--- title: CTM Reviews meta\_title: 'CTM Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 761 reviews by the users' company size, role or industry to find out how CTM works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 761 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # CTM Reviews & Product Details Visit Website CTM helps businesses turn everyday conversations into growth. Trusted by more than 100,000 users worldwide, including leading brands like Tinuiti, Morgan & Morgan, Tutor Doctor, and ServiceMaster, CTM connects marketing performance to revenue outcomes, giving teams the clarity to see which campaigns drive conversions and the insight to optimize every customer touchpoint. The result: more efficient lead handling, higher conversion rates, and improved ROI. Powered by rich conversation analytics, CTM unifies fragmented call, text, chat, and form interactions into a single, actionable view of customer behavior. With deep integrations across leading marketing, advertising, and CRM platforms—and partnership opportunities for agencies, affiliates, and technology providers—CTM makes it simple to align data, teams, and results. Guided by our purpose to create a better human experience through technology, CTM empowers businesses to make every conversation count. * * * Product Website CTM Seller [CTM](https://www.g2.com/sellers/ctm) Discussions [CTM Community](https://www.g2.com/products/ctm-ctm/discuss) Languages Supported English Solution Type All-in-One Overview by Laure Fisher (Co-Founder, CallTrackingMetrics) Show More ## Pricing Pricing provided by CTM (formerly.... ### Marketing Lite $79.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/ctm-ctm/pricing) ## CTM Integrations (41) What do users say about integrations? 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VP of Digital Small-Business (50 or fewer emp.) 5/3/2023 "Efficient & Seamless Call Tracking Solution" 3.5/5 What do you like best about CTM? I have not noticed any thing new about CTM, I saw the transcription features, but nothing else substantial. Review collected by and hosted on G2.com. What do you dislike about CTM? The communication with the reps back in the late 2010s were excellent, and now there is hardly any contact that I have from my 'assigned rep' if anything goes wrong. I get the 'new features' emails which is fine, but a personalized support mechanism that tailors solutions to my use cases is an easy way for you guys to increase adoption rates. Plenty of customers want to give you their money, you just have to show us the tools and the value. the defaults when I set up my phone numbers don't make sense; routing texts to a 'queue' does not help when it should automatically route them to the phone number. Review collected by and hosted on G2.com. What problems is CTM solving and how is that benefiting you? For the Google Ads channel, there are ad extension call solutions and website tracking call solutions (through a tracking code), but CallTrackingMetrics allows me to see how each individual campaign drove specific website calls. Review collected by and hosted on G2.com. Show More Response from Andrew Clark of CTM (formerly... [Editedit](https://www.g2.com/survey_responses/ctm-review-8029966/official_response/edit) Thanks for the review. Stay tuned for some substantial updates coming out this summer. 6/10/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Loganathan V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Loganathan V.") LV Loganathan V. MIS - Infrastructure Support Engineer Mid-Market (51-1000 emp.) 10/14/2024 "CallTrackingMetrics: A Strong Solution for Optimizing Call Tracking and Marketing Performance" 4.5/5 What do you like best about CTM? I would say that their routing features have improved a lot in the recent years. Now setting up an IVR menu and smart routing makes it easy for the team members to get the right amount of calls. We started using their speech to text transcriptions and keyword spotting. Instead of listening to audio for hours, we use the transcript scan. Review collected by and hosted on G2.com. What do you dislike about CTM? Because costs are split across tracking numbers, minutes, texts and premium features, it's a bit difficult to easily forecast or audit our monthly expenses. For those managing multiple sub accounts or websites like us, pulling a single unified report is still a bit tedieous without constantly switching back and forth. Review collected by and hosted on G2.com. What problems is CTM solving and how is that benefiting you? We struggled to identify which marketing channels were driving calls and leads. CallTrackingMetrics provides clear insights into where our calls are coming from. Before using CallTrackingMetrics it was difficult to organize and followup with leads effciently. Now with call tracking and CRM integration, our sales team can easily manage leads and followup. Review collected by and hosted on G2.com. Show More Response from Andrew Clark of CTM (formerly... [Editedit](https://www.g2.com/survey_responses/ctm-review-10369199/official_response/edit) Thanks for taking the time to update your review. 