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At a Glance
Market Segments
Mid-Market (57.2% of reviews)
Mid-Market (47.6% of reviews)
Entry-Level Pricing
Contact Us Per Year
$120 Per month
Totango
Star Rating
(1,147)4.3 out of 5
Market Segments
Mid-Market (57.2% of reviews)
Entry-Level Pricing
Contact Us Per Year
Browse all 2 pricing plansTwilio Segment
Star Rating
(561)4.5 out of 5
Market Segments
Mid-Market (47.6% of reviews)
Entry-Level Pricing
$120 Per month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Totango excels in Customer Health Scores with a score of 8.2, indicating a strong ability to monitor customer engagement effectively, while Segment's score in this area is not available, suggesting a potential gap in customer health tracking.
- Reviewers mention that Segment shines in Data Enrichment with a score of 8.6, providing robust capabilities for enhancing customer data, whereas Totango's score of 8.2 indicates it may not be as comprehensive in this aspect.
- G2 users highlight that Totango's Workflow Management feature scores an impressive 8.7, allowing for seamless automation of customer engagement processes, while Segment's score of 8.6 shows it also performs well but may lack some of the advanced functionalities found in Totango.
- Users on G2 report that Segment's Integrations feature is highly rated at 9.1, making it easier to connect with various tools and platforms, while Totango's score of 8.5 suggests it may not offer the same level of flexibility in integration options.
- Reviewers mention that Totango's Playbooks feature, with a score of 7.8, provides useful templates for customer engagement strategies, but Segment's higher score of 8.3 indicates it may offer more effective or user-friendly playbook options.
- Users say that Segment's Reporting and Analytics capabilities are rated at 8.6, which allows for detailed insights into customer behavior, while Totango's score of 8.0 suggests it may not provide the same depth of analysis.
Pricing
Entry-Level Pricing
Totango
Enterprise
Contact Us
Per Year
Efficiently scale customer success with solutions backed by enterprise-grade privacy, security, and customization.
- 10 users (Practitioner seats)
- 2,000 customer accounts
- 5 teams
Twilio Segment
Team
$120
Per month
- Base includes 10,000 MTU
- Unlimited Sources
- Unlimited Destinations
Free Trial
Totango
No trial information availableTwilio Segment
Free Trial is available
Ratings
Meets Requirements
8.3
967
8.9
426
Ease of Use
8.2
981
8.7
428
Ease of Setup
7.4
493
8.5
244
Ease of Admin
7.8
361
8.9
237
Quality of Support
8.4
815
8.6
367
Has the product been a good partner in doing business?
8.6
361
8.8
225
Product Direction (% positive)
8.7
944
8.3
386
Features by Category
Customer Information
8.2
773
|
Verified
Not enough data
8.5
753
|
Verified
Not enough data
8.4
747
|
Verified
Not enough data
7.7
640
|
Verified
Not enough data
8.5
760
|
Verified
Not enough data
8.0
698
|
Verified
Not enough data
7.3
570
|
Verified
Not enough data
Predictions
7.8
665
|
Verified
Not enough data
7.1
633
|
Verified
Not enough data
7.9
675
|
Verified
Not enough data
6.5
496
|
Verified
Not enough data
Platform
8.0
754
|
Verified
Not enough data
7.7
691
|
Verified
Not enough data
7.9
691
|
Verified
Not enough data
8.0
701
|
Verified
Not enough data
7.9
726
|
Verified
Not enough data
7.9
717
|
Verified
Not enough data
8.3
711
|
Verified
Not enough data
8.5
633
|
Verified
Not enough data
8.2
742
|
Verified
Not enough data
8.3
710
|
Verified
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Success
7.4
54
Not enough data
7.7
53
Not enough data
8.0
52
Not enough data
7.7
52
Not enough data
7.6
53
Not enough data
User Analysis
7.1
50
Not enough data
7.0
55
Not enough data
User Support
7.9
55
Not enough data
6.9
39
Not enough data
Feature Not Available
Not enough data
Walkthrough Type
Feature Not Available
Not enough data
6.6
41
Not enough data
Platform Basics - Digital Adoption Platform
7.1
7
Not enough data
6.4
7
Not enough data
Analytics - Digital Adoption Platform
6.2
7
Not enough data
Functions - Digital Adoption Platform
7.1
7
Not enough data
5.8
8
Not enough data
Agentic AI - Digital Adoption Platform
Not enough data
Not enough data
Administration
Not enough data
8.6
86
Not enough data
8.2
68
Not enough data
8.7
77
Not enough data
8.0
85
Management
Not enough data
8.2
43
Not enough data
8.5
52
Not enough data
8.6
49
Not enough data
8.1
48
Not enough data
8.6
46
Compliance
Not enough data
8.9
96
Not enough data
8.7
80
Not enough data
8.8
85
Not enough data
8.7
83
Security
Not enough data
9.0
56
Not enough data
8.4
54
Not enough data
8.9
50
Data Quality
Not enough data
8.7
99
Not enough data
9.1
98
Not enough data
9.3
98
Maintainence
Not enough data
9.0
53
Not enough data
8.7
46
Generative AI
Not enough data
7.1
7
Not enough data
7.4
7
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.1
178
|
Verified
8.5
142
|
Verified
8.1
178
|
Verified
8.7
146
|
Verified
7.1
110
Feature Not Available
7.6
113
8.6
138
|
Verified
Intelligence
Feature Not Available
8.0
122
|
Verified
7.2
157
|
Verified
6.9
85
|
Verified
Feature Not Available
Feature Not Available
Sales Team
7.4
68
Not enough data
Feature Not Available
