Firmable Reviews & Product Details

The accuracy of the local data is standout, but what really makes the platform work for us is the efficiency of the workflows. I recently had a session with Elliot McDonald, who showed me how to move away from a slow, manual enrichment process to a bulk "Data Exchange" workflow. We were able to process about 240 companies at once rather than going through them one by one. It’s a massive time-saver for our team. Review collected by and hosted on G2.com.

The initial HubSpot enrichment setup can be a bit tricky. The UI for field mapping is quite long because it lists duplicate fields for different territories, and it wasn’t immediately clear that I needed to delete unmapped fields rather than just selecting "Don't Sync" to move forward. However, the support team is already aware and passing this feedback to their product team to make it more intuitive. Review collected by and hosted on G2.com.

What’s not to love about Firmable? As a local Aussie product, its customer support is responsive, and the data available on the platform is far superior to what we’ve found on ZoomInfo and Lusha for our region. The tool is user-friendly, and because creating lists is so fast, our team now turns to Firmable much more often. In fact, we trust the data so much - especially the do not call function - that we’ve stopped using the other tools altogether. Firmable has enabled us to generate over $2 million in pipeline from outbound activities in just a few short months. There is also a great roadmap of features planned which is exciting! Review collected by and hosted on G2.com.

It may be a bit expensive for smaller teams, but this isn't a major concern since it essentially pays for itself. Review collected by and hosted on G2.com.

I like Firmable because it provides accurate data that's not available in our internal systems, making it very effective for segmenting and prospecting my territory, which leads to better connection rates with clients. The ease of use is great; the interface is really easy to navigate and user-friendly. I also appreciate the great support; the team goes above and beyond to ensure I have all the tools and am set up for success. Their support chat is easy to use and connects me to a real, helpful person who ensures I'm successful with the platform. Review collected by and hosted on G2.com.

Nothing Review collected by and hosted on G2.com.

Our experience with Firmable has been exceptionally positive. The platform provides an intuitive and efficient solution for business discovery and engagement, helping us connect with the right organisations and opportunities. The data quality and insights are consistently reliable, and the user interface is both modern and easy to navigate.

The Firmable team demonstrates a high level of professionalism and responsiveness, always willing to assist and ensure we’re getting the most value from the service. It’s clear they’re committed to innovation and customer success. I would confidently recommend Firmable to any business seeking to enhance their networking, lead generation, and market visibility. Review collected by and hosted on G2.com.

While Firmable is a useful platform in concept, we’ve found that some of the data can be inaccurate or outdated, requiring frequent manual updates to maintain reliability. This reduces efficiency and limits the platform’s overall value for consistent business use. Review collected by and hosted on G2.com.

I like/frequently use the "quick lookup" feature

I appreciate that the data system is filtered for Australian-only data, and I also find the short summary of the company useful when prospecting

It's also easy to identify which users are on the DNC register and the "request email/number" function is very handy if the data isn't readily available Review collected by and hosted on G2.com.

I find that a lot of the data is dated or incorrect.

I also find it challenging to search for exactly what I'm looking for. For example, when searching by ABN, you can't find company data unless the spaces in the ABN are removed.

I've also tried searching for companies with no success, however, when searching for an employee's name, I can then navigate from that page to the linked company.

It's usually only the trading name that can be used for a search function as well - unless I'm doing something wrong. Review collected by and hosted on G2.com.

A) It is about 150% more accurate than the software I had previously subscribed to

B) The service (when I had really expected none, which is what I was used to) has been SPECTACULAR to say the least. I have had calls to resolve issues, I have repsonses when I asked for additional data, and the courteous, friendly and helpful nature of ALL the people so far has been a breath of fresh air. Review collected by and hosted on G2.com.

As with all these types of services,, the data is constantly changing, and there are some errors Review collected by and hosted on G2.com.

Quick setup and implementation to accessing a large employer base to connect with contacts as key decision makers and saves alot of administration burden fact finding contact details. Easily integrates with CRM's data set. Valuable data centre and ability to extract bulk contact list to support e-DM campaigns. It's a daily tool as one source of truth for contacts, Firmable has been very responsive on turnaround time on customer support Review collected by and hosted on G2.com.

Some contacts in the data, not updated which can at times create uncomfortable contact engagement. Some contacts that appear in the company profile on LinkedIn, are not captured in Firmable data. Review collected by and hosted on G2.com.

Firmable is great if you want quick, no-fluff prospecting their data is pretty clean, and I love how simple it is to filter by industry, company size, and location without drowning in too many options. The platform feels lightweight but still gives you solid company intel (ABN, size, revenue estimates) so you can qualify faster and move on to outreach. Review collected by and hosted on G2.com.

Sometimes the data can feel a bit limited especially for mid-market companies where I’d like more detailed insights like tech stack, recent news, or decision-maker contact info. It works great for a quick scan, but I often need to cross-check with LinkedIn or other tools to get the full picture. Review collected by and hosted on G2.com.

Firmable has made it much easier for our team to get accurate, up-to-date contact data at scale. The integration into our workflow is smooth, and the quality of data has been consistently higher than other enrichment tools we’ve trialed. It’s saving us time and helping reps focus on the right conversations. Customer support is incredible, and love that you can make bespoke asks for the team, and they are almost always addressed within 24 hours! Review collected by and hosted on G2.com.

The user interface could be a little more intuitive—sometimes it takes a few extra clicks to get what you need. Search filters could also be more flexible (e.g., combining multiple parameters without workarounds), and or workflow triggers and alerts when someone changes role etc Review collected by and hosted on G2.com.

We were recommended to Firmable by a competitor to better suit our needs when they could not supply what we wanted. It's great. Very up to date as most people keep their LinkedIn profiles current, and if they details aren't correct Firmable will research or refund such contacts. Ability to be able to target specific people is a real plus, and very important. Better questions (sort criteria) provide better answers (lists). Took us a few small test runs to really understand some of the possibilities, but we're getting there. And Firmable continues to improve. Review collected by and hosted on G2.com.

The separation between company and contact. Your need to buy each list separately to get full details on either. We believe that people have relationships with people, so we always search for people, and more information on the company at the time of download would put things into better context. Of course there's just enough cross-over information to make a connection between the two, but it would be good to have more of the other when getting the list, or even being able to pay more for a more inclusive list and not have to produce two lists then try and marry them together. Review collected by and hosted on G2.com.