--- title: ActiveCampaign Reviews meta_title: 'ActiveCampaign Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 14780 reviews by the users' company size, role or industry to find out how ActiveCampaign works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 14780 scale: '5' date_modified: '2026-08-15' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # ActiveCampaign Reviews **Vendor:** ActiveCampaign **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.4/5.0 **Total Reviews:** 14,780 ## About ActiveCampaign ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations Connect ActiveCampaign to your favorite tools. ## ActiveCampaign Pros & Cons **What users like:** - Users find ActiveCampaign's interface **easy to use** , enhancing communication and engagement with its versatile features. (848 reviews) - Users value the **powerful automation features** of ActiveCampaign, enhancing engagement and streamlining marketing efforts effectively. (787 reviews) - Users appreciate the **automation features** of ActiveCampaign, which streamline marketing activities and enhance customer engagement. (654 reviews) - Users love the **powerful automation capabilities** of ActiveCampaign, enhancing customer engagement effortlessly and efficiently. (621 reviews) - Users appreciate the **user-friendly automation and integration features** of ActiveCampaign, enhancing customer engagement and targeting. (574 reviews) - Users value the **user-friendly email editor and seamless integrations** that enhance their marketing efforts effectively. (521 reviews) - Helpful (498 reviews) - Intuitive (474 reviews) - Integrations (422 reviews) - Marketing Automation (417 reviews) **What users dislike:** - Users face a **learning curve** with ActiveCampaign, needing extra support to master its powerful features efficiently. (419 reviews) - Users find ActiveCampaign **expensive** , especially for startups, making it challenging for some customers to justify the cost. (403 reviews) - Users find the **missing features** in ActiveCampaign limit their automation testing and client information collection capabilities. (388 reviews) - Users find the **limited features** of ActiveCampaign frustrating, desiring more customization and easier access to key metrics. (294 reviews) - Users find the ActiveCampaign platform **not intuitive** , making learning and setup time-consuming and challenging to navigate. (280 reviews) - Steep Learning Curve (238 reviews) - Learning Difficulty (230 reviews) - Poor Customer Support (217 reviews) - Limitations (216 reviews) - Email Issues (178 reviews) ## ActiveCampaign Reviews ### 1. Expert level e-mail automation and newsletter tool **Rating:** 4.5/5.0 stars **Reviewed by:** Lex H. | Marketing manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 05, 2024 **What do you like best about ActiveCampaign?** The easy of use creating engaging newsletters and/or emails. The sales functionality to follow up on new leads and possibilities and to be able to 'lead score' every contact to segmenting the hot leads vs the newsletter subscribers. Next to this we can create complex automation funnels to complete automate our sales process. The sales agents can see which contacts have opend an email / clicked on a link and sofort. I also like the fact that there are a vast number of integration possibilities in this tool. And with the addition of for instance zapier you can basically connect all you other tools to this system. It's terrific. Really smart business tool that i an amazing addition to our sales and marketing process. **What do you dislike about ActiveCampaign?** Segmentation of contacts is somewhat counter intuitive. But when you understand how it works it becomes easier. This for us had a bit of a learning curve. **What problems is ActiveCampaign solving and how is that benefiting you?** Automation our marketing (salesfunnels) and also informing our customers via newsletters. ### 2. Great Support and Easy-to-Use Emails That Look Professional **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 18, 2026 **What do you like best about ActiveCampaign?** Great support. I like the way the emails look and for me it’s easy to use **What do you dislike about ActiveCampaign?** It’s not cheap. That’s probably the only thing I don’t love right now **What problems is ActiveCampaign solving and how is that benefiting you?** Well it allows me to send emails to my list and that’s the main sales channel for my online business ### 3. Active Campaign is a very effective Marketing Automation and CRM tool. **Rating:** 5.0/5.0 stars **Reviewed by:** Michelle B. | Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 29, 2025 **What do you like best about ActiveCampaign?** I very much like the CRM system where I can put everything about the individual clients incl. scores. Also the marketing automation is very useful and saves lots of time. **What do you dislike about ActiveCampaign?** No Whatsapp integration yet. Around 70% of my conversations with the clients are via Whatsapp. **What problems is ActiveCampaign solving and how is that benefiting you?** Not applicable. ### 4. Active Campaign is great **Rating:** 4.5/5.0 stars **Reviewed by:** daniel m. | owner, Small-Business (50 or fewer emp.) **Reviewed Date:** March 13, 2023 **What do you like best about ActiveCampaign?** its so easy to use and the support is positive, there is so much you can do on there! **What do you dislike about ActiveCampaign?** can't think of anything, all seems pretty good **What problems is ActiveCampaign solving and how is that benefiting you?** just keeping my CRM very neat plus helping me communicate with leads and clients. ### 5. Powerful Email Automation with Helpful Support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.) **Reviewed Date:** July 18, 2026 **What do you like best about ActiveCampaign?** I really liked the automation features that helped me craft automated emails, and I also appreciated the support that came with it. **What do you dislike about ActiveCampaign?** Steep learning curve: The platform’s depth of features and its complex, nested workflows can feel overwhelming. **What problems is ActiveCampaign solving and how is that benefiting you?** It’s helped me automate a lot of email drip sequences. ### 6. Intuitive Features, but Sluggish Performance **Rating:** 3.5/5.0 stars **Reviewed by:** Akhil J. | Product Specialist - Founder's Office, Mid-Market (51-1000 emp.) **Reviewed Date:** January 15, 2026 **What do you like best about ActiveCampaign?** I really like the intuitive interface of ActiveCampaign. If I need to find any new use case, I don't have to search the web because everything is available right within the platform. Also, the domain integration is quite secure, and it prechecks in case of any failure when sending emails, which is great. The features and interface really stand out to me. **What do you dislike about ActiveCampaign?** ActiveCampaign platforms can sometimes be slow, especially when accessing the URL. The pages do not load fast, and it can take a bit longer than expected, which makes it less intuitive and fast than it needs to be. **What problems is ActiveCampaign solving and how is that benefiting you?** I use ActiveCampaign for optimizing my marketing and sending sequences to prospects and clients. It solves the problem of needing separate tools by handling all email campaigns and GTM setup, with an intuitive interface and secure domain integration. ### 7. Keeps My Marketing Funnel Contacts Organized and Easy to Sort **Rating:** 4.5/5.0 stars **Reviewed by:** Jake G. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2026 **What do you like best about ActiveCampaign?** allows me to have my marketing funnel contacts organized and easily sortable **What do you dislike about ActiveCampaign?** sometimes the website goes down or times out **What problems is ActiveCampaign solving and how is that benefiting you?** It is helping me to organize my leads and send automated emails directly from the platform. ### 8. ActiveCampaign is great for what it's worth **Rating:** 4.0/5.0 stars **Reviewed by:** Lacorya L. | Communications manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2025 **What do you like best about ActiveCampaign?** I love how easy it is to customize the emails, how there is a snapshot showcasing campaign performance at the top of the campaigns section, how customer support is quick to respond, how easy the automations are to set up and implement, and the ease of integrating the forms. **What do you dislike about ActiveCampaign?