Lofty Pricing Overview

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Lofty Agent

Per Month

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Best for agents.

Lofty Team

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Best for established, fast-growing teams

Lofty Broker

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Best for large teams and brokerages

Lofty ENT

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Best for Enterprises

All-in-one AI-powered CRM and marketing platform helping real estate professionals generate leads, engage clients, and close deals.

Lofty has 4 pricing editions. Look at different pricing editions below and see what edition and features meet your budget and needs.

Pricing information for Lofty is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Lofty must be conducted with the seller.

Pricing information was last updated on October 16, 2025

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

14 months

Average Discount

11%

Perceived Cost

$$$$$

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Lofty Pricing Reviews

(2)

Harley B.

Real Estate Agent

Small-Business (50 or fewer emp.)

5/31/2025

"All in one CRM that save a lot of time"

5/5

What do you like best about Lofty?

The way it has a lot of integrations so I can handle everything in one platform. Its easy to setup, use, and is something I use daily Review collected by and hosted on G2.com.

What do you dislike about Lofty?

the pricing for advertising is quite steep. And the customer support can be hit or mis s sometimes. Review collected by and hosted on G2.com.

Response from Jusika Martinez of Lofty

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We're so glad to hear you're happy with the platform! The general cost of advertising has gone up across various channels which is why we've built out many low cost and no cost ways to generate leads in the Lofty platform such as Lofty Blast. If you have any questions about getting started with those you can reach out to support or find them in the marketplace in your portal!

Alexander D.

Team Leader

Small-Business (50 or fewer emp.)

4/27/2025

"Extremely valuable, but at what cost?"

0/5

What do you like best about Lofty?

Lofty is unmatched in its ability to provide your real estate business with powerful CRM tools integrated with your website. Automations help me manage a high volume of leads and clients to make sure I am quick to respond to new inquiries and stay top of mind until clients are ready to convert. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

Think about Lofty's best features and how much you will rely on them, and now imagine them broken. When the features break you will experience long periods of downtime while waiting on the nonexistent support. You will experience it often, and just as soon as they solve your problem something else will break again. Forever. Review collected by and hosted on G2.com.