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Compare Owler and SpyFu 
At a Glance
Market Segments
Small-Business (37.8% of reviews)
Small-Business (73.0% of reviews)
Entry-Level Pricing
$0.00
$39.00 Per Month
Owler
Star Rating
(481)4.3 out of 5
Market Segments
Small-Business (37.8% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Browse all 4 pricing plansSpyFu
Star Rating
(516)4.6 out of 5
Market Segments
Small-Business (73.0% of reviews)
Pros & Cons
Entry-Level Pricing
$39.00 Per Month
Browse all 3 pricing plansOwler vs SpyFu
When assessing the two solutions, reviewers found Owler easier to use, set up, and administer. However, reviewers preferred doing business with SpyFu overall.
- Reviewers felt that SpyFu meets the needs of their business better than Owler.
- When comparing quality of ongoing product support, reviewers felt that SpyFu is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of SpyFu over Owler.
Pricing
Entry-Level Pricing
Owler
Owler Community
$0.00
Research a few companies you are interested in, and follow up to 5 companies to receive ongoing real-time news alerts about them.
- Track up to 5 Companies
SpyFu
Basic
$39.00
Per Month
SpyFu stand-alone subscription
- Unlock full access to all PRO Tools
- Unlimited keywords & domain results
- Unlimited data exports
Free Trial
Owler
No trial information availableSpyFu
No trial information availableRatings
Meets Requirements
8.4
358
8.9
429
Ease of Use
8.9
370
8.8
436
Ease of Setup
9.3
80
9.1
266
Ease of Admin
9.1
74
9.0
261
Quality of Support
8.5
208
9.0
334
Has the product been a good partner in doing business?
8.9
69
9.3
254
Product Direction (% positive)
7.7
361
8.3
422
Features by Category
Data Availability
7.8
109
Not enough data
8.3
201
Not enough data
8.2
215
|
Verified
Not enough data
Not enough data
Not enough data
Data Accuracy
7.7
151
Not enough data
7.9
192
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
8.0
102
Not enough data
7.8
105
|
Verified
Not enough data
8.6
126
Not enough data
8.0
115
|
Verified
Not enough data
7.3
90
|
Verified
Not enough data
7.2
76
Not enough data
Features
7.4
109
Not enough data
7.5
101
Not enough data
7.5
111
|
Verified
Not enough data
7.9
113
Not enough data
8.6
186
|
Verified
Not enough data
8.8
195
|
Verified
Not enough data
Feature Not Available
Not enough data
7.8
132
Not enough data
6.9
81
Not enough data
Lead Intelligence
8.3
54
|
Verified
Not enough data
8.3
47
Not enough data
7.9
47
Not enough data
Lead Management
7.9
47
Not enough data
Feature Not Available
Not enough data
7.9
47
Not enough data
Marketing Campaigns
7.5
41
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Execution
Feature Not Available
Not enough data
8.3
45
Not enough data
8.2
44
Not enough data
Feature Not Available
Not enough data
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Auditing & Monitoring
Not enough data
7.8
51
Not enough data
8.6
29
Not enough data
8.0
29
Not enough data
7.9
28
Agentic AI - SEO Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Content & Rankings
Not enough data
8.1
236
Not enough data
9.0
320
Not enough data
8.6
267
Not enough data
6.9
46
Not enough data
8.0
29
SEO Reporting
Not enough data
9.2
312
Not enough data
8.8
56
Not enough data
7.9
54
Not enough data
7.8
40
Generative AI
Not enough data
5.8
10
Not enough data
6.0
10
Platform Basics
Not enough data
8.7
22
Not enough data
7.9
24
Not enough data
8.7
30
Platform Data
Not enough data
6.7
19
Not enough data
8.7
26
Not enough data
8.3
27
Not enough data
7.7
21
Agentic AI - Operational Risk Management
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.4
142
Not enough data
7.9
123
Not enough data
7.4
100
Not enough data
Lead Management
7.7
91
Not enough data
Feature Not Available
Not enough data
7.8
93
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.5
87
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Categories
Categories
Shared Categories
Owler and SpyFu share no categories
Unique Categories
Owler is categorized as Sales Intelligence, Marketing Account Intelligence, and Account Data Management
SpyFu is categorized as SEO Tools and Paid Search Intelligence
Reviews
Reviewers' Company Size
Owler
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SpyFu
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
22.4%
Information Technology and Services
14.8%
Marketing and Advertising
6.8%
Financial Services
4.2%
Telecommunications
3.2%
Other
48.6%
Marketing and Advertising
40.3%
Internet
6.4%
Information Technology and Services
5.8%
Computer Software
5.4%
Retail
2.0%
Other
40.1%
Discussions
How does the free plan compare to the Paid benefits?
1 Comment
JG
The free one suits me well.Read more
What industry/verticals are the best fit for this product?
1 Comment
JM
Owler is a community-based business insights platform that provides information on companies, industries, and competitors. It's widely used across various...Read more
How to be a software developer for SpyFu?
1 Comment
Official Response from SpyFu
Hi David. Our Developers come from a variety of backgrounds, but they all have these things in common: a few years of developer expertise and very strong...Read more
What’s the best way to use competitor research for SEO?
1 Comment
MS
There are a number of ways to use competitive info from SpyFu for SEO:
1. Review a competitor's keywords - where do your keywords or your client's...Read more
How do I sort keywords by location?
1 Comment
MH
Search on youtube........
also you can visit https://tech-tweet.comRead more
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