--- title: Firmable Reviews meta_title: 'Firmable Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 124 reviews by the users' company size, role or industry to find out how Firmable works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 124 scale: '5' date_modified: '2026-07-13' parent_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Firmable Reviews **Vendor:** Firmable **Category:** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) **Average Rating:** 4.7/5.0 **Total Reviews:** 124 ## About Firmable Firmable is an AI sales intelligence platform that serves up the best prospect data, buying signals, and agent-driven actions to win more B2B deals. It's your favorite teammate. We donโ€™t just give salespeople data. We give them direction. With access to detailed profiles on 3 million+ companies and 25 million+ professionals, including mobile numbers and verified email addresses, teams can unlock powerful lead intelligence to reach the right people faster. Why teams choose Firmable for their Go-to-Market: ๐Ÿ‘‰ Contact data for 25m+ decision-makers across Asia Pacific (US coming soon) โ€“ including email, phone and job insights ๐Ÿ‘‰ 25m+ company profiles with industry, size, location, tech stack and more ๐Ÿ‘‰ Smart filters for building precise prospect lists by title, seniority, department or company attributes ๐Ÿ‘‰ Accurate, localized data that stays up to date โ€“ so your campaigns donโ€™t bounce ๐Ÿ‘‰ Backed by local support and built for APAC go-to-market teams Turn data into growth with real-time sales and lead intelligence Sales teams reduce admin and improve connect rates with clean, actionable lead data Marketing teams improve campaign targeting and email deliverability with verified contact info Recruiters identify top talent and connect directly via mobile or email Business leaders gain visibility into markets, competitors and growth opportunities Whether youโ€™re scaling outbound prospecting, running account-based marketing or building a talent pipeline, Firmable gives you the sales and lead intelligence you need to move faster and grow smarter. ## Firmable Pros & Cons **What users like:** - Users value the **data accuracy** of Firmable, which enhances their outreach and improves business development significantly. (21 reviews) - Users value the **accurate data** provided by Firmable, enhancing their outreach and connecting with the right people efficiently. (19 reviews) - Users appreciate the **responsive customer support** from Firmable, enhancing their overall experience with the platform. (18 reviews) - Users commend Firmable for its **reliable contact information** , enhancing networking and streamlining outreach effectively. (17 reviews) - Users find Firmable's platform to be **intuitive and easy to navigate** , enhancing overall efficiency and user experience. (16 reviews) - Helpful (14 reviews) - Accuracy (11 reviews) - Lead Generation (9 reviews) - Intuitive (7 reviews) - Prospect Identification (7 reviews) **What users dislike:** - Users report **inaccurate data** about 15% of the time, affecting reliability and overall platform value. (6 reviews) - Users face challenges with **outdated data** in Firmable, leading to inefficient and unreliable contact engagement. (5 reviews) - Users experience **outdated information** in Firmable, leading to challenges with contact engagement and reduced platform efficiency. (5 reviews) - Users find the **poor design** of Firmable's interface confusing and in need of improvements for better usability. (5 reviews) - Users note that **data accuracy** is often lacking, with around 15% of information being outdated or incorrect. (4 reviews) - Insufficient Contact Information (4 reviews) - Data Inaccuracy (3 reviews) - Filtering Difficulty (3 reviews) - Inaccuracy (3 reviews) - Inaccurate Company Information (3 reviews) ## Firmable Reviews ### 1. Great Platform & It has been a game changer for our business! **Rating:** 5.0/5.0 stars **Reviewed by:** anagh m. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** March 03, 2025 **What do you like best about Firmable?** Wide database with a lot of key senior contacts that is good for both cold call or EDMs **What do you dislike about Firmable?** Some data can be wrong at times but this is to be expected given then have over 10M **What problems is Firmable solving and how is that benefiting you?** It helps us connect with the right contacts within our specific industry **Official Response from Jane Elg:** > Thanks Anagh. Appreciate your review and feedback. ### 2. Growth Executive **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2025 **What do you like best about Firmable?** Easy UX, can request peoples email address and phone number if not available, and easy to narrow down your search **What do you dislike about Firmable?** Sometimes I search for a company and I cant find it, and then I search for the CEO of that company, and I can find the person, and then click through to the company by going through their profile. **What problems is Firmable solving and how is that benefiting you?** I use it to create leads lists of people to contact to sell to, I also use it to understand the structure of a business **Official Response from Jane Elg:** > Thanks for your feedback, we love to hear how easy the UX is :) ### 3. Rock solid data **Rating:** 5.0/5.0 stars **Reviewed by:** Luke M. | Head of Growth, Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2024 **What do you like best about Firmable?** The quality of the data is the best I've seen in-market. Very reliable results. **What do you dislike about Firmable?** Integrations still a WIP but manageable. **What problems is Firmable solving and how is that benefiting you?** Making it simple to source high-quality data in one move instead of multiple enrichments and workarounds. **Official Response from Jane Elg:** > Thanks for the feedback and review Luke! ### 4. Really great use for our company **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** February 18, 2025 **What do you like best about Firmable?