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Compare Skai and Yahoo AdTech DSP 
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At a Glance
Market Segments
Mid-Market (44.6% of reviews)
Small-Business (42.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Skai
Star Rating
(296)4.1 out of 5
Market Segments
Mid-Market (44.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SkaiYahoo AdTech DSP
Star Rating
(179)3.6 out of 5
Market Segments
Small-Business (42.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Yahoo AdTech DSPSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Skai excels in Paid Keyword Optimization with a score of 8.5, while Yahoo AdTech DSP falls behind at 7.3. Reviewers mention that Skai's advanced features allow for more effective keyword strategies, leading to better campaign performance.
- Reviewers mention that Skai's Quality of Support is rated at 8.3, compared to Yahoo AdTech DSP's 7.9. Users on G2 appreciate Skai's responsive customer service, which they say enhances their overall experience and helps resolve issues quickly.
- Users say that Skai's Budget Execution & Monitoring capabilities are superior, scoring 8.1 against Yahoo AdTech DSP's 7.2. Reviewers highlight Skai's intuitive dashboard that simplifies budget tracking and adjustments, making it easier to manage ad spend effectively.
- G2 users report that Skai offers better Portfolio Bid Optimization features, scoring 8.2 compared to Yahoo AdTech DSP's 6.7. Reviewers mention that Skai's tools allow for more strategic bidding across multiple campaigns, optimizing overall ad performance.
- Users on G2 highlight that Skai's Ad and Conversion Tracking is rated at 8.6, while Yahoo AdTech DSP is at 7.2. Reviewers say that Skai provides more comprehensive tracking options, enabling better insights into campaign effectiveness and ROI.
- Reviewers mention that Skai's Campaign Optimization features score 8.0, outperforming Yahoo AdTech DSP's 7.6. Users report that Skai's optimization tools are more user-friendly and effective, leading to improved campaign results.
Pricing
Entry-Level Pricing
Skai
No pricing availableYahoo AdTech DSP
No pricing availableFree Trial
Skai
No trial information availableYahoo AdTech DSP
No trial information availableRatings
Meets Requirements
8.0
259
7.5
155
Ease of Use
7.6
258
7.4
155
Ease of Setup
7.4
153
7.2
78
Ease of Admin
7.7
157
7.1
75
Quality of Support
8.3
253
7.9
153
Has the product been a good partner in doing business?
8.3
155
7.6
79
Product Direction (% positive)
8.0
250
5.9
151
Features by Category
Channel Functionality
Not enough data
8.4
29
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
7.8
92
8.0
41
|
Verified
8.0
90
7.6
41
|
Verified
8.0
82
8.2
36
|
Verified
8.3
84
6.2
38
|
Verified
7.9
79
6.6
35
|
Verified
Feature Not Available
7.7
33
|
Verified
Feature Not Available
7.6
31
|
Verified
8.0
62
7.4
34
|
Verified
8.2
77
8.1
44
|
Verified
7.6
71
6.9
30
|
Verified
Feature Not Available
7.8
37
|
Verified
8.0
29
7.0
11
|
Verified
Feature Not Available
6.4
12
|
Verified
Targeting
8.3
82
7.8
37
|
Verified
8.0
74
8.1
38
|
Verified
8.3
83
8.3
38
|
Verified
7.9
60
7.4
28
|
Verified
Platform
7.6
65
7.4
28
|
Verified
7.6
70
6.7
39
|
Verified
8.2
79
7.6
37
|
Verified
7.6
86
8.0
42
|
Verified
8.2
73
7.6
34
|
Verified
7.9
80
6.8
36
|
Verified
7.8
83
7.2
30
|
Verified
Feature Not Available
7.9
30
|
Verified
7.6
77
6.9
33
|
Verified
Campaign Management & Optimization
8.5
177
Not enough data
8.2
176
Not enough data
7.6
166
Not enough data
7.7
148
Not enough data
7.1
122
Not enough data
8.2
150
Not enough data
7.5
147
Not enough data
6.9
124
Not enough data
6.5
149
Not enough data
7.3
103
Not enough data
8.1
161
Not enough data
Analytics & Administration
8.6
177
Not enough data
8.2
156
Not enough data
8.0
167
Not enough data
Platform
7.6
127
Not enough data
7.8
148
Not enough data
7.7
154
Not enough data
8.2
154
Not enough data
8.0
166
Not enough data
8.2
151
Not enough data
7.8
147
Not enough data
Feature Not Available
Not enough data
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
7.8
41
7.4
17
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
7.8
92
8.0
41
|
Verified
8.0
90
7.6
41
|
Verified
8.0
82
8.2
36
|
Verified
8.3
84
6.2
38
|
Verified
7.9
79
6.6
35
|
Verified
Feature Not Available
7.7
33
|
Verified
Feature Not Available
7.6
31
|
Verified
8.0
62
7.4
34
|
Verified
8.2
77
8.1
44
|
Verified
7.6
71
6.9
30
|
Verified
Feature Not Available
7.8
37
|
Verified
8.0
29
7.0
11
|
Verified
Feature Not Available
6.4
12
|
Verified
Targeting
8.3
82
7.8
37
|
Verified
8.0
74
8.1
38
|
Verified
8.3
83
8.3
38
|
Verified
7.9
60
7.4
