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Compare Prisma and Yahoo AdTech DSP 
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At a Glance
Market Segments
Enterprise (50.2% of reviews)
Small-Business (42.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Prisma
Star Rating
(438)4.0 out of 5
Market Segments
Enterprise (50.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about PrismaYahoo AdTech DSP
Star Rating
(179)3.6 out of 5
Market Segments
Small-Business (42.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Yahoo AdTech DSPSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Yahoo AdTech DSP excels in its Display Functionality with a score of 8.4, making it a strong choice for advertisers focused on display ads. In contrast, Mediaocean, while still effective, has a slightly lower score in this area.
- Reviewers mention that Mediaocean shines in Campaign Optimization with a score of 8.0, which is higher than Yahoo AdTech DSP's score of 7.6. This suggests that Mediaocean may provide more effective tools for optimizing ad campaigns.
- G2 users highlight that Mediaocean offers superior Mobile Rich Media Capabilities with a score of 8.6, compared to Yahoo AdTech DSP's score of 6.4. This indicates that Mediaocean may be better suited for advertisers looking to leverage mobile rich media ads.
- Users on G2 report that Mediaocean's Quality of Support is rated at 8.7, significantly higher than Yahoo AdTech DSP's 7.9. This suggests that Mediaocean may provide a more responsive and helpful support experience for users.
- Reviewers mention that Yahoo AdTech DSP has a strong feature in Budget Pacing with a score of 8.1, which is higher than Mediaocean's 7.9. This feature is crucial for advertisers looking to manage their spending effectively throughout a campaign.
- Users say that Mediaocean's API / Integrations score of 8.2 indicates a more robust capability for integrating with other platforms compared to Yahoo AdTech DSP's score of 7.3, making it a better choice for businesses that require extensive integrations.
Pricing
Entry-Level Pricing
Prisma
No pricing availableYahoo AdTech DSP
No pricing availableFree Trial
Prisma
Free Trial is available
Yahoo AdTech DSP
No trial information availableRatings
Meets Requirements
8.3
394
7.5
155
Ease of Use
7.8
398
7.4
155
Ease of Setup
7.8
259
7.2
78
Ease of Admin
8.1
144
7.1
75
Quality of Support
8.0
370
7.9
153
Has the product been a good partner in doing business?
8.7
161
7.6
79
Product Direction (% positive)
8.0
385
5.9
151
Features by Category
Channel Functionality
Not enough data
8.4
29
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
7.8
289
8.0
41
|
Verified
7.3
272
7.6
41
|
Verified
7.5
268
8.2
36
|
Verified
6.8
270
6.2
38
|
Verified
7.0
267
6.6
35
|
Verified
7.3
243
7.7
33
|
Verified
7.3
234
7.6
31
|
Verified
6.8
208
7.4
34
|
Verified
7.4
270
8.1
44
|
Verified
6.8
237
6.9
30
|
Verified
6.9
231
7.8
37
|
Verified
6.8
209
7.0
11
|
Verified
7.1
212
6.4
12
|
Verified
Targeting
7.4
250
7.8
37
|
Verified
7.2
238
8.1
38
|
Verified
7.4
237
8.3
38
|
Verified
7.2
208
7.4
28
|
Verified
Platform
7.3
238
7.4
28
|
Verified
7.4
264
6.7
39
|
Verified
7.6
266
7.6
37
|
Verified
7.5
270
8.0
42
|
Verified
7.6
238
7.6
34
|
Verified
7.3
259
6.8
36
|
Verified
7.3
260
7.2
30
|
Verified
7.4
226
7.9
30
|
Verified
7.2
240
6.9
33
|
Verified
Platform Interoperability
6.9
89
Not enough data
Mobile Functionality
7.8
155
7.4
17
Agentic AI - Mobile Advertising
6.0
71
Not enough data
6.5
71
Not enough data
6.7
69
Not enough data
6.6
68
Not enough data
6.3
69
Not enough data
6.3
69
Not enough data
Campaign Management
7.8
289
8.0
41
|
Verified
7.3
272
7.6
41
|
Verified
7.5
268
8.2
36
|
Verified
6.8
270
6.2
38
|
Verified
7.0
267
6.6
35
|
Verified
7.3
243
7.7
33
|
Verified
7.3
234
7.6
31
|
Verified
6.8
208
7.4
34
|
Verified
7.4
270
8.1
44
|
Verified
6.8
237
6.9
30
|
Verified
6.9
231
7.8
37
|
Verified
6.8
209
7.0
11
|
Verified
7.1
212
6.4
12
|
Verified
Targeting
7.4
250
7.8
37
|
Verified
7.2
238
8.1
38
|
Verified
7.4
237
8.3
38
|
Verified
7.2
208
7.4
28
|
Verified
Mobile
7.3
128
8.1
13
6.8
209
7.0
11
|
Verified
7.1
212
6.4
12
|
Verified
Platform
7.3
238
7.4
28
|
Verified
7.4
264
6.7
39
|
Verified
7.6
266
7.6
37
|
Verified
7.5
270
8.0
42
|
Verified
7.6
238
7.6
34
|
