# Qualtrics Strategy & Research vs SurveyCTO Comparison --- ## AI Generated Summary - **G2 reviewers report** that Qualtrics Strategy & Research excels in user experience, with many praising its **intuitive interface** and the ability to create complex surveys easily. Users appreciate the depth of customization available, allowing for a variety of question types and formats. - **According to verified reviews** , SurveyCTO stands out for its **reliability in field-based data collection** , especially in challenging environments. Users highlight its capability to function offline, which is crucial for data gathering in remote areas. - **Users say** that Qualtrics Strategy & Research offers a more comprehensive set of features for survey distribution and analytics, with reviewers noting the **flexibility** it provides in setting up surveys and the quality of reporting tools available. - **Reviewers mention** that while SurveyCTO is strong in data quality and security, it may not offer the same level of **survey design flexibility** as Qualtrics. Users have noted that creating complex forms can be more challenging compared to the ease of use found in Qualtrics. - **According to recent user feedback** , both platforms receive high marks for support, but SurveyCTO users particularly appreciate the **assistant feature** that helps troubleshoot issues, making it a valuable resource for non-technical teams. - **G2 reviewers report** that while Qualtrics Strategy & Research has a higher overall satisfaction score, SurveyCTO's focus on **data security** and offline capabilities makes it a strong contender for organizations needing reliable data collection in the field. | | Qualtrics Strategy & Research | SurveyCTO | |---|---|---| | **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | | **Total Reviews** | 3,015 | 66 | | **Largest Market Segment** | Enterprise (45.0% of reviews) | Small-Business (41.9% of reviews) | | **Entry Level Price** | No pricing available | $250.00 | --- ## Top Pros & Cons ### Qualtrics Strategy & Research Pros: - Ease of Use (296 reviews) - Survey Creation (246 reviews) Cons: - Survey Issues (79 reviews) - Survey Limitations (62 reviews) ### SurveyCTO Pros: - Customer Support (1 reviews) - Ease of Creation (1 reviews) Cons: - Expensive (2 reviews) - Learning Curve (2 reviews) --- ## Ratings Comparison | Rating | Qualtrics Strategy & Research | SurveyCTO | |---|---|---| | **Meets Requirements** | 8.9 (2514 reviews) | 8.6 (53 reviews) | | **Ease of Use** | 8.5 (2519 reviews) | 8.4 (53 reviews) | | **Ease of Setup** | 8.3 (1068 reviews) | 8.7 (24 reviews) | | **Ease of Admin** | 8.4 (1035 reviews) | 9.0 (21 reviews) | | **Quality of Support** | 8.7 (2189 reviews) | 8.9 (53 reviews) | | **Has the product been a good partner in doing business?** | 8.7 (963 reviews) | 9.4 (21 reviews) | | **Product Direction (% positive)** | 8.1 (2427 reviews) | 9.3 (53 reviews) | --- ## Pricing ### Qualtrics Strategy & Research #### Entry-Level Pricing No pricing available #### Free Trial Yes ### SurveyCTO #### Entry-Level Pricing Plan: Basic Price: $250.00 Description: For one-time data collection or simple ongoing workflows and organizations with limited compliance needs Key Features: - Unlimited devices - Unlimited users - 10GB storage [Browse all 4 editions](https://www.g2.com/products/surveycto/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Data Management Platform (DMP) | Product | Score | Reviews | |---|---|---| | **Qualtrics Strategy & Research** | N/A | N/A | | **SurveyCTO** | 9.2/10 | 13 | #### Data Integration | Feature | Qualtrics Strategy & Research | SurveyCTO | |---|---|---| | **1st-Party Data Integration** | Not enough data | 9.0 (10 reviews) | | **2nd-Party Data Integration** | Not enough data | Feature Not Available | | **3rd-Party Data Integration** | Not enough data | Not enough data | | **Offline Data Integration** | Not enough data | 8.7 (10 reviews) | | **Mobile Data Integration** | Not enough data | 9.5 (10 reviews) | | **Data Export Tools** | Not enough data | Not enough data | #### Agentic AI - Data Management Platform (DMP) | Feature | Qualtrics Strategy & Research | SurveyCTO | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Data Analysis & Optimization | Feature | Qualtrics Strategy & Research | SurveyCTO | |---|---|---| | **Audience Segmentation** | Not enough data | Feature Not Available | | **Recommendations** | Not enough data | Feature Not Available | | **Standard Dashboards** | Not enough data | 9.2 (10 reviews) | | **Custom Reports** | Not enough data | Not enough data | #### Platform | Feature | Qualtrics Strategy & Research | SurveyCTO | |---|---|---| | **Data Permissions** | Not enough data | 9.2 (10 reviews) | | **User, Role, and Access Management** | Not enough data | 9.3 (10 reviews) | | **Performance and Reliability** | Not enough data | 9.5 (10 reviews) | | **Enterprise Scalability** | Not enough data | Not enough data | | **Internationalization** | Not enough data | 9.0 (8 reviews) | ### User Research | Product | Score | Reviews | |---|---|---| | **Qualtrics Strategy & Research** | 7.6/10 | 19 | | **SurveyCTO** | N/A | N/A | #### User Response Methods | Feature | Qualtrics Strategy & Research | SurveyCTO | |---|---|---| | **Survey** | 8.7 (14 reviews) | Not enough data | | **Video Snippets** | 6.3 (8 reviews) | Not enough data | | **Video Interview** | 5.7 (7 reviews) | Not enough data | | **Photo Submission** | 7.3 (8 reviews) | Not enough data | | **Text/Notes** | 8.3 (9 reviews) | Not enough data | #### Participant Selection | Feature | Qualtrics Strategy & Research | SurveyCTO | |---|---|---| | **In-App** | 6.9 (9 reviews) | Not enough data | | **In-Store** | 6.9 (8 reviews) | Not enough data | | **On-Site** | 7.5 (8 reviews) | Not enough data | | **Recruitment Pool** | 8.1 (8 reviews) | Not enough data | #### Insights | Feature | Qualtrics Strategy & Research | SurveyCTO | |---|---|---| | **Analytics** | 8.9 (12 reviews) | Not enough data | | **Collaboration** | 8.0 (9 reviews) | Not enough data | | **Sorting** | 8.8 (10 reviews) | Not enough data | #### Generative AI | Feature | Qualtrics Strategy & Research | SurveyCTO | |---|---|---| | **AI Text Summarization** | 6.9 (7 reviews) | Not enough data | ### Statistical Analysis | Product | Score | Reviews | |---|---|---| | **Qualtrics Strategy & Research** | 8.0/10 | 14 | | **SurveyCTO** | N/A | N/A | #### Administration | Feature | Qualtrics Strategy & Research | SurveyCTO | |---|---|---| | **Quality Control** | 8.5 (12 reviews) | Not enough data | | **Data Sampling** | 8.2 (12 reviews) | Not enough data | | **Collaboration** | 8.9 (12 reviews) | Not enough data | #### Capabilities | Feature | Qualtrics Strategy & Research | SurveyCTO | |---|---|---| | **Data Visualization** | 8.3 (12 reviews) | Not enough data | | **Survival Analysis** | 8.5 (12 reviews) | Not enough data | | **Risk Data Attributes** | 8.3 (11 reviews) | Not enough data | | **Cost Analysis** | 8.1 (12 reviews) | Not enough data | #### Methodology | Feature | Qualtrics Strategy & Research | SurveyCTO | |---|---|---| | **ANOVA Support** | 8.3 (10 reviews) | Not enough data | | **Regression** | 7.0 (10 reviews) | Not enough data | | **Time Series Analysis** | 7.1 (11 reviews) | Not enough data | #### Generative AI | Feature | Qualtrics Strategy & Research | SurveyCTO | |---|---|---| | **AI Text Generation** | 7.4 (9 reviews) | Not enough data | | **AI Text Summarization** | 7.7 (10 reviews) | Not enough data | ### Experience Management | Product | Score | Reviews | |---|---|---| | **Qualtrics Strategy & Research** | 7.6/10 | 11 | | **SurveyCTO** | N/A | N/A | #### Analytics | Feature | Qualtrics Strategy & Research | SurveyCTO | |---|---|---| | **Net Promoter Score (NPS)** | 8.3 (8 reviews) | Not enough data | | **Customer Satisfaction (CSAT) Score** | 8.7 (9 reviews) | Not enough data | | **Customer Effort Score (CES)** | 8.3 (8 reviews) | Not enough data | | **Gamification** | 7.3 (8 reviews) | Not enough data | #### Customization | Feature | Qualtrics Strategy & Research | SurveyCTO | |---|---|---| | **Stakeholder Management** | 