--- title: Firmable Reviews meta_title: 'Firmable Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 124 reviews by the users' company size, role or industry to find out how Firmable works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 124 scale: '5' date_modified: '2026-07-17' parent_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Firmable Reviews **Vendor:** Firmable **Category:** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) **Average Rating:** 4.7/5.0 **Total Reviews:** 124 ## About Firmable Firmable is an AI sales intelligence platform that serves up the best prospect data, buying signals, and agent-driven actions to win more B2B deals. It's your favorite teammate. We don’t just give salespeople data. We give them direction. With access to detailed profiles on 3 million+ companies and 25 million+ professionals, including mobile numbers and verified email addresses, teams can unlock powerful lead intelligence to reach the right people faster. Why teams choose Firmable for their Go-to-Market: 👉 Contact data for 25m+ decision-makers across Asia Pacific (US coming soon) – including email, phone and job insights 👉 25m+ company profiles with industry, size, location, tech stack and more 👉 Smart filters for building precise prospect lists by title, seniority, department or company attributes 👉 Accurate, localized data that stays up to date – so your campaigns don’t bounce 👉 Backed by local support and built for APAC go-to-market teams Turn data into growth with real-time sales and lead intelligence Sales teams reduce admin and improve connect rates with clean, actionable lead data Marketing teams improve campaign targeting and email deliverability with verified contact info Recruiters identify top talent and connect directly via mobile or email Business leaders gain visibility into markets, competitors and growth opportunities Whether you’re scaling outbound prospecting, running account-based marketing or building a talent pipeline, Firmable gives you the sales and lead intelligence you need to move faster and grow smarter. ## Firmable Pros & Cons **What users like:** - Users praise the **data accuracy** of Firmable, significantly enhancing their outreach and connection with key contacts. (21 reviews) - Users appreciate the **accurate data** from Firmable, significantly enhancing their outreach and business development efficiency. (19 reviews) - Users praise the **responsive customer support** of Firmable, appreciating the intuitive platform and local assistance when needed. (18 reviews) - Users praise the **reliable contact information** provided by Firmable, significantly enhancing their business outreach efficiency. (17 reviews) - Users find Firmable's platform to be **intuitive and easy to navigate** , enhancing their workflow and productivity significantly. (16 reviews) - Helpful (14 reviews) - Accuracy (11 reviews) - Lead Generation (9 reviews) - Intuitive (7 reviews) - Prospect Identification (7 reviews) **What users dislike:** - Users experience **inaccurate data** around 15% of the time, impacting efficiency and reliability for consistent business use. (6 reviews) - Users experience **outdated data** in Firmable, leading to unreliable contact engagement and reduced efficiency in their workflow. (5 reviews) - Users face challenges with **outdated information** in Firmable, leading to inefficiencies in contact engagement and data reliability. (5 reviews) - Users note the **poor design** of Firmable's interface, stating it's sometimes confusing and lacks necessary integrations. (5 reviews) - Users report issues with **data accuracy** , noting inconsistencies and challenges in retrieving specific information effectively. (4 reviews) - Insufficient Contact Information (4 reviews) - Data Inaccuracy (3 reviews) - Filtering Difficulty (3 reviews) - Inaccuracy (3 reviews) - Inaccurate Company Information (3 reviews) ## Firmable Reviews ### 1. Excellent AU Mobile & Email Data Quality **Rating:** 5.0/5.0 stars **Reviewed by:** Scarlett B. | Multi-Site Energy Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** May 17, 2026 **What do you like best about Firmable?** AU data quality of mobiles and email addresses **What do you dislike about Firmable?** SF import can be slow, and updating contact info from homepage to our CRM is time consuming **What problems is Firmable solving and how is that benefiting you?** Allows me to reach decision makers faster ### 2. Firmable: Superior Contact Management with Easy Setup **Rating:** 5.0/5.0 stars **Reviewed by:** Iain G. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Firmable?** I like Firmable because it has the most up-to-date relevant database of contacts for our region. This makes Firmable absolutely critical for us. Other providers have patchy details specific to our region. Firmable is far superior in this regard. Also, the initial setup was incredibly easy and fast. **What do you dislike about Firmable?** Nothing yet, Firmable is great! **What problems is Firmable solving and how is that benefiting you?** Firmable helps us find contacts and businesses, sharing their details. It provides an up-to-date, relevant database for our region, superior to other options. ### 3. Helpful and has potential for improvement **Rating:** 3.0/5.0 stars **Reviewed by:** Rochelle J. | Business Development Manager, Enterprise (> 1000 emp.) **Reviewed Date:** September 15, 2025 **What do you like best about Firmable?** I like/frequently use the "quick lookup" feature I appreciate that the data system is filtered for Australian-only data, and I also find the short summary of the company useful when prospecting It's also easy to identify which users are on the DNC register and the "request email/number" function is very handy if the data isn't readily available **What do you dislike about Firmable?** I find that a lot of the data is dated or incorrect. I also find it challenging to search for exactly what I'm looking for. For example, when searching by ABN, you can't find company data unless the spaces in the ABN are removed. I've also tried searching for companies with no success, however, when searching for an employee's name, I can then navigate from that page to the linked company. It's usually only the trading name that can be used for a search function as well - unless I'm doing something wrong. **What problems is Firmable solving and how is that benefiting you?** Obtaining the direct emails/phone numbers of decision-makers/gateway stakeholders within an organisation ### 4. Strategic Outreach with Room for Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Ben M. