--- title: Base Reviews meta\_title: 'Base Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 56 reviews by the users' company size, role or industry to find out how Base works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 56 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Brand Advocacy url: https://www.g2.com/categories/brand-advocacy --- # Base Reviews & Product Details Visit Website Base is creating the AI Engagement OS for post-sale growth. Most B2B companies invest heavily in winning customers - but lack the infrastructure to engage them after the deal closes. The result: fragmented customer journeys, low product adoption, missed expansion opportunities, and preventable churn. Base fixes that. We give companies a single platform to orchestrate the entire post-sale customer lifecycle — across onboarding, adoption, expansion, advocacy, and retention. The Base platform analyzes customer signals across product usage, lifecycle milestones, and engagement touchpoints, and turns them into AI-driven customer journeys that run at scale. This enables companies to move from reactive customer management to proactive, automated lifecycle engagement. With Base, teams can: • Drive product adoption and activation • Identify and capture expansion opportunities • Turn customers into advocates • Increase retention and lifetime value • Run lifecycle engagement programs at scale Customer-Led Growth is the next phase of B2B revenue. Base is building the operating system that powers it. * * * Product Website Base Seller [Base](https://www.g2.com/sellers/base-02d70fff-c0fe-4cd5-8b53-1ebb41080faf) Discussions [Base Community](https://www.g2.com/products/base/discuss) Languages Supported English Solution Type All-in-One Overview by Gal Biran (Base Co-founder & CEO. Customer Marketing automation for B2B companies. Implement Customer Led Growth. Advocacy, References, Upsell, and Customer Engagement at Scale.) Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 3 months [ View More Pricing Information ](https://www.g2.com/products/base/pricing) ## Base Integrations (21) What do users say about integrations? Verified by Base [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Bettermode ](https://www.g2.com/products/bettermode/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Discord ](https://www.g2.com/products/textaify-discord/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Facebook for Business ](https://www.g2.com/products/facebook-for-business/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Gainsight Customer Communities ](https://www.g2.com/products/gainsight-customer-communities/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Ads ](https://www.g2.com/products/google-ads/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") IBM Maximo IT ](https://www.g2.com/products/ibm-maximo-it/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Khorus ](https://www.g2.com/products/khorus/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Klaviyo ](https://www.g2.com/products/klaviyo/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") monday CRM ](https://www.g2.com/products/monday-crm/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Power BI Solutions ](https://www.g2.com/products/power-bi-solutions/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Recharge Subscriptions ](https://www.g2.com/products/recharge-subscriptions/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") SAP Data Intelligence ](https://www.g2.com/products/sap-data-intelligence/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Shopify ](https://www.g2.com/products/shopify/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Slack ](https://www.g2.com/products/slack/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Snowflake ](https://www.g2.com/products/snowflake/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Tango ](https://www.g2.com/products/blackhawk-network-tango/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Tremendous ](https://www.g2.com/products/tremendous/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Twilio ](https://www.g2.com/products/twilio/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Typeform ](https://www.g2.com/products/typeform/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Workday Platform ](https://www.g2.com/products/workday-platform/reviews) Show More ![Verified User in Higher Education](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Higher Education") AH Verified User in Higher Education Mid-Market (51-1000 emp.) 7/30/2026 "Intuitive UI That Enables Creative VIP Marketing and Analytics —Still Waiting on a few Features" 3.5/5 What do you like best about Base? I like the user interface. It is fairly intuitive and has allowed me to educate myself on the ins and outs of the platform without continuous support calls. I it has also allowed me to be creative with how I approach our VIPs and gives me the opportunity to be another touchpoint to them when it comes to marketing campaigns and promotions. Review collected by and hosted on G2.com. What do you dislike about Base? There are features and functions that are not currently available that would help my institution, but they add our requests to their feature requests and have followed through with upgrades that meet our needs. Review collected by and hosted on G2.com. What problems is Base solving and how is that benefiting you? It is helping us with organization of our advocates, helping to encourage growth of our advocate pool and has allowed us to dig deeper into the analytics to figure out the best way to continue success with our advocacy program. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Computer & Network Security](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer & Network Security") UC Verified User in Computer & Network Security Mid-Market (51-1000 emp.) 9/7/2025 "A Strong, Easy-to-Use Advocacy Platform with Room to Grow" 4/5 What do you like best about Base? Base.ai offers a clean, intuitive interface, and their recent enhancements have made the platform even stronger. It’s one of the closest replacements for Influitive, making the migration feel familiar. Features like reference management, ROI tracking, and gamification really help make advocacy seamless and engaging for customers. Review collected by and hosted on G2.com. What do you dislike about Base? When I first joined, the platform felt a bit oversold. As someone who migrated from Influitive (like many others), I noticed a few features were missing. That said, Base has rolled out meaningful improvements since, which shows they are listening and evolving. I’ve also experienced some technical hiccups (particularly with the "Ask" workflow) but managed to find some workarounds that are a bit more time consuming but do the trick. Review collected by and hosted on G2.com. What problems is Base solving and how is that benefiting you? Base has given us a centralized hub for customer advocacy, making it easier to manage references, track ROI, and keep customers engaged through gamification. Instead of juggling spreadsheets and manual processes, we can now streamline advocacy activities, connect the right customers to the right opportunities, and measure impact more clearly. This not only saves time but also helps us prove value back to leadership. