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Compare Semrush and SerpWatch 
Featured Products
At a Glance
Market Segments
Small-Business (64.8% of reviews)
Small-Business (100.0% of reviews)
Entry-Level Pricing
$139.94 Per Month
$59 annual
Semrush
Star Rating
(3,193)4.5 out of 5
Market Segments
Small-Business (64.8% of reviews)
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plansSerpWatch
Star Rating
(17)3.8 out of 5
Market Segments
Small-Business (100.0% of reviews)
Pros & Cons
Entry-Level Pricing
$59 annual
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Semrush excels in overall user satisfaction, boasting a significantly higher G2 Score compared to SerpWatch. Users appreciate its comprehensive suite of tools, particularly highlighting its competitor analysis features as invaluable for identifying market gaps.
- Users say that Semrush's extensive data offerings make it a go-to for SEO tasks, with many praising its ability to consolidate keyword research, ranking tracking, and data visualization into one platform, making their workflows more efficient.
- Reviewers mention that while SerpWatch has a clean and user-friendly interface, it lacks the depth of features found in Semrush. Users appreciate its simplicity for tracking multiple keywords across websites, but some feel it doesn't offer the same level of data richness as Semrush.
- According to verified reviews, Semrush's implementation process is often described as intuitive, with users noting that the onboarding experience is smooth and helps them quickly leverage the platform's capabilities. In contrast, SerpWatch, while easy to navigate, may not provide the same level of support during setup.
- Users highlight that Semrush's support quality is generally rated higher, with many finding the assistance helpful for troubleshooting and maximizing the tool's potential. SerpWatch, while offering decent support, does not match the responsiveness and resource availability that Semrush users report.
- Reviewers appreciate SerpWatch's unique features, such as the Google update timeline graph, which helps users understand shifts in their rankings. However, they also note that Semrush's broader range of tools and features makes it a more robust choice for serious SEO professionals.
Pricing
Entry-Level Pricing
Semrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
SerpWatch
Growth
$59
annual
- Multiple Locations, Domains, Search Engines, and Devices in One Project
- Ranking History
- Google Analytics
Free Trial
Semrush
Free Trial is available
SerpWatch
Free Trial is available
Ratings
Meets Requirements
8.8
2,552
8.7
9
Ease of Use
8.3
2,578
9.2
10
Ease of Setup
8.6
1,779
Not enough data
Ease of Admin
8.6
1,316
Not enough data
Quality of Support
8.6
2,237
8.3
7
Has the product been a good partner in doing business?
8.7
1,297
Not enough data
Product Direction (% positive)
8.8
2,461
8.8
10
Features by Category
Metrics
8.4
439
Not enough data
8.2
432
Not enough data
7.9
414
Not enough data
7.7
388
Not enough data
7.4
377
Not enough data
7.5
371
Not enough data
7.4
374
Not enough data
7.5
384
Not enough data
7.1
369
Not enough data
Reporting
8.0
425
Not enough data
8.2
418
Not enough data
7.8
401
Not enough data
7.7
400
Not enough data
7.9
395
Not enough data
7.6
375
Not enough data
8.0
410
Not enough data
Other
7.7
387
Not enough data
8.1
400
Not enough data
7.7
389
Not enough data
8.0
391
Not enough data
7.4
356
Not enough data
7.0
335
Not enough data
7.6
355
Not enough data
Agentic AI - Digital Analytics
6.6
45
Not enough data
7.2
45
Not enough data
6.9
45
Not enough data
6.9
43
Not enough data
Administration
7.7
366
Not enough data
7.4
353
Not enough data
8.5
408
Not enough data
8.3
396
Not enough data
Social Analytics
8.8(won by default)
294
Not enough data
8.5(won by default)
274
Not enough data
8.7(won by default)
280
Not enough data
8.2(won by default)
247
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
217
Not enough data
8.0(won by default)
213
Not enough data
Reports & Dashboards
8.4(won by default)
277
Not enough data
8.8(won by default)
285
Not enough data
8.7(won by default)
271
Not enough data
7.9(won by default)
210
