, and pipeline quality improves upstream before a single conversation even starts. For any organisation doing B2B prospecting in Australia, Firmable solves the problem the global platforms never quite could: local data, built locally, backed by a team that actually supports you. ### 3. Easy-to-Use Platform with Contact Data That Drives New Business **Rating:** 5.0/5.0 stars **Reviewed by:** Kurt T. | Business Development Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** May 04, 2026 **What do you like best about Firmable?** Firmable offers a great, interactive platform that’s easy to use and has been genuinely helpful for our business. The wide range of contact details available has made it much easier to reach the right people, and it has directly led to new business for us. In contrast, emailing the wrong contacts (or relying on a generic company “info” address) wouldn’t have delivered the same positive results. **What do you dislike about Firmable?** The only downside to Firmable is there can be some inaccuracies in their information. However, this has never been detrimental for us. They have emphasised that not all information can be accurate, and I do think it's important to double check certain details at times. **What problems is Firmable solving and how is that benefiting you?** Our business' lead generation systems has gone a bit quiet recently. As such, we need to reach out to potential clients and source leads in other ways. Firmable is helping us refine companies and people to find the rigbt businesses and people to contact, helping us effectively acquire more business. ### 4. Clean, Relevant ANZ Data That Makes Prospecting and Market Mapping Fast **Rating:** 5.0/5.0 stars **Reviewed by:** Saurabh K. | Founder & CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** May 04, 2026 **What do you like best about Firmable?** What I like best about Firmable is how easy it makes it to find and qualify the right companies and decision-makers in the ANZ market. The data is clean, local, and actually relevant, which saves a lot of time compared to broader global tools. For me, it’s been especially useful when building targeted outreach lists for partnerships, sponsors, and event attendees. Instead of guessing, I can quickly identify the right companies, understand their size, structure, and key contacts, and personalise my approach. It’s become a core part of my workflow for prospecting and market mapping helping me move faster and have more meaningful conversations with the right people. **What do you dislike about Firmable?** One area for improvement would be the depth and consistency of contact data across some companies. While the platform is strong for ANZ-focused insights, there are times when key decision-maker details are either missing or not fully up to date, which can slow down outreach. It would also be great to see more advanced filtering and segmentation options, especially for more specific GTM use cases like events, partnerships, or niche industry targeting. Overall, the platform is very useful, but improving data completeness would make it even more powerful. **What problems is Firmable solving and how is that benefiting you?** Before using Firmable, a big challenge for us at LiveHaus was identifying and reaching the right companies and decision-makers for sponsorships, partnerships, and curated event audiences. A lot of it was manual, time-consuming, and often based on guesswork. Firmable has helped us solve that by giving us access to clean, ANZ-focused company data and relevant contacts, which makes our outreach far more targeted and efficient. We can now quickly build high-quality lists for sponsors, speakers, and attendees based on industry, company size, and relevance. As a result, we’ve been able to speed up our GTM efforts, improve the quality of conversations, and ultimately drive better outcomes for our events — whether that’s stronger sponsor alignment or more curated rooms. It’s significantly reduced the time spent on research and increased the precision of our outreach. ### 5. User-Friendly Platform with Reliable Local Business Data **Rating:** 5.0/5.0 stars **Reviewed by:** Jez I. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 03, 2026 **What do you like best about Firmable?** We’ve had a great experience using Firmable. The accuracy of their local business data has been consistently reliable, which has helped us improve our outreach and targeting efforts. The platform itself is very user-friendly, making it easy for our team to navigate and extract the information we need quickly. **What do you dislike about Firmable?** Our experience with Firmable has been mixed. While the platform is fairly easy to use, we’ve encountered inconsistencies in the accuracy of some local data, which has impacted our outreach efforts. There is potential here, but improvements in data reliability and more consistent updates would make a big difference. Support has been responsive, but resolving issues can take time. **What problems is Firmable solving and how is that benefiting you?** Firmable offers a promising solution, especially for local data, but the execution still needs refinement. Some of the data feels outdated, and coverage can be inconsistent depending on the industry. The interface is user-friendly, which is a plus, but better data validation and more frequent updates would improve the overall experience. ### 6. Seamless HubSpot Integration with Australian Focus **Rating:** 5.0/5.0 stars **Reviewed by:** Taryn Q. | Head of Sales and Partnerships, Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2026 **What do you like best about Firmable?** I really love that Firmable focuses on Australian companies and employees. The integration with HubSpot is really seamless, allowing me to flesh out company and contact details easily without leaving the HubSpot environment. I also like the industry insights and the ability to filter searches based on company software usage, media presence, and hiring status. The initial setup was super simple, like plug and play, and the team at Firmable was really helpful. **What do you dislike about Firmable?** Some of Firmable's competitors have a pop-out within Chrome that you can use to pull data from anywhere. It would be good to improve Firmable's Chrome extension to really make that ease of use a lot better. **What problems is Firmable solving and how is that benefiting you?** Firmable makes it much easier to find Australian contacts and flesh out account details within HubSpot, speeding up processes significantly. ### 7. User-Friendly Experience with Stellar Support **Rating:** 5.0/5.0 stars **Reviewed by:** Elliot H. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2026 **What do you like best about Firmable?** I work in HR, and I find using Firmable to be great for the convenience of contact details. My account manager, Tom, is the best—very helpful. Even when there's an issue, like a discrepancy in details, the review appeal process is quick and efficient, often providing me with another number or a credit if needed. Firmable shows me the phone number of who I want to talk to, which solves my problem. The software is user-friendly, which makes it easy to navigate. I also appreciate the good credit system and am a big fan of the chatbot on the website, which feels human at times. The signals feature is not bad, offering a nice piece of extra information. The initial setup was simple, and I really love using it. It ties in nicely with other products I use. **What do you dislike about Firmable?