Link copied to clipboard # CTM vs Invoca Comparison - What are their main differences? Share [ Export ](/compare/ctm-ctm/invoca/export.csv) CTM (formerly...Invoca[+ Add Product](#) Pricing **CTM** Free Trial **$79.00** Per Month · Marketing Lite **Invoca** Free Trial No pricing available **Pricing Insights** from reviews Time to Implement **CTM** 1 month Based on 56 responses **Invoca** 1 month Based on 25 responses Return on Investment **CTM** 7 months3 months sooner Based on 43 responses **Invoca** 10 months Based on 19 responses Perceived Cost **CTM** $$$$$ **Invoca** $$$$$ Average Discount **CTM** 8% **Invoca** 11%3% more ![CTM](https://images.g2crowd.com/uploads/product/hd_favicon/f8984d08f540c0a6a89f905048bb0abb/ctm-ctm.svg "CTM") ![Invoca](https://images.g2crowd.com/uploads/product/hd_favicon/c6e9b5ea6ac9e55009255de6b07777be/invoca.svg "Invoca") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **CTM** [ Customer Support (49) ](https://www.g2.com/products/ctm-ctm/reviews?filters%5Bsentiment_snippet%5D=1174422&qs=pros-and-cons#reviews)[ Ease of Use (48) ](https://www.g2.com/products/ctm-ctm/reviews?filters%5Bsentiment_snippet%5D=1175173&qs=pros-and-cons#reviews)[ Learning Curve (23) ](https://www.g2.com/products/ctm-ctm/reviews?filters%5Bsentiment_snippet%5D=1174457&qs=pros-and-cons#reviews)[ Complexity (15) ](https://www.g2.com/products/ctm-ctm/reviews?filters%5Bsentiment_snippet%5D=2228855&qs=pros-and-cons#reviews) **Invoca** [ Helpful (28) ](https://www.g2.com/products/invoca/reviews?filters%5Bsentiment_snippet%5D=1915741&qs=pros-and-cons#reviews)[ Ease of Use (25) ](https://www.g2.com/products/invoca/reviews?filters%5Bsentiment_snippet%5D=1917065&qs=pros-and-cons#reviews)[ Learning Curve (9) ](https://www.g2.com/products/invoca/reviews?filters%5Bsentiment_snippet%5D=1916590&qs=pros-and-cons#reviews)[ Missing Features (9) ](https://www.g2.com/products/invoca/reviews?filters%5Bsentiment_snippet%5D=1916435&qs=pros-and-cons#reviews) Integrations **CTM** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c185744c5a348e3dc26961d0528be28a/ab-tasty.png "Product Avatar Image") AB Tasty ](https://www.g2.com/products/ab-tasty/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0854f8f0537d51ac4e2959dc5ba120a4/adclicks.png "Product Avatar Image") AdClicks ](https://www.g2.com/products/adclicks/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f176b4154a751d10150daa67a57b7dc5/azure-functions.jpg "Product Avatar Image") Azure Functions ](https://www.g2.com/products/azure-functions/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_1d1960fd811fe494921104cc4622adf8/bing-ads.png "Product Avatar Image") Bing Ads ](https://www.g2.com/products/bing-ads/reviews)[ View all ](https://www.g2.com/products/ctm-ctm/integrations) **Invoca** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_45b776015e4dda222197d517a6c5c9b3/adobe-advertising-cloud.png "Product Avatar Image") Adobe Advertising Cloud ](https://www.g2.com/products/adobe-advertising-cloud/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a7938ffd6497884772dc39786f9e1e2/adobe-analytics.png "Product Avatar Image") Adobe Analytics ](https://www.g2.com/products/adobe-analytics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a7938ffd6497884772dc39786f9e1e2/adobe-audience-manager.png "Product Avatar Image") Adobe ](https://www.g2.com/products/adobe-audience-manager/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a7938ffd6497884772dc39786f9e1e2/adobe-experience-cloud.png "Product Avatar Image") Adobe Experience Cloud ](https://www.g2.com/products/adobe-experience-cloud/reviews)[ View all ](https://www.g2.com/products/invoca/integrations) Screenshots **CTM** ![CTM screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/154514/Screenshot-2026-03-17-at-8%282%29.53.12-AM-_1_.png) **Invoca** ![Invoca screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/156704/1.-Dashboard.png) **Ratings** from reviews Meets Requirements **CTM** 9.1 9.1632 **Invoca** 8.8 8.8821 Ease of Use **CTM** 8.6 8.6638 **Invoca** 8.4 8.4821 Ease of Setup **CTM** 8.4 8.4535 **Invoca** 8.0 8.0556 Ease of Admin **CTM** 8.7 8.7530 **Invoca** 8.3 8.3537 Quality of Support **CTM** 9.0 9.0587 **Invoca** 9.1 9.1808 Has the product been a good partner in doing business? **CTM** 9.2 9.2525 **Invoca** 9.2 9.2541 Product Direction (% positive) **CTM** 9.1 9.1629 **Invoca** 8.8 8.8804 **Features** ratings from reviews Attribution 8.0 57 8.1 46 Conversation Intelligence 7.1 59 7.8 107 Marketing Analytics 8.2 69 8.2 66 Inbound Call Tracking 8.5 336 8.7 400 Outbound Call Tracking 