Not enough data
Agentic AI - Social Media Analytics
7.3(won by default)
22
Not enough data
7.2(won by default)
22
Not enough data
7.7(won by default)
22
Not enough data
8.0(won by default)
22
Not enough data
7.9(won by default)
22
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Listing Management
8.6
245
|
Verified
Not enough data
8.2
241
|
Verified
Not enough data
8.5
244
|
Verified
Not enough data
8.6
255
|
Verified
Not enough data
Performance
8.3
263
|
Verified
Not enough data
8.8
269
|
Verified
Not enough data
Local Search Optimization
8.9
600
|
Verified
Not enough data
8.4
550
|
Verified
Not enough data
8.4
524
|
Verified
Not enough data
8.3
535
|
Verified
Not enough data
7.9
519
|
Verified
Not enough data
8.8
582
|
Verified
Not enough data
Platform Basics
8.5
574
Not enough data
8.5
579
Not enough data
Agentic AI - Competitive Intelligence
7.0
75
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
535
Not enough data
Platform Content
7.3
473
Not enough data
Platform Reporting
8.0
547
Not enough data
8.3
555
Not enough data
Platform Basics
8.5
107
Not enough data
8.1
104
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
96
Not enough data
8.4
107
Not enough data
Content Planning
Feature Not Available
Not enough data
8.2
100
Not enough data
8.7
110
Not enough data
Marketing Campaign Performance
8.5
82
Not enough data
8.7
83
Not enough data
Agentic AI - Marketing Calendar
7.1
12
Not enough data
7.1
12
Not enough data
6.4
12
Not enough data
6.7
12
Not enough data
Other Features
8.3
108
Not enough data
8.8
94
Not enough data
SEO Auditing & Monitoring
8.7
1028
7.0
5
9.0
937
Not enough data
8.8
866
Not enough data
8.8
897
Not enough data
Agentic AI - SEO Tools
6.6
181
Not enough data
6.7
182
Not enough data
6.7
184
Not enough data
6.7
179
Not enough data
6.5
179
Not enough data
6.6
174
Not enough data
6.8
177
Not enough data
SEO Content & Rankings
8.2
1513
Feature Not Available
9.1
1666
8.0
5
8.8
1566
9.7
6
8.2
936
Not enough data
8.5
878
Feature Not Available
SEO Reporting
8.9
1630
Not enough data
8.6
1021
7.8
6
8.2
980
7.7
5
7.8
846
Not enough data
Generative AI
6.8
411
Not enough data
6.8
401
Not enough data
Content & Collaboration
8.8
194
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
182
Not enough data
Feature Not Available
Not enough data
8.2
165
Not enough data
Social Management
8.7
236
Not enough data
8.8
230
Not enough data
Feature Not Available
Not enough data
8.5
228
Not enough data
7.9
203
Not enough data
8.0
178
Not enough data
7.8
149
Not enough data
Agentic AI - Social Media Management
7.8
15
Not enough data
8.0
15
Not enough data
7.7
15
Not enough data
7.6
15
Not enough data
7.8
15
Not enough data
7.7
15
Not enough data
7.9
15
Not enough data
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
120
Not enough data
Geographic Coverage
Feature Not Available
Not enough data
8.2
106
Not enough data
8.1
98
Not enough data
Reporting
9.0
137
Not enough data
Feature Not Available
Not enough data
8.9
125
Not enough data
9.0
135
Not enough data
Agentic AI - Media Monitoring
7.2
15
Not enough data
7.7
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
Generative AI
8.1
23
Not enough data
8.1
24
Not enough data
Platform Interoperability
8.4
79
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.8
97
Not enough data
Campaign Management
9.0
95
Not enough data
8.7
94
Not enough data
8.7
94
Not enough data
8.6
87
Not enough data
8.6
88
Not enough data
8.5
89
Not enough data
8.5
86
Not enough data
8.4
88
Not enough data
8.3
87
Not enough data
8.5
91
Not enough data
8.4
87
Not enough data
8.0
85
Not enough data
8.3
87
Not enough data
Targeting
8.6
89
Not enough data
8.5
85
Not enough data
8.5
84
Not enough data
8.7
84
Not enough data
Platform
8.4
87
Not enough data
8.7
94
Not enough data
8.9
93
Not enough data
8.9
94
Not enough data
8.6
90
Not enough data
8.6
89
Not enough data
8.4
83
Not enough data
8.5
85
Not enough data
8.5
88
Not enough data
Grammar Tools
8.5
25
Not enough data
8.9
28
Not enough data
8.2
24
Not enough data
Writing Support
7.8
26
Not enough data
8.3
25
Not enough data
7.6
26
Not enough data
7.8
26
Not enough data
Software Availability
8.5
26
Not enough data
8.3
25