** The integration with JobAdder is not working well. It hardly works most times, and when you hit the JobAdder button, it just adds the contact but doesn't put them in the company. Even when you create the company from Firmable and then add the contact, you go on JobAdder, and it's still not there. **What problems is Firmable solving and how is that benefiting you?** Firmable conveniently solves my problem of accessing contact details, especially phone numbers, enhancing my work in HR. ### 8. Friendly Support, Fast AI Search, and Hard-to-Find Contacts **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2026 **What do you like best about Firmable?** So far, it's the friendly, informative and accessible customer service and the platform and extension search features. I've been able to source a good proportion of numbers I have not been able to find elsewhere. The product is easy to use and loads quite quickly. The AI search is a good feature too and look forward to this being upgraded. **What do you dislike about Firmable?** Although it's a great additional feature, there’s currently an issue when I request contact details. After a request, I only receive an email with successful details, and it often arrives after a long delay (a day or more). My understanding was that the dashboard should show a signal or indicator with the status/results of my request, rather than leaving me waiting without any clear update. The AI capability is great feature, but could be improved. I look forward to the filters evolving, eg. min. years in industry/company. Regarding pricing, a monthly subscription would be appreciated for plans other than the Individual/Basic. Whilst understandably Firmable would prefer customers to pay annually, I'm surprised also at how much more the monthly subscription charge is in proportion to the annual amount. **What problems is Firmable solving and how is that benefiting you?** Sourcing candidate details more efficiently, and I can access company information in one convenient place. ### 9. Rich Database but Needs Improved Intent Signals **Rating:** 4.0/5.0 stars **Reviewed by:** Adam E. | Business Growth Manager - ANZ, Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2026 **What do you like best about Firmable?** I find Firmable really easy to use, especially for finding relevant contact information. The contact database is particularly rich for Australia and New Zealand, making it great for accessing mobile numbers and plentiful email addresses. This has been a significant improvement over other providers we've used in the past. I also appreciate that Firmable makes it easy to access information on key decision-makers, allowing us to quickly reach the most important people. The setup was straightforward, and it's quite easy to integrate, thanks to the moderately good APIs offered. **What do you dislike about Firmable?** One part of the platform that could be improved is the intent signals. Some of the other platforms do have it available, and it's a lot more convenient from both a setup and UI perspective. It feels like there's a bit of a hacky workaround to get the same level of insight from Firmable. It would be nice if it was easier. Also, the platform indicates API coverage is not available for all of the databases. We could tap into it for Australia, but accessing the New Zealand database wasn't readily available via the API. **What problems is Firmable solving and how is that benefiting you?** I use Firmable for B2B company and prospects identification, leveraging insights like ICP and Technographics. It simplifies finding relevant contact info, especially in Australia and New Zealand, with a rich database of mobile numbers and emails, saving time and effort in reaching key decision-makers. ### 10. Streamlines Prospecting with Stellar Support **Rating:** 4.5/5.0 stars **Reviewed by:** Dana R. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2026 **What do you like best about Firmable?** I like how Firmable saves me a lot of time with prospecting and data gathering. The support from the Firmable team is excellent; when contact details aren't readily available, I can easily request them, and they work hard to provide what I need. The platform's ability to access or request reliable contact details quickly keeps our outreach on track without any delays, which is critical. The responsiveness of the Firmable team gives me confidence that I can rely on the platform. The initial setup was very easy for our team. **What do you dislike about Firmable?** One area that could be improved is the precision of search results, particularly when filtering by specific job titles. I've found that unrelated or loosely matched titles can still appear, which means I need to manually review contacts to ensure they're relevant. At times, some data can be outdated or incomplete, which requires a bit of additional verification before outreach. Improvements to filtering accuracy and data freshness would make the platform even more efficient. **What problems is Firmable solving and how is that benefiting you?** I use Firmable to solve the challenge of finding accurate, up-to-date contact and company info quickly. It reduces manual research, increases the focus and effectiveness of prospecting, and improves CRM efficiency, saving time and enhancing our sales pipeline. ### 11. User-Friendly Platform with Direct Data Access **Rating:** 4.5/5.0 stars **Reviewed by:** David F. | Executive Member, Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Firmable?** I really appreciate Firmable's large database and good taxonomy, as it's incredibly hard to obtain B2B data in NZ. I love that I can download data directly without needing to email a request and wait for a response, which is a huge time-saver, especially when I'm on a tight deadline. It's great to be able to just log in and ascertain how many people we can survey and the cost immediately. I find the site user-friendly, which enhances the experience significantly. The simple setup, which only required a 30-minute tutorial, was very efficient. I also value their flexibility in offering plans suitable for customers like me who don't need a regular monthly volume, and the ability to interact with the data directly adds substantial value. **What do you dislike about Firmable?** Their plans are more set up for regular users who want so many per month. But they have been good at giving customers like me, a flexible option. **What problems is Firmable solving and how is that benefiting you?** I use Firmable to source hard-to-obtain B2B data in NZ. It has a large database and good taxonomy. I can download data directly, without needing to wait, and it helps me quickly ascertain my client's survey and cost requirements, meeting tight deadlines. ### 12. Elevates Productivity with Easy Setup & Superior User Experience **Rating:** 4.5/5.0 stars **Reviewed by:** Michael H. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 03, 2026 **What do you like best about Firmable?