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Firmable?** I like the easy way Firmable searches and the accuracy of the ANZ contacts. It helps us find contacts relevant to our ICP and enables us to be more targeted and strategic in our sales outreach. **What do you dislike about Firmable?** The flyout integration doesn't work very well. The SE Asia contacts are lacking. **What problems is Firmable solving and how is that benefiting you?** Firmable helps us find contacts relevant to our ICP, enabling more targeted and strategic outreach. Its easy search and accurate ANZ contacts stand out. ### 5. An AMAZING SERVICE to assist with your marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Jim P. | Direstor, Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Firmable?** A) It is about 150% more accurate than the software I had previously subscribed to B) The service (when I had really expected none, which is what I was used to) has been SPECTACULAR to say the least. I have had calls to resolve issues, I have repsonses when I asked for additional data, and the courteous, friendly and helpful nature of ALL the people so far has been a breath of fresh air. **What do you dislike about Firmable?** As with all these types of services,, the data is constantly changing, and there are some errors **What problems is Firmable solving and how is that benefiting you?** Firmable is helping me to find the right people and to establish contact with them. It is helping to grow our business and, just as importantly. it is assisting those who I contact to improve their own business performance. ### 6. Easy Contact Discovery with Robust Data **Rating:** 4.0/5.0 stars **Reviewed by:** Isaac D. | Business Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** May 01, 2026 **What do you like best about Firmable?** I like that Firmable is easy to use and provides a good amount of data, making it quick to get through account research and outreach. The initial setup was easy, which is a big plus. **What do you dislike about Firmable?** Few minor glitchy things while navigating occasionally, but very minor. **What problems is Firmable solving and how is that benefiting you?** Firmable helps me find contacts in my ICP, speeds up account research and outreach with its easy-to-use interface and extensive database. ### 7. Powerful Lead Generation for NZ Sales—Invaluable Data and AI **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 22, 2026 **What do you like best about Firmable?** Firmable is the most powerful lead generation tool available to NZ sales people. The performance, data, and AI intelligence are invaluable. **What do you dislike about Firmable?** I haven't found a thing I dislike about Firmable. **What problems is Firmable solving and how is that benefiting you?** As a business development manager, I am using Firmable to locate the right contacts to connect with. We struggled with other platforms on offer to the New Zealand region. The AI summaries for the businesses have been very helpful. ### 8. Easy Access to Information, Always Available When Needed **Rating:** 4.5/5.0 stars **Reviewed by:** Margaret G. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** May 07, 2026 **What do you like best about Firmable?** Easy access to information and good availability when I need it. **What do you dislike about Firmable?** Nothing from my perspective... works well **What problems is Firmable solving and how is that benefiting you?** Identifying target markets within specific geographic areas. ### 9. Firmable review **Rating:** 4.5/5.0 stars **Reviewed by:** Crilz J. | Account Management, Small-Business (50 or fewer emp.) **Reviewed Date:** May 08, 2026 **What do you like best about Firmable?** I use Firmable for lead generation, especially in the early stages of the sales cycle, and it helps me find warm leads. I like that it's easy to use and has a pretty user-friendly platform. Additionally, the customer service is good. **What do you dislike about Firmable?** Nothing **What problems is Firmable solving and how is that benefiting you?** Firmable helps me with lead generation, especially in the early stages of the sales cycle, by finding warm leads. ### 10. Easy Setup, Effective for Contact Sourcing **Rating:** 5.0/5.0 stars **Reviewed by:** James H. | Sales Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 03, 2026 **What do you like best about Firmable?** Firmable's great. It helps us get through to our primary decision maker contacts much more easily. The setup was extremely easy, and we were able to start using it immediately. **What do you dislike about Firmable?** Occasionally, there's data missing. But we understand why that's the case. **What problems is Firmable solving and how is that benefiting you?** I use Firmable to find contacts at prospective customers and source their details more easily, helping us reach primary decision-maker contacts efficiently. ### 11. Spend more time on dailing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 15, 2026 **What do you like best about Firmable?** It gives me the right set of companies to target. **What do you dislike about Firmable?** With claude and AI coming in. ROI seems to be less **What problems is Firmable solving and how is that benefiting you?** Honestly, the biggest problem it solved for me was the endless hours I used to spend just trying to find the right person to contact. Before Firmable, I'd go down rabbit holes. LinkedIn, company websites, random databases and half the time the data was either outdated or just wrong. ### 12. Efficient Access to Key Contacts, but Some Data Needs Updating **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Firmable?** Quick setup and implementation to accessing a large employer base to connect with contacts as key decision makers and saves alot of administration burden fact finding contact details. Easily integrates with CRM's data set. Valuable data centre and ability to extract bulk contact list to support e-DM campaigns. It's a daily tool as one source of truth for contacts, Firmable has been very responsive on turnaround time on customer support **What do you dislike about Firmable?** Some contacts in the data, not updated which can at times create uncomfortable contact engagement. Some contacts that appear in the company profile on LinkedIn, are not captured in Firmable data. **What problems is Firmable solving and how is that benefiting you?