Not enough data
7.6
74
Not enough data
Intelligence
7.3
72
Not enough data
6.8
66
Not enough data
6.8
62
Not enough data
Mapping
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Revenue Optimization
8.6
7
Not enough data
8.6
7
Not enough data
8.1
7
Not enough data
7.9
7
Not enough data
8.3
7
Not enough data
7.9
8
Not enough data
Platform Basics
8.0
143
Not enough data
7.7
146
Not enough data
8.2
139
Not enough data
Feature Not Available
Not enough data
7.6
132
Not enough data
Agentic AI - Customer Journey Mapping
7.1
18
Not enough data
Functionality
Not enough data
9.1
27
Not enough data
8.4
18
Not enough data
8.8
26
Not enough data
9.0
24
Not enough data
8.7
25
Not enough data
9.1
25
Not enough data
9.0
26
Not enough data
8.7
25
Not enough data
8.6
24
Not enough data
8.7
29
Not enough data
9.0
27
Not enough data
9.0
28
Functionality
Not enough data
9.0
21
Not enough data
8.7
21
Not enough data
9.1
24
Not enough data
8.3
21
Not enough data
8.5
18
Not enough data
8.6
23
Not enough data
8.7
20
Not enough data
8.3
15
Not enough data
8.7
18
Platform Basics
8.4
228
|
Verified
Not enough data
8.2
227
|
Verified
Not enough data
Platform Data
8.0
221
|
Verified
Not enough data
7.9
222
|
Verified
Not enough data
8.3
242
|
Verified
Not enough data
8.2
227
|
Verified
Not enough data
Platform Additional Functionality
8.2
219
|
Verified
Not enough data
7.9
227
|
Verified
Not enough data
8.1
199
Not enough data
Agentic AI - Customer Journey Analytics
7.3
15
Not enough data
8.4
15
Not enough data
8.0
15
Not enough data
7.8
15
Not enough data
Analytics
8.1
101
Not enough data
8.2
95
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Customization
8.0
90
Not enough data
Feature Not Available
Not enough data
7.6
76
Not enough data
Feature Not Available
Not enough data
Generative AI
6.4
51
Not enough data
6.4
52
Not enough data
Agentic AI - Experience Management
8.1
8
Not enough data
8.5
8
Not enough data
8.5
8
Not enough data
8.5
8
Not enough data
Development
Not enough data
8.9
47
Not enough data
8.1
39
Management
Not enough data
8.0
46
Not enough data
8.6
43
Integration Options
Not enough data
8.4
23
Not enough data
8.4
23
Not enough data
8.8
39
Not enough data
8.5
20
Onboarding Setup
8.2
221
Not enough data
7.9
212
Not enough data
8.0
202
Not enough data
Project Tracking
8.2
199
Not enough data
Feature Not Available
Not enough data
8.0
195
Not enough data
8.4
212
Not enough data
8.0
193
Not enough data
Customer Engagement
7.9
188
Not enough data
8.0
204
Not enough data
7.7
199
Not enough data
8.3
198
Not enough data
Feature Not Available
Not enough data
Data Management
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
6.7
7
Not enough data
8.1
6
Not enough data
6.9
6
Functionality
Not enough data
8.3
7
Not enough data
7.6
7
Not enough data
8.7
5
Not enough data
7.8
6
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
6.9
6
Security
Not enough data
8.3
5
Not enough data
7.7
5
Generative AI
Not enough data
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
8.4
18
Not enough data
8.6
13
Not enough data
8.6
11
Not enough data
8.8
12
Categories
Categories
Shared Categories
Totango and Twilio Segment are categorized as Customer Data Platform (CDP)
Unique Categories
Totango is categorized as Client Onboarding, Customer Revenue Optimization, Customer Success, Experience Management, Customer Journey Mapping, Digital Adoption Platform, Customer Journey Analytics, and SAP Store
Twilio Segment is categorized as Consent Management Platform (CMP), Data Subject Access Request (DSAR), Data Privacy Management, Data Governance, E-Commerce Data Integration, and Reverse ETL
Reviews
Reviewers' Company Size
Totango
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Twilio Segment
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
36.0%
Information Technology and Services
19.0%
Telecommunications
4.3%
Internet
3.4%
Marketing and Advertising
3.4%
Other
33.9%
Computer Software
21.8%
Information Technology and Services
12.9%
Financial Services
8.9%
Internet
7.3%
Marketing and Advertising
5.3%
Other
43.8%
Alternatives
Discussions
What are best practices for CSM assignment process - both dynamic and static?
2 Comments
GN
Hi Tony, can we please move the conversation to forum.totango.com - we don't really track this discussion board that frequentlyRead more
What would be the best way to load the pages faster?
2 Comments
JT
Only way I've seen is to restrict your filters on notifications (the first page for me at least)Read more
How much does Totango cost?
1 Comment
Official Response from Totango
Totango is FREE for small teams and individuals and offers a 30 Day FREE trial, no credit card required to all other packages. You can check it out at...Read more
What is the best way to do QA of tracking implementation?
1 Comment
CR
My experience tells me that I always need to do end-to-end testing, just relying on that whenever an event ends up in segment, it will also end up in the...Read more
I used segment in different organizations as I was the one suggesting it, but then
1 Comment
AB
There is if you become a referral partner, but is an involved process with approval....Read more
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