** Great UI Support from Chester has been amazing Easy to implement Features are amazing **What do you dislike about Firmable?** Initially, Firmable did not pass our security clearance, but they have updated it so all is fine. No dislikes **What problems is Firmable solving and how is that benefiting you?** Finding good information on Australian leads. **Official Response from Jane Elg:** > Thanks for your review. Appreciate the feedback and glad to see your enjoying the UI and features :) ### 5. Adding value to our marketing and sales team **Rating:** 4.0/5.0 stars **Reviewed by:** Gita V. | Chief Customer Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** September 04, 2024 **What do you like best about Firmable?** Firmable provides quality data for Australian Market. It is very easy to use, realiable B2B database. The filters are very easy to use and has many options to search. **What do you dislike about Firmable?** The downloading the information is not on the same page as the search results are. Its a two step process, where we need to store our search data and then download the data into a spreadsheet. **What problems is Firmable solving and how is that benefiting you?** Looking for list of decision makers and Firmable helps us to find it. ### 6. Finally, an Australian company with accurate local data on Australian businesses **Rating:** 5.0/5.0 stars **Reviewed by:** Sarah W. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2024 **What do you like best about Firmable?** Firmable contains a surprising amount of data on businesses in Australia. From people data to the tech platform local companies are built on, I have found building prospect lists to return more relevant results vs international "data" companies. **What do you dislike about Firmable?** When I first started using the platform I noticed there a few people issues in the data. Recently that data has been updated and appears significantly more accurate. **What problems is Firmable solving and how is that benefiting you?** Firmable is capturing and presenting relevant people, technology and industry data in a way that allows me to search and generate accurate target lists for sales teams. **Official Response from Jane Elg:** > Thanks for the review Sarah. Glad to hear your experience with Firmable is so positive! ### 7. From the beginning, a great product. As it's grown, it's become brilliant for sales and marketers. **Rating:** 5.0/5.0 stars **Reviewed by:** Rachael H. | Head of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2024 **What do you like best about Firmable?** A brilliant resource for Australian B2B data, with practical and insightful data and segmentation opportunities. From slicing by demographics to firmographics - the biggest limitation is a closed mind about what you can do. Also loving the HubSpot integration **What do you dislike about Firmable?** It's great for Australia, and I'd love to see this spread for NZ businesses, or have a filter for businesses that also operate overseas **What problems is Firmable solving and how is that benefiting you?** We previously had issues with incomplete data sets or information not being up to date. We were able to both enrich data as well as size up new market opportunities. **Official Response from Jane Elg:** > Thanks for the review, Rachael. We love hearing how you and the team are using Firmable. ### 8. Absolutely amazing data for Australia **Rating:** 5.0/5.0 stars **Reviewed by:** Arjun K. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2024 **What do you like best about Firmable?** It's the only paltform where we could find data for our ICP as we serve the SME market and all other platforms that we have reviewed or used did not even have the data that we were after. **What do you dislike about Firmable?** Nothing at all! The team is very responsive and has also helped us in data that we needed for our specific use-case. **What problems is Firmable solving and how is that benefiting you?** Firmable is used for idenitfying leads and their contact data for us to run marketing campaigns. We find the data is of very high quality. We have also started using Firmable for market sizing to get a view of the TAM as we are a very horizintal product and knowing which segments to focus on is quite important to us. **Official Response from Jane Elg:** > Thanks for the great review! Appreciate having such wonderful customers. ### 9. One of the best data enrichment tools for businesses in Australia **Rating:** 4.5/5.0 stars **Reviewed by:** Kieran K. | Head of Growth, Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2024 **What do you like best about Firmable?** They have a really nice integration with HubSpot, both for pushing in contacts and enriching an existing database. Their focus on being a niche provider in Australia means they are the go to for Aussie companies. **What do you dislike about Firmable?** Enrichment within HubSpot isn't always available, but am sure that will pickup over time. **What problems is Firmable solving and how is that benefiting you?** Building lists of ICP prospects for clients and validating and enriching databases for Australian companies. **Official Response from Jane Elg:** > Thanks for the review, Kieran. Onto your feedback too. ### 10. Best Data Source for Aus **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2024 **What do you like best about Firmable?** This is the most comprehensive data source I've seen for the Aussie market. Really good mobile phone data coverage. The specific industry filtering they have is also a game changer. Being able to filter companies based on licenses and specific sub verticals is very helfpful **What do you dislike about Firmable?** Lack of csv upload / enrich is a problem - but I think it's on the roadmap **What problems is Firmable solving and how is that benefiting you?