** I really like Firmable's brand positioning. The tech and platform have plenty of depth, and I appreciate the easy UI and super UX. I love the integrations and plug-ins. It's super easy to find who I need when I need them, and creating dashboards and groups is straightforward. It's also easy for me to explain to my team members how to use it. The experience is great overall. Firmable increases my productivity and efficiency, allowing me to double my workload and get more done in less time. The initial setup was incredibly easy and straightforward, and we were up and running within minutes. I also had a really positive experience dealing with the Firmable team. The sales process was clear and practical, and Jake took the time to understand what I was trying to achieve, making the next steps easy, even with some negotiation. **What do you dislike about Firmable?** At this stage, I'm having some troubleshooting with the search. If I look up a specific business, I know I found it before on Firmable. Then if I look for it again, it either just doesn't pick it up at all. I'll either have to refresh or log in, log out. Another workaround is using the quick lookup to get better results, but it's far and few between. The logging in and logging out isn't the best experience, but it happens probably one out of five times. **What problems is Firmable solving and how is that benefiting you?** Firmable helps me quickly segment sectors and find key stakeholders, saving time. It boosts productivity and efficiency, allowing me to double my workload. I use it with Salesforce to enhance my contact strategy across multiple verticals in the ANZ market. ### 13. Accurate Data with Seamless API Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Mathew S. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 03, 2026 **What do you like best about Firmable?** I like how Firmable has the API connection, so it just shows up once I search any website. And also how accurate it is. It's really easy to use; you can open someone's website and immediately the Firmable icon is there, and you can click it to see who works in that organization. The setup was extremely easy, especially with Tim helping me do it over Microsoft Teams. **What do you dislike about Firmable?** Some contacts, not very often, but maybe one in every 20. So it is pretty rare. One in every 20 contacts I call they don't actually still work at the company anymore. They've moved on, and some of them have not been at the company for over a year. So would be great if it was more up to date. **What problems is Firmable solving and how is that benefiting you?** I use Firmable for finding mobile numbers and email addresses for clients. I like its API connection, making details show up instantly when I search any website, and its accuracy is impressive. ### 14. Efficient Contact Building, Responsive Support **Rating:** 5.0/5.0 stars **Reviewed by:** Luke G. | Account Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** May 10, 2026 **What do you like best about Firmable?** I really like how intuitive the system is to use. It's quite user-friendly. The request details feature is really handy, and the team is quite responsive, usually getting back the details you request within twenty-four hours. This responsiveness allows us to contact more people in our desired industries. Also, onboarding was very easy, and the support has been great ever since. I think Firmable has been the best among the competitors I've used, like RocketReach and Lusha, especially in customer service and accuracy. **What do you dislike about Firmable?** When we first started using Firmable, there was some more API integration that we would have liked in our CRM, but that all seems to be moving along nicely as well. **What problems is Firmable solving and how is that benefiting you?** Firmable saves me time by eliminating the need to manually find people's details, helping bypass office gatekeepers. It allows my team more time for making calls instead of searching for contact details. ### 15. Clean, Fast UI with Up-to-Date Contacts, Powerful Signals, and Great Support **Rating:** 4.5/5.0 stars **Reviewed by:** Chris M. | Vice President of ANZ, Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2026 **What do you like best about Firmable?** Love that the contacts are upto date and perfectly detailed and layered. The UI is clean and slick. The new Signals and AUI features make a huge difference. The platform integrates with PIPEDRIVE which is a huge plus. The cost is fairly reasonable for what you get, although I'd prefer more credits! Support is immediate and helpful. Didnt require any training! The platform is fast, responsive and i've experienced no down time. **What do you dislike about Firmable?** Wish it was a bit cheaper! But honesltly no real complaints. **What problems is Firmable solving and how is that benefiting you?** That we can access up to date and accurate contats. ### 16. Effortless Prospecting with Stellar Support **Rating:** 4.5/5.0 stars **Reviewed by:** Phillip A. | Sales Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Firmable?** I appreciate how Firmable helps me improve the quality of outbound prospecting and find new opportunities faster. The team, especially Joe and Rowan, is incredibly helpful, making the whole experience a real value add. I love how easy it is to use, and the automation, speed for outbound outreach, and the quality of data are all super helpful, enabling me to get more done in my day and improve my outreach. The initial setup was very quick and easy. **What do you dislike about Firmable?** It can seem a little overwhelming at first, but the support team really helps with that. Maybe more videos you can watch at your own pace, but I could be wrong and not looking in the right place. **What problems is Firmable solving and how is that benefiting you?** Firmable helps me improve the quality of outbound prospecting and find new opportunities faster. Automation, speed, and data quality are super helpful in getting more done and improving my outreach. ### 17. Unmatched Data, Usability & Support—Firmable Shines in Australia **Rating:** 5.0/5.0 stars **Reviewed by:** Demi O. | Head of Growth & Partnerships, Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2026 **What do you like best about Firmable?** When I first started working with Firmable, Oscar gave me a really informative demo and made the sign-up process incredibly easy. Since joining, I’ve found the platform straightforward to use, and I like how granular you can get with the prospect groups you want to target. The integration with Hubspot has also made things much easier. Whenever I’ve had a question, I’ve used the chatbot, which is genuinely helpful. What stands out even more, though, is that a real person, Elliot, has followed up straight away each time to make sure I’m happy and to check whether I need any extra support. For me, the data, usability and customer service is unmatched in Australia and I would recommend to anyone. **What do you dislike about Firmable?** nothing to note, very happy with everything **What problems is Firmable solving and how is that benefiting you?** I can easily create target groups for sales activities and add them to my CRM with almost no manual work on my end. That means I can spend more time selling instead of gathering information. ### 18. Intuitive, Efficient, and Proactively Supported **Rating:** 5.0/5.0 stars **Reviewed by:** Adam R. | Senior Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2026 **What do you like best about Firmable?