** I am unsure if this is just a problem on my end, but whenever I send an email with bolded text, the bolded text ends up being a font size larger than the rest of the text on mobile. It looks very odd and does not reflect the email preview either. Also, while the forms are easy to integrate, customizing the forms can be difficult even while using CSS. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign is helping get our newsletter out there and use automations for a decent price. This allows us to reach more people and increase potential donors. ### 9. Easy Automations and a Robust Email Editor **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Media Production | Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2026 **What do you like best about ActiveCampaign?** Automations are easy to setup and the email editor is robust **What do you dislike about ActiveCampaign?** The cost to use SMS is high for no more than we utilize it **What problems is ActiveCampaign solving and how is that benefiting you?** Keeps us connected with subscribers and leads and helps build our email database to sell advertising ### 10. Great Automated Email Campaigns with Excellent Support **Rating:** 4.5/5.0 stars **Reviewed by:** Anum R. | Customer Desk, Small-Business (50 or fewer emp.) **Reviewed Date:** May 03, 2026 **What do you like best about ActiveCampaign?** It’s worth putting in the effort to build automated email campaigns that are genuinely effective and deliver the results you’re aiming for—the performance has been great. Their support is also excellent: responsive, very helpful, and easy to work with. **What do you dislike about ActiveCampaign?** It has a solid learning curve, but getting everything integrated on my own—without help from their support team—takes a lot of time. Also, their prices have jumped recently. **What problems is ActiveCampaign solving and how is that benefiting you?** Their automated email campaign, especially for a small range of customers, is very effective and delivers results. ### 11. ActiveCampaign: The Perfect Balance of Power and Ease of Use **Rating:** 4.5/5.0 stars **Reviewed by:** Manikandan V. | automation specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2026 **What do you like best about ActiveCampaign?** We've discovered that ActiveCampaign strikes the best combination between use and power. It's a useful tool with a manageable learning curve.It is now a key component of our approach to relationship management and customer acquisition. **What do you dislike about ActiveCampaign?** Because of its complexity and learning curve, new users may find the platform intimidating. Where the cost rises as the number of contacts grows. I find the AI feature a little more complicated than more contemporary, specialized form tools. **What problems is ActiveCampaign solving and how is that benefiting you?** Our marketing and communication processes are automated and streamlined by ActiveCampaign, which minimizes manual labor and guarantees prompt, tailored messages. This allows us to scale our campaigns, improve engagement, and maintain consistency across channels while saving time and resources. ### 12. AC for distribution is convenient. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Research | Small-Business (50 or fewer emp.) **Reviewed Date:** October 11, 2023 **What do you like best about ActiveCampaign?** I use it 4 days a week to send our company newsletter. It is fast and looks good. **What do you dislike about ActiveCampaign?** I can't think of any negatives. It runs smoothly almost every day. **What problems is ActiveCampaign solving and how is that benefiting you?** We don't have to use our bandwidth to send the newsletter. ### 13. Strengthens Team Connection and Makes Management More Efficient **Rating:** 5.0/5.0 stars **Reviewed by:** Luke R. | National Field Director, Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about ActiveCampaign?** It enhances my connection to our team members and users, and makes managing my team more efficient **What do you dislike about ActiveCampaign?** At this time, I haven’t had any issues! It’s been a great tool. **What problems is ActiveCampaign solving and how is that benefiting you?** Registering and tracking the progress of my team members and allowing me to connect with users who engage with our platform. ### 14. Easy Way to Earn Cash by Sharing My Opinion **Rating:** 5.0/5.0 stars **Reviewed by:** Tyler B. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** April 06, 2026 **What do you like best about ActiveCampaign?** I like that I can make cash from sharing my opinion. **What do you dislike about ActiveCampaign?** I only qualify for certain campaigns, and if I don’t qualify, I have to answer a bunch of questions before I finally find out. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign is helping solve my need to be heard by the companies I buy from, and in turn it helps me receive better treatment. ### 15. ActiveCampaign, the best companion but with the worst costs **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 17, 2024 **What do you like best about ActiveCampaign?** My favorite thing about ActiveCampaign is its simplicity **What do you dislike about ActiveCampaign?** The cost is really too high, there are competing services with much more competitive prices **What problems is ActiveCampaign solving and how is that benefiting you?** It solved the problems we encounter using MailChimp (e.g. desktop/mobile email compatibility), and this significantly reduced wasted time ### 16. Expensive but full of possibilities **Rating:** 4.0/5.0 stars **Reviewed by:** Cristina V. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 08, 2025 **What do you like best about ActiveCampaign?** - Easy and intuitive interface - The weekly lessons - EU Laws Compliant - Constantly including new features **What do you dislike about ActiveCampaign?** - Quite expensive if you want to use woocommerce features - Price has increased A LOT lately!! **What problems is ActiveCampaign solving and how is that benefiting you?** I love that I can have everything in one unique platform. I fell a little frustrated because I can't go as quick as the features are coming so I feel I use only a small percentage of AC capabilities and features. ### 17. Unmatched CRM and Automation With Room for Design Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Matt D. | Product, Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2025 **What do you like best about ActiveCampaign?** I really appreciate the analytics within ActiveCampaign; it's great compared to other marketing platforms and provides a lot of insights into customer behaviors. The automation tool is also fantastic, helping to free up some time, and I like that we can centralize everything across our business with the CRM platform. ActiveCampaign has enabled us to identify key customers through our marketing activities and tailor products to their needs, which is very valuable for us. The initial setup was straightforward, which was a relief, and ultimately, the platform ticks all the boxes and delivers good value for money. **What do you dislike about ActiveCampaign?** I would like to see more features on the email designer that enable us to be more flexible with the design part. The reporting tools look fairly basic and could be more visual. For email designer, we still have the traditional drag and drop features, but everything is still in blocks. It would be great to see more flexibility to be more creative with email setups and not just template designs. As for reporting tools, they look very old school traditional, not so much visuals. **What problems is ActiveCampaign solving and how is that benefiting you?** I use ActiveCampaign to identify key customers and tailor our products, freeing up time with automation. It centralizes our customer data, while providing insights into customer behaviors through analytics. ### 18. I love Active Campaign! **Rating:** 5.0/5.0 stars **Reviewed by:** Karen P. | Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** September 20, 2021 **What do you like best about ActiveCampaign?** It's so easy to use. And I really like the reporting on the dashboard! **What do you dislike about ActiveCampaign?** I can't think of any downsides at all using Active Campaign. The support is very good. **Recommendations to others considering ActiveCampaign:** Do it! It makes email marketing so easy **What problems is ActiveCampaign solving and how is that benefiting you?