ActiveCampaign Reviews & Product Details

As a small business owner I love that ActiveCampaign is simple to use, easily intergratable and has plenty of help on hand. I am a total technophobe and get so anxious about complicated tech but AC is has step by step guides and makes everything manageable. When I can't get something to work, the support team are brilliant. Review collected by and hosted on G2.com.

It can do SO many things that sometimes I feel overwhelmed by possibilities. . .that's a me problem though! Review collected by and hosted on G2.com.

Setting up both single-email and multi-prompt campaigns is fairly easy with lots of customization options. There are visual tools are simple to use, and you can store templates and campaigns, which is helpful for performance analysis of previous e-mail sends and means you can build on previous successful campaigns to develop future communications. We use Salesforce CRM to bring over contacts, so the integration is fairly seamless. Price-wise is manageable - roughly $200-$300 a month for a medium business but is based on the number of contacts and users. It is a valuable way to reach customers. I've only had to reach out to support once, and while they were fast, the solution was not same-day. There are integrated AI capabilities now but as with anything else, you will have to keep a human touch and oversight to ensure your messaging is consistent with your brand and brand voice. It is not so advanced that you can fire and forget from a single prompt. Review collected by and hosted on G2.com.

Pricing based on the number of contacts feels unnecessary but I have not compared with competitor pricing models. The biggest current frustration is that some licensed users cannot send the campaigns they create from their account. They have to go to an administrator to send the e-mail which can be frustrating for both parties and is frankly inefficient. Review collected by and hosted on G2.com.

Great value for intuitive CRM integrated w/ marketing automation platform, quality integrations w/ 3rd party apps, automations in general including sales automation and lead scoring feature. Review collected by and hosted on G2.com.

If something goes wrong, it can be difficult to get support. The burden of proof is on you, which can be infuriating when it was their problem in the first place, and no help cleaning up the mess it made. You get what you pay for. Review collected by and hosted on G2.com.

I really like how clear the layout is. The interface feels very user-friendly and easy to navigate. Review collected by and hosted on G2.com.

I feel like the AI platform built into it isn’t as effective as it could be. It doesn’t seem particularly responsive to what I need in terms of what it actually produces, which is disappointing and feels like a missed opportunity. Review collected by and hosted on G2.com.

I like the automation sequences and ease of use. There are different options for what you want to do in each step of the sequence, which makes it very useful. I also appreciate the analytics so I can see which emails get opened and which ones don't. This way I can change the headlines and content for the low-open-rate emails. It's great to have these features so I can pivot when things aren't working instead of blindly changing things. Review collected by and hosted on G2.com.

The cost could be less. Especially if you go through periods of not using it much, it would be nice to get a discounted rate or a lower rate for being subscribed long-term. At first, there were times when new campaigns wouldn't send out emails right away when I tested signups, but it seemed to be a lag in the system. Review collected by and hosted on G2.com.

ActiveCampaign has been solid for running our email campaigns to investors. The automation builder makes it easy to segment and send targeted launches for different products without duplicating a ton of manual work. What's been most valuable is the flexibility around custom HTML blocks, which lets us maintain full control over RTL formatting for Hebrew content instead of being boxed into a rigid template. Their deliverability tooling and support around setting up SPF/DKIM/DMARC properly also made a real difference in getting our campaigns into the inbox rather than spam -that's not something every ESP walks you through clearly Review collected by and hosted on G2.com.

The automation logic can get unwieldy once you're running several concurrent campaigns targeting different segments the visual builder is great for simple flows but tracking dependencies across more complex ones takes more clicking around than it should. We also ran into deliverability issues early on (SPF/DKIM/DMARC weren't straightforward to get right), and while support eventually helped us sort it out, it would have been useful to have that guidance surfaced proactively rather than something we had to troubleshoot ourselves. Template flexibility is decent, but building fully custom HTML blocks for RTL Hebrew content still requires more manual workarounds than I'd expect from a platform at this price point. Review collected by and hosted on G2.com.

I like the tags and automations that allow me to schedule email series and target exactly who they need to go to. Review collected by and hosted on G2.com.

It was really hard for me to get started, I didn't know where to start or how to dive in. Review collected by and hosted on G2.com.

The email designer is pretty easy to use and allows me to preview for mobile and desktop Review collected by and hosted on G2.com.

I wish there were light/dark mode view options. I also have felt like the available features for my plan type have been decreased at different points - for instance my plan type had access to web pages then suddenly didn't and now I can't edit the existing web pages that I built that are still live. Review collected by and hosted on G2.com.

Having been in Mailchimp and doing work for clients in Keep, I really appreciate the simplicity of Active Campaign, while being robust enough to handle all my needs. Really love it. Review collected by and hosted on G2.com.

Due to my inexperience running automated campaigns, I had trouble having the campaign record my entire list that I wanted to send to, so I did some adjusting and in the process sent my entire automated campaign, at once, to the entire list. Oops. I was heart sick when this happened. Clearly I need to learn a bit more about how to do this. However, that was my only faux pas. Review collected by and hosted on G2.com.

ActiveCampaign made it easier for us to handle marketing automation and lead management in one place without a steep learning curve. We originally migrated from Mailchimp after needing stronger automation and CRM functionality for more detailed customer journeys. The workflow builder has been one of the most useful features for our team, especially for campaigns triggered by form activity and page visits. CRM syncing has worked well, reporting is practical, and the Google Analytics integration gives us better insight into campaign engagement and website behavior. We have also used the AI features for content suggestions and subject line ideas, which help speed up campaign creation. Review collected by and hosted on G2.com.

As our automations became larger, the workspace started feeling harder to organize, especially with lots of tags, lists, and workflows running at the same time. Some integrations also needed extra setup through tools like Zapier when we wanted more customized workflows. Pricing was manageable early on, but costs increased noticeably once our contact lists scaled. Support was decent for common issues, although more technical questions sometimes took longer to resolve.

The AI features are useful for smaller tasks like content ideas, but they still feel limited compared to standalone AI platforms. Review collected by and hosted on G2.com.