** We wanted to update our existing customer contacts as many key contacts can change roles without acknowledgement, so Firmable was able to provide a gateway to upload customer list to extract relevant key contacts within the customer list for us as a prompt call to action. Great tool to have adhoc ### 13. Perfectly Tailored for the Australian Market **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2026 **What do you like best about Firmable?** very tailored to the Australian market - has all relevant Aus info **What do you dislike about Firmable?** Honestly - nothing so far. Its given me everything I want. No NFP pricing is the only downside **What problems is Firmable solving and how is that benefiting you?** Finding key contacts for a list of businesses for a large scale campaign ### 14. Clean, Easy-to-Use Interface with Excellent Customer Support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2026 **What do you like best about Firmable?** Clean interface and easy to use. Customer support and customer service have been excellent so far. **What do you dislike about Firmable?** The ability to have a mobile app to use Firmable on the go **What problems is Firmable solving and how is that benefiting you?** Sourcing contact data of prospective leads to reduce the time required to source them ourselves **Official Response from Frank Carron:** > Thanks for your review and your feedback. We are doing final testing on a Firmable app and expect to have more news soon. ### 15. A great local Australian player **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 04, 2026 **What do you like best about Firmable?** Good coverage of data for Australia and New Zealand accounts. Nice and clean UI for reps and powerful persona and account targetting **What do you dislike about Firmable?** As we have another provider globally we haven't been able to prioritise integration with Salesforce. Hopeful to get that in the next FY **What problems is Firmable solving and how is that benefiting you?** Access to a locally relevant dataset at an acceptable price point. The onboarding needed to be low lift given our set up is based out of the UK and that was well managed by the AU team ### 16. Seamlessly Optimizes Marketing Reach with Stellar Support **Rating:** 5.0/5.0 stars **Reviewed by:** Travis M. **Reviewed Date:** March 01, 2026 **What do you like best about Firmable?** I really appreciate Firmable's quick responding and efficient team that provides accurate answers. This has allowed us to get onboarded quickly and use the system effectively from day one. I also found the initial setup to be very easy. **What do you dislike about Firmable?** I have not found any issues as yet. **What problems is Firmable solving and how is that benefiting you?** Firmable helps expand our prospect base, identify industries and key contacts, and optimise marketing reach. The team responds quickly, aids onboarding, and ensures effective use from day one. ### 17. Easy to Use, Informative, and Backed by Great Local Support **Rating:** 4.5/5.0 stars **Reviewed by:** Ken A. | Business Development Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2026 **What do you like best about Firmable?** ease of use, informative information, great local support **What do you dislike about Firmable?** Nothing to dislike about the system, as mentioned easy to use **What problems is Firmable solving and how is that benefiting you?** ability to gather the right information and contact details of people I need to connect with for business ### 18. Firmable: A Step Up From Other Data Enrichment Tools **Rating:** 5.0/5.0 stars **Reviewed by:** Ben T. | Advisory Board Member, Enterprise (> 1000 emp.) **Reviewed Date:** September 10, 2025 **What do you like best about Firmable?** Firmable has made it much easier for our team to get accurate, up-to-date contact data at scale. The integration into our workflow is smooth, and the quality of data has been consistently higher than other enrichment tools we’ve trialed. It’s saving us time and helping reps focus on the right conversations. Customer support is incredible, and love that you can make bespoke asks for the team, and they are almost always addressed within 24 hours! **What do you dislike about Firmable?** The user interface could be a little more intuitive—sometimes it takes a few extra clicks to get what you need. Search filters could also be more flexible (e.g., combining multiple parameters without workarounds), and or workflow triggers and alerts when someone changes role etc **What problems is Firmable solving and how is that benefiting you?** Firmable is solving the challenge of finding accurate, complete prospect data for the ANZ market. Other global tools tend to have gaps in coverage or outdated contacts, which slows down prospecting and limits pipeline creation. With Firmable, we’re working from what feels like the most complete dataset available in ANZ—meaning reps spend less time chasing dead ends and more time engaging with the right people. This directly translates to faster pipeline generation and better sales outcomes. ### 19. Great DataBase **Rating:** 4.5/5.0 stars **Reviewed by:** DAVID . | CEO, Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2025 **What do you like best about Firmable?** We were recommended to Firmable by a competitor to better suit our needs when they could not supply what we wanted. It's great. Very up to date as most people keep their LinkedIn profiles current, and if they details aren't correct Firmable will research or refund such contacts. Ability to be able to target specific people is a real plus, and very important. Better questions (sort criteria) provide better answers (lists). Took us a few small test runs to really understand some of the possibilities, but we're getting there. And Firmable continues to improve. **What do you dislike about Firmable?** The separation between company and contact. Your need to buy each list separately to get full details on either. We believe that people have relationships with people, so we always search for people, and more information on the company at the time of download would put things into better context. Of course there's just enough cross-over information to make a connection between the two, but it would be good to have more of the other when getting the list, or even being able to pay more for a more inclusive list and not have to produce two lists then try and marry them together. **What problems is Firmable solving and how is that benefiting you?