ActiveCampaign Reviews & Product Details

ActiveCampaign is the lifeblood of my business. Without it, my marketing efforts would not be nearly as successful and I would not be able to message my program prospects with relevant information on a timely basis. And Active Intelligence is like having a market researcher, copywrite, graphic designer, and consultant on my marketing team. Review collected by and hosted on G2.com.

Although I am able to obtain the information I need, the reporting function seems a little clunky. On the creative side, Active Intelligence doesn't seem to have much creativity when designing a campaign. Review collected by and hosted on G2.com.

As the CMO and founder of Audemic, what I appreciate most about ActiveCampaign is how seamlessly it integrates marketing automation with CRM capabilities. It allows us to create highly personalized customer journeys without needing a large marketing ops team. The segmentation and automation features are incredibly powerful. We can trigger email sequences, in-app messages, or nurture flows based on user behavior, which helps us deliver relevant content at the right time.

I also value how flexible the platform is, me & my team can run everything from lead nurturing and customer onboarding to retention campaigns within a single system. This saves us time and ensures our communication feels consistent across touchpoints Review collected by and hosted on G2.com.

The platform can feel overly "complex" at times, especially when setting up advanced automations or integrating with external tools. The UI isn’t always as intuitive as it could be... (I think this is a share feeling among AC users as far as I know from other startup founders of my net) It takes a learning curve to unlock its full potential.

Additionally, reporting and analytics could be more robust. For a data-driven marketing team like ours, we often find ourselves exporting data or relying on external tools to get deeper insights into campaign performance and user behavior. Review collected by and hosted on G2.com.

The ease of creating and automating funnels. Review collected by and hosted on G2.com.

The integration with the web. Web integration. Review collected by and hosted on G2.com.

What I appreciate most about ActiveCampaign is its powerful automation builder combined with an intuitive interface. The visual automation workflow makes it incredibly easy to create sophisticated customer journeys without needing technical expertise. it is easy of implementation

The segmentation capabilities are outstanding - I can target my audience with precision based on behavior, engagement, and custom data, which has significantly improved our email performance and conversion rates.

I also love the seamless CRM integration that keeps our sales and marketing teams aligned. The ability to track the entire customer journey from first touch to closed deal in one platform has been a game-changer for our business. I use it Frequency! Review collected by and hosted on G2.com.

The learning curve at the beginning can be steep due to the wealth of features available. However, once you invest time in their excellent training resources and support documentation, it becomes much more manageable. This initial complexity is actually a reflection of how powerful the platform is. Review collected by and hosted on G2.com.

Impressive value for money compared to other solutions offering a wide range of features, email integration, lead scoring and automtions. Review collected by and hosted on G2.com.

The WhatsApp integration which was a welcome feature when they purchased hilos.io is incomplete and lacks essential integration with the rest of ActiveCampaign. In addition, ActiveCampaign is currently obsessed with the integration of AI under its Active Intelligence buzzword and this is an unwelcome distraction from the continued development of the core product. The AI currently does no more than answer questions that you can find out from ChatGPT and doesn't personalize answers according to user date. Review collected by and hosted on G2.com.

ActiveCampaign is one of those tools that just gets it when it comes to email. It's incredibly user-friendly but still powerful enough for complex automations and segmentation. I love how easy it is to build out journeys based on actual customer behavior—it makes the emails feel more personal and less like a blast. The reporting is also super clear, which helps me quickly see what’s working and what needs adjusting. You can tag and segment in so many ways, which is a game-changer if you’re trying to send targeted, relevant content. I’ve found the automation builder to be one of the best out there—visual, intuitive, and flexible. It also integrates with a ton of other tools, which means you can build a pretty seamless marketing ecosystem. Whether you’re nurturing leads, onboarding new users, or just sending out newsletters, it handles it all. Plus, deliverability has been solid—I rarely have issues getting into inboxes. It’s also just fast to work in, which matters when your day is packed. Honestly, it’s one of the few platforms that actually makes email feel fun. Review collected by and hosted on G2.com.

