--- title: Base Reviews meta_title: 'Base Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 55 reviews by the users' company size, role or industry to find out how Base works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 55 scale: '5' date_modified: '2026-07-28' parent_category: name: Brand Advocacy url: https://www.g2.com/categories/brand-advocacy --- # Base Reviews **Vendor:** Base **Category:** [Customer Advocacy Software](https://www.g2.com/categories/customer-advocacy) **Average Rating:** 4.4/5.0 **Total Reviews:** 55 ## About Base Base is creating the AI Engagement OS for post-sale growth. Most B2B companies invest heavily in winning customers - but lack the infrastructure to engage them after the deal closes. The result: fragmented customer journeys, low product adoption, missed expansion opportunities, and preventable churn. Base fixes that. We give companies a single platform to orchestrate the entire post-sale customer lifecycle — across onboarding, adoption, expansion, advocacy, and retention. The Base platform analyzes customer signals across product usage, lifecycle milestones, and engagement touchpoints, and turns them into AI-driven customer journeys that run at scale. This enables companies to move from reactive customer management to proactive, automated lifecycle engagement. With Base, teams can: • Drive product adoption and activation • Identify and capture expansion opportunities • Turn customers into advocates • Increase retention and lifetime value • Run lifecycle engagement programs at scale Customer-Led Growth is the next phase of B2B revenue. Base is building the operating system that powers it. ## Base Pros & Cons **What users like:** - Users love the **ease of use** of Base, making campaigns simple to set up and manage efficiently. (7 reviews) - Users love the **intuitive interface and robust features** of Base, making advocacy engaging and seamless. (6 reviews) - Users commend the **clean and intuitive interface** of Base.ai, enhancing the advocacy experience for both admins and clients. (5 reviews) - Users rave about Base's **excellent and responsive customer support** , consistently enhancing their experience and program success. (4 reviews) - Users appreciate the **easy setup** of Base, ensuring a smooth transition and efficient campaign management. (4 reviews) - Intuitive (4 reviews) - Users appreciate the **AI automation** features of Base, which streamline operations and enhance customer engagement seamlessly. (3 reviews) - Customer Satisfaction (3 reviews) - Customizability (3 reviews) - Customization (3 reviews) **What users dislike:** - Users express frustration over **missing features** like limited templates and customization, affecting functionality and user experience. (5 reviews) - Users find the **feature limitations** of Base restrictive, hindering customization and efficient database management. (3 reviews) - Users face challenges due to **limited functionality** , which restricts customization and data tracking options significantly. (3 reviews) - Users experience **poor customer support** , with slow ticket response times and limited assistance for integration challenges. (3 reviews) - Users face **occasional bugs and instability** , leading to a disrupted experience and delays in support response times. (2 reviews) - Users highlight **integration issues** , struggling with API management and the lack of data tracking capabilities. (2 reviews) - Lack of Integrations (2 reviews) - Users express frustration over the **limited customization** options, which restrict their ability to tailor the platform effectively. (2 reviews) - Limited Functionality (2 reviews) - Slow Performance (2 reviews) ## Base Reviews ### 1. Awesome customer service & onboarding **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** March 24, 2021 **What do you like best about Base?** That it's very intuitive and can serve multiple departments in the company. **What do you dislike about Base?** The look and feel could be a bit more modern **Recommendations to others considering Base:** To make the process easier internally (before starting to work with Crowdvocate), figure out exactly what you're trying to achieve, what's your budget limitations, and what would be a good goal that reaching it, will be an accomplishment. **What problems is Base solving and how is that benefiting you?** I use Crowdvocate to: 1. Increase customer engagement 2. Boost marketing efforts 3. Potentially bringing in leads and upsales ### 2. Satisfied Client **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Legal Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2021 **What do you like best about Base?** Crowdvocate is so helpful and willing to work with us and solve our needs. **What do you dislike about Base?** If I have an issue later in the day, I need to wait until the next business day. **Recommendations to others considering Base:** A great tool and the entire team is very helpful! **What problems is Base solving and how is that benefiting you?** Client Referrals. Automation is helping. ### 3. Crowdvocate is the best! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** May 24, 2021 **What do you like best about Base?** We love how Crowdvocate allows us to really gain insight into our customer base. We can track their journey thoroughly and understand what their needs are early on. **What do you dislike about Base?