Introducing G2.ai, the future of software buying.Try now
Compare Qualtrics Strategy & Research and SurveyCTO 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Survio
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Ethnio
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Optimal
Visit Website
At a Glance
Market Segments
Enterprise (44.8% of reviews)
Small-Business (40.4% of reviews)
Entry-Level Pricing
No pricing available
$250.00
Qualtrics Strategy & Research
Star Rating
(2,981)4.4 out of 5
Market Segments
Enterprise (44.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Qualtrics Strategy & ResearchSurveyCTO
Star Rating
(59)4.5 out of 5
Market Segments
Small-Business (40.4% of reviews)
Pros & Cons
Entry-Level Pricing
$250.00
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Qualtrics Strategy & Research excels in its survey builder, receiving a score of 9.0, which allows for extensive customization and a variety of question types. In contrast, SurveyCTO's survey builder scored lower at 7.5, leading reviewers to mention that it lacks some advanced features that Qualtrics offers.
- Reviewers mention that SurveyCTO shines in offline data integration, scoring 8.7, which is crucial for users conducting surveys in areas with limited internet access. Qualtrics, while strong in mobile data integration with a score of 9.5, does not provide the same level of offline functionality.
- G2 users highlight that SurveyCTO has a superior quality of support, with a score of 9.1, making it a preferred choice for small businesses needing responsive assistance. In comparison, Qualtrics scored 8.7, with some users noting that support can be slower at times.
- Users on G2 report that Qualtrics offers robust audience segmentation and custom reporting features, both scoring 9.2, which are essential for enterprises looking to analyze complex data sets. SurveyCTO, while effective, does not match this level of sophistication in its reporting capabilities.
- Reviewers mention that Qualtrics has a strong focus on brand analytics, scoring 9.1, which is beneficial for organizations looking to track brand health over time. SurveyCTO, while effective in data exporting with a score of 9.4, does not provide the same depth in brand analytics.
- Users say that both platforms offer good data permissions and user management features, with Qualtrics scoring 9.2 and SurveyCTO slightly lower at 9.0. However, users report that Qualtrics provides more granular control over permissions, which is a significant advantage for larger enterprises.
Pricing
Entry-Level Pricing
Qualtrics Strategy & Research
No pricing availableSurveyCTO
Basic
$250.00
For one-time data collection or simple ongoing workflows and organizations with limited compliance needs
- Unlimited devices
- Unlimited users
- 10GB storage
Free Trial
Qualtrics Strategy & Research
Free Trial is available
SurveyCTO
Free Trial is available
Ratings
Meets Requirements
8.9
2,498
8.6
51
Ease of Use
8.5
2,502
8.4
51
Ease of Setup
8.3
1,051
8.8
22
Ease of Admin
8.4
1,024
9.1
20
Quality of Support
8.7
2,178
9.1
51
Has the product been a good partner in doing business?
8.7
950
9.6
20
Product Direction (% positive)
8.1
2,411
9.3
51
Features by Category
Data Integration
Not enough data
9.0
10
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
8.7
10
Not enough data
9.5
10
Not enough data
Not enough data
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.2
10
Not enough data
Not enough data
Platform
Not enough data
9.2
10
Not enough data
9.3
10
Not enough data
9.5
10
Not enough data
Not enough data
Not enough data
9.0
8
User Response Methods
8.6
12
Not enough data
6.7
8
Not enough data
6.3
8
Not enough data
7.6
9
Not enough data
8.5
10
Not enough data
Participant Selection
7.2
10
Not enough data
7.2
9
Not enough data
7.8
9
Not enough data
8.3
9
Not enough data
Insights
8.9
12
Not enough data
8.2
10
Not enough data
8.9
11
Not enough data
Generative AI
7.3
8
Not enough data
Administration
8.5
9
Not enough data
8.1
9
Not enough data
9.1
9
Not enough data
Capabilities
8.1
9
Not enough data
8.5
8
Not enough data
8.5
8
Not enough data
8.3
8
Not enough data
Methodology
8.5
8
Not enough data
7.0
9
Not enough data
7.0
9
Not enough data
Generative AI
6.9
7
Not enough data
7.1
7
Not enough data
Analytics
8.6
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
7.4
7
Not enough data
Customization
8.1
6
Not enough data
7.5
6
Not enough data
8.3
6
Not enough data
8.9
6
Not enough data
Generative AI
6.0
5
Not enough data
5.7
5
Not enough data
Agentic AI - Experience Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data collection
7.1
7
Not enough data
7.4
7
Not enough data
8.1
7
Not enough data
6.9
6
Not enough data
6.9
7
Not enough data
Segment Trending
6.0
7
Not enough data
6.1
6
Not enough data
7.4
7
Not enough data
5.7
7
Not enough data
Analysis
6.9
8
Not enough data
7.7
8
Not enough data
5.8
8
Not enough data
Platform
6.7
8
Not enough data
6.9
8
Not enough data
6.5
8
Not enough data
6.0
8
Not enough data
7.1
8
Not enough data
7.1
8
Not enough data
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
9.0
449
7.6
7
9.1
452
9.5
7
8.4
397
7.4
7
8.9
448
7.9
7
Survey Customization
8.9
432
9.4
6
8.5
394
7.8
6
8.6
360
8.6
6
8.6
313
8.3
7
Survey Insights
8.5
440
8.8
8
8.4
289
7.4
7
8.7
437
9.3
7
8.5
386
8.1
7
Agentic AI - Survey
7.9
12
Not enough data
8.1
12
Not enough data
8.5
13
Not enough data
Brand Signals
8.8
67
Not enough data
8.2
66
Not enough data
9.0
66
Not enough data
Brand Analytics
8.8
69
Not enough data
8.7
70
Not enough data
Survey Design - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audience Access - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Collection - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collaboration - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Qualtrics Strategy & Research and SurveyCTO are categorized as Survey
Unique Categories
Qualtrics Strategy & Research is categorized as Brand Intelligence, Experience Management, Statistical Analysis, Market Intelligence, User Research, and Consumer Insights Platforms
SurveyCTO is categorized as Data Management Platform (DMP)
Reviews
Reviewers' Company Size
Qualtrics Strategy & Research
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SurveyCTO
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Higher Education
21.1%
Education Management
11.7%
Research
7.7%
Information Technology and Services
6.6%
Market Research
4.4%
Other
48.4%
Research
33.3%
Non-Profit Organization Management
5.3%
Management Consulting
3.5%
Information Technology and Services
3.5%
Financial Services
3.5%
Other
50.9%
Alternatives
Discussions
What would be the best way to restart on the basics, as I am having a little trouble on trying to get and start an existing project
3 Comments
MK
I highly recommend my users don't open Qualtrics until they've designed their survey/form/process "on paper." you shouldn't bother using Qualtrics until you...Read more
Is qualtrics better than SurveyMonkey?
3 Comments
RB
Yes in so many ways from the customized survey creation to the dashboards that align with them. With the ability to upload data and automate processes the...Read more
If you want to secure your data in a server and wan to manage a large quantity of survey data base, and handle the data management without exporting the data to other analysis software, the SurveyCTO is the best platform to use.
1 Comment
LW
We are really thankful to you. From today we are also SurveyCTO platform to secure our data.
Do you know about the Walgreens Sweepstakes program? It...Read more
SurveyCTO has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
