Link copied to clipboard # CTM vs Marchex Comparison - What are their main differences? Share [ Export ](/compare/ctm-ctm/marchex/export.csv) CTM (formerly...Marchex[+ Add Product](#) Pricing **CTM** Free Trial **$79.00** Per Month · Marketing Lite **Marchex** Free Trial **Free Trial** Per Month · Marchex Marketing Edge - Core **Pricing Insights** from reviews Time to Implement **CTM** 1 month Based on 56 responses **Marchex** 1 month Based on 10 responses Return on Investment **CTM** 7 months Based on 43 responses **Marchex** 7 months Based on 7 responses Perceived Cost **CTM** $$$$$ **Marchex** $$$$$ Average Discount **CTM** 8% **Marchex** 12%4% more ![CTM](https://images.g2crowd.com/uploads/product/hd_favicon/f8984d08f540c0a6a89f905048bb0abb/ctm-ctm.svg "CTM") ![Marchex](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_517e072e3102d2d34ed3c4b334812b87/marchex.png "Marchex") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **CTM** [ Customer Support (49) ](https://www.g2.com/products/ctm-ctm/reviews?filters%5Bsentiment_snippet%5D=1174422&qs=pros-and-cons#reviews)[ Ease of Use (48) ](https://www.g2.com/products/ctm-ctm/reviews?filters%5Bsentiment_snippet%5D=1175173&qs=pros-and-cons#reviews)[ Learning Curve (23) ](https://www.g2.com/products/ctm-ctm/reviews?filters%5Bsentiment_snippet%5D=1174457&qs=pros-and-cons#reviews)[ Complexity (15) ](https://www.g2.com/products/ctm-ctm/reviews?filters%5Bsentiment_snippet%5D=2228855&qs=pros-and-cons#reviews) **Marchex** Not enough data Integrations **CTM** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c185744c5a348e3dc26961d0528be28a/ab-tasty.png "Product Avatar Image") AB Tasty ](https://www.g2.com/products/ab-tasty/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0854f8f0537d51ac4e2959dc5ba120a4/adclicks.png "Product Avatar Image") AdClicks ](https://www.g2.com/products/adclicks/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f176b4154a751d10150daa67a57b7dc5/azure-functions.jpg "Product Avatar Image") Azure Functions ](https://www.g2.com/products/azure-functions/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_1d1960fd811fe494921104cc4622adf8/bing-ads.png "Product Avatar Image") Bing Ads ](https://www.g2.com/products/bing-ads/reviews)[ View all ](https://www.g2.com/products/ctm-ctm/integrations) **Marchex** Not enough data Screenshots **CTM** ![CTM screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/154514/Screenshot-2026-03-17-at-8%282%29.53.12-AM-_1_.png) **Marchex** ![Marchex screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/143662/PRODUCT-PAGE-Pillar-1-Multichannel-Attribution-PIE-CHART.png) **Ratings** from reviews Meets Requirements **CTM** 9.1 9.1632 **Marchex** 8.2 8.2168 Ease of Use **CTM** 8.6 8.6638 **Marchex** 8.0 8.0167 Ease of Setup **CTM** 8.4 8.4535 **Marchex** 7.8 7.8134 Ease of Admin **CTM** 8.7 8.7530 **Marchex** 7.9 7.9134 Quality of Support **CTM** 9.0 9.0587 **Marchex** 8.2 8.2159 Has the product been a good partner in doing business? **CTM** 9.2 9.2525 **Marchex** 8.3 8.3133 Product Direction (% positive) **CTM** 9.1 9.1629 **Marchex** 7.2 7.2165 **Features** ratings from reviews Conversation Intelligence 7.1 59 9.0 5 Inbound Call Tracking 8.5 336 8.2 49 Attribution 8.0 57 Not enough data Outbound Call Tracking 8.8 18 Not enough data Sales Coaching 7.8 8 Not enough data UCaaS Platforms 9.4 21 Not enough data Contact Center 9.1 65 Not enough data Marketing Analytics 8.2 69 Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 66.3% Mid-Market(51-1000 emp.) 30.1% Enterprise(\> 1000 emp.) 3.5% Small-Business(50 or fewer emp.) 66.3% Mid-Market(51-1000 emp.) 30.1% Enterprise(\> 1000 emp.) 3.5% Small-Business(50 or fewer emp.) 54.4% Mid-Market(51-1000 emp.) 33.3% Enterprise(\> 1000 emp.) 12.2% Small-Business(50 or fewer emp.) 54.4% Mid-Market(51-1000 emp.) 33.3% Enterprise(\> 1000 emp.) 12.2% **Reviewers' Industry** [![CTM](https://images.g2crowd.com/uploads/product/hd_favicon/f8984d08f540c0a6a89f905048bb0abb/ctm-ctm.svg "CTM")](https://www.g2.com/products/ctm-ctm/reviews) CTM Marketing and Advertising 38.3% Internet 6.2% Construction 4.1% Consumer Services 4.0% Hospital & Health Care 3.8% Other 43.6% [![Marchex](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_517e072e3102d2d34ed3c4b334812b87/marchex.png "Marchex")](https://www.g2.com/products/marchex/reviews) Marchex Marketing and Advertising 60.6% Internet 7.2% Automotive 3.3% Information Technology and Services 2.8% Real Estate 1.7% Other 24.4% Alternatives **CTM Alternatives** ![CallRail](https://images.g2crowd.com/uploads/product/hd_favicon/dc5a7c4a387a7c639e8eb054c965ecb7/callrail.svg "CallRail") [ CallRail ](/products/callrail/reviews) ![Invoca](https://images.g2crowd.com/uploads/product/hd_favicon/c6e9b5ea6ac9e55009255de6b07777be/invoca.svg "Invoca") [ Invoca ](/products/invoca/reviews) ![Revenue.io](https://images.g2crowd.com/uploads/product/hd_favicon/751abf86d128bfc8421ddb82f7bb9b67/revenue-io.svg "Revenue.io") [ Revenue.io ](/products/revenue-io/reviews) ![WhatConverts](https://images.g2crowd.com/uploads/product/hd_favicon/d92d25660d9b18514f14665d75e06d95/whatconverts.svg "WhatConverts") [ WhatConverts ](/products/whatconverts/reviews) **Marchex Alternatives** ![CallRail](https://images.g2crowd.com/uploads/product/hd_favicon/dc5a7c4a387a7c639e8eb054c965ecb7/callrail.svg "CallRail") [ CallRail ](/products/callrail/reviews) ![Invoca](https://images.g2crowd.com/uploads/product/hd_favicon/c6e9b5ea6ac9e55009255de6b07777be/invoca.svg "Invoca") [ Invoca ](/products/invoca/reviews) ![Revenue.io](https://images.g2crowd.com/uploads/product/hd_favicon/751abf86d128bfc8421ddb82f7bb9b67/revenue-io.svg "Revenue.io") [ Revenue.io ](/products/revenue-io/reviews) ![Convirza](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_2a1b1ed12a83a193d8a56e94b4bff2c2/convirza.png "Convirza") [ Convirza ](/products/convirza/reviews) ## CTM (formerly... vs Marchex FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Marchex vs CTM (formerly...? CTM (formerly CallTrackingMetrics) stands out from Marchex with higher reviewer ratings, stronger support, and a broader feature set according to G2 reviewers. | [Marchex](https://www.g2.com/products/marchex/reviews) | [CTM (formerly...)](https://www.g2.com/products/ctm-ctm/reviews) | | --- | --- | | 4.1/5 (184 reviews) | 4.5/5 (761 reviews) | | Small-Business | Small-Business | | 7.8 | 8.4 | | 8.2 | 9.0 | | Intuitive platform and ease of use | Customer support (49 all-time mentions) | ### How do the pricing models of Marchex and CTM (formerly... compare? CTM (formerly CallTrackingMetrics) is rated higher for value by reviewers, with a stronger Price/Cost satisfaction score than Marchex. - **Marchex:** Reviewers highlight affordability and ease of use, but some mention confusion during setup and reporting as trade-offs. - **CTM (formerly...):** Reviewers consistently cite good pricing, high value for features, and the ability to consolidate multiple tools, with positive sentiment on cost-effectiveness. ### What are the best alternatives to Marchex and CTM (formerly...? The top three alternatives to Marchex and CTM (formerly CallTrackingMetrics) are CallRail, Invoca, and —. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Marchex](https://www.g2.com/products/marchex/reviews) | 4.1/5 (184 reviews) | Small-Business | Affordable and easy to use | Intuitive platform and ease of use | | [CTM (formerly...)](https://www.g2.com/products/ctm-ctm/reviews) | 4.5/5 (761 reviews) | Small-Business | Good pricing, high value for features | Customer support (49 all-time mentions) | | [CallRail](https://www.g2.com/products/callrail/reviews) | 4.5/5 (1835 reviews) | Small-Business | — | — | | [Invoca](https://www.g2.com/products/invoca/reviews) | 4.5/5 (967 reviews) | Small-Business | — | — | ### Which Conversation Intelligence features should I prioritize when comparing Marchex and CTM (formerly...? Buyers comparing Marchex and CTM (formerly CallTrackingMetrics) should prioritize integrations, customer support, ease of use, customization, and analytics. - **Integrations:** CTM (formerly...) is cited in 25 reviews for integrations, with 24 all-time mentions of easy integrations and 17 for CRM integration. - **Customer Support:** CTM (formerly...) has 49 all-time