** Being able to create a list of specific people in specific roles and industries in specific Australian locations ### 20. Quick, Easy and accurate Searches with the Extension **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2026 **What do you like best about Firmable?** Easily accessible with the extension for quick searches **What do you dislike about Firmable?** Turnaround time when requesting information is very slow **What problems is Firmable solving and how is that benefiting you?** I found when doing searches, Firmable has more up to date information which saves us having to do extensive searches to get to the same result **Official Response from Frank Carron:** > Glad to hear that Firmable is saving you time! Can you be more specific about the slow turnaround time? If you respond using this link, one of our team should be able to help. Thank you. ### 21. Firmable: A Powerful Lead Database for ANZ Businesses **Rating:** 4.0/5.0 stars **Reviewed by:** Josh R. | Head of Marketing, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** May 07, 2025 **What do you like best about Firmable?** The comprehensive lead database for Australia and New Zealand is a game-changer. It's significantly improved our ability to target the right prospects and clients. I also really appreciate the proactive support from our customer success manager, who has been instrumental in helping us maximise the platform's potential. **What do you dislike about Firmable?** While the platform is excellent for contact information, it would be even more valuable if it provided more detailed insights into the backend technologies used by the listed organisations. I understand this data can be difficult to obtain, but it would enhance our targeting strategies significantly. **What problems is Firmable solving and how is that benefiting you?** Firmable is solving the problem of identifying and connecting with potential customers in Australia and New Zealand. Before using Firmable, we struggled to find accurate and up-to-date contact information for businesses in these regions. Firmable's comprehensive database provides us with the leads we need, saving us significant time and resources that we previously spent on research. This benefit allows us to focus on building relationships and closing deals, ultimately increasing our sales and market reach. The proactive support from our customer success manager has also been invaluable in helping us effectively utilise the platform and maximise our ROI. ### 22. Best in class product - excellent support **Rating:** 5.0/5.0 stars **Reviewed by:** Richie A. | Sales Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 18, 2025 **What do you like best about Firmable?** Firmable almost always has the data that we need, and when it doesn't, they are able to find it quickly. The product is easy-to-use and extremely powerful. Whenever we have an issue or a query, Elliot in support is thorough, friendly, knowledgable and solution-oriented. **What do you dislike about Firmable?** There is nothing that we dislike about Firmable. We have used alternatives in the past such as Apollo, RocketReach, etc, and Firmable takes the cake. **What problems is Firmable solving and how is that benefiting you?** Firmable takes the pain out of prospecting. Instead of spending hours hunting down decision-makers, I can upload a company list and instantly get the right contacts with emails and LinkedIn profiles. It saves me a ton of time, keeps my CRM clean, and lets me focus on actually selling instead of admin ### 23. An excellent data source for ANZ Businesses, with some really cool features. **Rating:** 5.0/5.0 stars **Reviewed by:** Joel M. | Sales Manager - Netsuite, Enterprise (> 1000 emp.) **Reviewed Date:** May 06, 2025 **What do you like best about Firmable?** Firmable operates much like other tools such as Zoominfo for contact searching and market research. Whilst not perfect in it's data set (no single tool is), its definitely has information and contacts that other non AU tools don't. There is another very useful feature- AU industry categorisation, which helps prospecting for industry groups which are specific to Australia, like NDIS providers ETC. **What do you dislike about Firmable?** The main interface could use a slight re-design, as sometimes it's not always clear where to type your query. It's a minor thing, but something I think could use improvement. It could also use more integrations, specifically into Dynamics CRM. **What problems is Firmable solving and how is that benefiting you?** Firmable helps us target the right people with our outreach. It's also got a great feature to have their data team research additional contact details for you on request, which is a simple matter of clicking a button in the tool. We've found them very responsive with a good success rate. **Official Response from Jane Elg:** > Thanks for your review, Joel. Appreciate the feedback. ### 24. Firmable for ABM **Rating:** 4.5/5.0 stars **Reviewed by:** Amy B. | Inbound Marketing Specialist, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** October 07, 2025 **What do you like best about Firmable?** It has helped us to flesh out our account based marketing and assure that we're speaking to the right people. **What do you dislike about Firmable?** There are occasions when the contact information is not available, though it's not too often. **What problems is Firmable solving and how is that benefiting you?** Firmable is helping identify the right people to put messaging in front of and assure that we understand them and their business. ### 25. We love Firmable!! **Rating:** 5.0/5.0 stars **Reviewed by:** Travis L. | Account Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** June 13, 2025 **What do you like best about Firmable?** Firmable has been a game changer for us day to day. We find it's the best of the best when it comes to accurate data for our industry. It's super easy to use and the integration with our CRM (Hubspot) makes it a dream! Our CSM Rowan has been incredible helpful and always there to answer questions if we ever have any. **What do you dislike about Firmable?** Nothing that I dislike about Firmable. As it continues to grow and more data becomes available it will just get better and better **What problems is Firmable solving and how is that benefiting you?** Firmable helps us with data enrichment on cold accounts and syncs straight to our CRM. It saves me hours each day! **Official Response from Jane Elg:** > Love this review - thanks Travis :) ### 26. A Game Changer for Business Development **Rating:** 5.0/5.0 stars **Reviewed by:** Nick V. