Similarweb Reviews & Product Details

The ability to use keywords to analyze detailed topics and categories within our industry has been incredibly valuable for our banners, as it helps us better understand the competitive landscape and uncover the reasons behind our competitors' growth. Leveraging the API to access our custom category data has also proven extremely beneficial for our business. This data gives us clear insight into our position within the market and our product hierarchies, and it is a tool that stakeholders rely on daily. Additionally, the team at Similarweb is an essential part of the overall experience. They are always available to address our questions and provide support, whether through data validation, workshops, or regular catch-ups. Review collected by and hosted on G2.com.

It would be beneficial to receive more detailed information about when changes are happening that might affect the data we are analyzing. Enhanced transparency regarding these updates would help us better understand and interpret our analyses.

Additionally, when new features are introduced, it would be valuable to have access to how-to guides or workshops focused on best practices. This would help ensure that users can fully benefit from the new functionalities. Review collected by and hosted on G2.com.

The amount of data you can get from it, almost anything I want to know I find here (after a bit of effort...) Review collected by and hosted on G2.com.

The data is not 100% accurate and differs a lot from Google Analytics for example. Especially with countries that have less traffic, cause it's not enough traffic for your robots to be accurate is the explanation I got. I also think the tool is a little bit tricky to use, when you want to find things, it's not very logical and a little bit messy. Review collected by and hosted on G2.com.

Whatever I like is ease of using it is easy to use - the interface is clean, and I need to find the insight that I need. Ease of implementation is smooth because it does not require a complex setup to start. Whenever I have questions, customer support is helpful, and I often use it to analyze contestants and track traffic trends. The number of characteristics is impressive, from the audience's insight to keyword analysis, and the ease of integration with other devices makes it even more valuable for day-to-day decisions. Review collected by and hosted on G2.com.

I dislike similarly that some more detailed insights are closed behind high -level plans, which may feel limited. Many times, the data does not update in real time, so tracking performance may be slightly delayed. In addition, navigating through all features can make it feel a bit heavy for new users. Review collected by and hosted on G2.com.

What I like most about Similarweb is how it brings together comprehensive, reliable competitive insights in one place. The ability to see both advertising performance and overall web traffic trends helps me connect the dots between paid campaigns and business outcomes. I also appreciate the intuitive interface and how seamlessly Ad Intelligence integrates with Web Intelligence—it makes my workflow faster and the insights more actionable. Review collected by and hosted on G2.com.

At times, the breadth of data can feel overwhelming, and it takes a bit of time to narrow in on the most relevant insights. Since Ad Intelligence is still in beta, I’ve also noticed that some areas (like social advertising data) aren’t fully built out yet, which leaves a small gap in getting the complete cross-channel picture. Review collected by and hosted on G2.com.

It is the best competitors analysis tool in the market and also it is very easy to use and implement. Some of the features such as website analysis, key word research, paid ads analysis, etc. are very useful as a marketer. I have been using it frequently on a weekly basis for the past one year. Their customer support is amazing as well. Review collected by and hosted on G2.com.

Similarweb has a lot of features that are of my interest, there are no dislikes as of now. I find this very valuable. Review collected by and hosted on G2.com.

I like the ability to see the benchmarking and audience analysis for marketing with digital intelligence helping to make better business decisions. The initial setup of Similarweb was easy with little to no confusion. Review collected by and hosted on G2.com.

Things that could be improved is to have more detail option for more advanced marketing metrics. It could be improved by having a section with the ability to depth review the past 5 years and the newer website to select specific niche websites would be helpful with having AI key insights on what worked well for the website and business over the years. Review collected by and hosted on G2.com.

What I appreciate most about Similarweb is its rare balance it’s simple enough for users of all skill levels to gain insights quickly; it links effortlessly with other tools (APIs, BI systems, etc.), enabling smooth data flow into wider workflows; its insights are actionable enough that people use it regularly (daily or weekly); and its customer support is responsively helpful in clarifying features or resolving issues making it not just powerful, but truly usable in everyday work. Review collected by and hosted on G2.com.

Many users say the interface is “clear, well-designed, and easy to understand, even for those who are not data experts but i am satisfied and no dislikes for now Review collected by and hosted on G2.com.

I discovered Similarweb through a LinkedIn post, and since then, it has become my go-to application for daily analysis of company status, work leads, business insights, competitor comparisons, and many other features. Creating an account, adding lists, and starting analyses are all very straightforward. The platform's market and industry trends analysis has also been helpful in generating leads for my work. It can be integrated with marketing intelligence tools too for better outcome. Review collected by and hosted on G2.com.

Some of the web analytics sometimes is estimated. The website is very useful and I personally use it everyday for generating leads. Nothing to dislike till now. Review collected by and hosted on G2.com.

Its ability to deliver reliable, competitive digital intelligence with clear, actionable insights in an easy-to-use interface. Review collected by and hosted on G2.com.

At times, the data can be directional rather than precise, especially for smaller or niche websites, which requires additional validation from first-party sources. Review collected by and hosted on G2.com.

I use Similarweb every day as part of my SEO tasks, and it has become an essential tool for analyzing the organic traffic of my competitors, identifying their strategic keywords, and spotting positioning or backlink opportunities.

The interface is clear, well-designed, and easy to use, easy to understand, and easy to integrate into my daily work, even for those who are not data experts. What I particularly appreciate is the tool's ability to provide a quick and actionable overview without having to spend hours cross-referencing data. The customer service is also very responsive: in case of questions or need for assistance, I have always received quick and relevant answers. Similarweb helps me refine my strategies with a more market and competition-oriented approach. Review collected by and hosted on G2.com.

Even though I use Similarweb regularly and find the tool very useful, it has some limitations to be aware of. The data provided are estimates, and on low-traffic or very specific sites, the figures can be quite far from reality.

The tool is mainly focused on high-volume keywords, which makes it more difficult to perform a detailed analysis of the long tail, which is essential in SEO. Finally, access to advanced features remains expensive, which can be a barrier for freelancers or small businesses, and some data are sometimes limited in niche or non-English-speaking markets. Review collected by and hosted on G2.com.