** Contact data coverage is the lifeblood of our business. If we can't find a prospects email address or phone number we can't sell to them. Firmable has opened up our TAM due to the extended data coverage they provide **Official Response from Jane Elg:** > Thanks for your review! Yes upload coming very soon :) ### 11. Using Firmable to increase customers has been a huge success **Rating:** 5.0/5.0 stars **Reviewed by:** Dean D. | Business Owner / Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 06, 2024 **What do you like best about Firmable?** An accurate database with thousands of useful data points that can target any customers you're looking for. Any issues / requests have been resolved quickly by their amazing team. **What do you dislike about Firmable?** The system can be a little over complicated to get used to. But once you're in, you're in. **What problems is Firmable solving and how is that benefiting you?** Generating leads for my business. Accurate data is paramount to saving time and money through lead generation and cold outreach. **Official Response from Jane Elg:** > We love having you Dean! Always happy to jump on the phone to you :) ### 12. An industry leading product in Australia. Firmable's database and accuracy is second to none **Rating:** 5.0/5.0 stars **Reviewed by:** Lachlan P. | Head of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** July 26, 2024 **What do you like best about Firmable?** Firmable's database has revolutionised our sales and marketing strategy, providing our business with previously untapped access to potential clients. The Firmable interface is clearly designed with ease of use in mind. **What do you dislike about Firmable?** Our Firmable experience has been incredibly positive. No dislikes **What problems is Firmable solving and how is that benefiting you?** Firmable and its database has significantly improved our ability to generate leads and access potential clients. The accuracy or Firmable is such that we have full confidence in the data it supplies **Official Response from Jane Elg:** > Thanks Lachlan for the review and glad to hear the positive feedback from a valued customer. ### 13. Itโ€™s been a good experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2025 **What do you like best about Firmable?** the CSM team is really helpful they are always on hand to help out **What do you dislike about Firmable?** Getting data and helpful numbers I think the data could be a bit cleaner **What problems is Firmable solving and how is that benefiting you?** It's helping us get numbers and emails **Official Response from Jane Elg:** > Thanks for your feedback, we appreciate it. ### 14. A great prospecting tool with an accurate data base **Rating:** 5.0/5.0 stars **Reviewed by:** Nathan D. | SDR, Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2024 **What do you like best about Firmable?** Firmable is my go to for prospect contact details. It is always accurate with a large database across a mix of different busines sizes. When contact details have been unavailable the Firmable team are always responsive and normally quick at getting details. **What do you dislike about Firmable?** Sometimes industry tags can be in accurate, this isn't a major issue more just annoying at times. **What problems is Firmable solving and how is that benefiting you?** Firmable is helping me get contact deatils for prospects, it has always been accurate and has a suprisingly large data base. **Official Response from Jane Elg:** > Thanks for the review Nathan! Appreciate the feedback too. ### 15. Nothing compares in Aus for b2b datasets **Rating:** 5.0/5.0 stars **Reviewed by:** Cameron M. | Head of Recruitment, Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2024 **What do you like best about Firmable?** Love how granular the data is for the australian b2b marketplace. Things like an NDIS registry, and government data help you get very targeted lists. Plus the cleanliness of the data, and the local Aussie support that will assist you, you don't get that from other providers. **What do you dislike about Firmable?** Haven't encountered any major issues, as the product continues to grow new data sets and more integrations will only make the platform better. **What problems is Firmable solving and how is that benefiting you?** List building for target market **Official Response from Jane Elg:** > Thanks for the feedback Cameron. Love hearing feedback on the registers. ### 16. Quality data for Quality Prospecting **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2024 **What do you like best about Firmable?** Firmable is a data service that has pulled through with quality data when other providers have let us down. If you want to be speaking to more prospects in the APAC region, Firmable can help with that. **What do you dislike about Firmable?** Nothing to dislike that I'm aware of apart from the already mentioned CSV import and API integration. **What problems is Firmable solving and how is that benefiting you?** Helping me find quality phone numbers in the APAC region, particularly mobiles. **Official Response from Jane Elg:** > Thanks for the review! ### 17. Market sizing, answering WHO to go after for the AU market **Rating:** 5.0/5.0 stars **Reviewed by:** Bryan W. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2024 **What do you like best about Firmable?** Easy to use software solving a big problem **What do you dislike about Firmable?** AU only, look forward to seeing global expansion to come **What problems is Firmable solving and how is that benefiting you?** Undestanding the size of the market, and having relevant information about WHO to contact **Official Response from Jane Elg:** > Thanks for the review Bryan and love hearing how Firmable is helping companies size the market potential in Oz. ### 18. Firmable is great for market mapping and company info **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2024 **What do you like best about Firmable?