** I can identify clients from subscribers, which means more targeted messaging. ### 19. Marketing Automation implementation for our company **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Legal Services | Small-Business (50 or fewer emp.) **Reviewed Date:** March 02, 2026 **What do you like best about ActiveCampaign?** An easy way to implement marketing automation in my company. **What do you dislike about ActiveCampaign?** Sometimes the chat isn’t very helpful, because it doesn’t fully understand what I’m asking. **What problems is ActiveCampaign solving and how is that benefiting you?** For us mantaining contact and share content with our clients and contacts is key and we can do it very easily with Active Campaign ### 20. Powerful system, but buggy and non-intuitive. Simple administrative tasks are impossibly difficult. **Rating:** 2.5/5.0 stars **Reviewed by:** Paul M. | Senior VP, Marketing and Communications, Mid-Market (51-1000 emp.) **Reviewed Date:** March 07, 2023 **What do you like best about ActiveCampaign?** Very good metrics provided for campaigns, but we can no longer share a comprehensive report with coworkers. Old reports were great. **What do you dislike about ActiveCampaign?** Interface is often slow and non-responsive. Very difficult to do basic things like archive a PDF of a campaign that has active hotlinks. Can't copy internal employees on a personalized/segmented email. And we had to create our own Dropbox system for all our campaign attachments. We can't search the text of campaigns anymore. Why? Updates often remove important functionality. How are they "improvements"? Customer service is slow and often unhelpful. Took me over a month to update our count of active contacts and successfully pay for it. Online info said "paid in full" before being paid and we got mutliple dunning notices after it was paid. ActiveCampaign can do better - if there is the will to do so in top management. **What problems is ActiveCampaign solving and how is that benefiting you?** We have become familiar with the platform and its limitations. Mostly does what we can now, but personalized campaigns are still difficult to run and have odd limitations, e.g., can't add internal audience to segmented distribution. ### 21. Complex Automations Made Easy—No Expertise Needed **Rating:** 4.5/5.0 stars **Reviewed by:** Beatriz A. | Founder of Positiva Sensibilidad, Small-Business (50 or fewer emp.) **Reviewed Date:** March 01, 2026 **What do you like best about ActiveCampaign?** You can create very complex automations without needing to be an expert or having any prior knowledge. It is very easy to integrate with every plug in and other webs or applications. **What do you dislike about ActiveCampaign?** Sometimes I need to double-check certain colours, because they don’t always update properly or change as expected. **What problems is ActiveCampaign solving and how is that benefiting you?** It helps me connect all my plugins, set up automations, and introduce funnels to my customers without needing to be an expert in marketing automation. ### 22. The most sophisticated system for segmenting **Rating:** 4.5/5.0 stars **Reviewed by:** Sunny G. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** January 21, 2021 **What do you like best about ActiveCampaign?** That it has more sophisticated automations and segmentation capabilities than most other email marketing systems **What do you dislike about ActiveCampaign?** I don't love the interface- I'm a visual person and sometimes it's not very intuitive. **What problems is ActiveCampaign solving and how is that benefiting you?** For me, it's saving me time, I have a lot of automations going that earn me passive income. ### 23. Seamless integration that simplifies customer engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Sheldon V. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** September 28, 2025 **What do you like best about ActiveCampaign?** I really appreciate how easy it was to integrate ActiveCampaign into my business systems. The platform made it simple to connect with the tools I was already using, and it immediately streamlined how I communicate with clients. Automations save me time, the interface is intuitive, and I can track engagement in a way that gives me clear insight into what’s working. It’s been a big step forward in helping me stay consistent with outreach while keeping the process efficient and professional. **What do you dislike about ActiveCampaign?** The only drawback I’ve noticed is that some of the more advanced features take a little time to learn, and the reporting dashboards could be more customizable for deeper analysis. That said, once I got past the initial learning curve, the platform has been very reliable. A few tweaks in usability would make it even stronger. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign is helping me solve the challenge of staying consistent with client communication while running a busy business. Before, I had to manually manage follow-ups and outreach, which often meant things slipped through the cracks. Now, with automations and integrated workflows, I can keep clients engaged without spending hours each week chasing tasks. It’s also solved the problem of tracking engagement — I can see what’s working and adjust quickly, which makes my marketing more effective and less stressful. Overall, it saves time, keeps me organized, and helps me deliver a more professional experience to my clients. ### 24. Great Content Builder and Salesforce Integration, but Pricey with a Long Setup. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2026 **What do you like best about ActiveCampaign?** The content builder is great, and I really like the Salesforce integration as well. **What do you dislike about ActiveCampaign?** It is extremely expensive and takes a good amount of time to setup and maximize the value/features. **What problems is ActiveCampaign solving and how is that benefiting you?** It helps keep customers engaged and convert. ### 25. Powerful Automation and Segmentation, lackluster support and AI features **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 28, 2026 **What do you like best about ActiveCampaign?** automation and segmentation capabilities **What do you dislike about ActiveCampaign?** Poor customer support, no dedicated person to reach out to after onboarding **What problems is ActiveCampaign solving and how is that benefiting you?** It’s easy to cross-check contact data across platforms to investigate data sync issues and confirm that automations are running as intended. ### 26. 30% more engagement and more personalized experiences for our subscribers **Rating:** 5.0/5.0 stars **Reviewed by:** Carlos A. V. | Senior Growth Marketer, Staffing and Recruiting, Small-Business (50 or fewer emp.) **Reviewed Date:** March 16, 2022 **What do you like best about ActiveCampaign?** We moved from another email marketing provider to ActiveCampaign in hopes of finding better tools and services that would improve our subscribers' experience beyond an email. Fortunately, the transition was smooth and seamless. At CodersLink, we take advantage of every aspect of the platform and we have the dedicated team at ActiveCampaign to take our strategies to the next level. Designing mail campaigns is very simple and its results are remarkable. Just after switching from our previous provider, we managed to increase interactions with our broadcasters by 35%, and saw a 20% increase in Open Rates. Subscribers are much easier to manage with all the tools available and we now have far fewer disengaged users on our lists. **What do you dislike about ActiveCampaign?** Some integrations are not native and require using third party software like Zappier to connect the services to ActiveCampaign and in some cases this can require much more time and technical staff. Although it is possible to import templates or emails in HTML format from other platforms, they could improve and expand the possibilities of native design to make emails more original and innovative. **Recommendations to others considering ActiveCampaign:** ActiveCampaign is for power users, for complex marketing strategies. It is a solution to increase conversions but it requires time and learning - however, the results are worth it. **What problems is ActiveCampaign solving and how is that benefiting you?