mentions for customer support, while Marchex is praised for prompt and helpful service in recent reviews. - **Ease of Use:** CTM (formerly...) scores 8.6 and has 48 all-time mentions for ease of use; Marchex scores 8.0 and is described as intuitive and user-friendly. - **Customization:** CTM (formerly...) is mentioned 19 times for customization and 18 for customizability. - **Analytics:** CTM (formerly...) is cited in 19 reviews for analytics, with reviewers highlighting attribution accuracy (24 mentions). ### What are the pros and cons of Marchex vs CTM (formerly...? CTM (formerly CallTrackingMetrics) is strongest in customer support and integrations, while Marchex is praised for its intuitive platform and ease of use. - **Marchex strengths:** Intuitive platform, easy setup, helpful customer service, clear campaign reporting, and effective call tracking. - **Marchex trade-offs:** Some reviewers note confusion during setup, limited integrations, and occasional reporting or data discrepancies. - **CTM (formerly...) strengths:** Customer support (49 all-time mentions), ease of use (48 mentions), integrations (25 mentions), customization (19 mentions), analytics (19 mentions), and attribution accuracy (24 mentions). - **CTM (formerly...) trade-offs:** Reviewers mention a learning curve (23 mentions), complex setup for advanced features, and occasional UI navigation challenges. ### Is Marchex or CTM (formerly... better for small businesses? CTM (formerly CallTrackingMetrics) is the better fit for small businesses, with higher reviewer satisfaction and a strong small-business segment presence. - **Marchex:** Largest segment is Small-Business; reviewers highlight ease of use and affordability, but some note setup confusion. - **CTM (formerly...):** Largest segment is Small-Business; reviewers consistently praise adaptability, integrations, and customer support for small business needs. ### Which Conversation Intelligence platform has better integrations? CTM (formerly CallTrackingMetrics) is favored by reviewers for integrations, with more frequent and positive mentions than Marchex. - **Marchex:** Reviewers mention API and Tapclicks integration in recent reviews, but with less frequency and detail. - **CTM (formerly...):** 141 all-time mentions for Make, 51 for Google Analytics, and 36 for Google Ads integrations, with 25 all-time mentions for integrations overall and 24 for easy integrations. ### How do Marchex and CTM (formerly... compare on customer support? CTM (formerly CallTrackingMetrics) leads Marchex in Quality of Support by a material margin, with a 0.8-point advantage (9.0 vs 8.2). - **Marchex:** Reviewers describe customer service as prompt and helpful, though some note occasional knowledge gaps or slow resolution for technical issues. - **CTM (formerly...):** Reviewers consistently cite responsive, knowledgeable, and proactive support, with 49 all-time mentions for customer support and frequent praise for onboarding and ongoing assistance. ### Which is easier to implement, Marchex or CTM (formerly...? CTM (formerly CallTrackingMetrics) is rated higher for Ease of Setup, with a 0.6-point advantage (8.4 vs 7.8), and reviewers highlight smoother onboarding. - **Marchex:** Reviewers note that setup is generally straightforward, but some mention initial confusion and a need for better onboarding documentation. - **CTM (formerly...):** Reviewers describe setup as easy and quick, with setup wizards and walkthroughs, though a few mention a learning curve for advanced features. ### Which product has better Review? Review is the most frequently mentioned feature across both products, with CTM (formerly CallTrackingMetrics) leading in reviewer satisfaction and mention counts. - **Marchex:** Reviewers highlight the ability to review calls and campaign performance, with an Ease of Use score of 8.0 and positive sentiment for intuitive review features. - **CTM (formerly...):** Reviewers cite call review, call tracking (31 all-time mentions), and analytics (19 mentions) as key strengths, with an Ease of Use score of 8.6 and frequent praise for review and attribution capabilities.