--- title: Base Reviews meta\_title: 'Base Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 56 reviews by the users' company size, role or industry to find out how Base works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 56 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Brand Advocacy url: https://www.g2.com/categories/brand-advocacy --- # Base Reviews & Product Details Visit Website Base is creating the AI Engagement OS for post-sale growth. Most B2B companies invest heavily in winning customers - but lack the infrastructure to engage them after the deal closes. The result: fragmented customer journeys, low product adoption, missed expansion opportunities, and preventable churn. Base fixes that. We give companies a single platform to orchestrate the entire post-sale customer lifecycle — across onboarding, adoption, expansion, advocacy, and retention. The Base platform analyzes customer signals across product usage, lifecycle milestones, and engagement touchpoints, and turns them into AI-driven customer journeys that run at scale. This enables companies to move from reactive customer management to proactive, automated lifecycle engagement. With Base, teams can: • Drive product adoption and activation • Identify and capture expansion opportunities • Turn customers into advocates • Increase retention and lifetime value • Run lifecycle engagement programs at scale Customer-Led Growth is the next phase of B2B revenue. Base is building the operating system that powers it. * * * Product Website Base Seller [Base](https://www.g2.com/sellers/base-02d70fff-c0fe-4cd5-8b53-1ebb41080faf) Discussions [Base Community](https://www.g2.com/products/base/discuss) Languages Supported English Solution Type All-in-One Overview by Gal Biran (Base Co-founder & CEO. Customer Marketing automation for B2B companies. Implement Customer Led Growth. Advocacy, References, Upsell, and Customer Engagement at Scale.) Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 3 months [ View More Pricing Information ](https://www.g2.com/products/base/pricing) ## Base Integrations (21) What do users say about integrations? Verified by Base [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Bettermode ](https://www.g2.com/products/bettermode/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Discord ](https://www.g2.com/products/textaify-discord/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Facebook for Business ](https://www.g2.com/products/facebook-for-business/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Gainsight Customer Communities ](https://www.g2.com/products/gainsight-customer-communities/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Ads ](https://www.g2.com/products/google-ads/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") IBM Maximo IT ](https://www.g2.com/products/ibm-maximo-it/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Khorus ](https://www.g2.com/products/khorus/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Klaviyo ](https://www.g2.com/products/klaviyo/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") monday CRM ](https://www.g2.com/products/monday-crm/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Power BI Solutions ](https://www.g2.com/products/power-bi-solutions/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Recharge Subscriptions ](https://www.g2.com/products/recharge-subscriptions/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") SAP Data Intelligence ](https://www.g2.com/products/sap-data-intelligence/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Shopify ](https://www.g2.com/products/shopify/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Slack ](https://www.g2.com/products/slack/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Snowflake ](https://www.g2.com/products/snowflake/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Tango ](https://www.g2.com/products/blackhawk-network-tango/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Tremendous ](https://www.g2.com/products/tremendous/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Twilio ](https://www.g2.com/products/twilio/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Typeform ](https://www.g2.com/products/typeform/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Workday Platform ](https://www.g2.com/products/workday-platform/reviews) Show More ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") AI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 8/18/2025 "It has potential!" 2.5/5 What do you like best about Base? The alternative to Influitive is its biggest sell. The reference program sync and ability are great Review collected by and hosted on G2.com. What do you dislike about Base? You are bound to work with limited functionality, as little as choosing options with an Ask is limited to the advocacy type. The lack of customization possibilities makes you feel stuck at times. Not being able to download activity data truly matters. Imagine sitting with 200 testimonials that you can't bulk download, and keep clicking one by one for what you need. Review collected by and hosted on G2.com. What problems is Base solving and how is that benefiting you? Having an advocacy platform that is easy on the eye, has a great feature like journeys Review collected by and hosted on G2.com. Show More 8/20/2025 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Base? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Base ](https://www.g2.com/products/base/discussions/new) GU Guest User What is Crowdvocate used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-crowdvocate-used-for) [ View all Discussions ](https://www.g2.com/products/base/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 3 months ### Return on Investment 10 months ### Average Discount 10% ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/base/pricing) ## How much does Base cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 4 purchases. Get Price Estimate Base Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ec65630c225bc4d56a4321198e0fd6a5/jigsaw-interactive-influitive.png "Product Avatar Image") Influitive 4.4/5(396) [ Compare Now ](https://www.g2.com/compare/base-vs-jigsaw-interactive-influitive) ##### ##### Base Features Customer Analytics Downloadable Reports [ View More Features ](https://www.g2.com/products/base/features) ## Top-Rated Alternatives [ ![Influitive](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Influitive") Influitive 4.4/5(396) ](https://www.g2.com/products/jigsaw-interactive-influitive/reviews) [ ![Higher Logic Thrive](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Higher Logic Thrive") Higher Logic Thrive 4.4/5(435) ](https://www.g2.com/products/higher-logic-thrive/reviews) [ ![Birdeye](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Birdeye") Birdeye 4.7/5(4,203) ](https://www.g2.com/products/birdeye/reviews) [ View All Alternatives ](https://www.g2.com/products/base/competitors/alternatives) ##### Categories on G2 [AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant)[Content Creation](https://www.g2.com/categories/content-creation)[Customer Revenue Optimization](https://www.g2.com/categories/customer-revenue-optimization) [AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant)[Content Creation](https://www.g2.com/categories/content-creation)[Customer Revenue Optimization](https://www.g2.com/categories/customer-revenue-optimization)[Client Portal](https://www.g2.com/categories/client-portal)[Customer Advocacy](https://www.g2.com/categories/customer-advocacy)[Online Community Management](https://www.g2.com/categories/online-community-management)[User-Generated Content](https://www.g2.com/categories/user-generated-content-platforms) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Andovar vs BLEND Localization vs Translated for product teams: which app localization partner avoids integration headaches when connecting with existing Lokalise systems?](https://www.g2.com/discussions/andovar-vs-blend-localization-vs-translated-for-product-teams-which-app-localization-partner-avoids-integration-headaches-when-connecting-with-existing-lokalise-systems)[Top platforms for real-time container issue detection](https://www.g2.com/discussions/top-platforms-for-real-time-container-issue-detection)[Which museum management platforms are most trusted by operations teams based on user reviews?](https://www.g2.com/discussions/which-museum-management-platforms-are-most-trusted-by-operations-teams-based-on-user-reviews) [Best ERP system for tech startups](https://www.g2.com/discussions/best-erp-system-for-tech-startups)[Top platforms for managing CI pipelines at scale](https://www.g2.com/discussions/top-platforms-for-managing-ci-pipelines-at-scale)[Pros and Cons Details](https://www.g2.com/products/base/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)