Verified
7.3
259
6.8
36
|
Verified
7.3
260
7.2
30
|
Verified
7.4
226
7.9
30
|
Verified
7.2
240
6.9
33
|
Verified
Platform Interoperability
6.9
131
Not enough data
Video Functionality
7.5
170
8.2
19
Agentic AI - Video Advertising
6.3
104
Not enough data
6.6
104
Not enough data
6.6
104
Not enough data
6.5
105
Not enough data
6.4
106
Not enough data
6.6
106
Not enough data
Campaign Management
7.8
289
8.0
41
|
Verified
7.3
272
7.6
41
|
Verified
7.5
268
8.2
36
|
Verified
6.8
270
6.2
38
|
Verified
7.0
267
6.6
35
|
Verified
7.3
243
7.7
33
|
Verified
7.3
234
7.6
31
|
Verified
6.8
208
7.4
34
|
Verified
7.4
270
8.1
44
|
Verified
6.8
237
6.9
30
|
Verified
6.9
231
7.8
37
|
Verified
6.8
209
7.0
11
|
Verified
7.1
212
6.4
12
|
Verified
Targeting
7.4
250
7.8
37
|
Verified
7.2
238
8.1
38
|
Verified
7.4
237
8.3
38
|
Verified
7.2
208
7.4
28
|
Verified
Platform
7.3
238
7.4
28
|
Verified
7.4
264
6.7
39
|
Verified
7.6
266
7.6
37
|
Verified
7.5
270
8.0
42
|
Verified
7.6
238
7.6
34
|
Verified
7.3
259
6.8
36
|
Verified
7.3
260
7.2
30
|
Verified
7.4
226
7.9
30
|
Verified
7.2
240
6.9
33
|
Verified
Platform Interoperability
7.0(won by default)
110
Not enough data
Agentic AI - Social Media Advertising
6.3(won by default)
86
Not enough data
6.6(won by default)
87
Not enough data
6.8(won by default)
86
Not enough data
6.7(won by default)
87
Not enough data
6.6(won by default)
86
Not enough data
6.7(won by default)
87
Not enough data
Social Functionality
8.0(won by default)
196
Not enough data
Campaign Management
7.8
289
8.0(won by 0.2)
41
|
Verified
7.3
272
7.6(won by 0.3)
41
|
Verified
7.5
268
8.2(won by 0.7)
36
|
Verified
6.8(won by 0.6)
270
6.2
38
|
Verified
7.0(won by 0.4)
267
6.6
35
|
Verified
7.3
243
7.7(won by 0.4)
33
|
Verified
7.3
234
7.6(won by 0.3)
31
|
Verified
6.8
208
7.4(won by 0.6)
34
|
Verified
7.4
270
8.1(won by 0.7)
44
|
Verified
6.8
237
6.9(won by 0.1)
30
|
Verified
6.9
231
7.8(won by 0.9)
37
|
Verified
6.8
209
7.0(won by 0.2)
11
|
Verified
7.1(won by 0.7)
212
6.4
12
|
Verified
Targeting
7.4
250
7.8(won by 0.4)
37
|
Verified
7.2
238
8.1(won by 0.9)
38
|
Verified
7.4
237
8.3(won by 0.9)
38
|
Verified
7.2
208
7.4(won by 0.2)
28
|
Verified
Platform
7.3
238
7.4(won by 0.1)
28
|
Verified
7.4(won by 0.7)
264
6.7
39
|
Verified
7.6(tied score)
266
7.6(tied score)
37
|
Verified
7.5
270
8.0(won by 0.5)
42
|
Verified
7.6(tied score)
238
7.6(tied score)
34
|
Verified
7.3(won by 0.5)
259
6.8
36
|
Verified
7.3(won by 0.1)
260
7.2
30
|
Verified
7.4
226
7.9(won by 0.5)
30
|
Verified
7.2(won by 0.3)
240
6.9
33
|
Verified
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
7.8
289
8.0
41
|
Verified
7.3
272
7.6
41
|
Verified
7.5
268
8.2
36
|
Verified
6.8
270
6.2
38
|
Verified
7.0
267
6.6
35
|
Verified
7.3
243
7.7
33
|
Verified
7.3
234
7.6
31
|
Verified
6.8
208
7.4
34
|
Verified
7.4
270
8.1
44
|
Verified
6.8
237
6.9
30
|
Verified
6.9
231
7.8
37
|
Verified
6.8
209
7.0
11
|
Verified
7.1
212
6.4
12
|
Verified
Targeting
7.4
250
7.8
37
|
Verified
7.2
238
8.1
38
|
Verified
7.4
237
8.3
38
|
Verified
7.2
208
7.4
28
|
Verified
Demand Side Platforms
Not enough data
7.2
12
|
Verified
Not enough data
6.5
8
|
Verified
Not enough data
7.3
8
|
Verified
Platform
7.3
238
7.4
28
|
Verified
7.4
264
6.7
39
|
Verified
7.6
266
7.6
37
|
Verified
7.5
270
8.0
42
|
Verified
7.6
238
7.6
34
|
Verified
7.3
259
6.8
36
|
Verified
7.3
260
7.2
30
|
Verified
7.4
226
7.9
30
|
Verified
7.2
240
6.9
33
|
Verified
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Prisma and Yahoo AdTech DSP are categorized as Cross-Channel Advertising, Mobile Advertising, and Video Advertising
Unique Categories
Prisma is categorized as Social Media Advertising
Yahoo AdTech DSP is categorized as Demand Side Platform (DSP), Display Advertising, and Native Advertising
Reviews
Reviewers' Company Size
Prisma
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Yahoo AdTech DSP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
70.5%
Online Media
4.7%
Broadcast Media
3.1%
Media Production
2.4%
Automotive
2.1%
Other
17.2%
Marketing and Advertising
45.3%
Internet
7.0%
Retail
3.5%
Real Estate
2.3%
Management Consulting
2.3%
Other
39.5%
Discussions
Prisma has no discussions with answers
Yahoo AdTech DSP has no discussions with answers
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