Compare Retention Science and SAP Engagement Cloud (formerly SAP Emarsys)
At a Glance
Market Segments
Small-Business (46.9% of reviews)
Mid-Market (53.4% of reviews)
Entry-Level Pricing
No pricing available
$
Retention Science
Star Rating
(34)4.5 out of 5
Market Segments
Small-Business (46.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Retention Science
SAP Engagement Cloud (formerly SAP Emarsys)
Star Rating
(615)4.2 out of 5
Market Segments
Mid-Market (53.4% of reviews)
Pros & Cons
Entry-Level Pricing
$
Browse all 3 pricing plans
Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that SAP Engagement Cloud excels in campaign management, with users appreciating its ability to support various marketing strategies through push notifications, emails, and automation programs like abandoned cart and welcome messages. This versatility helps businesses effectively reach their audience.
- Users say that Retention Science stands out for its predictive analytics capabilities, particularly in automating customer retention strategies. Reviewers highlight its lifecycle-based automation, which simplifies decision-making on targeting and outreach, making it a strong choice for businesses focused on customer engagement.
- According to verified reviews, SAP Engagement Cloud is praised for its intuitive design and clarity, making it mostly self-explanatory. Users find the platform easy to navigate, which enhances their day-to-day usability and reduces the learning curve for new team members.
- Reviewers mention that Retention Science offers robust compliance features tailored for specific industries, such as its US-Market Calibrated Predictive Churn Scoring. This focus on compliance and industry-specific signals is particularly beneficial for fintech companies looking to maintain regulatory standards while optimizing customer retention.
- G2 reviewers highlight that while SAP Engagement Cloud has a solid overall satisfaction score, it faces challenges in areas like setup and integration, with some users noting that the initial configuration can be complex. This may require additional time and resources for businesses to fully leverage the platform's capabilities.
- Users report that Retention Science excels in email deliverability and automated responses, with many praising its high conversion rates and effective lead engagement strategies. This makes it a compelling option for businesses looking to enhance their email marketing efforts and improve customer interactions.
Pricing
Entry-Level Pricing
Retention Science
No pricing availableSAP Engagement Cloud (formerly SAP Emarsys)
ESSENTIAL
$
Achieve your most essential objectives through marketing personalization and automation.
Free Trial
Retention Science
No trial information availableSAP Engagement Cloud (formerly SAP Emarsys)
No trial information availableRatings
Meets Requirements
8.9
29
8.3
404
Ease of Use
8.9
29
8.2
410
Ease of Setup
8.1
9
7.1
216
Ease of Admin
7.8
9
8.2
172
Quality of Support
8.8
29
8.4
398
Has the product been a good partner in doing business?
8.0
9
8.5
173
Product Direction (% positive)
9.2
28
8.9
378
Features by Category
Email Marketing
8.7
18
8.7
263
|
Verified
9.2
18
8.7
247
|
Verified
8.6
18
8.5
257
|
Verified
9.2
16
8.3
232
|
Verified
Online Marketing
9.0
15
7.0
157
|
Verified
8.3
17
8.0
190
|
Verified
8.8
18
8.2
217
|
Verified
9.2
16
8.1
214
|
Verified
Feature Not Available
7.8
157
Lead Management
9.1
15
7.9
173
|
Verified
8.4
16
7.8
191
|
Verified
7.7
18
8.5
242
|
Verified
8.8
15
7.8
160
|
Verified
8.9
17
8.0
158
|
Verified
8.5
16
8.2
182
|
Verified
Feature Not Available
7.9
145
|
Verified
Feature Not Available
8.2
143
|
Verified
Campaign Management
Feature Not Available
8.3
181
|
Verified
Feature Not Available
7.9
121
Feature Not Available
7.6
112
|
Verified
Feature Not Available
7.1
83
Social
Feature Not Available
7.4
92
Feature Not Available
7.6
102
|
Verified
Feature Not Available
7.5
100
|
Verified
9.3
15
7.5
92
|
Verified
9.0
16
7.5
103
|
Verified
Reporting & Analytics
8.5
17
8.0
237
|
Verified
8.9
15
7.8
175
|
Verified
8.8
16
7.6
164
|
Verified
8.5
16
7.5
172
|
Verified
Feature Not Available
7.5
108
Platform
8.4
15
7.6
152
|
Verified
Feature Not Available
8.1
135
|
Verified
8.4
16
8.5