** Subscriber management used to be a tedious task, but with ActiveCampaign automations it has been possible to improve and keep our lists clean of inactive or disengaged users. We take great advantage of email chain automations for new user acquisition campaigns. This helps us improve your platform experience and deliver messages tailored to your needs every step of the way. The delivery range is higher than our previous supplier. Compatibility bugs with mail services are almost zero, and open rates are 20% higher than before. ### 27. Marketing Automation + CRM in One, with Must-Have Outlook Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Kimberly L. | Founder & President, Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2026 **What do you like best about ActiveCampaign?** That the marketing automation comes with the standard package including the CRM. Also, the outlook integration was a must. **What do you dislike about ActiveCampaign?** You advertised unlimited training and assistance to get us up and running. That fell short of my expectations and I felt like we were pushed out of training before we were ready. Over a year in and we still haven’t gotten trained on how to set up automatic reporting. **What problems is ActiveCampaign solving and how is that benefiting you?** It helps give us total visibility to our customer base and open opportunities so we can better run our business. ### 28. Extremely User-Friendly with Phenomenal Tech Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** July 19, 2026 **What do you like best about ActiveCampaign?** It's extremely user-friendly and tech support if phenomenal. **What do you dislike about ActiveCampaign?** I don't have any real issues with the platform at all. **What problems is ActiveCampaign solving and how is that benefiting you?** It allows me to. stay in touch with followers of my platform, especially when it comes to offering specials and deals. ### 29. A very powerful platform but customer support is lacking **Rating:** 3.0/5.0 stars **Reviewed by:** Miguel R. | Author, Small-Business (50 or fewer emp.) **Reviewed Date:** October 10, 2020 **What do you like best about ActiveCampaign?** I love that you can import automations in one click! I’ve never seen that with any of the other platforms. That in every single other piece of software are use as a seamless integration with active campaign. Price point also makes it very competitive. **What do you dislike about ActiveCampaign?** I’d like a little more drag and drop functionality, currently it’s difficult to place photos anywhere you want in an email. Also their cancellation policy is really quite bad. They charged me for an additional year and then lost my responses in tech support limbo. I'm still waiting for an access code that they sent me that's not in my inbox or spam folders no matter how many times I've requested it. **Recommendations to others considering ActiveCampaign:** Take a look at all the 3rd party apps and you’ll be pleasantly surprised. **What problems is ActiveCampaign solving and how is that benefiting you?** I’m solving complex email automation and integration with third-party apps. ### 30. Great CRM for the essentials **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Venture Capital & Private Equity | Small-Business (50 or fewer emp.) **Reviewed Date:** June 26, 2025 **What do you like best about ActiveCampaign?** ActiveCampaign is great for email automation and uses a simple tag-based system for targeting campaigns. There are also plenty of online resources available, so even beginners can learn enough to get up and running quickly. **What do you dislike about ActiveCampaign?** It doesn’t offer as many advanced features as some of its competitors, so there is a risk of outgrowing the platform as your needs scale. Also, the pricing can add up quickly if you have a large contact list. **What problems is ActiveCampaign solving and how is that benefiting you?** It solves the problem of juggling multiple tools by combining email marketing and CRM in one platform. I can automate my newsletter, segment my audience with tags, and track interactions all in one place — which saves time and helps me build stronger relationships with my contacts. ### 31. Easy Email Lists and HTML Campaign Building **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2026 **What do you like best about ActiveCampaign?** I like how easy it is to create different email lists, and also to build campaigns from scratch using HTML. **What do you dislike about ActiveCampaign?** There isn’t much to dislike. If anything, I just wish there were built-in tools like Movable Ink that I could add and use directly, without having to rely on a third party for it. **What problems is ActiveCampaign solving and how is that benefiting you?** Active campaign solves the issue of being able to send personalized email blasts for my clients. ### 32. Great for client automations for sales and marketing. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Events Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 10, 2021 **What do you like best about ActiveCampaign?** I have been using Active Campaign now for about 3 years and I really love it. Lately I have been experimenting with the AI features for my automations and I really like them. **What do you dislike about ActiveCampaign?** The cost. I pay $308 per month and I feel that it is too much. I feel like I should be paying around $150 per month. **What problems is ActiveCampaign solving and how is that benefiting you?** Sales and Marketing issues. I have built a marketing funnel and really like it. I need help building a sales funnel next. ### 33. Useful Reporting, But Struggles with Performance **Rating:** 2.5/5.0 stars **Reviewed by:** Samantha E. | Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2026 **What do you like best about ActiveCampaign?** I like that ActiveCampaign allows me to have multiple tags and pull specific reports. It helps in organizing the company and shows me what's working. **What do you dislike about ActiveCampaign?** I find the Apple opens feature needs to be unchecked because there's no real way to see if that accurate open and close rates. Also, it's slow and usually crashing. **What problems is ActiveCampaign solving and how is that benefiting you?** I use ActiveCampaign to organize the mentorship program, pull reports for our KPIs on email campaigns, and check tags for members. It organizes the company and shows me what's working. ### 34. Highly recommend **Rating:** 5.0/5.0 stars **Reviewed by:** Bree C. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** September 20, 2025 **What do you like best about ActiveCampaign?** I love the all in one feel of ActiveCampaign compared to others I have used before. Staying in touch with my audience has never been easier and the email builder is beautiful as well. I love the goal setting and I feel the analytics on it makes it easy to work out what is working and what isn’t. **What do you dislike about ActiveCampaign?** Gosh! It is a learning curve! Be prepared for that. Attend the webinars or jump on a call with your account manager, I pushed myself through it because I have some experience but honestly if you’re finding it tough, lean on the team cause it is a wild adventure until you can grasp it. **What problems is ActiveCampaign solving and how is that benefiting you?** All of them! It’s my marketing all in one. If it had the ability to host quizzes I’d be very happy. It’s just a great extension where I don’t need 6 different softwares to do the one thing. I use it for CRM, marketing, form builder, landing page, audience builder. Everything. ### 35. Great Automations and Predictive Send, but Scheduling and Drag-and-Drop Need Polish **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Investment Management | Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2026 **What do you like best about ActiveCampaign?** Automations, templates and predictive send **What do you dislike about ActiveCampaign?** Scheduled mails don’t always get sent in time. Drag and drop isn’t always working optimal. **What problems is ActiveCampaign solving and how is that benefiting you?** Making emails look good. Running automated email flows. Optimizing email content and structure ### 36. Powerful Automations, but Reporting and Dashboards Are Hard to Set Up **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2026 **What do you like best about ActiveCampaign?