7.9 (8 reviews) | Not enough data | | **Multilanguage Support** | 7.8 (9 reviews) | Not enough data | | **Multiple Branding Support** | 8.1 (7 reviews) | Not enough data | | **Vertical-specific Solutions** | 8.6 (7 reviews) | Not enough data | #### Generative AI | Feature | Qualtrics Strategy & Research | SurveyCTO | |---|---|---| | **AI Text Generation** | 6.4 (7 reviews) | Not enough data | | **AI Text Summarization** | 6.4 (7 reviews) | Not enough data | #### Agentic AI - Experience Management | Feature | Qualtrics Strategy & Research | SurveyCTO | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Natural Language Interaction** | 5.7 (5 reviews) | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Market Intelligence | Product | Score | Reviews | |---|---|---| | **Qualtrics Strategy & Research** | 6.9/10 | 11 | | **SurveyCTO** | N/A | N/A | #### Data collection | Feature | Qualtrics Strategy & Research | SurveyCTO | |---|---|---| | **Natural Language Processing (NLP)** | 7.1 (7 reviews) | Not enough data | | **Data Sources** | 7.4 (7 reviews) | Not enough data | | **Custom Research Sources** | 8.1 (7 reviews) | Not enough data | | **Lead Enrichment** | 6.9 (6 reviews) | Not enough data | | **Advanced Data Collection** | 6.9 (7 reviews) | Not enough data | #### Segment Trending | Feature | Qualtrics Strategy & Research | SurveyCTO | |---|---|---| | **Web** | 6.0 (7 reviews) | Not enough data | | **Social** | 6.1 (6 reviews) | Not enough data | | **Benchmarks** | 7.4 (7 reviews) | Not enough data | | **Finance ** | 5.7 (7 reviews) | Not enough data | #### Analysis | Feature | Qualtrics Strategy & Research | SurveyCTO | |---|---|---| | **Custom Dashboards** | 7.2 (9 reviews) | Not enough data | | **Reports** | 7.7 (8 reviews) | Not enough data | | **Integrations** | 5.8 (8 reviews) | Not enough data | #### Platform | Feature | Qualtrics Strategy & Research | SurveyCTO | |---|---|---| | **Search** | 7.0 (9 reviews) | Not enough data | | **User, Role, And Access Management** | 6.9 (8 reviews) | Not enough data | | **Mobile User Support** | 6.9 (9 reviews) | Not enough data | | **Alerts** | 6.0 (8 reviews) | Not enough data | | **Collaboration** | 7.1 (8 reviews) | Not enough data | | **Compliance** | 7.1 (8 reviews) | Not enough data | #### Agentic AI - Market Intelligence | Feature | Qualtrics Strategy & Research | SurveyCTO | |---|---|---| | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Survey | Product | Score | Reviews | |---|---|---| | **Qualtrics Strategy & Research** | 8.5/10 | 508 | | **SurveyCTO** | 8.3/10 | 12 | #### Survey Management | Feature | Qualtrics Strategy & Research | SurveyCTO | |---|---|---| | **Survey Builder** | 9.0 (456 reviews) | 7.8 (9 reviews) | | **Question Types** | 9.1 (455 reviews) | 9.4 (8 reviews) | | **Templates** | 8.4 (397 reviews) | 7.6 (9 reviews) | | **Survey Distribution** | 8.9 (449 reviews) | 7.9 (8 reviews) | #### Survey Customization | Feature | Qualtrics Strategy & Research | SurveyCTO | |---|---|---| | **Branching/Skip Logic** | 8.9 (433 reviews) | 8.8 (7 reviews) | | **Branding** | 8.5 (395 reviews) | 7.6 (7 reviews) | | **Multimedia Support** | 8.5 (359 reviews) | 8.6 (7 reviews) | | **Multilingual Surveys** | 8.6 (313 reviews) | 8.1 (8 reviews) | #### Survey Insights | Feature | Qualtrics Strategy & Research | SurveyCTO | |---|---|---| | **Reporting & Analytics** | 8.5 (451 reviews) | 8.8 (10 reviews) | | **BI Tools Integration** | 8.4 (290 reviews) | 7.3 (8 reviews) | | **Data Exporting** | 8.7 (440 reviews) | 9.2 (8 reviews) | | **Permissions** | 8.5 (386 reviews) | 7.9 (8 reviews) | #### Agentic AI - Survey | Feature | Qualtrics Strategy & Research | SurveyCTO | |---|---|---| | **Adaptive Learning** | 7.6 (12 reviews) | Not enough data | | **Proactive Assistance** | 7.6 (12 reviews) | Not enough data | | **Decision Making** | 8.3 (14 reviews) | Not enough data | ### Brand Intelligence | Product | Score | Reviews | |---|---|---| | **Qualtrics Strategy & Research** | 8.7/10 | 83 | | **SurveyCTO** | N/A | N/A | #### Brand Signals | Feature | Qualtrics