I've continued to use Firmable regularly for prospecting, and what I appreciate most is how easy it is to find relevant companies without spending too much time filtering through unnecessary data. The interface is straightforward, the company information is generally accurate, and it's especially useful when I need quick insights for lead generation. It has become one of my go-to tools for building prospect lists efficiently. Review collected by and hosted on G2.com.

The platform works well for basic prospecting, but I would love to see more detailed company insights and broader coverage for mid-market businesses. Adding richer information such as technology stack, recent company updates, or additional contact details would make the tool even more valuable and reduce the need to use multiple platforms for research. Review collected by and hosted on G2.com.

Australian data quality is where Firmable really separates itself. We evaluated several platforms before landing here, and for domestic prospecting the difference in contact accuracy isn’t subtle. This data feels built for the Australian market, not adapted for it.

Search and filtering get you to the right contacts inside the right organisations quickly. There’s no need to start broad and cut down; you can go straight to the target.

The UI is clean and stays out of your way. You open it and get to work.

The HubSpot integration is seamless. Contacts move into our CRM without friction - no manual entry, no clean-up, and no lost momentum.

Performance is consistent: fast and reliable at volume. You notice quickly when a tool isn’t.

Pricing is another area where Firmable makes the decision easy. It’s exceptional value for the Australian market. You’re not paying a global enterprise price for a tool that treats ANZ as an afterthought.

Support and onboarding are genuinely outstanding. They’re responsive, engaged, and invested in your outcomes - actual people, not a ticket queue.

The AI layer moves Firmable from a contact database to a prospecting engine. Intent signals, company context, and a better sense of when it’s the right time to reach out mean less manual effort and better decisions.

The 14-day free trial removes every excuse not to test it. Full access, a real workflow, and no commitment. If you want to move fast and get the info you need before locking in a decision, other platforms won’t give you that. Firmable does. Review collected by and hosted on G2.com.

Genuinely, there’s nothing significant to flag at this stage. Any minor gaps I’ve come across have been outweighed by the overall experience. Even more so, the team has been exceptional at ironing things out and explaining anything where I’ve had questions or small pain points. More often than not, it’s been user error on my side rather than anything platform-related. Review collected by and hosted on G2.com.

Firmable offers a great, interactive platform that’s easy to use and has been genuinely helpful for our business. The wide range of contact details available has made it much easier to reach the right people, and it has directly led to new business for us. In contrast, emailing the wrong contacts (or relying on a generic company “info” address) wouldn’t have delivered the same positive results. Review collected by and hosted on G2.com.

The only downside to Firmable is there can be some inaccuracies in their information. However, this has never been detrimental for us. They have emphasised that not all information can be accurate, and I do think it's important to double check certain details at times. Review collected by and hosted on G2.com.

What I like best about Firmable is how easy it makes it to find and qualify the right companies and decision-makers in the ANZ market. The data is clean, local, and actually relevant, which saves a lot of time compared to broader global tools.

For me, it’s been especially useful when building targeted outreach lists for partnerships, sponsors, and event attendees. Instead of guessing, I can quickly identify the right companies, understand their size, structure, and key contacts, and personalise my approach.

It’s become a core part of my workflow for prospecting and market mapping helping me move faster and have more meaningful conversations with the right people. Review collected by and hosted on G2.com.

One area for improvement would be the depth and consistency of contact data across some companies. While the platform is strong for ANZ-focused insights, there are times when key decision-maker details are either missing or not fully up to date, which can slow down outreach.

It would also be great to see more advanced filtering and segmentation options, especially for more specific GTM use cases like events, partnerships, or niche industry targeting.

Overall, the platform is very useful, but improving data completeness would make it even more powerful. Review collected by and hosted on G2.com.

We’ve had a great experience using Firmable. The accuracy of their local business data has been consistently reliable, which has helped us improve our outreach and targeting efforts. The platform itself is very user-friendly, making it easy for our team to navigate and extract the information we need quickly. Review collected by and hosted on G2.com.