8.8 18 Not enough data Sales Coaching 7.8 8 Not enough data UCaaS Platforms 9.4 21 Not enough data Contact Center 9.1 65 Not enough data Speech Analytics Not enough data 8.5 8 Contact Center Quality Assurance Not enough data 8.8 48 User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 66.3% Mid-Market(51-1000 emp.) 30.1% Enterprise(\> 1000 emp.) 3.5% Small-Business(50 or fewer emp.) 66.3% Mid-Market(51-1000 emp.) 30.1% Enterprise(\> 1000 emp.) 3.5% Small-Business(50 or fewer emp.) 38.6% Mid-Market(51-1000 emp.) 33.7% Enterprise(\> 1000 emp.) 27.7% Small-Business(50 or fewer emp.) 38.6% Mid-Market(51-1000 emp.) 33.7% Enterprise(\> 1000 emp.) 27.7% **Reviewers' Industry** [![CTM](https://images.g2crowd.com/uploads/product/hd_favicon/f8984d08f540c0a6a89f905048bb0abb/ctm-ctm.svg "CTM")](https://www.g2.com/products/ctm-ctm/reviews) CTM Marketing and Advertising 38.3% Internet 6.2% Construction 4.1% Consumer Services 4.0% Hospital & Health Care 3.8% Other 43.6% [![Invoca](https://images.g2crowd.com/uploads/product/hd_favicon/c6e9b5ea6ac9e55009255de6b07777be/invoca.svg "Invoca")](https://www.g2.com/products/invoca/reviews) Invoca Marketing and Advertising 27.0% Hospital & Health Care 9.0% Financial Services 5.6% Telecommunications 5.4% Internet 5.3% Other 47.7% Alternatives **CTM Alternatives** ![CallRail](https://images.g2crowd.com/uploads/product/hd_favicon/dc5a7c4a387a7c639e8eb054c965ecb7/callrail.svg "CallRail") [ CallRail ](/products/callrail/reviews) ![Revenue.io](https://images.g2crowd.com/uploads/product/hd_favicon/751abf86d128bfc8421ddb82f7bb9b67/revenue-io.svg "Revenue.io") [ Revenue.io ](/products/revenue-io/reviews) ![WhatConverts](https://images.g2crowd.com/uploads/product/hd_favicon/d92d25660d9b18514f14665d75e06d95/whatconverts.svg "WhatConverts") [ WhatConverts ](/products/whatconverts/reviews) ![Talkdesk](https://images.g2crowd.com/uploads/product/hd_favicon/e5d8a3a3c9ff90541ffb5e4cf13b063f/talkdesk.svg "Talkdesk") [ Talkdesk ](/products/talkdesk/reviews) **Invoca Alternatives** ![CallRail](https://images.g2crowd.com/uploads/product/hd_favicon/dc5a7c4a387a7c639e8eb054c965ecb7/callrail.svg "CallRail") [ CallRail ](/products/callrail/reviews) ![WhatConverts](https://images.g2crowd.com/uploads/product/hd_favicon/d92d25660d9b18514f14665d75e06d95/whatconverts.svg "WhatConverts") [ WhatConverts ](/products/whatconverts/reviews) ![Revenue.io](https://images.g2crowd.com/uploads/product/hd_favicon/751abf86d128bfc8421ddb82f7bb9b67/revenue-io.svg "Revenue.io") [ Revenue.io ](/products/revenue-io/reviews) ![Marchex](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_517e072e3102d2d34ed3c4b334812b87/marchex.png "Marchex") [ Marchex ](/products/marchex/reviews) ## CTM (formerly... vs Invoca FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Invoca vs CTM (formerly...? Invoca and CTM (formerly CallTrackingMetrics) are both top-rated inbound call tracking platforms, but Invoca stands out for its advanced attribution features while CTM is noted for its broad integration ecosystem and ease of use. | [Invoca](https://www.g2.com/products/invoca/reviews) | [CTM (formerly...)](https://www.g2.com/products/ctm-ctm/reviews) | | --- | --- | | 4.5/5 (967 reviews) | 4.5/5 (761 reviews) | | Small-Business | Small-Business | | 8.0 | 8.4 | | 9.1 | 9.0 | | Attribution Accuracy (19 all-time mentions) | Customer Support (49 all-time mentions) | ### How do the pricing models of Invoca and CTM (formerly... compare? Invoca and CTM (formerly CallTrackingMetrics) are rated at parity for value, with both products receiving strong satisfaction scores on price and cost-related dimensions. - **Invoca:** In recent reviews, several users note that Invoca is competitively priced for its feature set, but some mention that the cost may be prohibitive for smaller businesses. - **CTM (formerly...):** Reviewers frequently highlight CTM's good pricing and value, with many citing its competitive cost structure and the ability to avoid per-user fees as a benefit. ### What are the best alternatives to Invoca and CTM (formerly...? The top three alternatives to Invoca and CTM (formerly CallTrackingMetrics) are CallRail, WhatConverts, and —. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Invoca](https://www.g2.com/products/invoca/reviews) | 4.5/5 (967 reviews) | Small-Business | Competitively priced for feature set | Attribution Accuracy (19 all-time mentions) | | [CTM (formerly...)](https://www.g2.com/products/ctm-ctm/reviews) | 4.5/5 (761 reviews) | Small-Business | Good pricing, avoids per-user fees | Customer Support (49 all-time mentions) | | [CallRail](https://www.g2.com/products/callrail/reviews) | 4.5/5 (1835 reviews) | Small-Business | — | — | | [WhatConverts](https://www.g2.com/products/whatconverts/reviews) | 4.9/5 (316 reviews) | Small-Business | — | — | ### Which Inbound Call Tracking features should I prioritize when comparing Invoca and CTM (formerly...? Buyers comparing Invoca and CTM (formerly CallTrackingMetrics) should prioritize attribution accuracy, integrations, AI-driven analytics, reporting, and ease of use. - **Attribution Accuracy:** Invoca (19 all-time mentions), CTM (24 all-time mentions) - **Integrations:** Invoca (14 all-time mentions), CTM (25 all-time mentions) - **AI-driven Analytics:** Invoca (13 all-time mentions for Artificial Intelligence), CTM (recent reviews highlight AI features and AskAI) - **Reporting:** Invoca (19 all-time mentions), CTM (19 all-time mentions) - **Ease of Use:** Invoca (25 all-time mentions), CTM (48 all-time mentions) ### What are the pros and cons of Invoca vs CTM (formerly...? Invoca's headline strength is attribution accuracy, while CTM (formerly CallTrackingMetrics) is most recognized for customer support and ease of use. - **Invoca strengths:** Attribution Accuracy (19 all-time mentions), Analytics (23), AI Technology (12), Integrations (14), Reporting (19), Customer Support (20), Ease of Use (25) - **Invoca trade-offs:** Some reviewers note a learning curve, higher cost for small businesses, and complexity in advanced feature setup. - **CTM (formerly...) strengths:** Customer Support (49 all-time mentions), Ease of Use (48), Integrations (25), Call Tracking (31), Customization (19), Easy Setup (22), Attribution Accuracy (24) - **CTM (formerly...) trade-offs:** Reviewers mention a learning curve (23 all-time mentions), occasional UI complexity, and advanced settings that can be overwhelming initially. ### Is Invoca or CTM (formerly... better for small businesses? CTM (formerly CallTrackingMetrics) is the stronger fit for small businesses, with more reviewer-cited strengths in ease of use and setup. - **Invoca:** Largest segment is Small-Business; reviewers highlight robust features but note higher cost and a steeper learning curve for smaller teams. - **CTM (formerly...):** Largest segment is Small-Business; reviewers consistently praise its ease of use, easy setup, and value for small business needs. ### Which Inbound Call Tracking platform has better integrations? CTM (formerly CallTrackingMetrics) is favored for integrations, with more reviewer-cited integration options and higher all-time mention counts. - **Invoca:** Google Ads integration is cited in 20 all-time reviews, with additional mentions of Salesforce and Meta integrations in recent reviews. - **CTM (formerly...):** Make integration is cited in 141 all-time reviews, Google Analytics in 51, and Google Ads in 36, with reviewers also highlighting integrations with Salesforce and HubSpot. ### How do Invoca and CTM (formerly... compare on customer support? Invoca and CTM (formerly CallTrackingMetrics) are rated at near-parity for Quality of Support, with Invoca at 9.1 and CTM at 9.0, a difference below the materiality threshold. - **Invoca:** Reviewers frequently praise Invoca's knowledgeable, proactive, and responsive support team, with 20 all-time mentions for Customer Support. - **CTM (formerly...):** CTM receives 49 all-time mentions for Customer Support, with reviewers highlighting responsive, helpful, and knowledgeable support experiences. ### Which is easier to implement, Invoca or CTM (formerly...? CTM (formerly CallTrackingMetrics) scores higher on Ease of Setup (8.4 vs. Invoca's 8.0), indicating a smoother implementation experience. - **Invoca:** Reviewers describe setup as straightforward but note a learning curve for advanced features and integrations. - **CTM (formerly...):** Many reviewers cite easy setup, quick onboarding, and user-friendly implementation, with 22 all-time mentions for Easy Setup. ### Which product has better Training? Training is the most frequently mentioned feature across both products, with CTM (formerly CallTrackingMetrics) receiving more recent praise for training resources and onboarding support. - **Invoca:** Reviewers mention the need for better training systems and note that onboarding includes tutorial videos, but no all-time training-specific mention count is supplied. - **CTM (formerly...):** Recent reviews highlight regular webinars, setup wizards, and personalized training sessions, with reviewers citing these as valuable for onboarding and ongoing education.