** I really like the automations and all the different options to built one. It's very powerful. **What do you dislike about ActiveCampaign?** The reporting structure. Very hard to get data and dashboards in place. **What problems is ActiveCampaign solving and how is that benefiting you?** No manual emails ### 37. I want to love it, but... **Rating:** 3.5/5.0 stars **Reviewed by:** Candyce E. | President/CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** June 05, 2024 **What do you like best about ActiveCampaign?** I love all the features around automation. It's flexible and allows me to do most of what we want to do. And the pricing for the mid-tier level that we use is competitive. UPDATE 12/2024 - ActiveCampaign raised their prices. They did not handle the communication of this change well, and they seriously damaged my trust in them. Still a customer as I can't find a viable alternative. But I'm looking. UPDATE 9/18/2025 - Still with them, still wishing I could find an alternative. But the cost to switch (moving everything, learning curve, etc, is higher than the cost to stay. Still looking at alternatives. **What do you dislike about ActiveCampaign?** It's very difficult to see what's happening across the overall landscape of our implementation (this is not really unique to AC). We run a lot of automations, and unwinding them to figure out what's going when and how our subscribers are being affected is really difficult. I usually figure out after the fact. Also, support is not always willing to admit when there is an issue that is caused by the product rather than by the user. Like with most SaaS companies, support is mostly there for beginners and doesn't have the background to support power users as much as I'd like. The reporting is very limited unless we jump to a much higher price point. And the pipeline functionality is sub-optimal for corporate sales. But at least they have something. UPDATE 9/18/2025 - the AI implementation is making this easier. I'm able to get more insight into my campaigns if I prompt it correctly. But to be honest, I'm not doing a lot with it. Not crazy about their new dashboards, but I also haven't invested the time to set them up. Not exactly intuitive. **What problems is ActiveCampaign solving and how is that benefiting you?** It helps me run sophisticated funnels around events, webinars, and product offerings. We run both promotional and post sale automations. We use tagging to handle attribution. It's not good at giving us deep analysis, but I can run automations based on behavior that occurs. I wish I could do more analysis of conversions and customer journeys. But I cannot. UPDATE 9/18/2025 - there is a bit more insight using their AI tool, but tagging isn't a great way to document a customer journey because it doesn't seem to track WHEN a tag was added, which is a key element in understanding a journey. ### 38. Powerful Automation with Room for Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Taiba B. | Email Marketing Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** March 24, 2026 **What do you like best about ActiveCampaign?** I like ActiveCampaign's powerful automation and segmentation, which let us build detailed workflows and send highly targeted emails with ease. It helps us automate our email communication, manage user journeys, and target the right audience with the right message. It also centralizes campaign tracking, so we can monitor and improve performance efficiently. **What do you dislike about ActiveCampaign?** I think ActiveCampaign could improve its email deliverability consistency, reporting depth, and speed for managing automations. **What problems is ActiveCampaign solving and how is that benefiting you?** I use ActiveCampaign to automate email communication, manage user journeys, and target the right audience. It centralizes campaign tracking, allowing us to monitor and improve performance efficiently. ### 39. Very User-Friendly With Quick Onboarding **Rating:** 4.0/5.0 stars **Reviewed by:** Aundrea R. | sales, Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2026 **What do you like best about ActiveCampaign?** Very user friendly. And quick on boarding **What do you dislike about ActiveCampaign?** A little challenging to get ahold of our account manager. **What problems is ActiveCampaign solving and how is that benefiting you?** Keeping track of leads inside the CRM and automation ### 40. Helpful AI Integration – faster to the right place **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** August 04, 2026 **What do you like best about ActiveCampaign?** The AI integration helps to get to the right place faster. **What do you dislike about ActiveCampaign?** The interface to Salesforce is not updated frequently enough. **What problems is ActiveCampaign solving and how is that benefiting you?** We have built and structured our CRM activities with ActiveCampaign. ### 41. The best CRM for working B2B Marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Grecia L. | Email Marketing & Marketing Automation Specialist , Mid-Market (51-1000 emp.) **Reviewed Date:** September 16, 2025 **What do you like best about ActiveCampaign?** What I really like about ActiveCampaign is how it makes automation feel straightforward without cutting corners. You can build smart, personalized email sequences without needing a tech team, and that’s a game changer for smaller marketing teams. It also brings sales and marketing together nicely, so follow-ups and customer tracking happen naturally without jumping between different apps. **What do you dislike about ActiveCampaign?** s it perfect? No—sometimes it can get pricey and the customer support isn’t always instant. But if you want a platform that balances power and ease of use, and actually helps you grow your business through smarter marketing, ActiveCampaign is a solid choice. It just gets the job done in a way that feels practical, not overwhelming. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign solves the chaos of juggling too many tools and manual tasks. It automates almost everything — like sending follow-up emails, scoring leads, and segmenting contacts — so I don’t have to think about the small stuff and can focus on strategy. It’s like having a smart assistant that knows exactly when and how to reach out to each customer based on what they do. That means better engagement, more sales, and no dropped balls. Plus, having sales and marketing data all in one place keeps the team aligned and lets us move faster. Honestly, it’s freed up a ton of time and made growing my business way less stressful. ### 42. Effortless organization and automation with ActiveCampaign **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** November 30, 2025 **What do you like best about ActiveCampaign?** What I love most about ActiveCampaign is the simplicity with which I can organize my entire system. I have a lot of content, a lot of emails, many steps in my program, and the platform allows me to structure everything clearly. I also like the fact that everything is automatable, while still being easy to modify. It saves me a lot of time and I finally feel like I have real control over my business. **What do you dislike about ActiveCampaign?** What I like a little less about ActiveCampaign is that some simple things can sometimes seem hidden or unintuitive. When you're starting out, you can waste time looking for where certain settings are located. And sometimes, it lacks a bit of visual clarity. Nothing blocking, but there is a small learning curve. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps me solve a big problem: organizing and automating all my communication without spreading myself too thin. I have a lot of emails, a lot of students, a lot of content, and the platform allows me to synchronize everything. Thanks to this, I can properly welcome new registrants, send the right sequences at the right time, track each person's progress, and maintain a coherent relationship with all my members. In the end, it frees up my time, reduces errors, and allows me to focus on what really matters: creating content and helping my students. ### 43. Pricey for my list's size, and its forced AI hurts my marketing approach **Rating:** 2.5/5.0 stars **Reviewed by:** Pablo L. | Copywriter, Small-Business (50 or fewer emp.) **Reviewed Date:** March 02, 2026 **What do you like best about ActiveCampaign?** I'm already here and used to it, even if every update complicates stuff instead of simplifying it. **What do you dislike about ActiveCampaign?