Strategy & Research | SurveyCTO | |---|---|---| | **Comparison** | 8.8 (66 reviews) | Not enough data | | **AI** | 8.2 (65 reviews) | Not enough data | | **Brand Health** | 9.0 (65 reviews) | Not enough data | #### Brand Analytics | Feature | Qualtrics Strategy & Research | SurveyCTO | |---|---|---| | **Trend Analysis** | 8.8 (68 reviews) | Not enough data | | **Tracking** | 8.7 (69 reviews) | Not enough data | ### Consumer Insights Platforms | Product | Score | Reviews | |---|---|---| | **Qualtrics Strategy & Research** | N/A | N/A | | **SurveyCTO** | N/A | N/A | #### Survey Design - Consumer Insights Platforms | Feature | Qualtrics Strategy & Research | SurveyCTO | |---|---|---| | **Multi-Use Methodologies** | Not enough data | Not enough data | | **Industry & Locale Adaptability** | Not enough data | Not enough data | | **Behavioral & Adaptive Logic Guidance** | Not enough data | Not enough data | | **Self-Serve Survey Builder** | Not enough data | Not enough data | | **AI Smart Probes** | Not enough data | Not enough data | #### Audience Access - Consumer Insights Platforms | Feature | Qualtrics Strategy & Research | SurveyCTO | |---|---|---| | **Flexible Audience Options** | Not enough data | Not enough data | | **Customer Data Upload** | Not enough data | Not enough data | | **Consumer Panels** | Not enough data | Not enough data | #### Data Collection - Consumer Insights Platforms | Feature | Qualtrics Strategy & Research | SurveyCTO | |---|---|---| | **Rapid Research** | Not enough data | Not enough data | | **Quality Assurance** | Not enough data | Not enough data | | **Mobile / Mixed Mode** | Not enough data | Not enough data | #### Analytics - Consumer Insights Platforms | Feature | Qualtrics Strategy & Research | SurveyCTO | |---|---|---| | **AI-Powered Insights** | Not enough data | Not enough data | | **Qualitative Research Support** | Not enough data | Not enough data | | **Benchmarking & Norms** | Not enough data | Not enough data | #### Collaboration - Consumer Insights Platforms | Feature | Qualtrics Strategy & Research | SurveyCTO | |---|---|---| | **Dashboards & Embedded Integrations** | Not enough data | Not enough data | | **Embeddable Reports** | Not enough data | Not enough data | | **Shared Workspaces** | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Survey Software](https://www.g2.com/categories/survey) **Unique to Qualtrics Strategy & Research (6):** [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence), [Experience Management Software](https://www.g2.com/categories/experience-management), [Statistical Analysis Software](https://www.g2.com/categories/statistical-analysis), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence), [User Research Tools](https://www.g2.com/categories/user-research), [Consumer Insights Platforms](https://www.g2.com/categories/consumer-insights-platforms) **Unique to SurveyCTO (1):** [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp) --- ## Reviewer Demographics ### By Company Size | Segment | Qualtrics Strategy & Research | SurveyCTO | |---|---|---| | **Small-Business** | 21.7% | 41.9% | | **Mid-Market** | 33.4% | 37.1% | | **Enterprise** | 45.0% | 21.0% | ### By Industry #### Qualtrics Strategy & Research - **Higher Education:** 21.1% - **Education Management:** 11.7% - **Research:** 7.7% - **Information Technology and Services:** 6.7% - **Market Research:** 4.3% - **Hospital & Health Care:** 3.6% - **Marketing and Advertising:** 3.3% - **Financial Services:** 2.7% - **Computer Software:** 2.6% - **Non-Profit Organization Management:** 2.4% - **Other:** 33.9% #### SurveyCTO - **Research:** 32.2% - **Information Technology and Services:** 5.1% - **Non-Profit Organization Management:** 5.1% - **Financial Services:** 3.4% - **Consumer Services:** 3.4% - **Management Consulting:** 3.4% - **Banking:** 3.4% - **Chemicals:** 1.7% - **Broadcast Media:** 1.7% - **Civic & Social Organization:** 1.7% - **Other:** 39.0% --- ## Alternatives ### Alternatives to Qualtrics Strategy & Research - [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2058 