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** October 07, 2025 **What do you like best about Firmable?** Firmable has completely changed the way we approach business development. Having access to accurate company, contact, phone, and email data has streamlined our outreach and helped us connect with the right people faster. It’s become an essential part of our daily workflow. **What do you dislike about Firmable?** Some contacts, phone numbers, out of date **What problems is Firmable solving and how is that benefiting you?** Wasted time finding leads was a big challenge for us – before Firmable, our team spent hours searching for the right companies or contacts. Now, we can instantly identify decision-makers with verified details. ### 27. If you are in sales, you need this. **Rating:** 5.0/5.0 stars **Reviewed by:** Ekta C. | Senior Manager Business Development, Small-Business (50 or fewer emp.) **Reviewed Date:** July 22, 2025 **What do you like best about Firmable?** I love the searchable functions! I have used 2 other similar systems before, and Firmable is by far the superior product due to its searchability. **What do you dislike about Firmable?** There are times when there are no mobiles or the numbers are incorrect, or the people have moved on. **What problems is Firmable solving and how is that benefiting you?** I am in business development. My job is to call leadership contacts and sell them business improvement and transformation services. Firmable is helping me, by providing me with phone numbers and email addresses to reach those key contacts. ### 28. The most accurate and useful NZ prospecting tool we’ve found **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2025 **What do you like best about Firmable?** Firmable has quickly become our go to for finding new business opportunities across New Zealand. The coverage of NZ businesses is far better than anything else we’ve used, especially when it comes to identifying mid-market companies that are often missing from global platforms. The data feels fresh and accurate, and the platform helps us build lists that actually reflect who’s active and growing in our region. The team has also been great and supportive for custom requests and training on the platform. **What do you dislike about Firmable?** There are a couple of small things around the UI and filtering that could be smoother, but overall nothing that gets in the way of using it day to day. The Firmable team seems committed to improving it constantly, and they genuinely understand the New Zealand market, which makes a huge difference. If I was to ask for a future state request it would be integrating into Hubspot similar to the way Breeze works. **What problems is Firmable solving and how is that benefiting you?** Firmable helps us solve the visibility problem in B2B sales. Especially in the NZ market, where reliable business data is notoriously hard to find. We were spending hours manually researching companies just to build prospect lists as many of these companies weren't on the US based platform's databases . Firmable gives us accurate, up to date company info in minutes, letting us spend more time actually engaging prospects. It’s also helped us uncover new growth companies and better qualify accounts before outreach, which has improved both our targeting and conversion rates. **Official Response from Jane Elg:** > Thanks so much for the review – we love hearing how our New Zealand data is working for you. ### 29. Great Service Overall, But Some Info Can Be Inaccurate **Rating:** 4.0/5.0 stars **Reviewed by:** Michael P. | director of sales, Small-Business (50 or fewer emp.) **Reviewed Date:** October 22, 2025 **What do you like best about Firmable?** the service is great, Elliot and Darcy do very well. and its easy to navigate **What do you dislike about Firmable?** occasional information not being accurate - around 15% of the time **What problems is Firmable solving and how is that benefiting you?** access to persons that i am prospecting ### 30. Best data for Australia & NZ **Rating:** 4.0/5.0 stars **Reviewed by:** Tim J. | Director, Revenue Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** October 05, 2025 **What do you like best about Firmable?** The data accuracy is good, with fewer contacts missing information. The platform is also straightforward and easy to use. **What do you dislike about Firmable?** The integration with HubSpot isn't as seamless or immediate as what I've experienced with other providers, though I have noticed that it is getting better over time. **What problems is Firmable solving and how is that benefiting you?** The platform provides a convenient way to manage contact details for both prospects and customers. It works directly in our sales reps' rhythm, mostly being used directly through LinkedIn prospecting into Hubspot ### 31. Outstanding Support Makes Onboarding a Breeze **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Venture Capital & Private Equity | Small-Business (50 or fewer emp.) **Reviewed Date:** January 04, 2026 **What do you like best about Firmable?** Customer support. The technical team, account managers and chat tools have been incredibly helpful as we build familiarity with the product and how we best implement into our business. **What do you dislike about Firmable?** Data validation could be improved - have been several examples where the Firmable data is too dissimilar to what I can more publically verify **What problems is Firmable solving and how is that benefiting you?** Providing company lists and accurate contact information. ### 32. Exactly as described, have felt like we are a part of the Firmable 'family' from day 1. **Rating:** 5.0/5.0 stars **Reviewed by:** Nathan T. | Solution Lead - Go To Market, Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2025 **What do you like best about Firmable?** It provides the most accurate company and contact data for the target markets we are most focused on. **What do you dislike about Firmable?** Tough one, but if I'm picking a fault is that some of the target accounts in Local Government are 'disjointed' (example, the company that the council website takes you to is the local swimming pool record instead of the council customer record.) **What problems is Firmable solving and how is that benefiting you?