# Which AB Tasty Consulting partners are best at ensuring statistical rigor and avoiding false-positive test conclusions?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">A false positive that ships is arguably worse than no test at all, since you end up making decisions off a result that was never actually real.</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/konversionskraft/reviews"><strong>konversionsKRAFT</strong></a><strong>:</strong> built around better hypotheses and concepts to drive higher ROI, implying some rigor around what counts as a real result.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/mezzo-labs/reviews"><strong>Mezzo Labs</strong></a><strong>:</strong> their pitch centers on using data properly to improve performance.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">It basically comes down to statistical rigor and false positives among AB Tasty consulting experimentation partners, and given how thin the listings get past the two or three established names in this category, firsthand experience probably matters more here than what's on a G2 profile.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Has anyone had a partner catch a false positive before it shipped, or only find out after?</p>

##### Post Metadata
- Posted at: 15 days ago
- Author title: Marketing Executive
- Net upvotes: 1


## Comments
### Comment 1

Bayesian versus frequentist methodology is the detail worth asking about before trusting any AB Tasty consulting partner on statistical rigor. A partner running sequential testing without deciding that framework upfront is more likely to call a false positive real just because it crossed a significance threshold early, especially once test velocity picks up. That&#39;s the question I&#39;d want answered directly, not just whether they&#39;ve caught one before shipping.

##### Comment Metadata
- Posted at: 7 days ago
- Author title: SEO Content Writer





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