** I like Firmable's ease of use, with a really nice and intuitive interface that's quite interactive. The dropdown boxes make it easy to navigate. Firmable has some sophistication behind its machine learning, constantly learning, which is really cool. I appreciate its ongoing release of new functionality and the fact that the team seems to be constantly working on new stuff. The support is really good, particularly our support guy, Jesper, who is always proactive in helping us get the best functionality and use out of it. The ability to find people is probably the biggest benefit for me. **What do you dislike about Firmable?** There's a feature where you have to click to request an email address, and you don't know whether it's actually been accepted or not. **What problems is Firmable solving and how is that benefiting you?** I use Firmable for recruitment and market mapping to find accounts, people, and contacts we need to reach. ### 19. Streamlined Lead Generation with AI-Driven Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Krishna D. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2026 **What do you like best about Firmable?** I like the phone book in Firmable, especially how it integrates with LinkedIn for easy connects. The AI feature is also very good for finding phone numbers. I use the AI for company searches, which gives me detailed information about companies. The clear filters help me find the exact details I want. Also, the initial setup was quite easy, definitely a five out of five. **What do you dislike about Firmable?** I'm disappointed that Firmable has a limit on data download access. Sometimes the emails and specific contact details aren't correct. I had about 20% of emails that ended up undelivered and bounced back because the people had already left the company, so the emails are not up to date. **What problems is Firmable solving and how is that benefiting you?** Firmable provides me with accurate email and contact details and good research data about companies for lead generation. ### 20. Superb for Targeted Lead Generation, Some Search Hiccups **Rating:** 4.5/5.0 stars **Reviewed by:** Jason R. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2026 **What do you like best about Firmable?** I like Firmable because it allows me to identify specific people and their relevant direct contact details. This makes reaching out to decision makers for pitching merger and acquisition services a far easier task. Also, the initial setup was very easy. **What do you dislike about Firmable?** I find the AI search function somewhat cumbersome. I've tried it several times, and it doesn't generate specifically the sorts of companies that I'm looking for. Furthermore, when I use the more granular search tool, the level of industry breakdown is too broad, so I struggle to drill into the very specific verticals that I'm looking for. **What problems is Firmable solving and how is that benefiting you?** Firmable helps me identify specific contact details of highly placed people within companies I want to contact. This makes it easier to reach out directly to decision-makers for pitching merger and acquisition services. ### 21. Accurate Contact Data and Effortless Usability **Rating:** 5.0/5.0 stars **Reviewed by:** Paul M. | Corporate Business Development Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 18, 2026 **What do you like best about Firmable?** I find Firmable incredibly easy to use. Our team, including those offshore, uses it for business development outreach and they also find it very easy to use. The standout feature for us is Firmable's ability to provide a very strong hit rate on correct phone numbers, which was something we struggled with on other platforms. The setup was very easy and quick, and the team handled it professionally. **What do you dislike about Firmable?** It doesn't link to Claude but apparently this is coming later in the year. **What problems is Firmable solving and how is that benefiting you?** I find Firmable boosts our business development outreach by providing correct phone numbers, leading to a strong hit rate. It's easy to use, even for our offshore team handling data outreach. ### 22. Firmable is the main componant other than myself of all of my sales releated activity. **Rating:** 5.0/5.0 stars **Reviewed by:** David T. | Head Of Commercial, Small-Business (50 or fewer emp.) **Reviewed Date:** May 03, 2026 **What do you like best about Firmable?** I use Firmable every day to build lists of decision-makers at very specific types of businesses. My entire new business acquisition strategy is built around Firmable and cold calling! **What do you dislike about Firmable?** I’m pretty happy overall. Very occasionally, I forget to set my country to Australia and end up with leads from other countries, but that’s definitely user error! **What problems is Firmable solving and how is that benefiting you?** Being able to download mobile numbers that have been scrubbed against the DNC list is invaluable to me. It helps me stay on track and consistently hit my target of four hours of sales-related activity every business day. ### 23. Efficient B2B Lead Generation with Room for Niche Filtering **Rating:** 4.0/5.0 stars **Reviewed by:** Rightmire P. | Senior Craft Artis, Arts and Crafts, Mid-Market (51-1000 emp.) **Reviewed Date:** March 26, 2026 **What do you like best about Firmable?** What I appreciate most about Firmable is how well it streamlines targeted B2B lead generation for our arts and crafts manufacturing, especially when reaching retailers, interior designers, hospitality clients, and distributors across Germany and Europe. It saves our team countless hours that we previously spent manually researching companies, verifying contact details, and filtering for businesses that actually fit our product focus in decorative crafts and artisanal goods. The data quality is reliable, so we don’t waste time on outdated emails or disconnected phone numbers. I also really value how easy it is to build focused prospect lists based on region, industry, and company type. This lets us prioritize genuine wholesale and B2B partners instead of chasing unqualified leads. For a mid-sized manufacturing business like ours, that efficiency directly translates to more consistent outreach and stronger sales pipeline growth. **What do you dislike about Firmable?** While Firmable excels at filtering by standard demographics like industry and region, I've found it challenging to narrow down prospects for our niche artisanal glass and metal craft products. We frequently target specialized interior designers, boutique home decor stores, and luxury hospitality clients that cater to unique, handcrafted goods. However, the platform lacks specific sub-industry filters (e.g., 'Art Glass,' 'Craftsmanship,' 'Boutique Retail') or the ability to save custom filters for recurring, hyper-specific searches. We often have to manually sift through results to exclude mass-produced goods competitors, which adds extra steps to our prospecting process. **What problems is Firmable solving and how is that benefiting you?** Firmable streamlines our B2B lead generation, saving hours on manual research and ensuring high-quality outreach with clean, targeted data. It lets us focus on genuine wholesale prospects instead of unqualified leads, enhancing our sales efficiency and regional outreach. ### 24. A great platform for B2B Database Research **Rating:** 4.5/5.0 stars **Reviewed by:** Joseph Z. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** May 04, 2026 **What do you like best about Firmable?** I like that the information on Firmable is 90% acurate. Given people move around a lot within any industry, I get that it's difficult to be 100% accurate. Firmable is efficient at providing the information I need for my process and I appreciate that it displays 'do not call' numbers. **What do you dislike about Firmable?** Some of the information isn't always correct. Sometimes it has been replaced with an old phone number or an old email, or an incorrect email. It would be better to have no email or phone number than to have random, incorrect contacts and saves the pain of ringing / emailing someone and having an awkward conversation. **What problems is Firmable solving and how is that benefiting you?** I use Firmable to track B2B info, finding verified contact details like phone numbers, emails, job titles for my sales agency. ### 25. Great for Australian Market Data, Easy Setup **Rating:** 4.0/5.0 stars **Reviewed by:** Mohsina G. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2026 **What do you like best about Firmable?** Firmable is a great platform for searching business data, especially for the Australian market. I really like how Firmable allows me to search data for specific industries and how easy it is to filter it. I find it helpful that I can filter data according to industries and other ranges like revenue. The option to save results or export them to our database is a feature that makes it much easier for us. The initial setup of Firmable was very easy. **What do you dislike about Firmable?** They support us in all way not yest any dislike is there **What problems is Firmable solving and how is that benefiting you?** I use Firmable to search business data, focusing on the Australian market. It helps me avoid DND numbers and offers easy filtering by industry and revenue, simplifying data handling. ### 26. Super Easy and Accurate Data for Prospecting **Rating:** 5.0/5.0 stars **Reviewed by:** Rocky L. | COO & Country Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2026 **What do you like best about Firmable?** I find Firmable very easy to use and straightforward, which means it gets me what I need without any hassle. It provides accurate local data on Australian businesses, which helps me avoid wasting time reaching out to prospects we don't have accurate data for. The ease of use and the accuracy of the local data were the main reasons we switched from Apollo to Firmable. The initial setup was a breeze, thanks to our account manager, Leon, who was really helpful from the beginning. Also, it integrates with our HubSpot, which is great. **What do you dislike about Firmable?** The signals feature has a long way to go for our specific industry, but good start **What problems is Firmable solving and how is that benefiting you?** Firmable helps me get accurate local data on Australian businesses, saving time by ensuring I contact the right prospects. ### 27. User-Friendly and Accurate Data, A Core Business Asset **Rating:** 5.0/5.0 stars **Reviewed by:** Hannah S. | Client Services Representative, Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Firmable?** I find Firmable super easy to use and extremely user-friendly. Their customer support is amazing, with Elliot and Rowan being always so helpful and really responsive. I spend most of my time using the search feature, which has really clear and distinct dropdown options that make it super easy to find who I'm looking for. There's also a very cool tool called signals, allowing me to search by events that are happening, providing timely and accurate data. We switched from Lusha to Firmable because we found the data to be way more accurate for Australia, and it's just much more user-friendly. **What do you dislike about Firmable?** nothing **What problems is Firmable solving and how is that benefiting you?** Firmable solves the issue of needing accurate contact data for new and prospective clients, making it incredibly useful and a core part of our business operation. ### 28. Fast and Accurate, Perfect for Efficient Networking **Rating:** 5.0/5.0 stars **Reviewed by:** Lauren C. | Choreographer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2026 **What do you like best about Firmable?** I like how Firmable provides fast, easy, and mostly correct data, which can be rare to find. As part of my role, I'm constantly reaching out to people via email and phone, and it's important that I'm utilizing my time appropriately. I've found Firmable really supports this. The initial setup was amazing, thanks to Dylan, who was incredibly helpful in organizing everything for me. **What do you dislike about Firmable?** Occasionally the AI is slow to process the information. I expect that when I press the enter button, the information should appear immediately. **What problems is Firmable solving and how is that benefiting you?** Firmable helps me avoid wrong contact information and save time by providing fast, easy, and mostly correct data. It's crucial for reaching out to people efficiently via email and phone. ### 29. Effortless Lead Generation with Powerful AI Features **Rating:** 5.0/5.0 stars **Reviewed by:** Xanthe M. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2026 **What do you like best about Firmable?** I really like the AI search bar in Firmable, which lets me describe what I'm looking for rather than just using a tick box filter. I also love using the signal agents. These features make my search more specific and help me keep up to date with role movements and job prospects without having to scroll through LinkedIn. **What do you dislike about Firmable?** Integration to an ATS is always tricky. We have ours set up now but more interaction between the two would be helpful. **What problems is Firmable solving and how is that benefiting you?** I use Firmable to generate qualified leads. It helps me discover qualified contacts for recruitment services. The AI search bar and signal agents let me be specific and stay updated on job roles without scrolling through LinkedIn. ### 30. User-Friendly with Room for Improvement **Rating:** 3.0/5.0 stars **Reviewed by:** Jaiden v. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 01, 2026 **What do you like best about Firmable?** I like the interface of Firmable; it's really user-friendly and fast. It works really well for what I need. I also like the lists function, building out the list and then pumping those over into a Google Sheet is quite beneficial for us. **What do you dislike about Firmable?** I think the business that we're in, is not probably the biggest target for Firmable. So there's often context that we try and get that. They're not readily available. We primarily work with sporting clubs, professional, semiprofessional, and amateur, but then also high schools, universities, and other programs, some gyms as well. So, yeah, often the information that we're trying to find is not readily available for a lot of the contacts that we need. The other thing is, like, the search functionality is not great for us. Again, just due to the nature of the business. It would be good if the integration with Salesforce could link straight into the organization so we didn’t have to then push it to Salesforce and then add it to an organization. It'll be good if that happened in one kind of workflow. Maybe the AI could determine the organization from the organization's name. **What problems is Firmable solving and how is that benefiting you?