** (1) The fact that it is already expensive for my short list, (2) it doesn't allow me to send an email at an especific hour –arrives later– and (3) it forces you to use AI, which screws my human approach to marketing. **What problems is ActiveCampaign solving and how is that benefiting you?** Automation and massive sending of my daily emails. ### 44. Quick and easy learning curve **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2026 **What do you like best about ActiveCampaign?** It’s easy to use, especially for someone who’s just starting out. **What do you dislike about ActiveCampaign?** So far, I haven’t found anything I dislike. **What problems is ActiveCampaign solving and how is that benefiting you?** It helps me organize campaigns and capture email addresses. ### 45. Simple to use, intuitive interface for everyone **Rating:** 4.5/5.0 stars **Reviewed by:** Riccardo R. | Proprietario, Small-Business (50 or fewer emp.) **Reviewed Date:** July 23, 2026 **What do you like best about ActiveCampaign?** The simplicity of use and the intuitive interface even for people who are not very skilled **What do you dislike about ActiveCampaign?** Nothing is all positive, everything can be improved anyway **What problems is ActiveCampaign solving and how is that benefiting you?** he/she is helping me with my main job which is insurance ### 46. Unmatched Segmentation and Integrations — ActiveCampaign Leads the Pack **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2026 **What do you like best about ActiveCampaign?** By far, the best features of ActiveCampaign are its ability to target and segment users with an incredible level of detail. On top of that, the number of integrations with other services — especially, for me, the crucial Stripe integration — makes ActiveCampaign the obvious choice. Combined with the form-building tools that I can easily paste into my websites, it really feels like there’s no competition. **What do you dislike about ActiveCampaign?** Active Campaigns has a fairly steep learning curve. With a tool that offers such a high level of detail and so many choices, it naturally takes some time to get comfortable with the GUI and all the available options. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaigns converts email-enterers into year long subscribers, completing my conversion funnel. ### 47. Active Campaign: ease of use that makes the difference **Rating:** 3.5/5.0 stars **Reviewed by:** Daruma S. | Agenzia di comunicazione, Small-Business (50 or fewer emp.) **Reviewed Date:** February 02, 2026 **What do you like best about ActiveCampaign?** The most useful aspect of Active Campaign is definitely its ease of use, especially when compared to other email marketing platforms. **What do you dislike about ActiveCampaign?** I don't think there are things I don't like about AC, I am satisfied with all its features. **What problems is ActiveCampaign solving and how is that benefiting you?** Activa Campaign allows me to optimally and integrally manage email marketing activities and broadcast channels. This way, I can keep the community always updated and periodically check the level of interaction and engagement. ### 48. Smart Chat Helps Learning, But the Clunky Integration Needs Work **Rating:** 1.0/5.0 stars **Reviewed by:** Jill A. | Head of Growth, Small-Business (50 or fewer emp.) **Reviewed Date:** July 28, 2026 **What do you like best about ActiveCampaign?** AI has improved a lot recently and the smart chat has aided education **What do you dislike about ActiveCampaign?** It's very clunky and had to be integrated **What problems is ActiveCampaign solving and how is that benefiting you?** sales pipeline and leads coming into the business **Official Response from Nicole O.:** > Thanks for the feedback, we’re glad to hear Active Intelligence has become more useful for your team! We’re sorry the platform has felt clunky and harder to integrate than it should be. If you’re open to sharing more, email help@activecampaign.com and our team can take a closer look at what’s making setup difficult. ### 49. Powerful Automation and Unified CRM for Seamless Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Amie L. | Core Member, Small-Business (50 or fewer emp.) **Reviewed Date:** December 21, 2025 **What do you like best about ActiveCampaign?** ActiveCampaign’s automation features are both powerful and flexible, allowing me to react to actual user behavior rather than relying on assumptions. The CRM and tagging system provide a unified source of truth for both sales and marketing teams. **What do you dislike about ActiveCampaign?** The learning curve is quite steep, making it easy to make mistakes with automations in the beginning. Additionally, the pricing rises rapidly as your lists expand. **What problems is ActiveCampaign solving and how is that benefiting you?** This tool saves time by automating follow-ups and ensuring that messaging stays relevant. It gives me greater confidence in my outreach efforts because I always know exactly where each lead is in their journey. By preventing missed follow-ups, inconsistent communication, and unqualified leads from filling up the pipeline, it helps keep everything organized. It also brings sales and marketing into alignment, transforming what used to be a chaotic process into a repeatable system. ### 50. Flexible Automations, but Contact Search Feels More Limited with AI **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2026 **What do you like best about ActiveCampaign?** Automations and the ability to modify them. **What do you dislike about ActiveCampaign?** Search functionality on the contacts, with the introduction of the AI it is now even more limited. **What problems is ActiveCampaign solving and how is that benefiting you?** Scheduling emails. ## ActiveCampaign Discussions - [How should I best integrate (if at all) my Active Campaign with Google Analytics?](https://www.g2.com/discussions/activecampaign-for-marketing-how-should-i-best-integrate-if-at-all-my-active-campaign-with-google-analytics) - 2 comments, 2 upvotes - [What CRM and marketing system is REALLY compliant with the EU and GDPR?](https://www.g2.com/discussions/31205-what-crm-and-marketing-system-is-really-compliant-with-the-eu-and-gdpr) - 3 comments, 2 upvotes - [How can I use goals effectively in my automations?](https://www.g2.com/discussions/26082-how-can-i-use-goals-effectively-in-my-automations) - 4 comments, 2 upvotes - [HOw to I solve slow page load with Active Campaign?](https://www.g2.com/discussions/how-to-i-solve-slow-page-load-with-active-campaign) - 4 comments, 2 upvotes - [Anything special for non-profits?](https://www.g2.com/discussions/anything-special-for-non-profits) - 1 comment, 2 upvotes - [View ActiveCampaign pricing details and edition comparison](https://www.g2.com/products/activecampaign/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-08-15+21%3A55%3A18+-0500&secure%5Bsession_id%5D=06467064-28e8-4e90-8481-a30e6b2c7d3b&secure%5Btoken%5D=eb1822ad1e772e4ba689b06f6de0964ce77c12d66b4deddc04e2110bc9e66763&format=llm_user) ## ActiveCampaign Integrations - [123FormBuilder](https://www.g2.com/products/123formbuilder/reviews) - [ablefy](https://www.g2.com/products/ablefy/reviews) - [ActiveCampaign Postmark](https://www.g2.com/products/activecampaign-postmark/reviews) - 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[VideoAsk (by Typeform)](https://www.g2.com/products/videoask-by-typeform/reviews) - [Webflow](https://www.g2.com/products/webflow/reviews) - [WebinarJam](https://www.g2.com/products/webinarjam/reviews) - [WhatsApp API](https://www.g2.com/products/whatsapp-api/reviews) - [WishList Member](https://www.g2.com/products/wishlist-member/reviews) - [Wix](https://www.g2.com/products/wix/reviews) - [Wix Studio](https://www.g2.com/products/wix-studio/reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) - [WPForms](https://www.g2.com/products/wpforms/reviews) - [Zanda (formerly Power Diary)](https://www.g2.com/products/zanda-formerly-power-diary/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zapier for G Suite](https://www.g2.com/products/zapier-for-g-suite/reviews) - [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) - [ZeroBounce](https://www.g2.com/products/zerobounce/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) - [Zoom Events and Webinars](https://www.g2.com/products/zoom-events-and-webinars/reviews) - [Zoom Workplace](https://www.g2.com/products/zoom-workplace/reviews) ## ActiveCampaign