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Compare Optimizely Web Experimentation and Qlik Sense 
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At a Glance
Market Segments
Mid-Market (47.8% of reviews)
Enterprise (44.3% of reviews)
Entry-Level Pricing
Contact Vendor
$30 USD/user/month. Billed Annually.
Optimizely Web Experimentation
Star Rating
(408)4.2 out of 5
Market Segments
Mid-Market (47.8% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Vendor
Learn more about Optimizely Web ExperimentationQlik Sense
Star Rating
(921)4.4 out of 5
Market Segments
Enterprise (44.3% of reviews)
Pros & Cons
Entry-Level Pricing
$30 USD/user/month. Billed Annually.
Browse all 2 pricing plansOptimizely Web Experimentation vs Qlik Sense
When assessing the two solutions, reviewers found Qlik Sense easier to use, set up, and do business with overall. However, reviewers preferred the ease of administration with Optimizely Web Experimentation.
- Reviewers felt that Qlik Sense meets the needs of their business better than Optimizely Web Experimentation.
- When comparing quality of ongoing product support, Optimizely Web Experimentation and Qlik Sense provide similar levels of assistance.
- For feature updates and roadmaps, our reviewers preferred the direction of Qlik Sense over Optimizely Web Experimentation.
Pricing
Entry-Level Pricing
Optimizely Web Experimentation
Enterprise
Contact Vendor
Customized For Your Business.
Qlik Sense
Qlik Sense® Business
$30
USD/user/month. Billed Annually.
SaaS solution to operationalize analytics across groups and teams.
Free Trial
Optimizely Web Experimentation
No trial information availableQlik Sense
Free Trial is available
Ratings
Meets Requirements
8.4
296
8.5
598
Ease of Use
8.1
309
8.4
607
Ease of Setup
8.0
155
8.2
329
Ease of Admin
8.2
124
7.9
329
Quality of Support
8.0
252
8.0
546
Has the product been a good partner in doing business?
7.9
119
8.5
325
Product Direction (% positive)
7.8
271
8.3
578
Features by Category
Reports
Not enough data
8.4
418
|
Verified
Not enough data
8.3
395
|
Verified
Not enough data
8.5
429
|
Verified
Not enough data
8.3
334
|
Verified
Not enough data
8.8
426
|
Verified
Self Service
Not enough data
8.4
357
|
Verified
Not enough data
8.7
412
|
Verified
Not enough data
8.5
401
|
Verified
Not enough data
8.4
396
|
Verified
Not enough data
7.9
344
|
Verified
Not enough data
7.4
305
|
Verified
Advanced Analytics
Not enough data
7.4
234
|
Verified
Not enough data
8.7
406
|
Verified
Not enough data
7.9
296
|
Verified
Building Reports
Not enough data
8.7
251
|
Verified
Not enough data
8.8
245
|
Verified
Not enough data
8.1
210
|
Verified
Not enough data
7.9
183
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
Not enough data
8.4
418
|
Verified
Not enough data
8.3
395
|
Verified
Not enough data
8.5
429
|
Verified
Not enough data
8.3
334
|
Verified
Not enough data
8.8
426
|
Verified
Data Preparation
Not enough data
8.6
201
|
Verified
Not enough data
8.3
187
|
Verified
Data Modeling and Blending
Not enough data
8.8
225
|
Verified
Not enough data
9.2
228
|
Verified
Not enough data
8.9
221
|
Verified
Generative AI
Not enough data
7.4
26
Not enough data
7.5
27
Agentic AI - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Self Service
Not enough data
8.4
357
|
Verified
Not enough data
8.7
412
|
Verified
Not enough data
8.5
401
|
Verified
Not enough data
8.4
396
|
Verified
Not enough data
7.9
344
|
Verified
Not enough data
7.4
305
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
Not enough data
7.4
234
|
Verified
Not enough data
8.7
406
|
Verified
Not enough data
7.9
296
|
Verified
Performance & Scalability - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI Capabilities - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Intelligence - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
8.7
251
|
Verified
Not enough data
8.8
245
|
Verified
Not enough data
8.1
210
|
Verified
Not enough data
7.9
183
|
Verified
Reports
Not enough data
8.4
418
|
Verified
Not enough data
8.3
395
|
Verified
Not enough data
8.5
429
|
Verified
Not enough data
8.3
334
|
Verified
Not enough data
8.8
426
|
Verified
Self Service
Not enough data
8.4
357
|
Verified
Not enough data
8.7
412
|
Verified
Not enough data
8.5
401
|
Verified
Not enough data
8.4
396
|
Verified
Not enough data
7.9
344
|
Verified
Not enough data
7.4
305
|
Verified
Building Reports
Not enough data
8.7
251
|
Verified
Not enough data
8.8
245
|
Verified
Not enough data
8.1
210
|
Verified
Not enough data
7.9
183
|
Verified
Cartography
Not enough data
8.9
61
Not enough data
8.8
54
Not enough data
9.4
64
Not enough data
9.2
55
Analysis
Not enough data
8.8
55
Not enough data
8.9
55
Not enough data
8.9
55
Not enough data
9.0
57
Reporting
Not enough data
9.3
75
Not enough data
8.9
66
Not enough data
9.0
64
Visitor Behavior
7.8
24
|
Verified
Not enough data
8.5
26
|
Verified
Not enough data
7.6
22
|
Verified
Not enough data
Templates
7.8
