# CTM vs Invoca Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Invoca excels in providing **call attribution** combined with **conversation intelligence** , which allows marketing and sales teams to gain real visibility into call outcomes. Users appreciate how this integration helps them optimize their marketing spend by understanding which channels drive sales.
- **Users say** that CallTrackingMetrics offers a high level of **customization** to fit specific business needs, making it a flexible choice for various organizations. Reviewers highlight the effectiveness of its **API integrations** , particularly with Google Ads, which enhances their overall marketing strategy.
- **According to verified reviews** , Invoca has a strong reputation for **quality of support** , with users rating it highly for responsiveness and helpfulness. This support is crucial for businesses that rely on accurate call data to inform their customer journey strategies.
- **Reviewers mention** that CallTrackingMetrics is seen as a reliable cornerstone for **attribution mechanics** , with many users finding it adaptable to their needs. This reliability is a significant factor for businesses that require consistent performance from their tracking solutions.
- **Users appreciate** Invoca's ability to provide detailed insights from customer conversations, which helps in understanding customer behavior and improving service delivery. This feature is particularly valued by teams looking to enhance their customer engagement strategies.
- **G2 reviewers highlight** that while both products have similar star ratings, Invoca's overall user satisfaction is reflected in its higher G2 Scores in key categories like **marketing analytics** and **inbound call tracking** , indicating a stronger performance in these areas compared to CallTrackingMetrics.



| | CTM | Invoca | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 758 | 967 | 
| **Largest Market Segment** | Small-Business (66.1% of reviews) | Small-Business (38.6% of reviews) | 
| **Entry Level Price** | $79.00 Per Month | No pricing available | 

---
## Top Pros & Cons

### CTM

Pros:
- Customer Support (49 reviews)
- Ease of Use (47 reviews)

Cons:
- Learning Curve (23 reviews)
- Complexity (15 reviews)

### Invoca

Pros:
- Helpful (28 reviews)
- Ease of Use (25 reviews)

Cons:
- Learning Curve (9 reviews)
- Missing Features (9 reviews)

---
## Ratings Comparison
| Rating | CTM | Invoca | 
|---|---|---|
  | **Meets Requirements** | 9.1 (628 reviews) | 8.8 (821 reviews) | 
  | **Ease of Use** | 8.6 (634 reviews) | 8.4 (821 reviews) | 
  | **Ease of Setup** | 8.4 (531 reviews) | 8.0 (556 reviews) | 
  | **Ease of Admin** | 8.7 (528 reviews) | 8.3 (537 reviews) | 
  | **Quality of Support** | 9.0 (583 reviews) | 9.1 (808 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.2 (523 reviews) | 9.2 (541 reviews) | 
  | **Product Direction (% positive)** | 9.1 (627 reviews) | 8.8 (804 reviews) | 

---
## Pricing

### CTM

#### Entry-Level Pricing

Plan: Marketing Lite

Price: $79.00 Per Month

Description: Attribution essentials to measure the impact of your marketing efforts



Key Features:
- Unlimited users
- Attribute calls and texts to their source
- Standard call recording, forwarding, and IVR routing

[Browse all 4 editions](https://www.g2.com/products/ctm-ctm/pricing)

#### Free Trial

Yes

### Invoca

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Conversation Intelligence

| Product | Score | Reviews |
|---|---|---|
| **CTM** | 7.1/10 | 58 |
| **Invoca** | 7.8/10 | 107 |

#### Call Analytics

| Feature | CTM | Invoca | 
|---|---|---|
| **Call Recording** | 9.6 (53 reviews) ✓ Verified | 9.0 (95 reviews) | 
| **Machine Learning** | 8.4 (32 reviews) ✓ Verified | 8.5 (79 reviews) | 
| **Call Analysis** | 9.0 (45 reviews) ✓ Verified | 8.6 (91 reviews) | 
| **Lead Qualification** | 8.9 (44 reviews) ✓ Verified | 8.4 (77 reviews) | 

