Analytic Reports: Social Engagement Analytics Reports can be sent to the team automatically at set monthly intervals. They are also formatted and branded, ready for distribution. This is perfect for the boss you promised you would pull those monthly engagement reports for! I never have time to actually do that and now I don't even have to think about it.
Tracking: CoSchedule works with bit.ly (link shortener) and Google Analytics to add tracking information to links automatically. It is wonderful not using that second step to add a tracking link to a post.
Calendar View: You can see the entire month of social posts and drag and drop(!) to reschedule posts. Also, just look at the pretty colors!
Organization: You can add tags and labels to every social post. This allows you to easily find every “Spotlight post”, etc. This is great for me as we do SO much at our company it can be hard to pull every post I did on a particular event or subject.
Social Campaigns: Coschedule allows you to schedule “campaigns.” Not only can you visibly see every post on the calendar included in this campaign, you can also easily schedule related posts to the campaign daily (1 day after start, 3 days after start). If you drag and drop the start of the campaign, the whole calendar will shift.
WordPress/ Podcast Integration: I mentioned this above, but it's worth it to mention it a second time! You can also plan upcoming blog posts and schedule social media to support the blog post – even before it’s live. The same goes for podcast episodes as well.
Note: In order to integrate CoSchedule and Wordpress you do have to upgrade your Wordpress account to allow for plugins.
Post Scheduler: The post scheduler is built on the idea of sharing links – such as ticketing links. It will automatically pull the link into each social post you schedule for a certain “campaign” (i.e. Until the Lions). The software also shows you a visual of what it will actually look like for all platforms – including Instagram!
Note: CoSchedule doesn't post to Instagram for you. It just sends you a notification when it is time to post. Then it will save the photo to your camera roll and the text description to your page.
If you don't need super robust social media analytics, this is a wonderful platform for organizing everything social media, emails, blog articles, etc.