Not much. It's a great tool that does exactly what it says it will. Review collected by and hosted on G2.com.

I absolutely love ActiveCampaign! It’s a powerful and comprehensive tool that is also straightforward to use and easy to learn.

One of my favorite features is the robust automations and app integrations. I rarely need to rely on zaps, even for fairly complex automations, because ActiveCampaign integrates seamlessly with all the major tools I use.

The interface is very user-friendly as well. We’re able to get new employees set up and working quickly with pipelines, deal cards, and contact pages. Our team is in here DAILY - from customer service, sales to client managers - this is how we track all data from lead to customer.

Additionally, customer service has always been extremely helpful and quick to respond whenever I’ve needed assistance. Review collected by and hosted on G2.com.

There isn’t much I dislike about ActiveCampaign, but if I had to be particular, there are a few areas that could use improvement. First, setting up advanced reporting is quite challenging, and for our needs, the built-in reporting features fall a bit short. I would really appreciate the option to run reports based on when a tag was added or removed. While this is technically possible with advanced reporting, adding additional layers—something that’s straightforward with advanced search—becomes unnecessarily complicated.

Second, the Chrome extension is quite unreliable. I have never been able to get the search by deal function to work properly.

Lastly, the platform tends to run slowly. We do have a large number of contacts, so that might be contributing to the issue, but ActiveCampaign often becomes very sluggish. Review collected by and hosted on G2.com.

I’ve been using ActiveCampaign for a while now, and honestly, it’s become one of the most valuable tools in my business. What I really like is how powerful and flexible the automations are. Once you get the hang of it, you can build really advanced workflows that connect perfectly with your CRM, online store, and forms. It’s like having a full marketing system running in the background, taking care of all the repetitive tasks.

The email editor is clean and easy to use, and I love how the templates can be reused and customized. Their support team has also been great — whenever I had a question, they actually took the time to walk me through it instead of just sending a link to a help article. It’s also nice to see that the platform scales with you. As my list and campaigns have grown, ActiveCampaign has kept up without any issues. Review collected by and hosted on G2.com.

That said, it’s not all perfect. The interface can feel a bit overwhelming at first because there are so many options and settings. It definitely takes some time to understand how everything fits together. Sometimes it also feels like there are too many clicks involved just to do something simple. If you’re new to automation or email marketing, the learning curve can be steep.

Another thing to keep in mind is that the price goes up as your contact list grows, and some of the more advanced reports are only available on higher plans. Every now and then the platform feels a bit slow, especially when you’re working with large automations. But overall, these are small trade-offs for what you get.

For me, ActiveCampaign strikes the right balance between power and usability. Once you’ve set it up, it runs like a well-oiled machine — perfect for anyone who takes their email marketing seriously. Review collected by and hosted on G2.com.

Love that ActiveCampaign makes it easy to email my contacts, no matter what part of the sales process they are in. It connects to my other tech easily, and it was easy to implement and setup. I use it on a regular basis, and have been able to outsource some of my ActiveCampaign tasks, and I love that it was easy to grant my team access as needed. I haven't needed to access Customer Support at this stage. Review collected by and hosted on G2.com.

The only downside I can think of are that it's harder to get emails sent out on specific dates (I would LOVE to be able to get ActiveCampaign to send out a specific email template according to dates of a recurring event in my Google Calendar), but I got help from a friend to make a workaround for this one. Review collected by and hosted on G2.com.

The interface is user-friendly, and I appreciate both the support provided and the easy access to information. Also the integration with other CRMs is quite simple. Review collected by and hosted on G2.com.

I don't have any issues with the current options and functionalities, but I would suggest adding an option to create a form that cannot be tracked. For example, I have a form used by the sales team to add clients to our newsletter, but this process ends up tracking their activity on the website. If there were a way to use a form with a 'do not track' option, it would be much better. At the moment, we have to use a private browser for each record, which is not ideal. Review collected by and hosted on G2.com.