#### Artificial Intelligence - Conversation Intelligence

| Feature | CTM | Invoca | 
|---|---|---|
| **Customer Scoring** | 8.6 (39 reviews) ✓ Verified | 8.4 (72 reviews) | 
| **Speech-to-Text** | 8.5 (38 reviews) ✓ Verified | 8.0 (81 reviews) | 
| **Sentiment Analysis** | Not enough data | Not enough data | 

#### Generative AI

| Feature | CTM | Invoca | 
|---|---|---|
| **AI Text Summarization** | 6.8 (11 reviews) | 8.2 (22 reviews) | 

#### Agentic AI - Conversation Intelligence

| Feature | CTM | Invoca | 
|---|---|---|
| **Autonomous Task Execution** | 5.8 (6 reviews) | 6.8 (12 reviews) | 
| **Multi-step Planning** | 5.3 (6 reviews) | 6.5 (12 reviews) | 
| **Cross-system Integration** | 6.1 (6 reviews) | 7.7 (11 reviews) | 
| **Adaptive Learning** | 5.6 (6 reviews) | 7.6 (11 reviews) | 
| **Natural Language Interaction** | 6.7 (6 reviews) | 7.1 (11 reviews) | 
| **Proactive Assistance** | 5.8 (6 reviews) | 6.8 (11 reviews) | 
| **Decision Making** | 4.7 (6 reviews) | 7.6 (12 reviews) | 

### Contact Center Quality Assurance

| Product | Score | Reviews |
|---|---|---|
| **CTM** | N/A | N/A |
| **Invoca** | 8.8/10 | 48 |

#### Quality Assurance

| Feature | CTM | Invoca | 
|---|---|---|
| **Evaluation** | Not enough data | 8.9 (41 reviews) | 
| **Calibration** | Not enough data | 8.7 (39 reviews) | 
| **Reports** | Not enough data | 8.8 (47 reviews) | 

#### Engagement

| Feature | CTM | Invoca | 
|---|---|---|
| **Feedback** | Not enough data | 8.9 (43 reviews) | 
| **Dashboards** | Not enough data | 8.7 (46 reviews) | 
| **Training** | Not enough data | 8.9 (43 reviews) | 

#### Performance

| Feature | CTM | Invoca | 
|---|---|---|
| **Integrations** | Not enough data | 8.9 (42 reviews) | 
| **Compliance** | Not enough data | 9.1 (41 reviews) | 

#### Generative AI

| Feature | CTM | Invoca | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.2 (18 reviews) | 
| **AI Text Summarization** | Not enough data | 8.6 (18 reviews) | 

### Contact Center

| Product | Score | Reviews |
|---|---|---|
| **CTM** | 9.1/10 | 65 |
| **Invoca** | N/A | N/A |

#### Channels

| Feature | CTM | Invoca | 
|---|---|---|
| **Voice** | 9.7 (32 reviews) ✓ Verified | Not enough data | 
| **Social** | 8.7 (22 reviews) | Not enough data | 
| **Web Chat** | 9.2 (19 reviews) ✓ Verified | Not enough data | 
| **Mobile SMS** | 9.0 (29 reviews) ✓ Verified | Not enough data | 
| **Email** | 9.0 (21 reviews) | Not enough data | 

#### Generative AI

| Feature | CTM | Invoca | 
|---|---|---|
| **AI Text-to-Speech** | 7.9 (7 reviews) | Not enough data | 

#### Functions

| Feature | CTM | Invoca | 
|---|---|---|
| **Session Routing** | 9.3 (50 reviews) ✓ Verified | Not enough data | 
| **Session Queuing** | 9.4 (47 reviews) ✓ Verified | Not enough data | 
| **Concurrent Calling** | 9.5 (43 reviews) ✓ Verified | Not enough data | 
| **Speech Analytics** | 9.2 (21 reviews) | Not enough data | 
| **Auto Dialer** | 9.4 (18 reviews) ✓ Verified | Not enough data | 
| **IVR** | 9.7 (27 reviews) ✓ Verified | Not enough data | 
| **Inbound Screen Pop** | 9.5 (22 reviews) ✓ Verified | Not enough data | 
| **Persistent Data** | 9.5 (22 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Contact Center

| Feature | CTM | Invoca | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 9.2 (6 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 8.0 (5 reviews) | Not enough data | 