** Firmable helps me quickly access necessary context, like contact information, especially with high schools where staff can be hard to reach. It aids in following up on unpaid accounts and finding new contacts if someone leaves a program. **Official Response from Ramya Kandregula:** > Hi Jaiden, Thanks for taking the time to fill out this review and sorry to hear you weren’t 100% happy with your experience so far. With regards to the Salesforce query around linking a person record to the relevant organization on Salesforce, this is possible via a workflow on Salesforce. Our support team have reached out to you directly with the knowledge guide on how to set this up and have offered a call should you need a hand setting this up. ### 31. User-Friendly Experience with Fast, Helpful Onboarding Support **Rating:** 4.5/5.0 stars **Reviewed by:** Shane G. | National Architectural & Sales Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2026 **What do you like best about Firmable?** Very user friendly, great support for onboarding our team to date. Very quick response time to request of contact numbers and or email address **What do you dislike about Firmable?** I have not found any dislikes to date in our initial use **What problems is Firmable solving and how is that benefiting you?** We are in essence an outboard sales/marketing business already firmable has assisted our team in obtaining direct contact details for those we need to engage with directly. This has saved us time and improved our outreach to correct decision makers ### 32. Effortless Setup, Valuable HubSpot Integration **Rating:** 3.5/5.0 stars **Reviewed by:** Victor K. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 07, 2026 **What do you like best about Firmable?** I like using Firmable for creating lists for cold calling. It helps in finding information about businesses we can approach, which is really helpful. The feature I like most is searching for businesses in specific areas. I also appreciate the integration with HubSpot, as it allows us to transfer information to HubSpot directly and helps us reach out to new businesses. Lastly, the initial setup was pretty easy. **What do you dislike about Firmable?** It does not sometimes give accurate data **What problems is Firmable solving and how is that benefiting you?** I use Firmable to create lists for cold calling, helping me find information about businesses we can approach. It allows searching for businesses in specific areas and integrates with HubSpot to transfer information directly, aiding in reaching out to new businesses. ### 33. Great Data Quality and Powerful Signals Feature **Rating:** 4.5/5.0 stars **Reviewed by:** Jason D. | General Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2026 **What do you like best about Firmable?** It does exactly everything as it was sold. the quality of the data is great, I really like the signals feature. It's great **What do you dislike about Firmable?** It'd be great if it could natively interact with our CRM. Not a deal breaker by any stretch just an obvious efficiency that I wish for. **What problems is Firmable solving and how is that benefiting you?** Good contact data that is relevant and accurate, good company insights data that we can meaningfully make use of ### 34. High Quality Data, Local Expertise with Exceptional Support **Rating:** 5.0/5.0 stars **Reviewed by:** James F. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 24, 2026 **What do you like best about Firmable?** I use Firmable for running B2B appointment setting campaigns, and it helps us identify prospects that fit our clients' ICP. I appreciate its strong focus on Australian data, accounting for local nuances, specific data points, and providing accurate mobile number information. The local support, especially from Elliot, has been great, offering quick responses and bespoke support when needed. The team has been agile and worked closely with me, even building custom searches on my behalf for more complex data briefs, which I can then self-segment. I also like that they are continuously improving the platform, regularly updating the interface, and adding new features. They seek customer feedback and seem committed to implementing suggestions, which is really valuable. **What do you dislike about Firmable?** I have asked for a couple of features such as being able to search by bulk postcodes etc, this would be a valuable addition. **What problems is Firmable solving and how is that benefiting you?** Firmable helps us identify prospects that fit our clients' ICP with accurate Australian data points, mobile information, and local nuances. The local support responds quickly and offers bespoke assistance, like building a custom searches, which enhances our targeting efficiency. ### 35. Easy to use system, fairly priced **Rating:** 4.0/5.0 stars **Reviewed by:** Melissa B. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 07, 2026 **What do you like best about Firmable?** I like the list feature in Firmable, as it allows me to create specific lists that align with targeted verticals. The initial setup was very easy, thanks to a fantastic free trial and lots of support from the onboarding team. **What do you dislike about Firmable?** The integration with Pipedrive as our CRM needs a little bit of work. Being able to effectively block already captured leads and organizations within the CRM from being pushed from Firmable would be really helpful for us. **What problems is Firmable solving and how is that benefiting you?** Firmable helps me find the right people to talk to by allowing me to create specific lists aligned to targeted verticals. Firmable helps me find the details for key contacts within organisations that I am targeting ### 36. Easy Navigation, Exceptional Support **Rating:** 5.0/5.0 stars **Reviewed by:** Matthew A. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2026 **What do you like best about Firmable?** I like that Firmable is very easy to navigate, which is important when dealing with stakeholders and decision makers. The customer support has been great, providing a good experience overall. I also find the search tool incredibly easy to use, making it simple to find what I want and narrow down broad searches. The initial setup of Firmable was incredibly easy, which made getting started with Firmable straightforward. **What do you dislike about Firmable?** I feel the UI could be a bit more satisfying, but that's just a personal opinion, not a complaint. **What problems is Firmable solving and how is that benefiting you?** I use Firmable to research stakeholders and identify decision makers, finding contact details for internal staff when entry barriers are an issue. ### 37. Easy AI-Assisted UI, Strong ANZ Database, and Smooth CRM Integrations **Rating:** 5.0/5.0 stars **Reviewed by:** John C. | Senior Business Development Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 03, 2026 **What do you like best about Firmable?