** Easily able to create targeted contact lists based on our ICPs that align to the products and solutions we are selling to market. Allows us to be laser-focused on who we outreach to, instead of a 'gatling gun' approach where everyone is targeted. **Official Response from Jane Elg:** > Thanks Nathan, appreciate the review. ### 33. Firmable is the future of B2B intelligence **Rating:** 5.0/5.0 stars **Reviewed by:** Matthew B. | Managing Partner, Mid-Market (51-1000 emp.) **Reviewed Date:** February 25, 2025 **What do you like best about Firmable?** The data is accurate, and beyond what we've seen with other online tools - including for many people that have a very small online footprint - Firmable has them. Also, the people leading and running the organisation are responsive to ideas and clearly hell-bent on making the product the best it can be, which is refreshing given how difficult many SaaS providers can be to deal with. We are huge fans. **What do you dislike about Firmable?** It doesn't have everyone in it (yet!) - and some parts of the interface are still a bit immature, but if the rate of development continues this product will be amazing. **What problems is Firmable solving and how is that benefiting you?** How to get a hold of people directly; accurate information about where they are; broader organisational/sector intel - very ANZ specific, which we love. **Official Response from Jane Elg:** > Thanks, Matthew! Appreciate your review and love having you in our community. ### 34. Great local support and local data is impressive **Rating:** 5.0/5.0 stars **Reviewed by:** Will K. | NSW Business Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 17, 2025 **What do you like best about Firmable?** Easy-to-use platform and local support, I have used a few of these platforms and this one has the richest data for Australian businesses **What do you dislike about Firmable?** Nothing to note at this stage, the UX can be a little complex at times when toggling between company and individual. **What problems is Firmable solving and how is that benefiting you?** Identifying ICPs through strategic searches ### 35. Quality data delivered over a very responsive platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2024 **What do you like best about Firmable?** We've been using the Firmable platform for several months now to assist with sales intelligence in the construction vertical. We operate in Australia and we've found the quality of data to be excellent. It's been extemely valuable to use 'one pane of glass' to get a view of the businesses we look to work with. We're loving the construction vertical. It's perfect for our use case The information is granular and saves us the hassle of connecting to multiple, disparate systems to get the information we need. Having Firmable connectiong to our HubSpot CRM is a nice touch and a real time saver. We haven't needed much in the way of support, as the platform is pretty intuitive, but it's great to have local team if we need it. Setup is simple. Highly recommended. **What do you dislike about Firmable?** We haven't encountered any material issues at this stage. **What problems is Firmable solving and how is that benefiting you?** detailed firmographic information such as website traffic, customer reviews, and social media presence. This granular data helps businesses build detailed profiles of potential leads and customers, enhancing targeted marketing **Official Response from Jane Elg:** > Thanks for the great review! We love hearing this feedback from our customers. ### 36. Experience with Firmable has been fantastic! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2025 **What do you like best about Firmable?** What I like best about firmable is that a company contact are all available at a click without have to scroll for them **What do you dislike about Firmable?** The least helpful things I find with firmable is the wait to obtain a contact. This is a great feature but by the time I get it back I dont require the information. **What problems is Firmable solving and how is that benefiting you?** Given the current market great insights into new and existing contacts **Official Response from Jane Elg:** > Thanks for your review and feedback. ### 37. 5 stars for Firmable's platform and team **Rating:** 5.0/5.0 stars **Reviewed by:** Alexander A. | Business Development Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** November 06, 2024 **What do you like best about Firmable?** Deciding to sign with Firmable was straightforward for me and my Director. Chester from sales made the process easy, providing all the information and demo access we needed to evaluate the platform against competitors. Onboarding was seamless, thanks to our CS, Rowan, who regularly checks in and keeps us updated on new features. Rowan also welcomed feedback on the platform's UX. It’s been refreshing to partner with an Australian-based team in the same city, sharing a similar growth mindset. Having the option to request data is also a game changer. It was also very easy for me to onboard and train my own team who had not used this kind of platform before and it something they use everyday. **What do you dislike about Firmable?** Currently, the platform does not allow for search using URL's, which the team has assured me is something they are working on. **What problems is Firmable solving and how is that benefiting you?** They are currently working on making the search function more intuitive and efficient. **Official Response from Jane Elg:** > Thanks, Alex, for the great review! We really appreciate the feedback. ### 38. Excellent Support & Communication **Rating:** 4.5/5.0 stars **Reviewed by:** Brenda S. | Talent Acquisition Business Partner, Enterprise (> 1000 emp.) **Reviewed Date:** February 25, 2025 **What do you like best about Firmable?** My experience with Firmable has been seamless. I really appreciate the support and regular check-ins from my Account Manager, Rowan, who ensures I’m always up to date on new features and available to answer any questions. The customer service has been excellent. I have found Firmable a very easy platform to navigate and utilise. **What do you dislike about Firmable?** I cannot think of anything right now. Perhaps more information in the regional areas of Australia. **What problems is Firmable solving and how is that benefiting you?** Tapping into people that are not on the other sourcing platforms we use for sourcing candidates. **Official Response from Jane Elg:** > Thanks Brenda. Appreciate the review. We love Rowan too :) ### 39. Highly accurate B2B data + awesome local team **Rating:** 4.5/5.0 stars **Reviewed by:** Benjamin R. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2024 **What do you like best about Firmable?