#### Administrative

| Feature | CTM | Invoca | 
|---|---|---|
| **Session Summary Notes** | 9.2 (47 reviews) ✓ Verified | Not enough data | 
| **Administrator Access** | 9.7 (47 reviews) ✓ Verified | Not enough data | 
| **Reporting & Dashboards** | 9.2 (50 reviews) ✓ Verified | Not enough data | 
| **Session Recording** | 9.8 (21 reviews) ✓ Verified | Not enough data | 
| **Agent Scheduling and Assignment** | 9.4 (19 reviews) ✓ Verified | Not enough data | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **CTM** | 8.0/10 | 56 |
| **Invoca** | 8.1/10 | 46 |

#### Attribution Modeling

| Feature | CTM | Invoca | 
|---|---|---|
| **Single-Touch Attribution** | 8.7 (42 reviews) | 9.0 (34 reviews) | 
| **Multi-Touch Attribution** | 8.0 (37 reviews) | 8.4 (32 reviews) | 
| **Algorithmic Attribution** | Feature Not Available | 8.1 (31 reviews) | 
| **Cross-Device Attribution** | 8.5 (33 reviews) | 7.9 (32 reviews) | 
| **Offline Attribution** | 8.9 (38 reviews) | 8.8 (35 reviews) | 
| **Custom Attribution** | Feature Not Available | 8.2 (35 reviews) | 

#### Agentic AI - Attribution

| Feature | CTM | Invoca | 
|---|---|---|
| **Autonomous Task Execution** | 5.8 (10 reviews) | 6.3 (8 reviews) | 
| **Cross-system Integration** | 7.0 (10 reviews) | 7.3 (8 reviews) | 
| **Natural Language Interaction** | 5.8 (10 reviews) | 6.3 (8 reviews) | 
| **Proactive Assistance** | 5.2 (10 reviews) | 6.0 (8 reviews) | 

#### Marketing

| Feature | CTM | Invoca | 
|---|---|---|
| **B2B Attribution** | 8.7 (29 reviews) | 8.9 (26 reviews) | 
| **B2C Attribution** | 9.0 (33 reviews) | 9.2 (27 reviews) | 
| **Marketing Channels** | 9.4 (42 reviews) | 9.2 (36 reviews) | 
| **Integrations** | 9.1 (48 reviews) | 9.0 (38 reviews) | 

#### Reporting

| Feature | CTM | Invoca | 
|---|---|---|
| **Dashboards** | 8.8 (48 reviews) | 8.8 (40 reviews) | 
| **Data Visualizations** | 8.6 (45 reviews) | 8.3 (37 reviews) | 
| **Custom Reporting** | 8.8 (42 reviews) | 8.3 (39 reviews) | 

### Speech Analytics

| Product | Score | Reviews |
|---|---|---|
| **CTM** | N/A | N/A |
| **Invoca** | 8.5/10 | 8 |

#### Generative AI

| Feature | CTM | Invoca | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 8.5 (8 reviews) | 

### AI Voice Assistants

| Product | Score | Reviews |
|---|---|---|
| **CTM** | N/A | N/A |
| **Invoca** | N/A | N/A |

#### Voice Recognition - AI Voice Assistants

| Feature | CTM | Invoca | 
|---|---|---|
| **Voice Recognition** | Not enough data | Not enough data | 

#### Speech Synthesis - AI Voice Assistants

| Feature | CTM | Invoca | 
|---|---|---|
| **Speech Synthesis** | Not enough data | Not enough data | 
| **Customizable speech** | Not enough data | Not enough data | 
| **Multiple voice actions** | Not enough data | Not enough data | 

#### Security and privacy - AI Voice Assistants

| Feature | CTM | Invoca | 
|---|---|---|
| **Encrypted communication** | Not enough data | Not enough data | 