** The easy-to-use, AI-assisted user interface, the CRM integrations, and the strength of the ANZ database. **What do you dislike about Firmable?** Some of the filtering can be a bit time-consuming when I’m trying to geo-target, and it’s always disappointing when credits get used on contacts marked as highly deliverable but they still end up bouncing. **What problems is Firmable solving and how is that benefiting you?** Simple, fast access to ICP target lists across a wide range of market sectors, making it easier to scale outbound sales activities efficiently. ### 38. Easy to Use but Pricey **Rating:** 4.0/5.0 stars **Reviewed by:** Rishad H. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Firmable?** I like that Firmable is easy to use, and I can trust the data quality. It's great because you can save previous searches, create segments, and look for the right people. I can allocate tasks to my team members, and they find it easy to understand as well. It's quite helpful for us, especially for outreach campaigns. **What do you dislike about Firmable?** I find them very pricey. It's good that the data quality is good, but they're quite expensive because we need more leads, but we cannot afford them at the moment. **What problems is Firmable solving and how is that benefiting you?** Firmable validates leads, ensuring accurate information, saving me time, and helping me reach the right people for my business. ### 39. Firmable: Streamlines Lead Enrichment with Ease **Rating:** 5.0/5.0 stars **Reviewed by:** Conor K. | Graduate Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2026 **What do you like best about Firmable?** I love Firmable's layout and how easy it is to use. It makes finding DM's numbers and emails, and getting more information about the companies I prospect, a breeze. I like how it suggests similar businesses, which helps me contact more people and businesses efficiently and is vital for my role in sales. The platform is very easy to integrate as well. **What do you dislike about Firmable?** There is nothing I dislike about Firmable **What problems is Firmable solving and how is that benefiting you?** I use Firmable for enriching leads, finding DMs' numbers and emails, and information about companies I prospect. It saves me time, allowing more contacts with people and businesses, which is vital in sales. ### 40. Highly Accurate and User-Friendly for CRM Calls **Rating:** 5.0/5.0 stars **Reviewed by:** oisin t. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2026 **What do you like best about Firmable?** I like Firmable for its simplicity and ease of use; it's very straightforward. I also find it to be more accurate than ZoomInfo in Australia, which is important for my work with contact data. Another feature I really appreciate is the ability to call people through my CRM effortlessly. The initial setup was very easy and took just a few minutes, which was a huge plus. **What do you dislike about Firmable?** nothing! **What problems is Firmable solving and how is that benefiting you?** I use Firmable for contact data across Australia. It helps me reach the right decision maker, offers more accurate data than ZoomInfo, and lets me call people through my CRM easily. ### 41. APAC sales rep needing apac data **Rating:** 4.5/5.0 stars **Reviewed by:** Chris I. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2026 **What do you like best about Firmable?** I like that Firmable is founded in Australia and specifically built for Australian sales reps. The quality of contacts, leads, emails, and phone numbers is very strong for APAC. The data quality has been very good compared to what I experienced with ZoomInfo. **What do you dislike about Firmable?** They could improve their intent signals to make proactive recommendations based on our ideal customer profile and who I should reach out to. Would be one idea. **What problems is Firmable solving and how is that benefiting you?** I use Firmable because it provides high-quality data for APAC contacts which ZoomInfo lacked. It's built in Australia for Australians, offering strong contact, lead, email, and phone data. ### 42. Seamless Onboarding and Top-Notch Support **Rating:** 5.0/5.0 stars **Reviewed by:** Thomas C. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2026 **What do you like best about Firmable?** I like Firmable for its seamless onboarding process. Oscar, the sales team person we interacted with, was knowledgeable and followed up to ensure we get the most from our subscription. The initial setup was very easy, and Oscar made it one of the easiest setups I've experienced. I also like he has called us to check in and make sure that it's all going well and if there was anything else he can do to help. **What do you dislike about Firmable?** Very happy currently **What problems is Firmable solving and how is that benefiting you?** I use Firmable to find hard-to-find contacts in the Government space. ### 43. Accurate Data and Effortless Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Scott S. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2026 **What do you like best about Firmable?** I like how accurate the data is, especially in the B2B Australian and NZ context. I also appreciate the integration with HubSpot CRM because it's easy to set up and pushes relevant fields into HubSpot effectively. Additionally, the initial setup of Firmable was very easy, making the onboarding process smooth. **What do you dislike about Firmable?** Database size could be improved. More contacts/companies would be beneficial. **What problems is Firmable solving and how is that benefiting you?** We use Firmable for enriching B2B contact and company information, maintaining data quality, and tracking signals, with accurate data for Australia and NZ and easy setup with HubSpot integration. ### 44. Accurate AU/NZ Data, Easy Search, and Great Local Support **Rating:** 5.0/5.0 stars **Reviewed by:** Moussa M. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2026 **What do you like best about Firmable?** Really accurate Australian and New Zealand data, easy to find what you're looking for, and great local support from my account manager Jake Norton. Also integrates with Salesforce. **What do you dislike about Firmable?** I haven't found any yet, but will be sure to pass it on if I find anything. **What problems is Firmable solving and how is that benefiting you?** It saves so much time finding the right contacts in target segments. ### 45. Firm Believers in Firmable **Rating:** 5.0/5.0 stars **Reviewed by:** Pavel S. | Sales Development Manager, APAC, Mid-Market (51-1000 emp.) **Reviewed Date:** October 17, 2025 **What do you like best about Firmable?** What’s not to love about Firmable? As a local Aussie product, its customer support is responsive, and the data available on the platform is far superior to what we’ve found on ZoomInfo and Lusha for our region. The tool is user-friendly, and because creating lists is so fast, our team now turns to Firmable much more often. In fact, we trust the data so much - especially the do not call function - that we’ve stopped using the other tools altogether. Firmable has enabled us to generate over $2 million in pipeline from outbound activities in just a few short months. There is also a great roadmap of features planned which is exciting! **What do you dislike about Firmable?