** Fu*k, I love Firmable. Firmable has helped supercharge our B2B outreach efforts with unrivalled data depth and accuracy, a constantly improving UX/UI and a great, local Australian team. **What do you dislike about Firmable?** We jumped on board before launch and the interface was a little difficult to navigate at first. No longer, the team have made great strides to get help us to the heart of the data we need to connect meaningully with our ICP's in Australia. **What problems is Firmable solving and how is that benefiting you?** Accurate B2B contact information is increasingly difficult to come by at scale. Firmable makes it really easy to get the right data to connect meaningfully with prospects. **Official Response from Jane Elg:** > Thanks Ben, we love having you and the team on board for this journey! ### 40. Australia's Best B2B Database **Rating:** 5.0/5.0 stars **Reviewed by:** Ken O. | Head of Business Development, Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2024 **What do you like best about Firmable?** Firmable is by far the most accurate and reliable B2B database for Australian companies I've ver used. The platform is really easy to use and makes finding information fast without the hassle. The Firmable team is also lovely and their customer service is outstanding. They make sure all your questions and issues are addressed ASAP by a real team. All of these attributes combined make Firmable an essential tool for our business needs. **What do you dislike about Firmable?** Nothing that I disliked other than some manual elements of the platform but the team is working away at automatic those functions. I dont see that being an issue for much longer. **What problems is Firmable solving and how is that benefiting you?** Firmable helps me find leads by providing accurate and comprehensive B2B data for Australian companies. The data base is reliable which means it eliminates the frustration of outdated or incorrect information, ensuring that I have the most current data at all times. This accuracy means that my marketing, outreach and sales efforts are optimised and more effective. Additionally, the platform's ease of use saves me time and effort, making searching for the information you need that much easier. With local support from an Australian provider, the service and customer experience its faster and more relevant. Firmable helps streamline my business processes, improve data-driven decision-making, and ultimately drive growth and success. **Official Response from Jane Elg:** > Thanks for the review, Ken. Glad to have you guys onboard and watch this space on the automated elements you mentioned. ### 41. Great source of reliable contact data **Rating:** 4.5/5.0 stars **Reviewed by:** Leigh-Ann F. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2025 **What do you like best about Firmable?** Australian based Quality data Good customer service Large quanity of local contacts **What do you dislike about Firmable?** Not all information is up to date (some people have left companies but not updated) however, you can request updates **What problems is Firmable solving and how is that benefiting you?** Finding out who are customers are. Who are the right people to speak to? **Official Response from Jane Elg:** > Thanks for your review Leigh- Ann, always great to get this feedback. ### 42. Great product that punches above its weight **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Farming | Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2025 **What do you like best about Firmable?** The quality of the contact data available. Ease of use, UI and the firmable team. **What do you dislike about Firmable?** The quantity of quality data available and the speed at which it's retrievable . **What problems is Firmable solving and how is that benefiting you?** Giving me a solid understanding of the target accounts in Australia ### 43. Great **Rating:** 4.5/5.0 stars **Reviewed by:** Yahia E. | Senior Marketing and Lead Generation Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 07, 2025 **What do you like best about Firmable?** Australian based, up to date data for employees **What do you dislike about Firmable?** Lack of pharmacies and some companies in general **What problems is Firmable solving and how is that benefiting you?** Getting outbound leads that fit our target persona and reach out to through email sequences **Official Response from Jane Elg:** > Thanks Yahia for the review. ### 44. By far the best Aussie data set on the market **Rating:** 5.0/5.0 stars **Reviewed by:** Matt P. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2024 **What do you like best about Firmable?** The completeness of data across many scale of businesses, from SMB's up to large corporations. Our business relies on cold-calling so Firmable has become a core part of our business that we use every day. The quality of data is far superior to any other product we've tried. The customer service is also excellent – if some data isn't available there is a great local team to track it down immediately. It was super simple to implement and integrate with our CRM (Hubspot). **What do you dislike about Firmable?** There were some limitations on the ability to create lists initially but this has now vastly improved. **What problems is Firmable solving and how is that benefiting you?** Firmable solves the problem of incomplete data sets in Australia. By leveraging Firmable's amazing data set we have been able to increase our revenue by 20%. **Official Response from Jane Elg:** > Thanks for the review Matt. Glad to hear Firmable is a core part of your business outreach. ### 45. Good Data enrichment tool - Strong ANZ Focus **Rating:** 4.0/5.0 stars **Reviewed by:** Dylan R. | Business Development Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2025 **What do you like best about Firmable?** Integrates well with Hubspot. Data is of a reasonably good quality. **What do you dislike about Firmable?** Needs more phone numbers, Including head office landlines. **What problems is Firmable solving and how is that benefiting you?** Contacting Decision makers at target accounts **Official Response from Jane Elg:** > Thanks for the review, Dylan. Love the feedback. ### 46. Reliable data for the AUS market **Rating:** 5.0/5.0 stars **Reviewed by:** Matthew B. | Senior Partnersips Manager ANZ, Mid-Market (51-1000 emp.) **Reviewed Date:** October 22, 2024 **What do you like best about Firmable?