151
|
Verified
Feature Not Available
7.9
105
|
Verified
Feature Not Available
6.8
106
|
Verified
8.9
16
8.5
136
|
Verified
Feature Not Available
7.6
102
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.5
29
Not enough data
6.1
28
Not enough data
6.4
30
Not enough data
6.4
29
Not enough data
6.6
29
Not enough data
6.7
29
Integration
8.7
15
7.8
158
|
Verified
8.4
15
7.6
151
|
Verified
8.3
14
7.4
116
|
Verified
Metrics
Not enough data
7.9
34
Not enough data
8.1
37
Not enough data
8.0
29
Not enough data
8.1
33
Not enough data
8.2
32
Not enough data
8.3
34
Not enough data
7.8
32
Not enough data
8.3
35
Not enough data
8.0
32
Reporting
Not enough data
8.1
39
Not enough data
8.1
36
Not enough data
7.8
34
Not enough data
8.6
38
Not enough data
8.1
36
Not enough data
7.9
31
Not enough data
7.7
36
Other
Not enough data
8.2
34
Not enough data
8.0
31
Not enough data
8.0
28
Not enough data
8.4
35
Not enough data
8.2
30
Not enough data
8.4
30
Not enough data
7.7
33
Agentic AI - Digital Analytics
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
7.3
8
Not enough data
7.1
8
Administration
Not enough data
7.3
37
Not enough data
7.7
35
Not enough data
8.2
39
Not enough data
8.5
39
Administration
Not enough data
8.3
81
Not enough data
7.9
74
Not enough data
7.8
74
Not enough data
8.6
84
Not enough data
7.2
57
Not enough data
7.9
64
Integrations
Not enough data
7.9
47
Not enough data
7.9
57
Not enough data
8.1
57
Not enough data
7.8
57
Platform
Not enough data
8.2
54
Not enough data
8.0
53
Not enough data
8.3
49
Not enough data
7.9
63
Not enough data
8.2
58
Not enough data
8.4
72
Not enough data
8.0
54
Not enough data
8.4
69
Diagnosis
Not enough data
6.9
60
Not enough data
7.3
65
Not enough data
7.8
71
Not enough data
7.4
64
Tracking
Not enough data
7.3
69
Not enough data
7.1
60
Not enough data
8.3
85
Not enough data
8.0
79
Not enough data
7.3
58
Reporting
Not enough data
8.2
92
Not enough data
7.7
79
Not enough data
7.7
71
Not enough data
7.6
76
Agentic AI - Email Deliverability
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
7.2
18
Not enough data
6.3
18
Not enough data
7.2
18
Analytics
Not enough data
8.8
8
Not enough data
8.8
8
Not enough data
9.0
8
Not enough data
8.9
9
Not enough data
8.1
8
Not enough data
9.1
9
Content Management
Not enough data
9.2
10
Not enough data
8.5
9
Not enough data
Feature Not Available
Design & Development
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
8.2
10
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
6.5
9
Not enough data
6.5
8
Not enough data
7.5
10
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
7.7
11
Not enough data
8.0
10
Not enough data
8.2
11
Not enough data
7.6
11
Visitor Behavior
Not enough data
8.5
94
|
Verified
Not enough data
8.8
101
|
Verified
Not enough data
8.2
79
|
Verified
Templates
Not enough data
8.0
96
|
Verified
Not enough data
8.6
98
|
Verified
Not enough data
8.5
95
|
Verified
Personalization
Not enough data
8.6
104
|
Verified
Not enough data
8.4
93
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.4
69
|
Verified
Not enough data
8.7
86
|
Verified
Not enough data
8.6
100
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.7
92
|
Verified
Multichannel
Not enough data
8.3
86
|
Verified
Not enough data
8.9
117
|
Verified
Not enough data
8.4
89
|
Verified
Administration
Not enough data
8.7
105
|
Verified
Not enough data
8.5
111
|
Verified
Not enough data
8.5
102
|
Verified
Not enough data
8.2
90
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
5.2
8
Not enough data
5.4
8
Campaigns
Not enough data
7.7
23
Not enough data
8.2
25
Not enough data
7.8
23
Not enough data
8.2
26
Not enough data
7.9
23
Analytics
Not enough data
7.7
23
Not enough data
7.3
23
Optimization
Not enough data
7.6
24
Not enough data
8.2
25
Not enough data
7.0
22
Not enough data
7.4
23
Agentic AI - Push Notification
Not enough data
6.5
13
Not enough data
6.4
13
Not enough data
6.4
13
Segmentation
Not enough data
8.8
20
Not enough data
8.9
19
Targeting
Not enough data
8.7
19
Not enough data
8.3
17
Triggered Content
Not enough data
8.1
15
Not enough data
8.9
21
Not enough data
8.9
19
Personalized Content
Not enough data
8.4
20
Not enough data
9.0
15
Not enough data
8.6
17
Agentic AI - Personalization Engines
