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At a Glance
Market Segments
Mid-Market (47.8% of reviews)
Small-Business (70.1% of reviews)
Entry-Level Pricing
Contact Vendor
Free
Optimizely Web Experimentation
Star Rating
(408)4.2 out of 5
Market Segments
Mid-Market (47.8% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Vendor
Learn more about Optimizely Web ExperimentationWebflow
Star Rating
(960)4.4 out of 5
Market Segments
Small-Business (70.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Optimizely Web Experimentation excels in Reporting and Analytics, scoring 8.2, which reviewers mention provides robust insights into user behavior and experiment performance. In contrast, Webflow's score of 7.5 indicates it may lack some depth in analytics features.
- Reviewers mention that Webflow shines in Ease of Setup with a score of 8.5, making it user-friendly for beginners. Users on G2 highlight that the drag-and-drop interface simplifies the process, while Optimizely's score of 8.0 suggests a slightly steeper learning curve.
- Users say that both products are on par in Multivariate Testing Capacities, each scoring 8.4. However, reviewers note that Optimizely offers more advanced options for complex experiments, which can be a deciding factor for users needing detailed testing capabilities.
- Reviewers mention that Webflow outperforms Optimizely in Quality of Support, scoring 8.5 compared to Optimizely's 8.0. Users report that Webflow's support team is responsive and helpful, which is crucial for small businesses needing quick assistance.
- G2 users highlight that Webflow's Little to No Coding capability, scoring 7.9, is a significant advantage for non-technical users, while Optimizely's score of 6.9 indicates that some coding knowledge may be required for optimal use.
- Users report that both platforms offer strong Concurrent Testing and Mobile Testing capabilities, each scoring 8.7, making them suitable for users looking to optimize their websites across different devices and test multiple variations simultaneously.
Pricing
Entry-Level Pricing
Optimizely Web Experimentation
Enterprise
Contact Vendor
Customized For Your Business.
Webflow
Starter
Free
For those getting started with Webflow.
- Webflow.io domain
- 2 pages
- 20 CMS collections
Free Trial
Optimizely Web Experimentation
No trial information availableWebflow
No trial information availableRatings
Meets Requirements
8.4
296
8.6
774
Ease of Use
8.1
309
8.1
816
Ease of Setup
8.0
155
8.4
526
Ease of Admin
8.2
124
8.7
367
Quality of Support
8.0
252
8.5
686
Has the product been a good partner in doing business?
7.9
119
8.9
350
Product Direction (% positive)
7.8
271
8.8
751
Features by Category
Content
Not enough data
8.6
307
|
Verified
Not enough data
7.8
314
|
Verified
Not enough data
7.4
216
Not enough data
7.3
287
Not enough data
7.5
206
Not enough data
7.6
271
|
Verified
Not enough data
7.8
303
|
Verified
Not enough data
7.3
284
|
Verified
Not enough data
8.1
296
|
Verified
Design
Not enough data
7.9
285
|
Verified
Not enough data
8.4
297
|
Verified
Not enough data
8.7
297
|
Verified
Not enough data
9.1
308
|
Verified
Platform
Not enough data
8.8
290
Not enough data
8.5
301
|
Verified
Not enough data
8.5
295
|
Verified
Not enough data
7.8
293
|
Verified
Not enough data
7.9
274
|
Verified
Not enough data
7.6
256
Not enough data
6.9
252
Not enough data
7.7
271
|
Verified
Agentic AI - Web Content Management
Not enough data
5.6
45
Not enough data
Feature Not Available
Analytics
Not enough data
8.0
27
Not enough data
7.6
27
Not enough data
7.7
27
Not enough data
7.5
27
Not enough data
7.8
27
Not enough data
8.2
27
Content Management
Not enough data
8.1
26
Not enough data
8.6
27
Not enough data
8.2
27
Design & Development
Not enough data
8.3
27
Not enough data
8.7
27
Not enough data
9.1
27
Agentic AI - Digital Experience Platforms
Not enough data
5.8
10
Not enough data
6.5
10
Not enough data
6.2
10
Not enough data
6.2
10
Not enough data
6.3
10
Visitor Behavior
7.8
24
|
Verified
Not enough data
8.5
26
|
Verified
Not enough data
7.6
22
|
Verified
Not enough data
Templates
7.8
24
|
Verified
Not enough data
8.3
23
|
Verified
Not enough data
8.4
24
|
Verified
Not enough data
Personalization
7.6
23
|
Verified
Not enough data
7.7
26
|
Verified
Not enough data
7.9
21
|
Verified
Not enough data
Feature Not Available
Not enough data
7.5
20
|
Verified
Not enough data
7.0
19
|
Verified
Not enough data
9.0
24
|
Verified
Not enough data
8.6
22
|
Verified
Not enough data
Multichannel
8.5
26
|
Verified
Not enough data
6.9
20
|
