1. [Home](https://www.g2.com/) 2. ... 3. [SEO Tools](https://www.g2.com/categories/seo-tools) 4. [Surfer Discussions](https://www.g2.com/products/surfer-surfer/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2103ce54defa8ef6ecebbcdbaa66b84e/surfer-surfer.png "Product Avatar Image") ](/products/surfer-surfer/reviews) [ Surfer ](/products/surfer-surfer/reviews) (546)4.8/5 Positive Surfer is an AI Visibility Platform that helps marketing teams become the definitive answer wherever their buyers search — across Google and AI search. It combines data, research-backed optimization, and a user-friendly workflow to grow brand visibility through content where buying decisions start to form. Surfer is used by in-house marketing teams, content marketers, SEO specialists, and agencies around the world to track, plan, write, and optimize content that gets ranked and cited by both search engines and LLMs. It brings everything into a single workflow—from identifying visibility gaps to executing content improvements—so marketing teams can turn content into consistent visibility. Show More * * * ### 86.0 Nps Score Already have Surfer? ### All Surfer Discussions Search Most CommentedMost HelpfulPinned by G2Newest All DiscussionsDiscussions with CommentsPinned by G2Discussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Pinned by G2 Newest Filter by All Discussions Discussions with Comments Pinned by G2 Discussions without Comments ![Ian M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ian M.") IM Loading... [Ian M.](https://www.g2.com/users/536d2b46-5898-4c22-80db-c50f1c1eda6f "Ian M.") • about 4 years ago Content Strategy Manager Content Strategy Manager More Options - [ # How to measure ROI? ](/discussions/how-to-measure-roi) Is there a tool that could help users prove that the optimization is worthwhile. [ SEO software ](https://www.g2.com/tags/seo-software) * * * \<0\>0\>Upvotes * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Surfer+questions+and+get+answers+from+expert+users+in+our+Surfer+Discussions+section.&title=Surfer+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fsurfer-surfer%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Surfer+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fsurfer-surfer%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fsurfer-surfer%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Surfer+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fsurfer-surfer%2Fdiscuss%0aAsk+Surfer+questions+and+get+answers+from+expert+users+in+our+Surfer+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Surfer+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fsurfer-surfer%2Fdiscuss%0aAsk+Surfer+questions+and+get+answers+from+expert+users+in+our+Surfer+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Eng Bulbul B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Eng Bulbul B.") EB Loading... [Eng Bulbul B.](https://www.g2.com/users/a325b707-20b8-4cb8-b2bf-40ae9e568f54 "Eng Bulbul B.") • over 4 years ago Senior Faclty at Peoplentech Senior Faclty at Peoplentech More Options - [ # how to write content ](/discussions/how-to-write-content) helpful for SEO expert [ SEO software ](https://www.g2.com/tags/seo-software) * * * \<0\>0\>Upvotes * * * 2 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Surfer+questions+and+get+answers+from+expert+users+in+our+Surfer+Discussions+section.&title=Surfer+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fsurfer-surfer%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Surfer+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fsurfer-surfer%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fsurfer-surfer%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Surfer+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fsurfer-surfer%2Fdiscuss%0aAsk+Surfer+questions+and+get+answers+from+expert+users+in+our+Surfer+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Surfer+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fsurfer-surfer%2Fdiscuss%0aAsk+Surfer+questions+and+get+answers+from+expert+users+in+our+Surfer+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Nikolai H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nikolai H.") NH Loading... [Nikolai H.](https://www.g2.com/users/b064d239-48e8-427d-8c20-c648ffbca43d "Nikolai H.") • almost 6 years ago More Options - [ # Can NLP be more clearly incorporated into the content editor? ](/discussions/31556-can-nlp-be-more-clearly-incorporated-into-the-content-editor) Right now I feel like there is not much of a difference between normal audits and audits pulled with NLP. With the content editor, I was hoping to see more longer tail phrases that would fall more closely in line with NLP, as opposed to the traditional keyword densities/prominent terms. [ SEO software ](https://www.g2.com/tags/seo-software) * * * \<0\>0\>Upvotes * * * 2 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Surfer+questions+and+get+answers+from+expert+users+in+our+Surfer+Discussions+section.&title=Surfer+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fsurfer-surfer%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Surfer+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fsurfer-surfer%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fsurfer-surfer%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Surfer+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fsurfer-surfer%2Fdiscuss%0aAsk+Surfer+questions+and+get+answers+from+expert+users+in+our+Surfer+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Surfer+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fsurfer-surfer%2Fdiscuss%0aAsk+Surfer+questions+and+get+answers+from+expert+users+in+our+Surfer+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ## Start a New Software Discussion Have a software question? Get answers from real users and experts [Start A Discussion](/products/surfer-surfer/discussions/new) * * * ![Product Avatar Image](https://images.g2crowd.com/uploads/product/hd_favicon/30b0d35de551e800f713ec760eec36d8/surfer-surfer.svg "Product Avatar Image") ### Have you used Surfer before? Answer a few questions to help the Surfer community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/authorize?form=signup&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fsurfer-surfer%2Fdiscuss%3Fsmall_ask%3Dsurfer-surfer) No ## Top Contributors in Surfer 1 ![Jamie H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jamie H.") JH Loading... ### [Jamie H.](https://www.g2.com/users/5f8fb27a-bfc1-45f0-bf38-eb30bbaabfda "Jamie H.") Business Growth Strategist 1 pt 2 ![Tomasz N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tomasz N.") TN Loading... ### [Tomasz N.](https://www.g2.com/users/0dfe1654-3a11-47c4-a501-79708ce45c0e "Tomasz N.") Product Marketing Specialist 1 pt 3 ![Eng Bulbul B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Eng Bulbul B.") EB Loading... ### [Eng Bulbul B.](https://www.g2.com/users/a325b707-20b8-4cb8-b2bf-40ae9e568f54 "Eng Bulbul B.") CEO & Founder 1 pt 4 ![Ian M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ian M.") IM Loading... ### [Ian M.](https://www.g2.com/users/536d2b46-5898-4c22-80db-c50f1c1eda6f "Ian M.") Content Strategy Manager 1 pt 5 ![Brian S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brian S.") BS Loading... ### [Brian S.](https://www.g2.com/users/0b633ca7-723b-40d7-80ea-887e112a5462 "Brian S.") Owner/ Operator 1 pt