#### Compatibility - AI Voice Assistants

| Feature | CTM | Invoca | 
|---|---|---|
| **Cross platform compatibility** | Not enough data | Not enough data | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **CTM** | 8.8/10 | 18 |
| **Invoca** | N/A | N/A |

#### Agentic AI - Outbound Call Tracking

| Feature | CTM | Invoca | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (14 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.6 (13 reviews) | Not enough data | 

#### Calling

| Feature | CTM | Invoca | 
|---|---|---|
| **Record Calls** | 9.8 (18 reviews) | Not enough data | 
| **Generate Location** | 9.2 (17 reviews) | Not enough data | 
| **Call Types** | 9.5 (18 reviews) | Not enough data | 
| **Click-to-Call** | 9.5 (16 reviews) | Not enough data | 
| **Auto Dialer** | 9.2 (17 reviews) | Not enough data | 

#### Contacts

| Feature | CTM | Invoca | 
|---|---|---|
| **Personalization** | 9.5 (16 reviews) | Not enough data | 
| **Information Locater** | 9.4 (16 reviews) | Not enough data | 
| **Record Prospect Data** | 9.4 (16 reviews) | Not enough data | 

#### Insights

| Feature | CTM | Invoca | 
|---|---|---|
| **Notes** | 8.2 (17 reviews) | Not enough data | 
| **Daily Summary** | 8.9 (17 reviews) | Not enough data | 
| **Automated Voicemails** | 8.9 (17 reviews) | Not enough data | 
| **Automated Emails** | Feature Not Available | Not enough data | 
| **Sorts Prospects** | 7.3 (16 reviews) | Not enough data | 
| **Automated Note Taking** | 8.6 (15 reviews) | Not enough data | 

### Sales Coaching

| Product | Score | Reviews |
|---|---|---|
| **CTM** | 7.8/10 | 8 |
| **Invoca** | N/A | N/A |

#### Agentic AI - Sales Coaching

| Feature | CTM | Invoca | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | 5.7 (5 reviews) | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Training

| Feature | CTM | Invoca | 
|---|---|---|
| **Knowledge Base** | 8.8 (8 reviews) | Not enough data | 
| **Coaching Materials** | 8.5 (8 reviews) | Not enough data | 
| **Playbook Creation** | 7.6 (7 reviews) | Not enough data | 
| **Video Record** | 7.9 (8 reviews) | Not enough data | 

#### Feedback

| Feature | CTM | Invoca | 
|---|---|---|
| **Review** | 8.1 (8 reviews) | Not enough data | 
| **Scorecard** | 7.4 (7 reviews) | Not enough data | 
| **Coaching Card** | 7.4 (7 reviews) | Not enough data | 
| **Leaderboard** | 7.4 (7 reviews) | Not enough data | 
| **Real-Time Updates** | 8.8 (8 reviews) | Not enough data | 
| **Notifications** | 7.9 (8 reviews) | Not enough data | 
| **Competition** | Feature Not Available | Not enough data | 

#### Generative AI

| Feature | CTM | Invoca | 
|---|---|---|
| **AI Text Summarization** | Not enough data | Not enough data | 

### UCaaS Platforms

| Product | Score | Reviews |
|---|---|---|
| **CTM** | 9.4/10 | 21 |
| **Invoca** | N/A | N/A |

#### Agentic AI - UCaaS Platforms

| Feature | CTM | Invoca | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Extensions

| Feature | CTM | Invoca | 
|---|---|---|
| **Tenancy Flexibility** | 9.6 (13 reviews) ✓ Verified | Not enough data | 
| **Native VoIP** | 9.4 (12 reviews) ✓ Verified | Not enough data | 
| **CCaaS Option** | 9.3 (10 reviews) ✓ Verified | Not enough data | 

