Introducing G2.ai, the future of software buying.Try now
Compare Tealium Customer Data Hub and Twilio Segment 
Featured Products
At a Glance
Market Segments
Enterprise (51.1% of reviews)
Mid-Market (47.7% of reviews)
Entry-Level Pricing
Contact Us
$120 Per month
Tealium Customer Data Hub
Star Rating
(409)4.3 out of 5
Market Segments
Enterprise (51.1% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about Tealium Customer Data HubTwilio Segment
Star Rating
(563)4.5 out of 5
Market Segments
Mid-Market (47.7% of reviews)
Pros & Cons
Entry-Level Pricing
$120 Per month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Twilio Segment excels in ease of use, with users highlighting its straightforward setup process. One user mentioned, "Setting it up was straightforward, and it's an effective tool for tagging website activity," which indicates a user-friendly experience that can benefit teams looking for quick implementation.
- Users say Tealium Customer Data Hub shines in its integration capabilities, boasting over 1,300 turnkey integrations. Reviewers appreciate that it can adapt to changes in tools, stating, "If you decide to switch your email provider, analytics tool, or CRM in the future, Tealium continues to serve as your central hub," showcasing its flexibility for evolving business needs.
- According to verified reviews, Twilio Segment is praised for its data unification capabilities, with users noting that it effectively connects various platforms without requiring engineering resources. One user remarked, "Segment connects to all the various platforms that we're using which makes it very easy to send data around," highlighting its efficiency in data management.
- Reviewers mention that Tealium Customer Data Hub provides a comprehensive solution for customer profiling, effectively consolidating data from multiple sources. A user noted, "I like that it brings together scattered data from different sources to build a single profile per customer," which is crucial for businesses aiming to enhance customer insights.
- G2 reviewers report that Twilio Segment has a strong focus on data governance, receiving higher scores in this area compared to Tealium. Users appreciate its robust features for managing data compliance, with one stating, "It has become the infrastructure of our data analytics tracking," indicating its reliability in maintaining data integrity.
- Users say that while Tealium Customer Data Hub offers solid support, Twilio Segment slightly edges it out in quality of support, with users rating it highly for responsiveness and assistance. One reviewer mentioned, "The support team is very helpful," which can be a deciding factor for teams needing reliable help during implementation and ongoing use.
Pricing
Entry-Level Pricing
Tealium Customer Data Hub
Custom
Contact Us
Tealium AudienceStream CDP is priced based on the number of events collected with included service hours based on the volume tier.
- Discounts are available for solution bundles which include Tealium AudienceStream CDP along with the full suite of Tealium products, the Tealium Customer Data Hub.
- For a quote, please contact us to determine pricing at your volume level.
Twilio Segment
Team
$120
Per month
- Base includes 10,000 MTU
- Unlimited Sources
- Unlimited Destinations
Free Trial
Tealium Customer Data Hub
No trial information availableTwilio Segment
Free Trial is available
Ratings
Meets Requirements
8.7
323
8.9
427
Ease of Use
7.7
321
8.7
429
Ease of Setup
7.6
215
8.5
245
Ease of Admin
7.9
180
8.9
237
Quality of Support
8.9
308
8.6
367
Has the product been a good partner in doing business?