** I've enjoyed the reporting feature most as I can see size and shape of industries with great filters around size, revenue, etc. I also love the individual look up. **What do you dislike about Firmable?** The data is improving all the time, but it is annoying finding information missing **What problems is Firmable solving and how is that benefiting you?** A one stop shop without the $$ of linked in. **Official Response from Jane Elg:** > Thanks for your review! Glad your enjoying Firmable and will always be looking to improve any data gaps. Let us know via our support email any particular contact details you are missing. ### 19. Easy to use and comprehensive B2B database **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2024 **What do you like best about Firmable?** User friendly interface and really easy to setup and use. The database is quite comprehensive and is exportable. **What do you dislike about Firmable?** If you're an agency it doesn't yet have the ability to manage multiple accounts at once on behalf of your client base. **What problems is Firmable solving and how is that benefiting you?** Finding complete contact information of key stakeholders at companies and assessing addressable market sizes **Official Response from Jane Elg:** > Thanks for the feedback. Stay tuned for agency features :) ### 20. Simple, Quick and Quality Database **Rating:** 5.0/5.0 stars **Reviewed by:** Andy B. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2024 **What do you like best about Firmable?** Simple to use, quality leads from my research and most impotrantly up to date data. And not to mention the the customer support that was available when needed. **What do you dislike about Firmable?** Nothingg to dislike. It did what i asked. **What problems is Firmable solving and how is that benefiting you?** Finding the decsion maker I need in big and small organisations **Official Response from Jane Elg:** > Thanks for the review, Andy! ### 21. Saved us a stack of time and found contacts we wouldn't find otherwise **Rating:** 5.0/5.0 stars **Reviewed by:** James B. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 02, 2024 **What do you like best about Firmable?** Firmable increased our database of ideal cusomers by over 50%. We were able to find contacts that we otherwise wouldn't have located. **What do you dislike about Firmable?** No negative comments - it does what we need it to do. **What problems is Firmable solving and how is that benefiting you?** Finding new leads **Official Response from Jane Elg:** > Thanks for the review, James. Glad to have you and the team onboard with Firmable. ### 22. Firmable as a business development tool in recruitment **Rating:** 4.0/5.0 stars **Reviewed by:** Rowan C. | Client Relationship Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 01, 2024 **What do you like best about Firmable?** Firmable is a great tool for find prospective business to target. Being able to search via industries and locations is a very valueable. **What do you dislike about Firmable?** There are some double ups of clients on the database. **What problems is Firmable solving and how is that benefiting you?** Finding peoples contact information. **Official Response from Jane Elg:** > Thanks for the review, Rowan. Love having you onboard. ### 23. Accurate and simple platform with great support. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2024 **What do you like best about Firmable?** Firmable is a simple to use platform with excellent customer support and data quality. **What do you dislike about Firmable?** There have been no downsides about using the platform for the past 3 weeks. **What problems is Firmable solving and how is that benefiting you?** Insights into our ICP and accurate data. **Official Response from Jane Elg:** > Thanks for your review! Appreciate the feedback. ### 24. SIMPLE AT ITS BEST **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Accounting | Mid-Market (51-1000 emp.) **Reviewed Date:** September 16, 2024 **What do you like best about Firmable?** how simple and easy the system is to use and the staff repsond to any questions very quickly **What do you dislike about Firmable?** love eveyrthing about it no issues at all **What problems is Firmable solving and how is that benefiting you?** making lead generation simple **Official Response from Jane Elg:** > Simply the best review! Thanks for your feedback :) - [View Firmable pricing details and edition comparison](https://www.g2.com/products/firmable/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-07-15+15%3A33%3A27+-0500&secure%5Bsession_id%5D=a2fca493-9f84-49d3-9174-fd6346366eda&secure%5Btoken%5D=cce44bfb1151e2a339557e4a8f42e69a97134ecd95ca00d5fabe4f01e1da895a&format=llm_user) ## Firmable Integrations - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) - [Salesforce Agentforce](https://www.g2.com/products/salesforce-agentforce/reviews) - [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) ## Firmable Features **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Data Import & Export Tools **Lead Intelligence** - Lead Validation - Lead Enrichment - Lead Quality - Lead Analysis - Browser Extension **Lead Monitoring** - Performance **Agentic AI - Lead Capture** - Cross-system Integration - Proactive Assistance **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Data Capture** - Mobile - Social Media - Data **Agentic AI - Lead Intelligence** - Cross-system Integration **Analytics** - Export/Import **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - User, Role, and Access Management - Performance and Reliability - APIs **Customization** - Integration **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - News/People Alerts - Connections ## Top Firmable Alternatives - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) - 4.7/5.0 (9,357 reviews) - [Lusha](https://www.g2.com/products/lusha/reviews) - 4.3/5.0 (1,602 reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - 4.5/5.0 (8,876 reviews)