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
8.1
6
Text Messaging
Not enough data
8.2
22
Not enough data
7.4
17
Not enough data
8.4
23
Not enough data
7.7
17
Not enough data
8.0
20
Not enough data
7.1
18
Not enough data
8.3
23
Not enough data
7.9
19
SMS Platform
Not enough data
7.8
23
Not enough data
8.6
23
Not enough data
7.4
17
Not enough data
6.9
15
Not enough data
7.1
16
Not enough data
8.2
19
Agentic AI - SMS Marketing
Not enough data
5.4
9
Not enough data
5.4
9
Not enough data
6.1
9
Not enough data
5.6
9
Not enough data
5.2
9
Not enough data
5.6
9
Data Sourcing
9.2
14
Not enough data
9.3
14
Not enough data
9.1
15
Not enough data
9.2
14
Not enough data
Intelligence
9.2
14
Not enough data
8.9
14
Not enough data
8.9
14
Not enough data
Platform Basics
Not enough data
8.6
50
Not enough data
8.6
48
Platform Data
Not enough data
8.1
45
Not enough data
8.0
47
Not enough data
8.4
51
Not enough data
7.9
44
Platform Additional Functionality
Not enough data
7.8
44
Not enough data
8.1
42
Not enough data
7.9
40
Agentic AI - Customer Journey Analytics
Not enough data
8.0
10
Not enough data
8.3
10
Not enough data
8.0
10
Not enough data
8.3
9
Loyalty Experience
Not enough data
8.4
15
Not enough data
8.6
15
Not enough data
8.4
17
Not enough data
8.5
22
Not enough data
7.4
12
Not enough data
7.8
13
Loyalty Platform
Not enough data
8.7
15
Not enough data
8.7
18
Not enough data
8.3
15
Not enough data
8.5
16
Not enough data
8.8
18
Agentic AI - Loyalty Management
Not enough data
6.9
6
Not enough data
7.2
6
Not enough data
7.3
5
Not enough data
6.9
6
Analysis
Not enough data
8.0
43
Not enough data
8.3
68
|
Verified
Not enough data
7.7
38
Not enough data
8.1
54
Campaigns
Not enough data
7.9
42
|
Verified
Not enough data
8.4
46
|
Verified
Not enough data
8.4
39
|
Verified
Not enough data
7.8
32
Not enough data
9.1
64
Not enough data
8.8
62
Engagement
Not enough data
8.1
52
Platform
Not enough data
8.4
59
Not enough data
8.1
28
|
Verified
Not enough data
8.3
43
Agentic AI - Mobile Marketing
Not enough data
6.3
8
Not enough data
6.0
8
Not enough data
5.4
9
Not enough data
6.0
8
Not enough data
6.4
7
Not enough data
7.4
7
Marketing Operations
Not enough data
8.1
69
|
Verified
Not enough data
8.5
82
|
Verified
Not enough data
8.3
79
|
Verified
Not enough data
8.8
80
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
93
|
Verified
Not enough data
8.4
100
|
Verified
Not enough data
8.2
73
|
Verified
Not enough data
8.1
74
|
Verified
Not enough data
8.4
71
|
Verified
Not enough data
8.1
72
Agentic AI - Marketing Analytics
Not enough data
7.2
16
Not enough data
7.5
16
Not enough data
7.3
16
Categories
Categories
Shared Categories
Retention Science and SAP Engagement Cloud (formerly SAP Emarsys) are categorized as Marketing Automation
Unique Categories
Retention Science is categorized as Customer Data Platform (CDP)
SAP Engagement Cloud (formerly SAP Emarsys) is categorized as SMS Marketing, Personalization Engines, Push Notification, E-Commerce Personalization, Location-Based Marketing, Digital Experience Platforms (DXP), Email Deliverability, Customer Journey Analytics, Loyalty Management, Marketing Analytics, Transactional Email, Mobile Marketing, and Digital Analytics
Reviews
Reviewers' Company Size
Retention Science
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SAP Engagement Cloud (formerly SAP Emarsys)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
12.5%
Marketing and Advertising
12.5%
Education Management
12.5%
Apparel & Fashion
12.5%
Information Technology and Services
9.4%
Other
40.6%
Retail
27.9%
Apparel & Fashion
10.5%
Consumer Goods
5.3%
Marketing and Advertising
4.7%
Sporting Goods
3.9%
Other
47.7%
Alternatives
Discussions
What is least helpful about Retention Science? What are the downsides of using Retention Science?
1 Comment
WS
What is least helpful about Retention Science? What are the downsides of using Retention Science?Read more
Retention Science has no more discussions with answers
Can I add other templates if I don't want to use html?
2 Comments
WY
Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a...Read more
how much turnvoer my company need before emarsys is worth.
1 Comment
PD
Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover.Read more