Our experience with Firmable has been mixed. While the platform is fairly easy to use, we’ve encountered inconsistencies in the accuracy of some local data, which has impacted our outreach efforts.

There is potential here, but improvements in data reliability and more consistent updates would make a big difference. Support has been responsive, but resolving issues can take time. Review collected by and hosted on G2.com.

Great information for reps seeking details on companies in a general area with no boundaries Review collected by and hosted on G2.com.

Not good for reps seeking accurate information on companies within their boundaries. It gives information on companies that have a vague unrelated relevance to the postcode. You will spend 60-70% of your time looking through companies not in your territory. Review collected by and hosted on G2.com.

I really love that Firmable focuses on Australian companies and employees. The integration with HubSpot is really seamless, allowing me to flesh out company and contact details easily without leaving the HubSpot environment. I also like the industry insights and the ability to filter searches based on company software usage, media presence, and hiring status. The initial setup was super simple, like plug and play, and the team at Firmable was really helpful. Review collected by and hosted on G2.com.

Some of Firmable's competitors have a pop-out within Chrome that you can use to pull data from anywhere. It would be good to improve Firmable's Chrome extension to really make that ease of use a lot better. Review collected by and hosted on G2.com.

I work in HR, and I find using Firmable to be great for the convenience of contact details. My account manager, Tom, is the best—very helpful. Even when there's an issue, like a discrepancy in details, the review appeal process is quick and efficient, often providing me with another number or a credit if needed. Firmable shows me the phone number of who I want to talk to, which solves my problem. The software is user-friendly, which makes it easy to navigate. I also appreciate the good credit system and am a big fan of the chatbot on the website, which feels human at times. The signals feature is not bad, offering a nice piece of extra information. The initial setup was simple, and I really love using it. It ties in nicely with other products I use. Review collected by and hosted on G2.com.

The integration with JobAdder is not working well. It hardly works most times, and when you hit the JobAdder button, it just adds the contact but doesn't put them in the company. Even when you create the company from Firmable and then add the contact, you go on JobAdder, and it's still not there. Review collected by and hosted on G2.com.

So far, it's the friendly, informative and accessible customer service and the platform and extension search features. I've been able to source a good proportion of numbers I have not been able to find elsewhere. The product is easy to use and loads quite quickly. The AI search is a good feature too and look forward to this being upgraded. Review collected by and hosted on G2.com.

Although it's a great additional feature, there’s currently an issue when I request contact details. After a request, I only receive an email with successful details, and it often arrives after a long delay (a day or more). My understanding was that the dashboard should show a signal or indicator with the status/results of my request, rather than leaving me waiting without any clear update.

The AI capability is great feature, but could be improved. I look forward to the filters evolving, eg. min. years in industry/company.

Regarding pricing, a monthly subscription would be appreciated for plans other than the Individual/Basic. Whilst understandably Firmable would prefer customers to pay annually, I'm surprised also at how much more the monthly subscription charge is in proportion to the annual amount. Review collected by and hosted on G2.com.

I find Firmable really easy to use, especially for finding relevant contact information. The contact database is particularly rich for Australia and New Zealand, making it great for accessing mobile numbers and plentiful email addresses. This has been a significant improvement over other providers we've used in the past. I also appreciate that Firmable makes it easy to access information on key decision-makers, allowing us to quickly reach the most important people. The setup was straightforward, and it's quite easy to integrate, thanks to the moderately good APIs offered. Review collected by and hosted on G2.com.

One part of the platform that could be improved is the intent signals. Some of the other platforms do have it available, and it's a lot more convenient from both a setup and UI perspective. It feels like there's a bit of a hacky workaround to get the same level of insight from Firmable. It would be nice if it was easier. Also, the platform indicates API coverage is not available for all of the databases. We could tap into it for Australia, but accessing the New Zealand database wasn't readily available via the API. Review collected by and hosted on G2.com.