#### Features

| Feature | CTM | Invoca | 
|---|---|---|
| **Voicemail to Email** | 9.5 (13 reviews) | Not enough data | 
| **Voicemail to SMS** | 9.4 (9 reviews) | Not enough data | 
| **File Sharing** | 8.9 (11 reviews) ✓ Verified | Not enough data | 
| **Voice Conferencing** | 9.5 (11 reviews) ✓ Verified | Not enough data | 
| **Video Conferencing** | Feature Not Available | Not enough data | 
| **Conference Transcripts** | 9.8 (9 reviews) | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **CTM** | N/A | N/A |
| **Invoca** | N/A | N/A |

#### Marketing Distribution

| Feature | CTM | Invoca | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | CTM | Invoca | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | CTM | Invoca | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Inbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **CTM** | 8.5/10 | 332 |
| **Invoca** | 8.7/10 | 400 |

#### Phone Number Management

| Feature | CTM | Invoca | 
|---|---|---|
| **Local Phone Numbers** | 9.2 (292 reviews) | 8.8 (303 reviews) | 
| **Toll-Free Numbers** | 9.1 (247 reviews) | 9.2 (330 reviews) | 
| **Port Existing Numbers** | 8.8 (178 reviews) | 8.5 (200 reviews) | 

#### Tracking

| Feature | CTM | Invoca | 
|---|---|---|
| **Visitor & Keyword Tracking** | 8.9 (265 reviews) | 8.7 (311 reviews) | 
| **Dynamic Number Insertion** | 9.1 (226 reviews) | 8.9 (320 reviews) | 
| **Multi-Channel Call Attribution** | 8.9 (229 reviews) | 8.7 (283 reviews) | 

#### Analytics

| Feature | CTM | Invoca | 
|---|---|---|
| **Call Data** | 9.0 (293 reviews) | 9.0 (339 reviews) | 
| **Call Recording** | 9.3 (298 reviews) | 9.2 (315 reviews) | 
| **Advanced Reporting** | 8.7 (268 reviews) | 8.6 (317 reviews) | 
| **Conversation Intelligence** | 8.4 (99 reviews) | 8.6 (162 reviews) | 

#### Call Routing

| Feature | CTM | Invoca | 
|---|---|---|
| **IVR** | 8.9 (167 reviews) | 8.7 (254 reviews) | 
| **Call Scheduling** | 8.9 (149 reviews) | 8.7 (195 reviews) | 
| **Geo-Routing** | 8.6 (135 reviews) | 8.3 (164 reviews) | 

#### Administration

| Feature | CTM | Invoca | 
|---|---|---|
| **Martech Integrations** | 8.6 (85 reviews) | 8.5 (140 reviews) | 
| **Privacy, Security, and Compliance** | 9.2 (130 reviews) | 9.1 (165 reviews) | 
| **Performance and Reliability** | 9.1 (147 reviews) | 9.2 (192 reviews) | 

#### Agentic AI - Inbound Call Tracking

| Feature | CTM | Invoca | 
|---|---|---|
| **Autonomous Task Execution** | 6.2 (22 reviews) | 7.8 (20 reviews) | 
| **Cross-system Integration** | 7.0 (22 reviews) | 8.5 (19 reviews) | 
| **Proactive Assistance** | 6.1 (22 reviews) | 7.6 (20 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **CTM** | 8.2/10 | 67 |
| **Invoca** | 8.2/10 | 66 |

#### Marketing Operations

| Feature | CTM | Invoca | 
|---|---|---|
| **ROI Tracking** | 8.3 (44 reviews) | 8.4 (50 reviews) | 
| **Data Collection** | 9.1 (56 reviews) | 9.1 (58 reviews) | 
| **Customer Insights** | 8.8 (47 reviews) | 8.8 (52 reviews) | 
| **Multi-User Access** | 9.0 (57 reviews) | 9.1 (58 reviews) | 
| **Spend Management** | 8.3 (45 reviews) | 8.1 (47 reviews) | 
| **White Label** | 8.5 (42 reviews) | 7.8 (45 reviews) | 