28
|
Verified
Mobile
8.2
41
8.1
13
8.0
29
7.0
11
|
Verified
Feature Not Available
6.4
12
|
Verified
Platform
7.6
65
7.4
28
|
Verified
7.6
70
6.7
39
|
Verified
8.2
79
7.6
37
|
Verified
7.6
86
8.0
42
|
Verified
8.2
73
7.6
34
|
Verified
7.9
80
6.8
36
|
Verified
7.8
83
7.2
30
|
Verified
Feature Not Available
7.9
30
|
Verified
7.6
77
6.9
33
|
Verified
Platform Interoperability
Not enough data
Not enough data
Video Functionality
Not enough data
8.2
19
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
7.8
92
8.0
41
|
Verified
8.0
90
7.6
41
|
Verified
8.0
82
8.2
36
|
Verified
8.3
84
6.2
38
|
Verified
7.9
79
6.6
35
|
Verified
Feature Not Available
7.7
33
|
Verified
Feature Not Available
7.6
31
|
Verified
8.0
62
7.4
34
|
Verified
8.2
77
8.1
44
|
Verified
7.6
71
6.9
30
|
Verified
Feature Not Available
7.8
37
|
Verified
8.0
29
7.0
11
|
Verified
Feature Not Available
6.4
12
|
Verified
Targeting
8.3
82
7.8
37
|
Verified
8.0
74
8.1
38
|
Verified
8.3
83
8.3
38
|
Verified
7.9
60
7.4
28
|
Verified
Platform
7.6
65
7.4
28
|
Verified
7.6
70
6.7
39
|
Verified
8.2
79
7.6
37
|
Verified
7.6
86
8.0
42
|
Verified
8.2
73
7.6
34
|
Verified
7.9
80
6.8
36
|
Verified
7.8
83
7.2
30
|
Verified
Feature Not Available
7.9
30
|
Verified
7.6
77
6.9
33
|
Verified
Platform Interoperability
7.5(won by default)
6
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.9(won by default)
57
Not enough data
Campaign Management
7.8
92
8.0(won by 0.2)
41
|
Verified
8.0(won by 0.4)
90
7.6
41
|
Verified
8.0
82
8.2(won by 0.2)
36
|
Verified
8.3(won by 2.1)
84
6.2
38
|
Verified
7.9(won by 1.3)
79
6.6
35
|
Verified
Feature Not Available
7.7(won by default)
33
|
Verified
Feature Not Available
7.6(won by default)
31
|
Verified
8.0(won by 0.6)
62
7.4
34
|
Verified
8.2(won by 0.1)
77
8.1
44
|
Verified
7.6(won by 0.7)
71
6.9
30
|
Verified
Feature Not Available
7.8(won by default)
37
|
Verified
8.0(won by 1.0)
29
7.0
11
|
Verified
Feature Not Available
6.4(won by default)
12
|
Verified
Targeting
8.3(won by 0.5)
82
7.8
37
|
Verified
8.0
74
8.1(won by 0.1)
38
|
Verified
8.3(tied score)
83
8.3(tied score)
38
|
Verified
7.9(won by 0.5)
60
7.4
28
|
Verified
Platform
7.6(won by 0.2)
65
7.4
28
|
Verified
7.6(won by 0.9)
70
6.7
39
|
Verified
8.2(won by 0.6)
79
7.6
37
|
Verified
7.6
86
8.0(won by 0.4)
42
|
Verified
8.2(won by 0.6)
73
7.6
34
|
Verified
7.9(won by 1.1)
80
6.8
36
|
Verified
7.8(won by 0.6)
83
7.2
30
|
Verified
Feature Not Available
7.9(won by default)
30
|
Verified
7.6(won by 0.7)
77
6.9
33
|
Verified
Platform Basics
8.6
6
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Platform Data
9.0
7
Not enough data
9.5
7
Not enough data
8.6
7
Not enough data
Platform Additional Functionality
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.5
6
Not enough data
7.9
7
Not enough data
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
7.8
92
8.0
41
|
Verified
8.0
90
7.6
41
|
Verified
8.0
82
8.2
36
|
Verified
8.3
84
6.2
38
|
Verified
7.9
79
6.6
35
|
Verified
Feature Not Available
7.7
33
|
Verified
Feature Not Available
7.6
31
|
Verified
8.0
62
7.4
34
|
Verified
8.2
77
8.1
44
|
Verified
7.6
71
6.9
30
|
Verified
Feature Not Available
7.8
37
|
Verified
8.0
29
7.0
11
|
Verified
Feature Not Available
6.4
12
|
Verified
Targeting
8.3
82
7.8
37
|
Verified
8.0
74
8.1
38
|
Verified
8.3
83
8.3
38
|
Verified
7.9
60
7.4
28
|
Verified
Demand Side Platforms
Not enough data
7.2
12
|
Verified
Not enough data
6.5
8
|
Verified
Not enough data
7.3
8
|
Verified
Platform
7.6
65
7.4
28
|
Verified
7.6
70
6.7
39
|
Verified
8.2
79
7.6
37
|
Verified
7.6
86
8.0
42
|
Verified
8.2
73
7.6
34
|
Verified
7.9
80
6.8
36
|
Verified
7.8
83
7.2
30
|
Verified
Feature Not Available
7.9
30
|
Verified
7.6
77
6.9
33
|
Verified
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Skai and Yahoo AdTech DSP are categorized as Cross-Channel Advertising and Mobile Advertising
Unique Categories
Skai is categorized as Social Media Advertising, Paid Search Advertising, and Retail Media Advertising Platforms
Yahoo AdTech DSP is categorized as Demand Side Platform (DSP), Video Advertising, Display Advertising, and Native Advertising
Reviews
Reviewers' Company Size
Skai
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Yahoo AdTech DSP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
56.1%
Internet
11.1%
Retail
7.9%
Consumer Goods
2.1%
Financial Services
1.4%
Other
21.4%
Marketing and Advertising
45.3%
Internet
7.0%
Retail
3.5%
Real Estate
2.3%
Management Consulting
2.3%
Other
39.5%
Alternatives
Discussions
Skai has no discussions with answers
Yahoo AdTech DSP has no discussions with answers
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