1. [Home](https://www.g2.com/) 2. ... 3. [Customer Advocacy Software](https://www.g2.com/categories/customer-advocacy) 4. [Base Discussions](https://www.g2.com/products/base/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_80941a6eef1ca036c4d5fffd03117cb7/base.png "Product Avatar Image") ![Reward for good Base reviews](https://images.g2crowd.com/uploads/report_medal_translation/image/37046/medal.svg "Reward for good Base reviews") ](/products/base/reviews) [ Base ](/products/base/reviews) (56)4.4/5 Base is creating the AI Engagement OS for post-sale growth. Most B2B companies invest heavily in winning customers - but lack the infrastructure to engage them after the deal closes. The result: fragmented customer journeys, low product adoption, missed expansion opportunities, and preventable churn. Base fixes that. We give companies a single platform to orchestrate the entire post-sale customer lifecycle — across onboarding, adoption, expansion, advocacy, and retention. The Base platform analyzes customer signals across product usage, lifecycle milestones, and engagement touchpoints, and turns them into AI-driven customer journeys that run at scale. This enables companies to move from reactive customer management to proactive, automated lifecycle engagement. With Base, teams can: • Drive product adoption and activation • Identify and capture expansion opportunities • Turn customers into advocates • Increase retention and lifetime value • Run lifecycle engagement programs at scale Customer-Led Growth is the next phase of B2B revenue. Base is building the operating system that powers it. Show More * * * ### 64.0 Nps Score Already have Base? ### All Base Discussions Search Most CommentedMost HelpfulCommon QuestionsNewest All DiscussionsDiscussions with CommentsCommon QuestionsDiscussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Common Questions Newest Filter by All Discussions Discussions with Comments Common Questions Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • about 3 years ago More Options - [ # What is Crowdvocate used for? ](/discussions/what-is-crowdvocate-used-for) What is Crowdvocate used for? [ Customer Advocacy Software ](https://www.g2.com/tags/customer-advocacy-software)[ Online Community Management Software ](https://www.g2.com/tags/online-community-management-software)[ User-Generated Content Software ](https://www.g2.com/tags/user-generated-content-software) * * * (true)\<0\>0\>Upvotes (false) * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Base+questions+and+get+answers+from+expert+users+in+our+Base+Discussions+section.&title=Base+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fbase%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Base+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fbase%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fbase%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Base+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fbase%2Fdiscuss%0aAsk+Base+questions+and+get+answers+from+expert+users+in+our+Base+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Base+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fbase%2Fdiscuss%0aAsk+Base+questions+and+get+answers+from+expert+users+in+our+Base+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ## Start a New Software Discussion Have a software question? Get answers from real users and experts [Start A Discussion](/products/base/discussions/new) * * * ![Product Avatar Image](https://images.g2crowd.com/uploads/product/hd_favicon/41bf538426cbfb8cbe7250a915d10dce/base.svg "Product Avatar Image") ### Have you used Base before? Answer a few questions to help the Base community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/login?context=product_review&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fbase%2Fdiscuss%3Fsmall_ask%3Dbase) No