#### Campaign Activity

| Feature | CTM | Invoca | 
|---|---|---|
| **Campaign Insights** | 8.8 (50 reviews) | 8.8 (60 reviews) | 
| **Reports and Dashboards** | 8.7 (61 reviews) | 8.7 (65 reviews) | 
| **Campaign Stickiness** | 8.0 (43 reviews) | 8.5 (53 reviews) | 
| **Multichannel Tracking** | 8.9 (54 reviews) | 8.7 (57 reviews) | 
| **Brand Optimization** | 8.3 (40 reviews) | 8.8 (51 reviews) | 
| **Predictive Analytics** | 7.5 (35 reviews) | 7.9 (49 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | CTM | Invoca | 
|---|---|---|
| **Autonomous Task Execution** | 6.1 (11 reviews) | 6.5 (14 reviews) | 
| **Cross-system Integration** | 7.3 (11 reviews) | 7.4 (14 reviews) | 
| **Proactive Assistance** | 6.7 (11 reviews) | 6.7 (13 reviews) | 

---
## Categories
**Shared Categories (5):** [Speech Analytics Software](https://www.g2.com/categories/speech-analytics), [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence), [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Attribution Software](https://www.g2.com/categories/attribution)

**Unique to CTM (5):** [Sales Coaching Software](https://www.g2.com/categories/sales-coaching), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Contact Center Software](https://www.g2.com/categories/contact-center), [AI Voice Assistants](https://www.g2.com/categories/ai-voice-assistants), [UCaaS Platforms](https://www.g2.com/categories/ucaas-platforms)

**Unique to Invoca (1):** [Contact Center Quality Assurance Software](https://www.g2.com/categories/contact-center-quality-assurance)


---
## Reviewer Demographics

### By Company Size

| Segment | CTM | Invoca | 
|---|---|---|
| **Small-Business** | 66.1% | 38.6% | 
| **Mid-Market** | 30.3% | 33.7% | 
| **Enterprise** | 3.6% | 27.7% | 

### By Industry

#### CTM

- **Marketing and Advertising:** 38.3%
- **Internet:** 6.3%
- **Construction:** 4.1%
- **Consumer Services:** 3.8%
- **Hospital & Health Care:** 3.8%
- **Health, Wellness and Fitness:** 3.7%
- **Information Technology and Services:** 2.7%
- **Real Estate:** 2.7%
- **Computer Software:** 2.1%
- **Mental Health Care:** 1.8%
- **Other:** 30.6%

#### Invoca

- **Marketing and Advertising:** 27.0%
- **Hospital & Health Care:** 9.0%
- **Financial Services:** 5.6%
- **Telecommunications:** 5.4%
- **Internet:** 5.3%
- **Insurance:** 4.8%
- **Automotive:** 3.1%
- **Consumer Services:** 3.0%
- **Retail:** 3.0%
- **Real Estate:** 2.9%
- **Other:** 30.8%

---
## Alternatives

### Alternatives to CTM

- [CallRail](https://www.g2.com/products/callrail/reviews) — 4.5/5 stars (1716 reviews)
- [Revenue.io](https://www.g2.com/products/revenue-io/reviews) — 4.7/5 stars (575 reviews)
- [WhatConverts](https://www.g2.com/products/whatconverts/reviews) — 4.9/5 stars (306 reviews)
- [Talkdesk](https://www.g2.com/products/talkdesk/reviews) — 4.4/5 stars (2505 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Aircall](https://www.g2.com/products/aircall/reviews) — 4.4/5 stars (1593 reviews)
- [Five9 Intelligent Cloud Contact Center Platform](https://www.g2.com/products/five9-intelligent-cloud-contact-center-platform/reviews) — 4.1/5 stars (611 reviews)
- [RingEX](https://www.g2.com/products/ringex/reviews) — 4.2/5 stars (1371 reviews)
- [Marchex](https://www.g2.com/products/marchex/reviews) — 4.1/5 stars (184 reviews)
- [Genesys Cloud CX](https://www.g2.com/products/genesys-cloud-cx/reviews) — 4.4/5 stars (1550 reviews)

