# How to measure ROI?

Is there a tool that could help users prove that the optimization is worthwhile.

##### Post Metadata
- Posted at: almost 4 years ago
- Author title: Content Strategy Manager
- Net upvotes: 1


## Comments
### Comment 1

1. Track visitor click-through rates: The first step in measuring ROI on SurferSEO is to track the number of visitors that click through to your website from the SurferSEO platform. This will give you an indication of how successful your campaign is in driving qualified leads to your website.

2. Measure sales: Once you have tracked the number of visitors that clicked through to your website from SurferSEO, the next step is to measure the sales that these visitors generate. This will give you an indication of how effective your SurferSEO campaign is at driving conversions.

3. Analyze cost per acquisition (CPA): Once you have tracked the number of sales generated from your SurferSEO campaign, you can then calculate the cost per acquisition (CPA). This will give you an indication of how successful your campaign is in driving conversions at an affordable cost.

4. Calculate return on investment (ROI): Once you have tracked the CPA, the next step is to calculate the return on investment (ROI). This will give you an indication of how successful your campaign is in driving profitable conversions. 

that simple!

##### Comment Metadata
- Posted at: over 3 years ago
- Author title: Owner/ Operator




## Related Product
[Surfer](https://www.g2.com/products/surfer-surfer/reviews)

## Related Category
[SEO Tools](https://www.g2.com/categories/seo-tools)

## Related discussions
- [How well does Trello scale into a larger team?](https://www.g2.com/discussions/1-how-well-does-trello-scale-into-a-larger-team)
  - Posted at: almost 13 years ago
  - Comments: 6
- [Can we please add a new section](https://www.g2.com/discussions/2-can-we-please-add-a-new-section)
  - Posted at: almost 13 years ago
  - Comments: 0
- [Quantifiable benefits from implementing your CRM](https://www.g2.com/discussions/quantifiable-benefits-from-implementing-your-crm)
  - Posted at: almost 13 years ago
  - Comments: 4