24
|
Verified
Not enough data
8.3
23
|
Verified
Not enough data
8.4
24
|
Verified
Not enough data
Personalization
7.6
23
|
Verified
Not enough data
7.7
26
|
Verified
Not enough data
7.9
21
|
Verified
Not enough data
Feature Not Available
Not enough data
7.5
20
|
Verified
Not enough data
7.0
19
|
Verified
Not enough data
9.0
24
|
Verified
Not enough data
8.6
22
|
Verified
Not enough data
Multichannel
8.5
26
|
Verified
Not enough data
6.9
20
|
Verified
Not enough data
8.9
25
|
Verified
Not enough data
Administration
8.0
22
|
Verified
Not enough data
8.5
22
|
Verified
Not enough data
8.2
22
|
Verified
Not enough data
8.1
23
|
Verified
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
8.8
21
Not enough data
8.1
14
Not enough data
Targeting
7.6
21
Not enough data
7.8
20
Not enough data
Triggered Content
7.8
16
Not enough data
Feature Not Available
Not enough data
7.4
13
Not enough data
Personalized Content
8.0
15
Not enough data
8.1
16
Not enough data
8.7
18
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
9.3
5
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
7.2
6
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.3
24
Not enough data
8.3
25
Not enough data
8.0
23
Not enough data
Functionality
8.0
25
Not enough data
8.5
26
Not enough data
7.6
26
Not enough data
Responses
Not enough data
9.2
17
Not enough data
9.3
17
Not enough data
9.4
18
Not enough data
9.0
18
Not enough data
9.5
17
Platform
Not enough data
8.9
18
Not enough data
9.1
19
Not enough data
8.9
19
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.6
21
Not enough data
Feature Not Available
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Automation
Not enough data
9.2
14
Not enough data
8.8
14
Not enough data
9.0
14
Not enough data
9.2
14
Functionality
Not enough data
7.8
15
Not enough data
8.3
16
Not enough data
8.3
16
Administration
Not enough data
8.4
15
Not enough data
9.0
15
Not enough data
9.0
15
Agentic AI - Data Warehouse Automation
Not enough data
Not enough data
Computing
7.9
67
Not enough data
6.4
61
Not enough data
6.9
72
Not enough data
Experimental Design
8.4
70
Not enough data
8.7
69
Not enough data
8.7
69
Not enough data
Analytics
8.2
68
Not enough data
5.8
62
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Productivity Bots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Statistical Tool
Not enough data
8.8
70
Not enough data
8.7
65
Not enough data
8.3
67
Data Analysis
Not enough data
9.2
68
Not enough data
9.2
71
Decision Making
Not enough data
8.9
75
Not enough data
9.2
78
Not enough data
8.8
76
Not enough data
9.0
76
Generative AI
Not enough data
8.3
8
Not enough data
8.3
8
Categories
Categories
Shared Categories
Optimizely Web Experimentation and Qlik Sense share no categories
Unique Categories
Optimizely Web Experimentation is categorized as Feature Management, Personalization Engines, E-Commerce Personalization, Customer Data Platform (CDP), A/B Testing, Configuration Management, and Personalization
Qlik Sense is categorized as Location Intelligence, Chatbots, Productivity Bots, Embedded Business Intelligence, Analytics Platforms, Predictive Analytics, and Data Warehouse Automation
Reviews
Reviewers' Company Size
Optimizely Web Experimentation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Qlik Sense
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.1%
Information Technology and Services
9.3%
Financial Services
9.1%
Retail
8.1%
Marketing and Advertising
8.1%
Other
54.4%
Information Technology and Services
10.9%
Computer Software
6.5%
Financial Services
5.9%
Hospital & Health Care
5.7%
Retail
5.2%
Other
65.7%
Alternatives
Discussions
How does A/B Testing work?
1 Comment
TS
A/B testing is when you have a least two variations of something you want to test. Typically you have a control (which may be the current variant) and then...Read more
What are some ways that I can use A/B testing?
1 Comment
TS
Testing is ongoing and endless. We test new features such as additional form fields in a lead form. We test multiple CTAs to decide which produces the best...Read more
Optimizely Web Experimentation has no more discussions with answers
Do you recommend switching to Qliksense?
3 Comments
PM
Qliksense is pretty decent tool when it comes to Data Visualization and its script editor feature gives the developer the liberty on data manipulation.Read more
Why there is no enough documentation for implementing connectors to other data sources?
1 Comment
A
Hello, please leverage Qlik Community on product-related questions. https://community.qlik.com/t5/Support-Knowledge-Base/tkb-p/qlik-support-knowledge-base....Read more
Comparing the on-premises and SaaS solutions of Qlik Sense, which one would your recommend?
1 Comment
AP
Hi Joseph,
I am a Qlik Partner Ambassador with a vested interest in the success of Qlik solutions.
It is firstly great to see the debate move on from...Read more
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