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Compare Surfer and WalkMe 
At a Glance
Market Segments
Small-Business (93.5% of reviews)
Enterprise (59.5% of reviews)
Entry-Level Pricing
Starting at $79.00
No pricing available
Surfer
Star Rating
(537)4.8 out of 5
Market Segments
Small-Business (93.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $79.00
Browse all 3 pricing plansWalkMe
Star Rating
(529)4.5 out of 5
Market Segments
Enterprise (59.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about WalkMeSurfer vs WalkMe
When assessing the two solutions, reviewers found Surfer easier to use, set up, and administer. Reviewers also preferred doing business with Surfer overall.
- Reviewers felt that Surfer meets the needs of their business better than WalkMe.
- When comparing quality of ongoing product support, reviewers felt that Surfer is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Surfer over WalkMe.
Pricing
Entry-Level Pricing
Surfer
Essential
Starting at $79.00
For individuals and small teams starting to grow their organic visibility.
Create content that ranks on Google and in AI search, stays on-brand, and keeps your site up to date — no SEO expertise or additional tools required.
- Publish content that ranks on Google and earns AI search visibility
- Generate ready-to-rank articles in minutes
- Stay on-brand with built-in templates and custom voice
WalkMe
No pricing availableFree Trial
Surfer
No trial information availableWalkMe
Free Trial is available
Ratings
Meets Requirements
9.3
313
8.7
465
Ease of Use
9.3
319
8.3
474
Ease of Setup
9.4
149
8.1
383
Ease of Admin
9.4
123
8.3
360
Quality of Support
9.4
276
8.8
460
Has the product been a good partner in doing business?
9.6
118
8.9
358
Product Direction (% positive)
9.3
274
9.0
451
Features by Category
User Identification
Not enough data
7.4
17
Not enough data
8.5
19
Not enough data
8.0
14
Tracking & Reporting
Not enough data
8.6
18
Not enough data
8.2
19
Not enough data
8.0
16
Not enough data
8.3
20
Not enough data
7.8
18
Not enough data
8.1
18
Metrics
Not enough data
8.4
18
Not enough data
8.1
17
Not enough data
8.1
18
Not enough data
8.2
16
Not enough data
8.1
17
User Analysis
Not enough data
7.9
286
Not enough data
8.1
320
User Support
Not enough data
8.6
310
Not enough data
7.7
250
Not enough data
8.0
258
Walkthrough Type
Not enough data
8.0
266
Not enough data
9.0
318
Platform Basics - Digital Adoption Platform
Not enough data
8.3
45
Not enough data
8.9
46
Analytics - Digital Adoption Platform
Not enough data
8.7
46
Functions - Digital Adoption Platform
Not enough data
8.9
47
Not enough data
9.2
47
Agentic AI - Digital Adoption Platform
Not enough data
7.0
32
SEO Auditing & Monitoring
7.6
164
Not enough data
9.2
195
Not enough data
8.0
162
Not enough data
8.1
166
Not enough data
Agentic AI - SEO Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Content & Rankings
7.0
173
Not enough data
8.5
234
Not enough data
8.8
40
Not enough data
8.1
178
Not enough data
9.2
207
Not enough data
SEO Reporting
8.9
225
Not enough data
8.6
203
Not enough data
7.9
161
Not enough data
7.5
121
Not enough data
Generative AI
8.1
56
Not enough data
7.6
55
Not enough data
ServiceNow Apps
Not enough data
10.0
7
Not enough data
9.8
7
Agentic AI - ServiceNow Store Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
7.6
98
Self-Service Experience
Not enough data
8.4
201
Not enough data
8.3
200
Not enough data
8.1
192
Not enough data
6.7
137
Not enough data
8.1
172
Self-Service Platform
Not enough data
8.3
174
Not enough data
8.2
180
Not enough data
7.1
137
Not enough data
7.6
158
Agentic AI - Customer Self-Service
Not enough data
8.3
11
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
8.3
11
Not enough data
8.3
12
Not enough data
7.6
12
Not enough data
8.2
12
Metrics
Not enough data
8.4
18
Not enough data
8.1
17
Not enough data
8.1
18
Not enough data
8.2
16
Not enough data
8.1
17
Variation Testing
Not enough data
7.9
16
Not enough data
8.3
20
Not enough data
8.1
18
Not enough data
7.9
21
Not enough data
8.1
21
Not enough data
8.5
17
Reporting
Not enough data
8.1
23
Not enough data
8.2
24
Personalization
Not enough data
8.4
22
Not enough data
8.1
21
Not enough data
8.1
19
Administration
Not enough data
7.4
18
Not enough data
8.1
19
Not enough data
8.2
24
Not enough data
8.6
24
Categories
Categories
Shared Categories
Surfer and WalkMe share no categories
Unique Categories
Surfer is categorized as SEO Tools
WalkMe is categorized as Digital Adoption Platform, ServiceNow Store Apps, Mobile App Analytics, Mobile App Optimization, and Customer Self-Service
Reviews
Reviewers' Company Size
Surfer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
WalkMe
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
36.6%
Health, Wellness and Fitness
4.4%
Information Technology and Services
4.0%
Computer Software
4.0%
Writing and Editing
3.8%
Other
47.3%
Computer Software
11.0%
Financial Services
8.1%
Information Technology and Services
7.9%
Hospital & Health Care
5.4%
Insurance
4.4%
Other
63.1%
Discussions
Can NLP be more clearly incorporated into the content editor?
2 Comments
TN
Hello Nikolai! Great question :-) Traditional audit is based on the frequency and commonness of keywords among competitors. With NLP we pass the content to...Read more
how to write content
2 Comments
TW
Surfer make it so easy to use and improves content 100%
Thanks Surfer,
Pro Cars Woking
www.procarswoking.comRead more
How to measure ROI?
1 Comment
BS
1. Track visitor click-through rates: The first step in measuring ROI on SurferSEO is to track the number of visitors that click through to your website from...Read more
What is the one greatest solution you have used WalkMe for?
3 Comments
TS
Our first solution using WalkMe as our Digital Adoption Platform (DAP) provided guidance, insights, engagement, and automation in one seamless package for a...Read more
WalkMe has no more discussions with answers
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