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Enterprise (\> 1000 emp.) 8/14/2025 "A Well-Rounded Platform with a Fresh UI and Strong Features, but Technical Agility Needs Improvement" 3.5/5 What do you like best about Base? I really like the fresh UI of the user version of the Base tool compared to what we had before. It’s a great platform to share, connect, and manage users on Base. The Base team is efficient with integrations, and the tool offers many features for categorizing different sets of user activities, making it easy to organize them. Creating a rewards catalog is simple, and the admin interface is intuitive, making it easy for new users to navigate. Overall, it’s a solid package for both user-facing and admin-facing needs. Review collected by and hosted on G2.com. What do you dislike about Base? They need to improve their technical capabilities, particularly in managing APIs and identifying the root cause of issues more quickly. While they have a talented team handling the technical side, it’s unclear whether the challenge lies in resourcing or having the right mix of expertise. Review collected by and hosted on G2.com. What problems is Base solving and how is that benefiting you? The Base tool helps us efficiently manage and engage our Community Experts or C-Pro User by providing an intuitive, user-friendly platform for both users and admins. It streamlines sharing, connecting, and organizing user activities, simplifies creating and managing rewards catalogs, and supports integrations that enhance workflow. This reduces manual effort, improves engagement tracking, and makes it easier to deliver a seamless experience for both end users and administrators. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Laurence C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Laurence C.") LC Laurence C. Chef d’équipe communications Small-Business (50 or fewer emp.) 8/20/2025 "Base: a beautiful discovery and a savior" 4/5 What do you like best about Base? I love the fact that the transition from our old tool to this one was very easy and well prepared with the team. The UI is also very customizable and easy to use for our admins but also from the client's perspective. We just love the product. Review collected by and hosted on G2.com. What do you dislike about Base? There's some bugs we're encountering along the way and the support team sometimes takes longer time to answer to tickets. But it's not dramatic, the main issues we encounter are usually fixed quite rapidly. Review collected by and hosted on G2.com. What problems is Base solving and how is that benefiting you? They solved the main problem we add in the beginning when we were using another product. We had some many issues that we're not only impacting our clients but our reputation as well. When we discovered Base, they offered a very customizable platform and a better user experience. They evolved so much in the last year and are offering more features every months! Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Education Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Education Management") AE Verified User in Education Management Enterprise (\> 1000 emp.) 8/21/2025 "Easy-to-Use Advocate Program with Strong Support, but Some Limitations" 3.5/5 What do you like best about Base? We use Base for our advocate program, and it’s been great for managing a variety of activities. The platform makes it easy to set up and run campaigns, and the post-activity data analytics are straightforward and insightful. Additionally, their customer support is excellent and very responsive. Review collected by and hosted on G2.com. What do you dislike about Base? There are some limitations in the advocate program, particularly around customer communication channels. It’s also difficult to generate different templates for each ask, and user database management is somewhat restrictive. Features like multi-selection for updating the database could be improved. Review collected by and hosted on G2.com. What problems is Base solving and how is that benefiting you? Base helps us streamline the management of our advocate program by making it easy to create and run a variety of activities. It solves the problem of tracking engagement and measuring the impact of our campaigns, providing clear post-activity analytics that help us understand what works and where improvements are needed. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconCurrent UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Mark K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mark K.") MK Mark K. Head, Customer Marketing APJ Enterprise (\> 1000 emp.) 8/8/2024 "Getting great by the day" 4/5 What do you like best about Base? The willingness of the customer success team to take in feedback and implement changes and feature upgrades makes Base a platform that is highly customizable for our enterprise needs. However, the team is relatively lean so changes take some time to implement. UI is much cleaner and modern compared to the platform we used previously. Review collected by and hosted on G2.com. What do you dislike about Base? The product is still relatively bare-bones, but this is a good thing for a mature enterprise looking for a customizable tool rather than an out-of-the-box solution. Review collected by and hosted on G2.com. What problems is Base solving and how is that benefiting you? Base is enabling us to manage our customers throughout the entire customer advocacy and loyalty journey. Previously, we used one tool for community engagement and another for content management. With Base, we are able to integrate these together and have a holistic view of a customer from engagement to advocacy which streamlines our resources and gives us better insights and management of our programs. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") AI Verified User in Information Technology and Services Enterprise (\> 1000 emp.) 4/17/2025 "Great product offerings, limited reporting" 4/5 What do you like best about Base? Great 2-in-1 tool for an advocacy hub and automated reference management. Review collected by and hosted on G2.com. What do you dislike about Base? No Snowflake integration or any API for reporting. Very limited to track data outside of the instance. We are still trying to figure out how to get this into Snowflake Review collected by and hosted on G2.com. What problems is Base solving and how is that benefiting you? Automating our reference management process, it was very manual before. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Enterprise (\> 1000 emp.) 12/7/2022 "Great platform for managing an advocacy program" 4/5 What do you like best about Base? A great tool to manage interactions and engagement with your customers. The ability to create custom attributes on your customers is helpful to capture what makes the most sense for your organization. Review collected by and hosted on G2.com. What do you dislike about Base? Would like to see more robust reference profile information. i.e. a way to indicate what products a customer is referenceable for and what products they are not referenceable for. You can do this by creating some custom attributes, but not a native way to flag certain areas as referenceable and others as not. Would like an easier way to import advocates or content Review collected by and hosted on G2.com. What problems is Base solving and how is that benefiting you? Allows me to manage our Advocacy Program, keeping track of activities and points our advocates are participating in, and provides a source for marketing and sales for the different customer needs. Review collected by and hosted on G2.com. Show More 9/12/2024 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Education Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Education Management") AE Verified User in Education Management Enterprise (\> 1000 emp.) 11/29/2024 "Improving Rapidly" 4/5 What do you like best about Base? The customer support teams have been fantastic. We do find that the product needs some development, but usually, when we bring up a desired feature, they are in the middle of working on it and it's on the roadmap. Review collected by and hosted on G2.com. What do you dislike about Base? It could use some more features. It's also not the most intuitive tool but the support team has been great with that. Review collected by and hosted on G2.com. What problems is Base solving and how is that benefiting you? Running a customer advocacy program that let's us see analytics and the involvement of users. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Enterprise (\> 1000 emp.) 9/26/2024 "Good tool GREAT service" 4/5 What do you like best about Base? The platform provides a solid base for "automated-personal" management of a small group of loyal advocates, with a smooth, embedded reward system. The CSM and support teams are highly efficient and helpful, showcasing how a B2B company can genuinely empower its customers. Review collected by and hosted on G2.com. What do you dislike about Base? The platform requires a significant amount of customization and is not very intuitive, which explains the heavy reliance on CSM and customer service. Review collected by and hosted on G2.com. What problems is Base solving and how is that benefiting you? manage Online brand reputation and reviews sites Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ## Questions about Base? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Base ](https://www.g2.com/products/base/discussions/new) GU Guest User What is Crowdvocate used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-crowdvocate-used-for) [ View all Discussions ](https://www.g2.com/products/base/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 3 months ### Return on Investment 10 months ### Average Discount 10% ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/base/pricing) ## How much does Base cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 4 purchases. Get Price Estimate Base Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ec65630c225bc4d56a4321198e0fd6a5/jigsaw-interactive-influitive.png "Product Avatar Image") Influitive 4.4/5(396) [ Compare Now ](https://www.g2.com/compare/base-vs-jigsaw-interactive-influitive) ##### ##### Base Features Customer Analytics Downloadable Reports [ View More Features ](https://www.g2.com/products/base/features) ## Top-Rated Alternatives [ ![Influitive](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Influitive") Influitive 4.4/5(396) ](https://www.g2.com/products/jigsaw-interactive-influitive/reviews) [ ![Higher Logic Thrive](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Higher Logic Thrive") Higher Logic Thrive 4.4/5(435) ](https://www.g2.com/products/higher-logic-thrive/reviews) [ ![Birdeye](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Birdeye") Birdeye 4.7/5(4,203) ](https://www.g2.com/products/birdeye/reviews) [ View All Alternatives ](https://www.g2.com/products/base/competitors/alternatives) ##### Categories on G2 [AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant)[Content Creation](https://www.g2.com/categories/content-creation)[Customer Revenue Optimization](https://www.g2.com/categories/customer-revenue-optimization) [AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant)[Content Creation](https://www.g2.com/categories/content-creation)[Customer Revenue Optimization](https://www.g2.com/categories/customer-revenue-optimization)[Client Portal](https://www.g2.com/categories/client-portal)[Customer Advocacy](https://www.g2.com/categories/customer-advocacy)[Online Community Management](https://www.g2.com/categories/online-community-management)[User-Generated Content](https://www.g2.com/categories/user-generated-content-platforms) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Andovar vs BLEND Localization vs Translated for product teams: which app localization partner avoids integration headaches when connecting with existing Lokalise systems?](https://www.g2.com/discussions/andovar-vs-blend-localization-vs-translated-for-product-teams-which-app-localization-partner-avoids-integration-headaches-when-connecting-with-existing-lokalise-systems)[Top platforms for real-time container issue detection](https://www.g2.com/discussions/top-platforms-for-real-time-container-issue-detection)[Which museum management platforms are most trusted by operations teams based on user reviews?](https://www.g2.com/discussions/which-museum-management-platforms-are-most-trusted-by-operations-teams-based-on-user-reviews) [Best ERP system for tech startups](https://www.g2.com/discussions/best-erp-system-for-tech-startups)[Top platforms for managing CI pipelines at scale](https://www.g2.com/discussions/top-platforms-for-managing-ci-pipelines-at-scale)[Pros and Cons Details](https://www.g2.com/products/base/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)