8.9
176
8.8
225
Product Direction (% positive)
8.8
316
8.3
387
Features by Category
Administration
7.3
17
8.6
86
7.5
16
8.2
68
6.8
16
8.7
77
6.8
17
8.0
85
Management
7.3
14
8.2
43
7.0
15
8.5
52
7.3
15
8.6
49
6.7
15
8.1
48
7.8
15
8.6
46
Compliance
8.4
17
8.9
96
6.9
17
8.7
80
7.7
17
8.8
85
7.2
17
8.7
83
Security
7.8
15
9.0
56
8.3
15
8.4
54
7.7
15
8.9
50
Data Quality
7.7
16
8.7
99
7.2
15
9.1
98
8.0
15
9.3
98
Maintainence
8.1
15
9.0
53
8.2
15
8.7
46
Generative AI
5.3
10
7.1
7
5.5
10
7.4
7
Agentic AI - Data Governance
7.4
7
Not enough data
6.4
7
Not enough data
6.7
7
Not enough data
7.1
7
Not enough data
7.4
7
Not enough data
7.1
7
Not enough data
Data Sourcing
8.3
118
|
Verified
8.5
142
|
Verified
8.5
116
|
Verified
8.7
147
|
Verified
Feature Not Available
Feature Not Available
8.3
114
|
Verified
8.6
138
|
Verified
Intelligence
7.6
104
|
Verified
8.0
123
|
Verified
7.0
85
|
Verified
6.9
85
|
Verified
7.1
88
|
Verified
Feature Not Available
Functionality
Not enough data
9.1
27
Not enough data
8.4
18
Not enough data
8.8
26
Not enough data
9.0
24
Not enough data
8.7
25
Not enough data
9.1
25
Not enough data
9.0
26
Not enough data
8.7
25
Not enough data
8.6
24
Not enough data
8.7
29
Not enough data
9.0
27
Not enough data
9.0
28
Functionality
7.3
16
9.0
21
7.7
16
8.7
21
8.1
17
9.1
24
8.2
16
8.3
21
7.9
16
8.5
18
7.5
16
8.6
23
7.0
16
8.7
20
7.1
16
8.3
15
7.9
15
8.7
18
Platform Basics
8.1
30
Not enough data
7.8
30
Not enough data
Platform Data
8.0
31
Not enough data
8.3
31
Not enough data
8.2
31
Not enough data
7.8
31
Not enough data
Platform Additional Functionality
7.7
31
Not enough data
7.8
31
Not enough data
7.8
31
Not enough data
Agentic AI - Customer Journey Analytics
8.4
21
Not enough data
7.8
20
Not enough data
7.8
20
Not enough data
8.1
20
Not enough data
Development
8.0
17
8.9
47
7.6
16
8.1
39
Management
8.8
16
8.0
46
8.1
16
8.6
43
Integration Options
8.4
16
8.4
23
7.7
16
8.4
23
8.3
16
8.8
39
8.2
15
8.5
20
Management
7.8
9
Not enough data
7.8
9
Not enough data
8.3
9
Not enough data
8.3
9
Not enough data
Functionality
7.8
9
Not enough data
7.6
9
Not enough data
8.7
9
Not enough data
7.8
9
Not enough data
Security
8.7
9
Not enough data
8.5
9
Not enough data
Data Management
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
6.7
7
Not enough data
8.1
6
Not enough data
6.9
6
Functionality
Not enough data
8.3
7
Not enough data
7.6
7
Not enough data
8.7
5
Not enough data
7.8
6
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
6.9
6
Security
Not enough data
8.3
5
Not enough data
7.7
5
Generative AI
Not enough data
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
8.4
18
Not enough data
8.6
13
Not enough data
8.6
11
Not enough data
8.8
12
Categories
Categories
Shared Categories
Tealium Customer Data Hub and Twilio Segment are categorized as Consent Management Platform (CMP), Data Governance, Customer Data Platform (CDP), and E-Commerce Data Integration
Unique Categories
Tealium Customer Data Hub is categorized as Identity Resolution, Tag Management Systems, Customer Journey Analytics, Stream Analytics, and Master Data Management (MDM)
Twilio Segment is categorized as Data Subject Access Request (DSAR), Data Privacy Management, and Reverse ETL
Reviews
Reviewers' Company Size
Tealium Customer Data Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Twilio Segment
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
8.2%
Retail
7.1%
Information Technology and Services
6.0%
Marketing and Advertising
4.9%
Insurance
4.9%
Other
68.9%
Computer Software
21.8%
Information Technology and Services
12.9%
Financial Services
8.9%
Internet
7.3%
Marketing and Advertising
5.3%
Other
43.9%
Alternatives
Discussions
Can you supply any details about the deployment process?
1 Comment
Official Response from Tealium Customer Data Hub
Our standard net new deployment of our Universal Data Hub is 90 days. Deployment of AudienceStream alone may be shorter depending on steps already completed...Read more
How many product partnerships do you have?
1 Comment
Official Response from Tealium Customer Data Hub
We have over one thousand integration points with close to nine hundred different technologies, covering both client-side and server-side data management...Read more
What constitutes the primary key for your CDP solution?
1 Comment
Official Response from Tealium Customer Data Hub
Tealium supports more than one unique ID, and you can declare as many as necessary. In Tealium’s system, there is not one unique or master ID, but rather the...Read more
What is the best way to do QA of tracking implementation?
1 Comment
CR
My experience tells me that I always need to do end-to-end testing, just relying on that whenever an event ends up in segment, it will also end up in the...Read more
I used segment in different organizations as I was the one suggesting it, but then
1 Comment
AB
There is if you become a referral partner, but is an involved process with approval....Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