Features **Sales Force Automation** - Contact & Account Management - Partner Relationship Mgmt. (PRM) - Opportunity & Pipeline Mgmt. - Task / Activity Management - Territory & Quota Management - Desktop Integration - Product & Price List Management - Quote & Order Management - Customer Contract Management - Contract/License Management **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Additional Functionality** - Tagging - Natural Language Processing - Data Extraction - Multi-Language - Predictive Analytics - Drag & Drop - Speech Recognition - Reporting/Analytics - Data Storage Management - Virtual Personal Assistant (VPA) - AI Copilot - Customer Segmentation - Collaboration Tools - Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - Document Management - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Mobile App - Multiple Data Sources - For Sales Teams/Organizations - Sentiment Analysis - Activity Dashboard - Chatbot - Workflow Automation **Marketing Automation** - Email Marketing - Campaign Management - Lead Management - Marketing ROI Analytics - Email Management - File Management - Deal Management **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Messenger** - Sequencing - AI - Video Chat - Customization Interface - Generative AI **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Integrated Workflows** - Task Management - Email Tracking/Automation - Calls and Voice - Other Outreach Options - CRM Integration - Calendar - Shared Records - Business Process Automation - Performance Management - Calendar Management - Sales Pipeline Management - Communication Management - Campaign Management **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Templates** - Text and Themes - Stock Images - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - Personalization - Transactional SMS - Link Shortening - SMS Messaging - Scheduled Messaging - Chat/Messaging - 2-Way Messaging **Design and Customization** - Pre-Designed Templates - Pop-Up Types - No-Code Customization - Mobile Optimized **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution - Cross Channel Attribution **Platform Interoperability** - Close Ecosystem API **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library - Email Templates **Customization** - Custom Fields - Conditional Logic - Multi-page Forms - Design - Forms Creation & Design **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Lead Scoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Decision Making - AI/Machine Learning - Social Media Integration - Third-Party Integrations **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Salesforce AppExchange Apps** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Sales Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Third-Party Integrations - CRM Integration **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Customer Support** - Case Management - Customer Support Portal - Knowledge Base - Call Center Features - Support Analytics - Workflow Management - Opportunity Management - Sales Pipeline Management - Reporting/Analytics - Calendar Management - Pipeline Management - Content Management - Communication Management - Visual Analytics - Template Management - Predictive Analytics - Document Management - Channel Management - Commission Management - Field Sales Management **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Data Sourcing** - Data Sourcing - Exporting & Sharing Data - Multi-Device Data Visualization - Interactive Dashboards - Data Segmentation **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising **Attribution** - Lead Opportunity - Lead Assignment - Pipeline Acceleration **Channels** - Social Media Integration - Website - Text Message (SMS) - Voice Assistants - Other - Multi-Channel Marketing **Tracking** - Processing Time - Placement - Open Rate - Time to Open - Alerts **Repeatability and Reportability** - Content Management - Workflow Management - Workflow Performance - Sales Coaching and Insights - Gamification **Templates** - Library - Customization - Optimization **Edit** - Pre-Made - Build - HTML **Campaigns** - Targeting - Triggered Campaigns - A/B Testing - Analytics **Marketing** - B2B Attribution - B2C Attribution - Multi-Channel Marketing - Third-Party Integrations - Social Media Integration **Page Optimization** - A/B Testing - Mobile Responsive - Web Analytics - SEO - Real-Time Analytics - Campaign Analytics - Reporting/Analytics **Additional Functionality** - Embedded Forms - Offline Capability - Notifications - Payments - Mobile Forms - Customizable Forms - Real-Time Notifications - Alerts/Notifications **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **Additional Functionality** - Search/Filter - AI Copilot - Commenting/Notes - Content Publishing Options - Reporting & Statistics - Content Library - Document Classification - Drag & Drop - Customizable Branding - SSL Security - API - Document Management - Document Storage - Collaboration Tools - Data Capture and Transfer - Autofill - Multi-Channel Distribution - Convert to PDF - Customizable Templates - Media Library - Generative AI - Full Text Search - Surveys & Feedback - Data Import/Export - Forms Management - Electronic Signature - Third-Party Integrations - Reporting/Analytics - Workflow Management - Template Management - Mobile Access **Reporting & Analytics** - Reporting - Dashboards - Forecasting **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Social Functionality** - Social Functionality **Predictive Analytics** - Lead Scoring - Opportunity Scoring - Risk Analysis - Live Forecasting - Budgeting/Forecasting - Correlation Analysis - Competitive Analysis - Sales Trend Analysis - Statistical Analysis **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Discovery** - Lead Management - Scoring/Ranking - Lead Context - Pipeline Management - Workflow Management - Opportunity Management - Task Management - Contact Management - Calendar Management - Email Management - Campaign Management **Customers** - Audience Targeting - Profiles - Analytics - Lead Gathering - Sales Conversion - Customer Service Analytics - Reporting/Analytics **Reporting** - Campaign Performance - Domain Reputation - Brand Reputation - Blacklist and Whitelist **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Logistics** - Analytics - Issues - Integrations - Shareable Link **Integrations** - CRM/Email Integrations - WCM Integrations - E-Commerce Integrations - Social Media Integrations **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Integrations** - E-Commerce Integration - Third-Party Integrations - Domain Integration - Social Media Integration - Multi-Channel Marketing **AI and Automation** - Lead Prioritization - Lead Scoring - Best Time of Day Scheduling - Buyer Intelligence - Machine Learning **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation - Generative AI - Lead Generation - Ad Optimization **Additional Functionality** - AI/Machine Learning - Multi-Channel Management - Multi-Campaign - Campaign Segmentation - Channel Management - Advertising Management - Reporting/Analytics - Campaign Planning - Customer Activity Tracking - Performance Metrics - Conversion Tracking - API - Data Import/Export - Campaign Management - Generative AI - A/B Testing - Customer Journey Mapping - Affiliate Management - Predictive Analytics - Monitoring - AI Copilot - Lead Capture - CRM - Audience Targeting - Attribution Modeling - ROI Tracking - Conversion Rate Optimization - Alerts/Notifications - Lead Management - Campaign Analytics - Visitor Tracking - Customer Segmentation - Customizable Reports - Dashboard Creation - Website Analytics - Engagement Tracking - Lead Qualification - Behavior Tracking **Mobile & Social** - Social Collaboration Features - Social Network Integration - Mobile User Support - Third-Party Integrations - Social Media Integration - Customer Support - Multi-Channel Social Integration **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Sales Management** - Live Pipeline Management - Sales Gamification - Account-Based Analytics - Activity Tracking - Predictive Analytics - Visual Analytics - Task Management - Contact Management - Lead Management - Opportunity Management - Workflow Management **Management** - Conversion Viability - Workflow **Multichannel** - Web - Email - Mobile **SMS Platform** - Reporting - Marketing Automation - White Label - Text-to-Landline - Short Codes - API Integration - QR Codes **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation - Generative AI - Lead Generation **Generative AI** - AI Text Generation **Generative AI** - AI Text Generation - Generative AI - Lead Generation **Agentic AI - Vulnerability Scanner** - Autonomous Task Execution - Proactive Assistance **Agentic AI - Conversational Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Multi-Language **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Audience Intelligence & Segmentation - AI Marketing Agents ** - Predictive Modeling - Behavioral Triggering - Predictive Audience Segmentation - Marketing Automation - AI Writing Assistant **Additional Functionality** - Dynamic Modeling - Lead Qualification - Lead Capture - Real-Time Reporting - Contact Database - API - Reporting & Statistics - Role-Based Permissions - Collaboration Tools - Dashboard Creation - Modeling & Simulation - Exception Reporting - Generative AI - Sales Reports - Performance Metrics - "What If" Scenarios - Customizable Reports - Data Import/Export - AI Copilot - Graphical Data Presentation - Drag & Drop - Access Controls/Permissions - Alerts/Notifications - Business Process Control - Multi-Currency - Pipeline Reports **Additional Functionality** - Customizable Fields - API - Real-Time Notifications - Lead Nurturing - Human Handover - Lead Management - Product Recommendations - Customer Experience Management - SMS Messaging - Appointment Management - Chat/Messaging - Real-Time Monitoring - Lead Distribution - Campaign Segmentation - Data Import/Export - A/B Testing - Real-Time Data - Real-time Conversations - Customizable Branding - Lead Qualification - Template Management - Autoresponders - Contact Database - Customer Segmentation - One-to-One Messaging - Communication Management - Campaign Management - Activity Dashboard - Lead Capture - Appointment Scheduling - Reporting & Statistics - Event Triggered Actions - Chatbot - Group Messaging - AI Copilot - Customer Database - Multi-Channel Communication - Email Automation - Surveys & Feedback - CRM - Engagement Tracking **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Mobile Access - Lead Generation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Data Synchronization - Analysis - Sales Trend Analysis - Demographic/Firmographic Data - Real-Time Data **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Agentic AI - Landing Page Builders** - Cross-system Integration **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning - Multi-Language **Agentic AI - Sales Engagement** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Strategic Planning **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration - Third-Party Integrations **Additional Functionality** - Prospecting Tools - Reporting/Analytics - AI Copilot - Auto-Dialer - For Sales Teams/Organizations **Additional Functionality** - Grammar Check - Campaign Analytics - For Marketing and Advertising - AI Copilot - Content Ideas - Trend Analysis - SMS Marketing - Performance Metrics - Email Marketing - Chat/Messaging - Reporting/Analytics - Competitor Monitoring - Alerts/Notifications - Content Marketing - API - Predictive Analytics - Personalization - Template Management - Behavior Analytics - AI/Machine Learning - Text Editing - Collaboration Tools - Dashboard - Campaign Management - SEO Management - Natural Language Processing - Product Recommendations - Tone Selection - Chatbot - Keyword Research Tools - Marketing Management - Brand Guidelines - Omnichannel Outreach **Additional Functionality** - Drag & Drop - Interaction Tracking - Customizable Fields - Multiple Scoring Models - CRM - Customer Segmentation - Predictive Analytics - Prioritization - Lead Qualification - Contact Database - Reporting & Statistics - Alerts/Notifications - Email Marketing - Lead Nurturing - Web Forms - Document Storage - Search/Filter - Prospecting Tools - Email Tracking - Sales Forecasting - Customizable Templates - Lead Generation - Sales Reports - Lead Distribution - Data Enrichment - AI Copilot - API - Real-Time Notifications - Lead Capture - Reminders - Generative AI - Forecasting - Email Templates - Activity Dashboard - Activity Tracking - Workflow Automation **Additional Functionality** - Campaign Segmentation - Form Builder - Contact Management - Website Management - API - Drip Campaigns - Email Marketing - Event Triggered Actions - Website Publishing Options - Engagement Tracking - Email Management - Customizable Branding - Template Management - Conversion Rate Optimization - Alerts/Notifications - Customizable Forms - SEO Management - Real Time Editing - Conversion Tracking - Campaign Management - Forms Management - Widgets - Lead Management - Customizable Fields - Activity Dashboard - Autoresponders - WYSIWYG Editor - CRM - Activity Tracking - Design Management - Content Management - Responsive Web Design - Reporting & Statistics - Lead Capture - AI Copilot - Customer Segmentation - Web Forms **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Third-Party Integration - Internal Chat Integration - Collaboration Tools - Prospecting Tools - Real-Time Data **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **AI Automation - SMS Marketing** - AI SMS **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities - Activity Dashboard - Retargeting Ads **Generative AI** - AI Text Generation - Generative AI - Proposal Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Content Generation - SMS Marketing** - AI SMS **Additional Functionality** - Campaign Scheduling - Reputation Management - Polls/Voting - Compliance Management - Customer Segmentation - Landing Pages/Web Forms - AI Copilot - API - Text-to-Win - Mobile Coupons - Natural Language Processing - Customizable Templates - Drip Campaigns - Contact Management - Activity Tracking - Communication Management - Reporting/Analytics - Keyword Tracking - Multi-Campaign - Mass Texting - Interaction Tracking - Alerts/Notifications - Consent Management - Engagement Tracking - Open Rate Tracking - Generative AI - Automated Responses - Reporting & Statistics - Templates - Survey Builder - Contact Database - Real-Time Notifications - Customizable Fields - Reminders - Mobile Alerts - Automated Scheduling - Campaign Management - MMS - Event Triggered Actions - Mobile Keywords - Audience Targeting - Activity Dashboard - Template Management - Autoresponders - Survey/Poll Management **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting - Audience Targeting **Agentic AI - CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Calendar/Reminder System **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification **Additional Functionality** - Search/Filter - Alerts/Notifications - Data Import/Export - Lead Capture - Batch Processing - Email Tracking - Tagging - Pipeline Reports - Drag & Drop - Segmentation - Customizable Fields - Role-Based Permissions - Interaction Tracking - CRM - Document Storage - AI Copilot - Contact Database - Referral Tracking - Quotes/Estimates - Multi-Channel Communication - Lead Qualification - Marketing Automation - Email Templates - Sales Reports - Customer Journey Mapping - Reminders - Lead Scoring - Data Security - Customizable Reports - Calendar Sync - For Startups - Performance Metrics - Sales Trend Analysis - For iPad Devices - Customizable Templates - Activity Tracking - Reporting & Statistics - For Mac Devices - Landing Pages/Web Forms - Lead Nurturing - Gamification - Prioritization - Web-based Deployment - Softphone - Single Sign On - Customer Database - Event Triggered Actions - Mobile App - Email Sequences - Customer Segmentation - Lead Assignment - For Small Businesses - Live Chat - Business Card/Badge Scanning - Data Visualization - Customer Social Profiles - Social Promotion - Monitoring - Engagement Tracking - Social Media Monitoring - Customer Engagement - Sentiment Analysis - Brand Tracking - Audience Targeting - Workflow Automation **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications - Budget Management - Display Ad Management - Campaign Management - Ad Inventory Management - Alerts/Notifications - Document Management - File Management - Workflow Management - Email Management - Display Ad Management - Calendar Management - Task Management - Campaign Management - Deadline Management - Client Management - Project Management ## Top ActiveCampaign Alternatives - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - 4.5/5.0 (2,481 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.6/5.0 (1,314 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,263 reviews)