reviews) - [QuestionPro](https://www.g2.com/products/questionpro/reviews) — 4.5/5 stars (1136 reviews) - [UserTesting](https://www.g2.com/products/usertesting/reviews) — 4.4/5 stars (790 reviews) - [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23538 reviews) - [AskNicely](https://www.g2.com/products/asknicely/reviews) — 4.7/5 stars (1050 reviews) - [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) — 4.4/5 stars (1030 reviews) - [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (993 reviews) - [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (948 reviews) - [IBM SPSS Statistics](https://www.g2.com/products/ibm-spss-statistics/reviews) — 4.2/5 stars (927 reviews) - [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (469 reviews) ### Alternatives to SurveyCTO - [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23538 reviews) - [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (948 reviews) - [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (469 reviews) - [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) — 4.4/5 stars (1030 reviews) - [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (471 reviews) - [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (993 reviews) - [Wufoo](https://www.g2.com/products/wufoo/reviews) — 4.2/5 stars (296 reviews) - [FormAssembly](https://www.g2.com/products/formassembly/reviews) — 4.5/5 stars (400 reviews) - [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5121 reviews) - [QuestionPro](https://www.g2.com/products/questionpro/reviews) — 4.5/5 stars (1136 reviews) --- ## Top Discussions ### Qualtrics Strategy & Research - Title: [Is qualtrics better than SurveyMonkey?](https://www.g2.com/discussions/is-qualtrics-better-than-surveymonkey) — 3 comments, 1 upvote > **Top comment:** "Yes in so many ways from the customized survey creation to the dashboards that align with them. With the ability to upload data and automate processes the..." - Title: [Is there a possibility of adding customer support in IST time?](https://www.g2.com/discussions/49676-is-there-a-possibility-of-adding-customer-support-in-ist-time) — 3 comments, 1 upvote > **Top comment:** "need id" - Title: [What would be the best way to restart on the basics, as I am having a little trouble on trying to get and start an existing project](https://www.g2.com/discussions/what-would-be-the-best-way-to-restart-on-the-basics-as-i-am-having-a-little-trouble-on-trying-to-get-and-start-an-existing-project) — 3 comments, 1 upvote > **Top comment:** "Qualtrics has great training. Check out the help section located in the top right of your account after you log in." - Title: [What is Qualtrics CoreXM used for?](https://www.g2.com/discussions/what-is-qualtrics-corexm-used-for) — 2 comments, 2 upvotes > **Top comment:** "The CoreXM product is used to build, optimize and analyze market research surveys. It includes tools to optimize, share, and report on results." - Title: [How can I use Qualtrics Research Core more at my University?](https://www.g2.com/discussions/15594-how-can-i-use-qualtrics-research-core-more-at-my-university) — 2 comments, 1 upvote > **Top comment:** "Does your University have a subscription to Qualtrics. We have faculty who use it for research all the time." ### SurveyCTO - Title: [If you want to secure your data in a server and wan to manage a large quantity of survey data base, and handle the data management without exporting the data to other analysis software, the SurveyCTO is the best platform to use.](https://www.g2.com/discussions/if-you-want-to-secure-your-data-in-a-server-and-wan-to-manage-a-large-quantity-of-survey-data-base-and-handle-the-data-management-without-exporting-the-data-to-other-analysis-software-the-surveycto-is-the-best-platform-to-use) — 1 comment, 1 upvote > **Top comment:** "We are really thankful to you. From today we are also SurveyCTO platform to secure our data. Do you know about the Walgreens Sweepstakes program? It..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/qualtrics-strategy-research-vs-surveycto)