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Compare Optimizely One and Selligent by Marigold 
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At a Glance
Market Segments
Mid-Market (38.5% of reviews)
Mid-Market (50.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Optimizely One
Star Rating
(55)4.2 out of 5
Market Segments
Mid-Market (38.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Optimizely OneSelligent by Marigold
Star Rating
(34)4.1 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Selligent by MarigoldSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Selligent by Marigold excels in email marketing, particularly in "Sending Outbound Emails" with a score of 9.5, while Optimizely One, although strong, has a slightly lower score in this area, indicating that Selligent may offer more robust features for email campaigns.
- Reviewers mention that Selligent's "Quality of Support" is rated highly at 8.9, which suggests that users feel well-supported, whereas Optimizely One's support rating of 7.8 indicates room for improvement in customer service responsiveness.
- G2 users highlight Selligent's superior performance in "Building and Personalizing Emails" with a score of 8.7, suggesting that its tools for creating tailored email content are more user-friendly compared to Optimizely One's offerings.
- Users on G2 report that Optimizely One shines in "A/B Testing" with a score of 9.2, indicating that its testing capabilities are particularly effective, which may be a deciding factor for businesses focused on optimizing their marketing strategies.
- Reviewers mention that Selligent's "Automated Email Responses" feature is rated at 8.8, showcasing its efficiency in handling customer interactions, while Optimizely One does not have a comparable feature highlighted as strongly, which could impact user engagement.
- Users say that Selligent's "Landing Pages and Forms" score of 9.2 indicates a strong capability in creating effective lead capture tools, whereas Optimizely One's performance in this area is not as prominently rated, suggesting Selligent may provide a better solution for lead generation.
Pricing
Entry-Level Pricing
Optimizely One
No pricing availableSelligent by Marigold
No pricing availableFree Trial
Optimizely One
No trial information availableSelligent by Marigold
No trial information availableRatings
Meets Requirements
8.5
33
8.3
25
Ease of Use
8.2
34
7.9
25
Ease of Setup
7.3
18
7.2
10
Ease of Admin
8.2
10
7.8
10
Quality of Support
7.9
30
8.9
25
Has the product been a good partner in doing business?
7.8
9
8.5
10
Product Direction (% positive)
7.7
31
8.1
25
Features by Category
Email Marketing
Not enough data
8.7
23
|
Verified
Not enough data
9.5
23
|
Verified
Not enough data
8.8
23
|
Verified
Not enough data
8.8
15
|
Verified
Online Marketing
Not enough data
9.2
10
|
Verified
Not enough data
8.6
19
|
Verified
Not enough data
9.2
21
|
Verified
Not enough data
9.3
16
|
Verified
Not enough data
9.0
10
Lead Management
Not enough data
9.8
7
|
Verified
Not enough data
8.8
13
|
Verified
Not enough data
8.9
18
|
Verified
Not enough data
8.8
7
|
Verified
Not enough data
9.4
9
|
Verified
Not enough data
9.4
9
|
Verified
Not enough data
9.2
12
|
Verified
Not enough data
8.3
7
|
Verified
Campaign Management
Not enough data
9.2
13
|
Verified
Not enough data
Not enough data
Not enough data
9.4
9
|
Verified
Not enough data
9.3
5
Social
Not enough data
Not enough data
Not enough data
9.2
8
|
Verified
Not enough data
8.6
6
|
Verified
Not enough data
8.9
6
|
Verified
Not enough data
Not enough data
Reporting & Analytics
Not enough data
8.4
23
|
Verified
Not enough data
8.5
11
|
Verified
Not enough data
9.0
7
|
Verified
Not enough data
7.8
9
|
Verified
Not enough data
9.3
5
Platform
Not enough data
Not enough data
Not enough data
8.1
7
|
Verified
Not enough data
9.2
10
|
Verified
Not enough data
9.0
5
|
Verified
Not enough data
8.1
6
|
Verified
Not enough data
8.3
9
|
Verified
Not enough data
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
8.3
9
|
Verified
Not enough data
7.5
8
|
Verified
Not enough data
6.9
6
|
Verified
Interface and Performance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Asset Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Media Types
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Asset Management
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Web Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
6.7
20
Not enough data
7.2
19
Not enough data
7.3
21
Not enough data
7.6
22
Not enough data
7.7
18
Not enough data
7.3
17
Not enough data
Content Management
7.1
21
Not enough data
7.0
19
Not enough data
7.5
20
Not enough data
Design & Development
7.0
18
Not enough data
7.0
18
Not enough data
7.1
21
Not enough data
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Multichannel
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Digital Experience Orchestration (DXO) PlatformsHide 6 FeaturesShow 6 Features
Not enough data
Not enough data
Integration and Orchestration - Digital Experience Orchestration (DXO) Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experience Management and Personalization - Digital Experience Orchestration (DXO) Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Optimizely One and Selligent by Marigold are categorized as Customer Data Platform (CDP)
Unique Categories
Optimizely One is categorized as Personalization Engines, Digital Experience Platforms (DXP), Web Content Management, Digital Asset Management, E-Commerce Personalization, and Digital Experience Orchestration (DXO) Platforms
Selligent by Marigold is categorized as Marketing Automation, Marketing Analytics, and Customer Journey Analytics
Reviews
Reviewers' Company Size
Optimizely One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Selligent by Marigold
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.4%
Non-Profit Organization Management
7.7%
Information Technology and Services
7.7%
Financial Services
7.7%
Retail
3.8%
Other
57.7%
Marketing and Advertising
13.3%
Retail
10.0%
Internet
10.0%
Photography
6.7%
Hospitality
6.7%
Other
53.3%
Alternatives
Discussions
Optimizely One has no discussions with answers
Selligent by Marigold has no discussions with answers
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