** Firmable's really impressed me! They have reliable data that is easy to use and find that is specific to the Australian market. Additionally customer support is strong as they look to improve their product. **What do you dislike about Firmable?** There are still some further integrations and product features that would be nice to have such as email sequencing etc. **What problems is Firmable solving and how is that benefiting you?** Firmable offers an Australian specific data partner that can offer our sales team an additional data source to prospect from and further enrich that data that we already have. **Official Response from Jane Elg:** > Thanks Matthew, appreciate the review! ### 47. The best upcoming tool for aussie sales teams. **Rating:** 5.0/5.0 stars **Reviewed by:** Leo R. | Director, Sales & Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** October 20, 2024 **What do you like best about Firmable?** Firmable manages to swing with the heavy hitters in the industry like Lusha + Apollo despite being much newer to the game. Often, it will have numbers where Lusha won't - and it has a few features around the edges that make it actually a better offering. Stuff like their pricing model with credits, the request numbers, all great features for sales reps. **What do you dislike about Firmable?** Only a couple minor UI things around the edges. **What problems is Firmable solving and how is that benefiting you?** Enrichment - helps us contact the people we need to contact. **Official Response from Jane Elg:** > Thanks Leo, appreciate your feedback!! Get ready for some big UI updates coming soon. ### 48. Best prospecting tool in Australia **Rating:** 5.0/5.0 stars **Reviewed by:** Jono H. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2025 **What do you like best about Firmable?** Depth of contacts & information for Australia. **What do you dislike about Firmable?** Sometimes the Linkedin plug in can take a bit of time to load **What problems is Firmable solving and how is that benefiting you?** Lead enrichment **Official Response from Jane Elg:** > Thanks Jono! Appreciate the review and feedback. ### 49. Best company and contact data for Aus **Rating:** 5.0/5.0 stars **Reviewed by:** Ricky P. | Chapter Head - Executive Member, Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2024 **What do you like best about Firmable?** The slam dunk feature is their company data. Nothing else holds the unique lists coming from local registries. Even being able to enrich ABN is something noone else does. Sounds simple, but you list IS your strategy, and with Firmable, we get better lists. **What do you dislike about Firmable?** Keen for them to build out their API more for some power use, but I appreciate they have to prioritise the development roadmap **What problems is Firmable solving and how is that benefiting you?** Pointer and our clients solve a problem. There are ocmpanies out there who have the problem that we solve. I need to be able to find these companies and contact them. Firmable allows me to do this in a way that no other data provider does. Their company data for Australian companies is beyond what other providers can deliver? The database for contact data (people who work at the company) with direct mobile numbers also surprises all other data providers we have used, and to be clear, we have just used them all. If you are running outbound, or building lists in Australia, this is essential kit. **Official Response from Jane Elg:** > Thanks for the review, Ricky! Stay tuned for our API update :) ### 50. Firmable helped me get a job! **Rating:** 5.0/5.0 stars **Reviewed by:** Zenon S. | Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2024 **What do you like best about Firmable?** I know Firmable is typically used by B2B sales teams, but whilst I was job hunting I was looking at target companies to work for and actually found Firmable to be a great way to find them! Specifically I was looking for startups in the Melbourne Tech space, which I had previously found hard to get details on, but Firmable was super useful and already has features such as pre-built "registers" that filtered to exactly that market segement. This gave me details such as recent funding history, recruiters I could connect with, and direct contact details of hiring managers. I ended up finding a job & would recommend the platform! Alongside this, the platform was easy to use & intuitive, the contact details were accurate, and the team were super friendly and reached out. I've even now convinced my new company to use them too, and continue to love it! **What do you dislike about Firmable?** It would be great to have Job ads / open position data in the platform to help with the job hunting. Otherwise, its great! **What problems is Firmable solving and how is that benefiting you?** Getting an accurate, extensive, and reliable database of employers throughout Australia - it helped me get a job **Official Response from Jane Elg:** > Thanks Zenon, love the review! Appreciate you spreading the word. Hope all is going well with the new job :) - [View Firmable pricing details and edition comparison](https://www.g2.com/products/firmable/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-17+03%3A19%3A40+-0500&secure%5Bsession_id%5D=6ee38dc5-c59a-4f26-ab9d-545bbdc9cfbe&secure%5Btoken%5D=776deee4952bf8c24c37701aeb32f4a60e7843dbd2247c5c9c423f7dc1b1359c&format=llm_user) ## Firmable Integrations - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) - [Salesforce Agentforce](https://www.g2.com/products/salesforce-agentforce/reviews) - [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) ## Firmable Features **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Data Import & Export Tools **Lead Intelligence** - Lead Validation - Lead Enrichment - Lead Quality - Lead Analysis - Browser Extension **Lead Monitoring** - Performance **Agentic AI - Lead Capture** - Cross-system Integration - Proactive Assistance **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Data Capture** - Mobile - Social Media - Data **Agentic AI - Lead Intelligence** - Cross-system Integration **Analytics** - Export/Import **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - User, Role, and Access Management - Performance and Reliability - APIs **Customization** - Integration **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - News/People Alerts - Connections ## Top Firmable Alternatives - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) - 4.7/5.0 (9,357 reviews) - [Lusha](https://www.g2.com/products/lusha/reviews) - 4.3/5.0 (1,602 reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - 4.5/5.0 (8,876 reviews)