Not enough data
7.3
26
Not enough data
Generative AI
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Not enough data
Data collection
7.7
197
Not enough data
8.1
224
|
Verified
Not enough data
8.1
213
|
Verified
Not enough data
7.5
196
|
Verified
Not enough data
8.1
214
Not enough data
Segment Trending
8.6
246
|
Verified
Not enough data
8.1
233
|
Verified
Not enough data
8.3
239
|
Verified
Not enough data
7.3
201
Not enough data
Analysis
8.3
233
Not enough data
8.6
254
|
Verified
Not enough data
8.3
215
|
Verified
Not enough data
Platform
8.7
260
|
Verified
Not enough data
8.4
238
|
Verified
Not enough data
7.7
213
|
Verified
Not enough data
8.3
235
|
Verified
Not enough data
8.1
210
|
Verified
Not enough data
8.2
207
Not enough data
Agentic AI - Market Intelligence
7.0
32
Not enough data
6.8
32
Not enough data
Platform Basics
8.5
142
Not enough data
7.7
126
Not enough data
8.4
146
Not enough data
Platform Data
8.2
132
Not enough data
8.3
137
Not enough data
8.6
149
Not enough data
8.3
132
Not enough data
Agentic AI - Operational Risk Management
7.1
17
Not enough data
Planning
7.7
235
Not enough data
Publishing
7.7
237
Not enough data
Social Media
7.6
237
Not enough data
Planning
7.9
362
Not enough data
Generative AI
7.4
145
Not enough data
7.2
141
Not enough data
7.2
140
Not enough data
6.7
138
Not enough data
6.4
135
Not enough data
Agentic AI - Content Creation
7.2
47
Not enough data
7.0
47
Not enough data
7.2
47
Not enough data
7.1
47
Not enough data
7.2
48
Not enough data
7.3
47
Not enough data
7.3
47
Not enough data
AI Visibility & Tracking
7.8
70
Not enough data
7.9
80
Not enough data
Sentiment & Brand Analysis
7.9
67
Not enough data
6.3
57
Not enough data
Competitive Benchmarking
7.3
60
Not enough data
7.6
67
Not enough data
AI Content Optimization
7.7
62
Not enough data
7.7
64
Not enough data
Reporting & Alerts
6.8
58
Not enough data
7.6
67
Not enough data
Tools
Feature Not Available
Not enough data
8.2
668
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
8.1
658
Not enough data
8.2
644
Not enough data
8.0
585
Not enough data
7.7
583
Not enough data
8.9
718
Not enough data
Agentic AI - Content Analytics
7.4
59
Not enough data
7.6
59
Not enough data
7.6
60
Not enough data
7.7
60
Not enough data
7.6
61
Not enough data
Marketing Operations
7.7
391
|
Verified
Not enough data
8.4
415
|
Verified
Not enough data
8.0
402
|
Verified
Not enough data
8.0
380
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
395
|
Verified
Not enough data
8.6
432
|
Verified
Not enough data
7.7
364
|
Verified
Not enough data
8.0
378
|
Verified
Not enough data
8.2
405
|
Verified
Not enough data
7.9
356
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.2
58
Not enough data
7.5
58
Not enough data
7.2
58
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Semrush and SerpWatch are categorized as SEO Tools
Unique Categories
Semrush is categorized as Paid Search Intelligence, Competitive Intelligence, Local SEO, Answer Engine Optimization (AEO), Social Media Suites, Social Media Management, Digital Analytics, Proofreading, Marketing Calendar, Content Creation, Local Listing Management, Marketing Analytics, Market Intelligence, Content Analytics, Media Monitoring, Social Media Advertising, and Social Media Analytics
SerpWatch has no unique categories
Reviews
Reviewers' Company Size
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SerpWatch
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
29.7%
Information Technology and Services
8.8%
Computer Software
8.1%
Retail
3.7%
Internet
3.7%
Other
46.0%
Marketing and Advertising
50.0%
Consulting
6.3%
Photography
6.3%
Leisure, Travel & Tourism
6.3%
Internet
6.3%
Other
25.0%
Discussions
What is Semrush used for?
4 Comments
MT
SEMrush is like a Swiss Army knife for digital marketers. It's an all-in-one tool that helps you improve your online visibility and discover marketing...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 Comments
HM
NUCLEARPOWERLIGHTINGELECTRICALENGINEERING.COM Read more
What can SEMrush do?
3 Comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
SerpWatch has no discussions with answers
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