### Alternatives to Invoca

- [CallRail](https://www.g2.com/products/callrail/reviews) — 4.5/5 stars (1716 reviews)
- [Revenue.io](https://www.g2.com/products/revenue-io/reviews) — 4.7/5 stars (575 reviews)
- [WhatConverts](https://www.g2.com/products/whatconverts/reviews) — 4.9/5 stars (306 reviews)
- [Marchex](https://www.g2.com/products/marchex/reviews) — 4.1/5 stars (184 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Infinity Call Tracking](https://www.g2.com/products/infinity-call-tracking/reviews) — 4.6/5 stars (157 reviews)
- [Gong](https://www.g2.com/products/gong/reviews) — 4.7/5 stars (6662 reviews)
- [Five9 Intelligent Cloud Contact Center Platform](https://www.g2.com/products/five9-intelligent-cloud-contact-center-platform/reviews) — 4.1/5 stars (611 reviews)
- [Talkdesk](https://www.g2.com/products/talkdesk/reviews) — 4.4/5 stars (2505 reviews)
- [Genesys Cloud CX](https://www.g2.com/products/genesys-cloud-cx/reviews) — 4.4/5 stars (1550 reviews)

---
## Top Discussions

### CTM

- Title: [What do you think is the best thing about Call Tracking Metrics](https://www.g2.com/discussions/33938-what-do-you-think-is-the-best-thing-about-call-tracking-metrics) — 2 comments, 1 upvote
  > **Top comment:** "very convenient"
- Title: [Need referral for creative Implementation Consultant](https://www.g2.com/discussions/need-referral-for-creative-implementation-consultant) — 1 comment, 1 upvote
  > **Top comment:** "Try Blue Pig Media. I’ve heard they’re quite good. "
- Title: [Why is texting difficult on the platform](https://www.g2.com/discussions/33937-why-is-texting-difficult-on-the-platform) — 1 comment, 1 upvote
  > **Top comment:** "Do you mean to the receiving user of a response? "
- Title: [How do I delete a custom tag that I made?](https://www.g2.com/discussions/15086-how-do-i-delete-a-custom-tag-that-i-made) — 1 comment, 1 upvote
  > **Top comment:** "Hey Adrian! Good question. Both Reporting Tags and Call Tags can be customized, so the answer would depend on which you're referring to. 

Reporting Tags:..."
- Title: [What if I already have numbers I want to keep?](https://www.g2.com/discussions/what-if-i-already-have-numbers-i-want-to-keep) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "No problem, this is a process called porting. We will gladly port over your already existing number into our system for no additional cost. (USA and Canada..."

### Invoca

- Title: [How do you insure your customers data safety from your employees at invoca ?](https://www.g2.com/discussions/how-do-you-insure-your-customers-data-safety-from-your-employees-at-invoca) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Comment deleted by user."
- Title: [How granular are call attribution analytics?](https://www.g2.com/discussions/call-attribution-analytics-7f41ba2a-23e2-437c-8c54-78f28ffdcce1) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Invoca captures any data from the website (e.g. URL query string parameters, first-party cookie values, HTML elements) and attribute this data to the..."
- Title: [Is the solution HIPAA, PCI, or GDPR compliant, and what compromises will I need to make?](https://www.g2.com/discussions/cloud-security-infrastructure-d6fec16b-7380-4997-9668-4508c53de250) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, Invoca supports HIPAA for healthcare and PCI DSS for financial services. Additionally, Invoca is GDRP compliant, Privacy Shield and TRUSTe certified,..."
- Title: [Is there a suggestion or a tip you can share when it comes to integrating data with google search or othrs?](https://www.g2.com/discussions/32733-is-there-a-suggestion-or-a-tip-you-can-share-when-it-comes-to-integrating-data-with-google-search-or-othrs) — 1 comment, 1 upvote
  > **Top comment:** "Hi Luis, Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if..."
- Title: [How does the solution track call conversions?](https://www.g2.com/discussions/call-tracking-d657c453-a3fa-4f2f-a68a-4b4f72680e4e) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "There are a variety of call conversion types that you might want to measure, such as purchases made, appointments set, or quotes given. In order to make the..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/ctm-ctm-vs-invoca)