** There is nothing to dislike about Crowdvocate. **What problems is Base solving and how is that benefiting you?** We were really having trouble getting our customers to advocate for us before. Now, we can identify which customers are most enjoying our product and are most engaged and reward them for their acts of advocacy. ### 4. "Customer Advocacy Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Mahinour S. | Outbound & Sales Automation Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 06, 2020 **What do you like best about Base?** A really great tool that provides journey based advocacy, customer insights, advocacy at scale, ease of use, saving a lot of administrative work, customer loyalty and rewards automation, multi-channel customer outreach, unlimited service and support **What do you dislike about Base?** We want more engagement channels such as text messaging customers, have also content/marketing services, we need to integrate to several systems like CRM and others to maximize value and insights **What problems is Base solving and how is that benefiting you?** We can add lots of new activities we didn’t consider when we started such as upsell campaign and survey, our customers love the loyalty rewards and networking. Really easy to use. The setup was easy and Crowdvocate was supportive in the rollout. We see clear ROI from referrals and reference, its great to measure what customer activities contribute to the business and share that internally to grow our influence. ### 5. The best journey based advocacy software **Rating:** 5.0/5.0 stars **Reviewed by:** Rafal K. | Product Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 09, 2020 **What do you like best about Base?** Great tool for engaging customers on every step of their journey in our app. It helps us collect success stories and more. **What do you dislike about Base?** I'm looking forward to seeing more integrations with CRMs etc. **What problems is Base solving and how is that benefiting you?** Crowdvocate helps us build customer loyalty and automate collecting success stories. ## Base Discussions - [What is Crowdvocate used for?](https://www.g2.com/discussions/what-is-crowdvocate-used-for) - [View Base pricing details and edition comparison](https://www.g2.com/products/base/reviews?page=2&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-07-28+23%3A25%3A31+-0500&secure%5Bsession_id%5D=c5e09e38-3226-4c28-88da-f7fff2b3bd24&secure%5Btoken%5D=c4f76557fd0d479c053dd73821caad61be6965b27be1572dee8bc962229a6fc5&format=llm_user) ## Base Integrations - [Bettermode](https://www.g2.com/products/bettermode/reviews) - [Discord](https://www.g2.com/products/textaify-discord/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Gainsight Customer Communities](https://www.g2.com/products/gainsight-customer-communities/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [IBM Maximo IT](https://www.g2.com/products/ibm-maximo-it/reviews) - [Khorus](https://www.g2.com/products/khorus/reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - [monday CRM](https://www.g2.com/products/monday-crm/reviews) - [Power BI Solutions](https://www.g2.com/products/power-bi-solutions/reviews) - [Recharge Subscriptions](https://www.g2.com/products/recharge-subscriptions/reviews) - [SAP Data Intelligence](https://www.g2.com/products/sap-data-intelligence/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Tango](https://www.g2.com/products/blackhawk-network-tango/reviews) - [Tremendous](https://www.g2.com/products/tremendous/reviews) - [Twilio](https://www.g2.com/products/twilio/reviews) - [Typeform](https://www.g2.com/products/typeform/reviews) - [Workday Platform](https://www.g2.com/products/workday-platform/reviews) ## Base Features **Visual UGC** - Campaign Customization - Widget - Media Library **Agentic AI - Customer Advocacy** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Community Building** - Member Profiles - Email & Notifications - Member Discovery - Member Referrals - Community Spaces - Paid Memberships - Multimedia Sharing **Discovery** - Referral Program - Incentives - 3rd-Party Trends **Integrations** - Social Media - Content Creation - Marketing Automation - Rights Management **Community Improvement** - Gamification - Polls & Questions - Automation Rules **Insight** - Monitoring - Adoption Insight - Engagement Analysis **Support** - Onboarding - 24/7 Client Support **Customer Analytics** - Community Insights - Community Engagement Analytics - Downloadable Reports - ROI Tracking **Mobile** - Mobile Optimization **Performance** - UGC Analytics - Lazy-Loading **Community Management** - Community Feeds & Discussions - Live Streaming - Chat & Messaging - Events Management - Admin Roles & Permissions **Platform** - Multichannel Sharing - Forum - Integration - Content Distribution **Agentic AI - Online Community Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making ## Top Base Alternatives - [Influitive](https://www.g2.com/products/jigsaw-interactive-influitive/reviews) - 4.4/5.0 (388 reviews) - [Higher Logic Thrive](https://www.g2.com/products/higher-logic-thrive/reviews) - 4.4/5.0 (427 reviews) - [Birdeye](https://www.g2.com/products/birdeye/reviews) - 4.7/5.0 (4,062 reviews)