6/10/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Alex F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alex F.") AF Alex F. Lead Manager/IT Admin Construction Small-Business (50 or fewer emp.) 2/1/2022 "CallTrackingMetrics the #1 call center VOIP software." 5/5 What do you like best about CTM? A wide variety of phone number area codes to choose from; they've updated the UI. It's much more fluid now than when we started using it. A few AI additions and personalization options to take advantage of. Review collected by and hosted on G2.com. What do you dislike about CTM? The mobile app has improved significantly too, but I think it still has room for improvement for Android devices. It's still a bit buggy. Review collected by and hosted on G2.com. Recommendations to others considering CTM: This platform can be used if you're a Small/Medium/Huge business owner. It adapts to your needs and its integration features are amazing and ample. Review collected by and hosted on G2.com. What problems is CTM solving and how is that benefiting you? We stopped using two different software to record/transfer/review calls in the office and were able to create a better queue than before, we also started offering the service that we use to other companies. Review collected by and hosted on G2.com. Show More Response from Andrew Clark of CTM (formerly... [Editedit](https://www.g2.com/survey_responses/ctm-review-5310809/official_response/edit) Thanks for your review, and glad to hear you're finding the Android app to be a better experience! 7/13/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Kim F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kim F.") KF Kim F. Director of Search Engine Marketing Small-Business (50 or fewer emp.) 10/30/2025 "Outstanding Support, Ease of Use & Centralized Data" 5/5 What do you like best about CTM? The customer support is terrific, and our agency partner is extremely responsive and understands our goals and needs. I'm in the platform nearly every day and gain valuable insights on our lead output, identify any carrier issues, etc. I also find their integrations to be straightforward. They are innovating new things consistently to keep CTM cutting-edge. Review collected by and hosted on G2.com. What do you dislike about CTM? I wish the filters would be sticky like the last 30 days when toggling on different location filters or between accounts. It would be nice if the filter was sticky once set b/c sometimes all I want to do is change the date range but I have to redo it each time. A reset button to defualt at the top would be nice too. Review collected by and hosted on G2.com. What problems is CTM solving and how is that benefiting you? leads by source for both forms and calls, it's also passing Enhanced Conversions data directly into our Google Ads Client accounts. Review collected by and hosted on G2.com. Show More Response from Andrew Clark of CTM (formerly... [Editedit](https://www.g2.com/survey_responses/ctm-review-11884549/official_response/edit) Thanks for your review and feedback! 4/23/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Legal Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Legal Services") IL Verified User in Legal Services Small-Business (50 or fewer emp.) 7/2/2026 "CallTrackingMetrics: Complete Conversation Analytics with Powerful AI & Attribution" 5/5 What do you like best about CTM? CallTrackingMetrics is one of the most complete conversation analytics platforms available today. It successfully combines marketing attribution, call tracking, communications, automation, and AI into a unified platform that scales from small businesses to enterprise organizations. While its feature depth introduces a modest learning curve and usage-based pricing requires planning, the platform's capabilities often eliminate the need for multiple separate software solutions. For organizations seeking a platform that not only tracks calls but also provides deep marketing attribution, conversation intelligence, workflow automation, and AI-powered insights, CallTrackingMetrics remains one of the strongest solutions in its category. Review collected by and hosted on G2.com. What do you dislike about CTM? Steeper learning curve than simpler competitors. Advanced settings can initially feel overwhelming. Review collected by and hosted on G2.com. What problems is CTM solving and how is that benefiting you? One of CTM's greatest strengths is its integration ecosystem. The platform connects seamlessly with many of the tools marketers and sales teams already use. Review collected by and hosted on G2.com. Show More Response from Andrew Clark of CTM (formerly... [Editedit](https://www.g2.com/survey_responses/ctm-review-13059705/official_response/edit) Thank you for your review! Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Kaden L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kaden L.") KL Kaden L. Head of B2B Mid-Market (51-1000 emp.) 5/2/2023 "All the number buying capabilities you will ever need" 4.5/5 What do you like best about CTM? I love their AI tools. They can analyze call transcripts. They also have tools that let us score the quality of the call like call duration which allows us to create custom events for our ads. Review collected by and hosted on G2.com. What do you dislike about CTM? More accurate ad attribution. They already do a great job but there is always room for improvement. Review collected by and hosted on G2.com. What problems is CTM solving and how is that benefiting you? CallTrackingMetrics helps us to attribute calls to our advertising efforts. It also allows us to listen to calls to ensure we are attracting the right kind of customers to our advertising. Review collected by and hosted on G2.com. Show More Response from Andrew Clark of CTM (formerly... [Editedit](https://www.g2.com/survey_responses/ctm-review-8022661/official_response/edit) Thanks for the review, and we're happy to hear that you're enjoying the AI tools! 6/10/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Stephen B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephen B.") SB Stephen B. Director of Data Enablement Enterprise (\> 1000 emp.) 12/19/2025 "Reliable and Adaptable Attribution Solution" 5/5 What do you like best about CTM? CallTrackingMetrics serves as the cornerstone of our attribution mechanics. We have found the system to be highly reliable and adaptable, meeting a variety of our needs. Review collected by and hosted on G2.com. What do you dislike about CTM? From an integration perspective, I honestly can't think of anything I dislike. Review collected by and hosted on G2.com. What problems is CTM solving and how is that benefiting you? Managing comprehensive attribution data presents a significant challenge for modern businesses, largely because it requires correlating information from numerous, disparate third-party marketing and communication platforms. This complexity is compounded by the constant flow of frequent platform updates that can introduce data inconsistencies, as well as the risk of occasional system outages that halt data collection entirely. Recognising these operational hurdles, CallTrackingMetrics provides a robust solution. Its deep, native platform integration effectively centralizes and normalizes this complex data stream, ensuring consistency and reliability despite external volatility. This strategic data management layer is crucial, as it fundamentally addresses the underlying technical and logistical issues, allowing our team to shift their focus from continuous data troubleshooting to the more valuable task of strategically configuring detailed and comprehensive attribution settings across every single one of our diverse lead contact points. Review collected by and hosted on G2.com. Show More Response from Andrew Clark of CTM (formerly... [Editedit](https://www.g2.com/survey_responses/ctm-review-12121405/official_response/edit) Thank you for your review! Current UserValidated ReviewerIncentivizedSource: Seller invite ![Jeff D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jeff D.") JD Jeff D. Workforce Manager/Business Support Analyst Mid-Market (51-1000 emp.) 12/10/2025 "CTM Empowers Customization and Maximized Efficiency Across Our Business" 4.5/5 What do you like best about CTM? The best thing about CTM is the ability to create and customize our entire phone system on all sides of our business, marketing, sales, and operations. The implementation is simple as CTM offers setup wizards and walk throughs for every situation you can imagine, and there has not been one feature that we needed that wasn't available, or wasn't able to be created for us. We subscribe to the Premium Support which we find is worth the cost as our phone system is complex and our needs are always changing. Additionally, they offer AI solutions now! Although we haven't implemented yet, these