Verified
Not enough data
8.9
25
|
Verified
Not enough data
Administration
8.0
22
|
Verified
Not enough data
8.5
22
|
Verified
Not enough data
8.2
22
|
Verified
Not enough data
8.1
23
|
Verified
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
8.8
21
Not enough data
8.1
14
Not enough data
Targeting
7.6
21
Not enough data
7.8
20
Not enough data
Triggered Content
7.8
16
Not enough data
Feature Not Available
Not enough data
7.4
13
Not enough data
Personalized Content
8.0
15
Not enough data
8.1
16
Not enough data
8.7
18
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
9.3
5
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
7.2
6
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Translation Support
Not enough data
7.9
36
Not enough data
7.6
35
Not enough data
6.5
33
Not enough data
6.2
35
Not enough data
6.4
32
Visitor Customization
Not enough data
7.4
33
Not enough data
7.5
33
Not enough data
7.8
33
Not enough data
7.7
33
Generative AI
Not enough data
6.2
21
Not enough data
Feature Not Available
Management
8.3
24
Not enough data
8.3
25
Not enough data
8.0
23
Not enough data
Functionality
8.0
25
Not enough data
8.5
26
Not enough data
7.6
26
Not enough data
Page Customization
Not enough data
8.3
242
Not enough data
8.0
240
Not enough data
8.6
242
Not enough data
8.3
240
Page Optimization
Not enough data
6.9
208
Not enough data
8.9
244
Not enough data
7.1
224
Not enough data
8.1
238
Integrations
Not enough data
6.2
205
Not enough data
6.8
210
Not enough data
8.4
224
Generative AI
Not enough data
6.4
169
Agentic AI - Landing Page Builders
Not enough data
6.0
45
Computing
7.9
67
8.1
43
6.4
61
6.9
45
6.9
72
8.0
46
Experimental Design
8.4
70
8.6
46
8.7
69
8.8
47
8.7
69
8.7
45
Analytics
8.2
68
7.5
48
5.8
62
6.2
40
Agentic AI - A/B Testing
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
6.5
8
Not enough data
6.0
8
Platform Basics
Not enough data
8.0
280
Not enough data
8.5
285
Not enough data
8.4
291
Not enough data
8.2
283
Platform Additional Functionalities
Not enough data
7.7
261
Not enough data
7.5
257
Not enough data
7.5
269
Agentic AI - Web Design
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Personalization
Not enough data
5.6
14
Not enough data
6.4
14
Not enough data
5.8
14
Not enough data
Feature Not Available
Not enough data
5.7
14
Not enough data
5.6
14
Customizations
Not enough data
8.1
323
Not enough data
8.3
344
Not enough data
8.5
342
Not enough data
8.5
324
Growth
Not enough data
8.1
337
Not enough data
6.8
315
Not enough data
7.0
307
Not enough data
5.8
289
Not enough data
8.4
326
Content
Not enough data
6.6
290
Not enough data
8.5
344
Not enough data
8.0
317
Not enough data
5.4
253
Support
Not enough data
8.2
314
Categories
Categories
Shared Categories
Optimizely Web Experimentation and Webflow are categorized as A/B Testing and Personalization
Unique Categories
Optimizely Web Experimentation is categorized as Feature Management, Personalization Engines, E-Commerce Personalization, Customer Data Platform (CDP), and Configuration Management
Webflow is categorized as Digital Experience Platforms (DXP), Landing Page Builders, Website Builder, Web Design, Web Content Management, Managed Hosting, and Website Translation Tools
Reviews
Reviewers' Company Size
Optimizely Web Experimentation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Webflow
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.1%
Information Technology and Services
9.3%
Financial Services
9.1%
Retail
8.1%
Marketing and Advertising
8.1%
Other
54.4%
Design
18.2%
Marketing and Advertising
13.6%
Computer Software
11.8%
Information Technology and Services
10.7%
Financial Services
4.5%
Other
41.1%
Discussions
How does A/B Testing work?
1 Comment
TS
A/B testing is when you have a least two variations of something you want to test. Typically you have a control (which may be the current variant) and then...Read more
What are some ways that I can use A/B testing?
1 Comment
TS
Testing is ongoing and endless. We test new features such as additional form fields in a lead form. We test multiple CTAs to decide which produces the best...Read more
Optimizely Web Experimentation has no more discussions with answers
How do I get email notifications about purchases sent to my client and not to me?
2 Comments
KB
Go to your admin settings and you can select the email you want to see notifs from!Read more
Is Webflow good for developers?
2 Comments
PL
Yes, if you're not a fan of coding the front end looks it cuts that time down quite a bit.Read more
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