** It may be a bit expensive for smaller teams, but this isn't a major concern since it essentially pays for itself. **What problems is Firmable solving and how is that benefiting you?** Firmable enables us to quickly and easily access customer data, which we can then integrate into our outbound sequences to identify and qualify opportunities for the sales team. The availability of local data is especially important for the Australian market, which is why we prefer Firmable over other tools like ZoomInfo and Lusha. ### 46. Simplifies Contact Discovery with a Few Hiccups **Rating:** 3.5/5.0 stars **Reviewed by:** Tom D. | National Sales Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2026 **What do you like best about Firmable?** I like Firmable for its simplicity and how the team is easy to deal with. Finding contact details through Firmable really cuts down a heap of my time trying to find them myself, making life simple. The initial setup was relatively easy, and the Business Development Manager took his time to run me through how to work it, which I found helpful. **What do you dislike about Firmable?** Some of the details on contacts were incorrect. Or phone numbers were for other people within an organization. **What problems is Firmable solving and how is that benefiting you?** Accessing decision makers details ### 47. Boosts Effectiveness with Accurate Data and Excellent Support **Rating:** 5.0/5.0 stars **Reviewed by:** Solomon H. | Sales Executive - Conferences **Reviewed Date:** January 20, 2026 **What do you like best about Firmable?** I like Firmable because it provides accurate data that's not available in our internal systems, making it very effective for segmenting and prospecting my territory, which leads to better connection rates with clients. The ease of use is great; the interface is really easy to navigate and user-friendly. I also appreciate the great support; the team goes above and beyond to ensure I have all the tools and am set up for success. Their support chat is easy to use and connects me to a real, helpful person who ensures I'm successful with the platform. **What do you dislike about Firmable?** Nothing **What problems is Firmable solving and how is that benefiting you?** Firmable provides up-to-date and accurate data, solving the problem of outdated internal data and enhancing my effectiveness. It helps me segment and prospect my territory, improving connection rates. It's user-friendly, and their support is exceptional, ensuring I'm set up for success. ### 48. “A Reliable Platform for Building Strong Business Connections” **Rating:** 5.0/5.0 stars **Reviewed by:** Nikita R. | Business Development Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 07, 2025 **What do you like best about Firmable?** Our experience with Firmable has been exceptionally positive. The platform provides an intuitive and efficient solution for business discovery and engagement, helping us connect with the right organisations and opportunities. The data quality and insights are consistently reliable, and the user interface is both modern and easy to navigate. The Firmable team demonstrates a high level of professionalism and responsiveness, always willing to assist and ensure we’re getting the most value from the service. It’s clear they’re committed to innovation and customer success. I would confidently recommend Firmable to any business seeking to enhance their networking, lead generation, and market visibility. **What do you dislike about Firmable?** While Firmable is a useful platform in concept, we’ve found that some of the data can be inaccurate or outdated, requiring frequent manual updates to maintain reliability. This reduces efficiency and limits the platform’s overall value for consistent business use. **What problems is Firmable solving and how is that benefiting you?** Firmable helps solve the challenge of identifying and connecting with the right businesses efficiently. As a Business Development Manager, having access to accurate company insights — such as size, industry, decision-makers, and contact information — saves considerable time and effort in the prospecting process. The ability to filter and target specific business segments allows for more strategic outreach and personalised engagement, leading to higher-quality leads and stronger business relationships. Overall, Firmable streamlines the research phase and supports more informed, data-driven decision-making in business development. ### 49. Relevant APAC Data for New Zealand and Australia **Rating:** 4.5/5.0 stars **Reviewed by:** Jon T. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Firmable?** The data is relevant to New Zealand and Australia. Other platforms I've found have been US centric and the data is poor for the APAC region **What do you dislike about Firmable?** Nothing in particular, would be good if it integrated with Monday.com CRM **What problems is Firmable solving and how is that benefiting you?** Getting contact details for prospects quickly. ### 50. Cost-Effective and Simple, But UI Needs Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Tom K. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2026 **What do you like best about Firmable?** I like Firmable for its cost and simplicity. I appreciate the lists and the data it provides. The search filtering for finding ICP is particularly valuable to me. **What do you dislike about Firmable?** Some of the lists and moving between them is annoying, the chat box can't be moved so covers areas. The contacts also don't sync with companies either which is annoying. Integration to HubSpot was a bit annoying. **What problems is Firmable solving and how is that benefiting you?** I use Firmable for searching and filtering to find ICPs, gather emails, LinkedIn, and company profiles. - [View Firmable pricing details and edition comparison](https://www.g2.com/products/firmable/reviews?qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-06-23+07%3A18%3A13+-0500&secure%5Bsession_id%5D=942e2a74-739e-406b-931b-31913a2a0972&secure%5Btoken%5D=b8dd7ef87c3ec42e6c2e2cbca63ac282d934c15404c0439123fc96d56ab0c1ef&format=llm_user) ## Firmable Integrations - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) - [Salesforce Agentforce](https://www.g2.com/products/salesforce-agentforce/reviews) - [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) ## Firmable Features **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Data Import & Export Tools **Lead Intelligence** - Lead Validation - Lead Enrichment - Lead Quality - Lead Analysis - Browser Extension **Lead Monitoring** - Performance **Agentic AI - Lead Capture** - Cross-system Integration - Proactive Assistance **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Data Capture** - Mobile - Social Media - Data **Agentic AI - Lead Intelligence** - Cross-system Integration **Analytics** - Export/Import **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - User, Role, and Access Management - Performance and Reliability - APIs **Customization** - Integration **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - News/People Alerts - Connections ## Top Firmable Alternatives - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) - 4.7/5.0 (9,342 reviews) - [Lusha](https://www.g2.com/products/lusha/reviews) - 4.3/5.0 (1,603 reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - 4.5/5.0 (8,875 reviews)