features will be a high priority in the coming months and years! The overall cost is very competitive based on the research we've done with competitors, but CTM offers many additional features that other competitors charge additional for. My personal favorite features are the smart dialer with adjustability based on volume, Real Time agent reporting that shows every agents status, duration, and allows managers to intercept or live listen on any calls (highly valuable for training and compliance!), and finally the ability to implement a lambda function that routes calls based on Salesforce status. This has been a game changer in regards to ensuring our inbound calls are being routed correctly regardless of the input from the customer. Review collected by and hosted on G2.com. What do you dislike about CTM? The options and customization can be intimidating at first as there are tons of features you'll be promoted to toggle on or off that likely haven't been thought about. The FAQ and walkthroughs help, but the complexity can be daunting. Additionally, there are periodic outages from their upstream provides which causes our business to come to a halt until fixed, but this is out of their control often. Finally, the upgraded softphone (v2) makes recognizing inbound/outbound text and read vs unread very challenging to identify quickly. Many agents complain about this as we all know texting is becoming a large opportunity to connect and follow up with customers in any industry. With agents using phone and text literally their entire shift, this becomes problematic and more time consuming than it should be. Review collected by and hosted on G2.com. What problems is CTM solving and how is that benefiting you? CallTrackingMetrics is solving multiple problems within our organization. First, the ability to have tracking numbers, receiving numbers, and target numbers, we have the ability to set up new unique phone numbers to use on our marketing partners' sites that allows tracking and performance for each lead source. We are currently using more than 200 numbers! Additionally, for our sales call center they help solve how inbound calls are handled (sales que), and how to ensure agents are remaining productive throughout the day (smart dialer). There hasn't been a business problem relating to customer calls/communication that CTM was not able to offer a solution for. Review collected by and hosted on G2.com. Show More Response from Andrew Clark of CTM (formerly... [Editedit](https://www.g2.com/survey_responses/ctm-review-12073282/official_response/edit) Thanks for the very thoughtful review! Current UserValidated ReviewerIncentivizedSource: Seller invite ![Kory L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kory L.") KL Kory L. Director of Sales and Client Services Small-Business (50 or fewer emp.) 7/23/2024 "CallTrackingMetrics is the best call tracking solution for digital marketing agencies" 5/5 What do you like best about CTM? CTM provides a great deal of resources, including regular webinars that provide a great deal of helpful information. Review collected by and hosted on G2.com. What do you dislike about CTM? I still feel they need to improve the UI of the dashboard for agencies. The navigation between accounts and within each account is cumbersome. Review collected by and hosted on G2.com. What problems is CTM solving and how is that benefiting you? We can track all call conversions for our clients' Google Ads campaigns. Review collected by and hosted on G2.com. Show More Response from Arielle Kimmer of CTM (formerly... [Editedit](https://www.g2.com/survey_responses/ctm-review-9915501/official_response/edit) Thanks so much for the review! We're happy to hear about the ease of setting up sub accounts and purchasing numbers! 6/11/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Jenny B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jenny B.") JB Jenny B. Manager Small-Business (50 or fewer emp.) 7/9/2026 "Phenomenal Pro Setup—James Made Sure the Platform Worked for Us" 4.5/5 What do you like best about CTM? The Set up with a Pro was phenomenal. James was so helpful and spent so much time and effort making sure the platform worked for us Review collected by and hosted on G2.com. What do you dislike about CTM? Longest Idle only takes inbound calls into account Review collected by and hosted on G2.com. What problems is CTM solving and how is that benefiting you? Call Tracking plus call center metrics Review collected by and hosted on G2.com. Show More Response from Andrew Clark of CTM (formerly... [Editedit](https://www.g2.com/survey_responses/ctm-review-13087467/official_response/edit) Thank you for your review! We'll make sure James sees this feedback, too. Current UserValidated ReviewerIncentivizedSource: Seller invite ## Questions about CTM? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about CTM ](https://www.g2.com/products/ctm-ctm/discussions/new) ![Brad L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brad L.") BL Brad Lamm, CIP • Last activity over 3 years ago Need referral for creative Implementation Consultant 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/need-referral-for-creative-implementation-consultant) GU Guest User What is CallTrackingMetrics used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-calltrackingmetrics-used-for) [ View all Discussions ](https://www.g2.com/products/ctm-ctm/discuss) ## Pricing Options Pricing provided by CTM (formerly.... ### Marketing Lite $79.00 Per Month ### Marketing Pro $179.00 Per Month ### Sales Engage $329.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/ctm-ctm/pricing) CTM Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9e90f804c2657749825f68807ea7c193/callrail.png "Product Avatar Image") CallRail 4.5/5(1,835) [ Compare Now ](https://www.g2.com/compare/ctm-ctm-vs-callrail) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_67a0c56efc52b62414d9237d57d7f52a/invoca.png "Product Avatar Image") Invoca 4.5/5(967) [ Compare Now ](https://www.g2.com/compare/ctm-ctm-vs-invoca) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_517e072e3102d2d34ed3c4b334812b87/marchex.png "Product Avatar Image") Marchex 4.1/5(184) [ Compare Now ](https://www.g2.com/compare/ctm-ctm-vs-marchex) ##### ##### CTM Features Phone Number Management Local Phone Numbers Toll-Free Numbers Port Existing Numbers Tracking Visitor & Keyword Tracking Dynamic Number Insertion Multi-Channel Call Attribution Call Routing IVR Call Scheduling Geo-Routing Analytics Call Data Call Recording Advanced Reporting [ View More Features ](https://www.g2.com/products/ctm-ctm/features) ## Top-Rated Alternatives [ ![CallRail](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "CallRail") CallRail 4.5/5(1,835) ](https://www.g2.com/products/callrail/reviews) [ ![Invoca](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Invoca") Invoca 4.5/5(967) ](https://www.g2.com/products/invoca/reviews) [ ![Revenue.io](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Revenue.io") Revenue.io 4.7/5(579) ](https://www.g2.com/products/revenue-io/reviews) [ View All Alternatives ](https://www.g2.com/products/ctm-ctm/competitors/alternatives) ##### Categories on G2 [Conversation Intelligence](https://www.g2.com/categories/conversation-intelligence)[Outbound Call Tracking](https://www.g2.com/categories/outbound-call-tracking)[Sales Coaching](https://www.g2.com/categories/sales-coaching) [Conversation Intelligence](https://www.g2.com/categories/conversation-intelligence)[Outbound Call Tracking](https://www.g2.com/categories/outbound-call-tracking)[Sales Coaching](https://www.g2.com/categories/sales-coaching)[UCaaS Platforms](https://www.g2.com/categories/ucaas-platforms)[Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Attribution](https://www.g2.com/categories/attribution)[Contact Center](https://www.g2.com/categories/contact-center)[AI Voice Assistants](https://www.g2.com/categories/ai-voice-assistants)[Speech Analytics](https://www.g2.com/categories/speech-analytics)[Inbound Call Tracking](https://www.g2.com/categories/inbound-call-tracking) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Top tools for creating secure and scalable APIs](https://www.g2.com/discussions/top-tools-for-creating-secure-and-scalable-apis)[What are the best event networking and matchmaking platforms for managing attendee connections at conferences under 500 people?](https://www.g2.com/discussions/what-are-the-best-event-networking-and-matchmaking-platforms-for-managing-attendee-connections-at-conferences-under-500-people)[Recommended live chat platforms for SaaS businesses](https://www.g2.com/discussions/recommended-live-chat-platforms-for-saas-businesses-what-delivers-the-best-support-experience) [Which EA tools are considered best for application portfolio management and technology rationalization by architects who have actually led a portfolio cleanup project?](https://www.g2.com/discussions/which-ea-tools-are-considered-best-for-application-portfolio-management-and-technology-rationalization-by-architects-who-have-actually-led-a-portfolio-cleanup-project)[What's the best accounting software for startups](https://www.g2.com/discussions/what-s-the-best-accounting-software-for-startups)[Pros and Cons Details](https://www.g2.com/products/ctm-ctm/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)