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Compare Qualtrics Strategy & Research and SurveyCTO 
Featured Products
At a Glance
Market Segments
Enterprise (44.9% of reviews)
Small-Business (40.4% of reviews)
Entry-Level Pricing
No pricing available
$250.00
Qualtrics Strategy & Research
Star Rating
(2,990)4.4 out of 5
Market Segments
Enterprise (44.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Qualtrics Strategy & ResearchSurveyCTO
Star Rating
(59)4.5 out of 5
Market Segments
Small-Business (40.4% of reviews)
Pros & Cons
Entry-Level Pricing
$250.00
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Qualtrics Strategy & Research excels in its powerful survey design and analytics tools, making it easy to create complex surveys and spot trends quickly. Users appreciate the advanced question logic and branching features that allow for a targeted flow of questionnaires.
- Users say that SurveyCTO stands out for its reliability in challenging field conditions, which is crucial for data collection in remote areas. The platform's flexibility in form design and strong focus on data quality and security are frequently highlighted, making it a solid choice for non-technical teams.
- According to verified reviews, Qualtrics Strategy & Research has a significantly higher overall satisfaction score, indicating that users feel more positively about their experience with the platform compared to SurveyCTO. This is reflected in the volume of recent reviews, with Qualtrics receiving 17 compared to SurveyCTO's 2.
- Reviewers mention that while SurveyCTO is user-friendly and allows for easy customization of surveys, Qualtrics offers more robust reporting features that help users analyze data effectively. This capability is particularly beneficial for organizations looking to derive insights from their research.
- Users highlight that Qualtrics Strategy & Research simplifies the review and monitoring process, which has led to improved output metrics for many organizations. In contrast, while SurveyCTO is praised for its ease of use, some users feel it may not offer the same depth of functionality for complex research needs.
- G2 reviewers note that both platforms have strong support ecosystems, but SurveyCTO receives higher marks for its quality of support. Users appreciate the assistance available, especially in navigating the platform's features, which can be a deciding factor for teams needing reliable help.
Pricing
Entry-Level Pricing
Qualtrics Strategy & Research
No pricing availableSurveyCTO
Basic
$250.00
For one-time data collection or simple ongoing workflows and organizations with limited compliance needs
- Unlimited devices
- Unlimited users
- 10GB storage
Free Trial
Qualtrics Strategy & Research
Free Trial is available
SurveyCTO
Free Trial is available
Ratings
Meets Requirements
8.9
2,498
8.6
51
Ease of Use
8.5
2,502
8.4
51
Ease of Setup
8.3
1,051
8.8
22
Ease of Admin
8.4
1,024
9.1
20
Quality of Support
8.7
2,178
9.1
51
Has the product been a good partner in doing business?
8.7
950
9.6
20
Product Direction (% positive)
8.1
2,411
9.3
51
Features by Category
Data Integration
Not enough data
9.0
10
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
8.7
10
Not enough data
9.5
10
Not enough data
Not enough data
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.2
10
Not enough data
Not enough data
Platform
Not enough data
9.2
10
Not enough data
9.3
10
Not enough data
9.5
10
Not enough data
Not enough data
Not enough data
9.0
8
User Response Methods
8.5
11
Not enough data
6.2
7
Not enough data
5.7
7
Not enough data
7.3
8
Not enough data
8.3
9
Not enough data
Participant Selection
6.9
9
Not enough data
6.9
8
Not enough data
7.5
8
Not enough data
8.1
8
Not enough data
Insights
8.8
11
Not enough data
8.0
9
Not enough data
8.8
10
Not enough data
Generative AI
6.9
7
Not enough data
Administration
8.5
9
Not enough data
8.1
9
Not enough data
9.1
9
Not enough data
Capabilities
8.1
9
Not enough data
8.5
8
Not enough data
8.5
8
Not enough data
8.3
8
Not enough data
Methodology
8.5
8
Not enough data
7.0
9
Not enough data
7.0
9
Not enough data
Generative AI
6.9
7
Not enough data
7.1
7
Not enough data
Analytics
8.6
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
7.4
7
Not enough data
Customization
8.1
6
Not enough data
7.5
6
Not enough data
8.3
6
Not enough data
8.9
6
Not enough data
Generative AI
6.0
5
Not enough data
5.7
5
Not enough data
Agentic AI - Experience Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data collection
7.1
7
Not enough data
7.4
7
Not enough data
8.1
7
Not enough data
6.9
6
Not enough data
6.9
7
Not enough data
Segment Trending
6.0
7
Not enough data
6.1
6
Not enough data
7.4
7
Not enough data
5.7
7
Not enough data
Analysis
6.9
8
Not enough data
7.7
8
Not enough data
5.8
8
Not enough data
Platform
6.7
8
Not enough data
6.9
8
Not enough data
6.5
8
Not enough data
6.0
8
Not enough data
7.1
8
Not enough data
7.1
8
Not enough data
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
9.0
448
7.6
7
9.1
451
9.5
7
8.4
396
7.4
7
8.9
447
7.9
7
Survey Customization
8.9
431
9.4
6
8.5
393
7.8
6
8.6
359
8.6
6
8.6
312
8.3
7
Survey Insights
8.5
440
8.8
8
8.4
288
7.4
7
8.7
436
9.3
7
8.5
385
8.1
7
Agentic AI - Survey
7.7
11
Not enough data
7.9
11
Not enough data
8.3
12
Not enough data
Brand Signals
8.8
67
Not enough data
8.2
66
Not enough data
9.0
66
Not enough data
Brand Analytics
8.8
69
Not enough data
8.7
70
Not enough data
Survey Design - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audience Access - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Collection - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collaboration - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Qualtrics Strategy & Research and SurveyCTO are categorized as Survey
Unique Categories
Qualtrics Strategy & Research is categorized as Brand Intelligence, Experience Management, Statistical Analysis, Market Intelligence, User Research, and Consumer Insights Platforms
SurveyCTO is categorized as Data Management Platform (DMP)
Reviews
Reviewers' Company Size
Qualtrics Strategy & Research
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SurveyCTO
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Higher Education
21.1%
Education Management
11.7%
Research
7.7%
Information Technology and Services
6.6%
Market Research
4.4%
Other
48.4%
Research
33.3%
Non-Profit Organization Management
5.3%
Management Consulting
3.5%
Information Technology and Services
3.5%
Financial Services
3.5%
Other
50.9%
Alternatives
Discussions
What would be the best way to restart on the basics, as I am having a little trouble on trying to get and start an existing project
3 Comments
MK
I highly recommend my users don't open Qualtrics until they've designed their survey/form/process "on paper." you shouldn't bother using Qualtrics until you...Read more
Is qualtrics better than SurveyMonkey?
3 Comments
RB
Yes in so many ways from the customized survey creation to the dashboards that align with them. With the ability to upload data and automate processes the...Read more
If you want to secure your data in a server and wan to manage a large quantity of survey data base, and handle the data management without exporting the data to other analysis software, the SurveyCTO is the best platform to use.
1 Comment
LW
We are really thankful to you. From today we are also SurveyCTO platform to secure our data.
Do you know about the Walgreens Sweepstakes program? It...Read more
SurveyCTO has no more discussions with answers
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